Documente Academic
Documente Profesional
Documente Cultură
Second Edition
Harlow, England London New York Boston San Francisco Toronto Sydney Singapore Hong Kong Tokyo Seoul Taipei New Delhi Cape Town Madrid Mexico City Amsterdam Munich Paris Milan
Contents
XI
xv xvi
Part One CULTURE AND MANAGEMENT Introduction to Part One 1 Determinants of culture Learning outcomes Concept 1.1 Facets of culture Concept 1.2 Levels of cultures Conclusion Points for reflection Further reading References Activities * 9 9 13 18 18 19 19 20 23 23 25 35 40 41 41 42 43
46 46 46 58 65 65 66 66 67
2 Dimensions of culture in business Learning outcomes Concept 2.1 National cultural dimensions in the business context Concept 2.2 Cultural dimensions according to GLOBE Conclusion Points for reflection Further reading References Activities 3 Business cultures in the Western world Learning outcomes Concept 3.1 European cultures Concept 3.2 American and Australian cultures Conclusion Points for reflection Further reading References Activities
Contents
74
74 74 86 93 93 93 93 95
99
99 99 107 110 110 111 111 112
, _
114
114 114 126 128 128 129 129 131 134 140
P a r t Two C U L T U R E A N D O R G A N I Z A T I O N S Introduction to Part Two 7 Culture and corporate structures Learning outcomes Concept 7.1 Organizational structures Concept 7.2 Corporate cultures
VI
Contents
174
174 174 182 188 188 189 189 190
195
195 195 199 205 205 206 206 207
212
212 212 219 224 224 224 225 226
229
229 229 235 242 242 243 243 244
vii
Contents
12 Cultural diversity in organizations Learning outcomes Concept 12.1 Managing diversity in a global environment Concept 12.2 Diversity and transcultural competence in organizations Conclusion Points for reflection Further reading References Activities Part Two Final activity A2.1 Making cultural profiles of brands Part Two Final activity A2.2 Creating chemistry - a case study
247 247 248 250 253 253 254 254 256 265 269
Part Three CULTURE A N D COMMUNICATION Introduction to Part Three 13, Business communication across cultures Learning outcomes Concept 13.1 Communicating in and between cultures Conclusion , Points for reflection Further reading References Activities 14 Barriers to intercultural communication Learning outcomes Concept 14.1 Barriers in cross-cultural management communication Conclusion Points for reflection Further reading References Activities 15 Negotiating internationally Learning outcomes Concept 15.1 Approaches to negotiating in an international context Conclusion Points for reflection Further reading References Activities
VIII
273 < 275 281 281 281 293 294 294 294 295 298 298 298 311 311 311 311 313 316 316 316 326 326 326 327 328
Contents
16 Working with international teams Learning outcomes Concept 16.1 Groups processes during international encounters Conclusion Points for reflection Further reading References Activities 17 Conflicts and cultural differences Learning outcomes Concept 17.1 Understanding and dealing with conflicts Conclusion Points for reflection Further reading References Activities 18 Developing intercultural communicative competence ' Learning outcomes Concept 18.1 Becoming a competent intercultural communicator Conclusion Points for reflection Further reading References Activities
330 330 330 340 340 341 341 342 346 346 346 358 359 359 359 361 364 364 364 375 375 376 376 378 384 388 397
Part Three Final activity A3.1 Simulation: negotiating internationally Part Three Final activity A3.2 Vechtel - a case study Index