ButIer University

ButIer Bateman BIue

HiIary WeIter, Christine Todd, Camryn
WaIton, and Trey Meehan
FacuIty Advisor: Dr. Rose CampbeII
ProfessionaI Advisor: Bob SchuItz, APR
TabIe of Contents
Executive Summary: 1
Situational Analysis: 1
Secondary Research: 2
Primary Research: 3
Audiences & Key Messages: 4
Objectives, Strategies, & Tactics: 4
Conclusion: 10
Appendices: 11
1
Executive Summary
SituationaI AnaIysis
Popmoney is the ideal way to request and receive money
Popmoney has revolutionized the mobile banking app by being one of the frst to offer personal
payments between individuals, regardless of where they bank. Since the Popmoney person-to-
person payment service launched in 2010, its parent company, Fiserv, merged and integrated
pre-existing person-to-person services. This integration expanded the number of institutions
connected to Popmoney in 2012, allowing for more than 2,000 banks nationwide to use its
services.
There are few words that can really light up a college
student's face -- cancelled class, free food, and coffee.
However, once January rolls around, there is one
phrase that trumps the rest: spring break! "Hey, have
you decided what you're doing for spring break yet?
is thrown around left and right as soon as second
semester begins.
Primary research shows that cost splitting is one of the main causes of social anxiety on spring break
for college students. A list of expenses that require person-to-person payments include hotel bills,
gas, groceries, group entertainment, and group dinners.

Butler Blue team capitalized on spring break as a timely trigger to increase exposure to Popmoney.
Fewer students are carrying cash and more are relying on credit and debit cards to make payments.
Furthermore, smartphone usage to access online banking is becoming more prevalent among college
students. Based on these facts, we saw an opportunity to introduce Popmoney to college students as
the solution to the diffculty that comes with person-to-person payments in everyday situations, and
especially spring break.

n order to accomplish this goal, we created a campaign focused on the annual ritual of physically
preparing for sun and sand destinations to communicate to college students that while they are
sweating in the gym, they don't need to "sweat the costs of their tropical trip. With a month until
spring break, we couldn't help students pack their bags or plan their itineraries, but we could offer a
simple solution to the biggest frustration of traveling with big groups: splitting costs. And so gave way
to our campaign, "Don't $weat Spring Break."
Consumers don't know what they're missing
Preliminary survey data revealed that the majority of our target audience had no
knowledge of Popmoney. Of the 93 survey participants, 87 had never heard of
Popmoney, and the few who had heard of Popmoney were unsure about what the
service entailed (Appendix 14). However, 77 percent of survey participants showed
interest in the type of service that Popmoney offers. The Butler Blue team saw
this lack of brand recognition as an opportunity to establish a need for a fexible
person-to-person payment service through an engaging and relevant public relations
campaign.
Popmoney is quick, easy, and stress free. It just makes sense
According to a 2013 article by eWeek, the smartphone market grew 45 percent in 2013 across
all global markets. Additionally, a TWICE consumer report predicted last fall an increased
demand of both tablets and redesigned smartphone tablets for the upcoming 2013 holiday
season (Appendix 11). As a result of this trend, Butler Blue saw an opportunity to capitalize
on the proliferation of mobile device usage in our campaign to help introduce Popmoney.
Online banking and mobile app use are growing, which means that more people are using
smartphones, tablets, and laptops to do their banking. The convenience associated with mobile
banking is the reason for this increase. People, especially college students, value services that
operate in a fast-paced manner especially when dealing with challenges related to groups
needing to split costs for events, vacations, and living arrangements. Popmoney's quick and
easy person-to-person service represents convenience and would likely be of interest to college
students who are tech-savvy, carry little-to-no cash, and live life on-the-go.
Secondary Research
Anything they can do, Popmoney can do better
Popmoney is not top-of-mind for consumers because there are similar person-to-person
payment services available that have already created greater awareness and therefore have
established legitimacy among consumers. Research revealed that a small number of college
students already use services such as Chase QuickPay or PayPal. Research respondents
revealed that bank-specifc online and mobile payment services were heavily promoted by
bank representatives, on bank's websites, and bolstered through paid media via television
commercials. When sharing information about Popmoney through this campaign, many college
students were surprised to learn that many of their banks already offer Popmoney.
According to a USA Today article, marketers have realized the untapped selling-potential of 18
to 24 year olds on spring break. The ultimate prize is a piece of the $200 billion fnancial wallop
packed by the nation's free-spending demographic.
Pewnternet Research Project also reports that young people ages 18 to 29 make up 45 percent
of the mobile banking users and 70 percent of these users have some sort of college education.
The number of smartphone users is also increasing among the 36 to 59 age group by about 15
percent annually and only about 60 percent of people above the age of 40 reported going to a
bank branch in a month's time, according to an eWeek survey. With spring break starting the
frst week of March and our campaign ending February 28, this information was advantageous
to creating a campaign focused on college students going on spring break.
According to Forbes and the National Endowment for Financial Education, 60 percent of parents
2
are supporting their children through college and even after graduation. This
increase in parent fnancial support means that more parents are greatly involved
in their children's fnances while they are attending college. Primary research
further explains that parents of college students are familiar with and use online
banking to transfer money to their children but are unaware of or do not use
services such as Popmoney to do so.
3
Primary Research
We wanted to learn a few things from our target audience: Do they use online banking? f so,
how do they access it? Do they know anything about Popmoney? Do they have a need for a
new person-to-person payment service? We used a combination of in-depth interviews, surveys,
and focus groups to collect this information (Appendices 13-18).
Surveys:
In-depth Interviews:
We conducted in-depth interviews with a select group of parents of college students in
order to gain their perspective on online banking. We discovered that most of the parents
we interviewed were very comfortable with online banking and had experience with banking
through their personal computers. Their comments indicated that today's parents are quite
technologically savvy, so they would not require much training for a mobile person-to-person
payment service.
College students are often infuenced by their parents monetary habits, so introducing the uses
of Popmoney between parents and their college students became another goal of the Don't
$weat Spring Break campaign (Appendix 11).
91% use onIine banking
92% use mobiIe devices for onIine banking
67% are in sociaI situations in a weekIy to monthIy basis where
giving or receiving funds is necessary
40% use some form of person-to-person payment service
77% were interested in Iearning more about Popmoney services
94% have never heard of Popmoney
88% are secure with onIine banking
We administered a survey to college students via the nternet and in-person. Results showed:
'I would be more interested in trying a new service if it made transferring money
to my kids' accounts much easier."
'When my kids went to college they switched from the family bank.
I'd be open to trying a new service that makes it easier for me to put
money in their accounts."
4
Objective, Strategies, & Tactics
Objective 1: To create awareness of Popmoney person-to-person payment service
among ButIer students and engage those seeking more information to increase the
IikeIihood of adoption by 50 percent by February 28, 2014.
Strategy 1: Create a coordinated campaign look that ties together all campaign
elements.
RationaIe: Brand recognition is crucial to a successful campaign. In order for a
college student to remember a message or brand, he or she must see the same
message several times across a variety of mediums, and must be able to connect
those mediums to recall the brand and message.
We moderated two focus groups, one with underclassmen (freshmen and sophomores) and
one with upperclassmen (juniors and seniors). All of the participants reported that they used
online banking and were exposed to situations that would require splitting costs with other
individuals. Upperclassmen were more concerned with splitting the cost of rent and utilities, as
well as for larger budgeted items such as spring break expenses. Underclassmen were just
starting to learn about all the split costs they have in college such as group dinners and travel.
They also recognized that they needed an easy and effcient way to receive funds from their
parents to pay for gas, food, and textbooks.
Focus Groups:
Audiences
CoIIege Students:
-Person-to-person payment service simplifes splitting costs with friends
-Mobile person-to-person payments are quick, easy, and stress free
-Using mobile person-to-person payment services to pay people with different
banks is "no sweat with Popmoney
-Person-to-person payment service is the ideal way to request and receive money from
parents and friends
Parents of CoIIege Students:
-Popmoney is the fastest and smoothest way to send and receive money with your college
student
-There are numerous monetary situations between parents and students that can be solved
with Popmoney
LandIords:
-Using Popmoney can alleviate payment problems between landlords and tenants
-Using person-to-person payment service provides more options, making payments easier
4
Key Messages
Key Messages
Key Messages
5
Tactic 1: mplement a logo that represents campaign messaging. To refect the spring break
theme, we created a logo incorporating a color scheme of bright orange, baby blue, and gray.
Along with the color scheme, we created a spring break feel by incorporating a bright orange
palm tree (Appendix 12).

Tactic 2: Create a memorable slogan that
resonates with college students. To further our
spring break theme, we created the slogan,
"Don't $weat Spring Break. This slogan was
successful in capturing the attention of future
spring breakers with spring break preparation in
mind. We included the slogan in our logo, on all
printed materials, handouts, posters, and
on social media pages.
Strategy 2: Engage Butler students through hands-on and face-to-face interaction.
RationaIe: Focus group research revealed that college students are more likely to try a new
service if someone they know uses and recommends it.
Tactic 3: Maintain a consistent style and format that refects the organizational brand of
Popmoney. All designed materials printed and distributed or circulated followed a similar
format and style that included lists and standout headings. Our design style and color pallette
is similar to Popmoney's eye catching, yet simplistic branding (Appendices 12, 26-32).
Tactic 1: Host an interactive event for students. Students were focused on hitting the gym hard
during February to get physically prepared for spring break, so we hosted a workout class,
attended by 39 students. At the workout, Bateman Blue presented the informational video from
Popmoney's website and offered games that incorporated uses for Popmoney for spring break
week (Appendices 33-34).
Tactic 2: ntroduce leaders
of on-campus organizations
to Popmoney. Prior to the
event a Bateman Blue
representative attended
Butler's Student Government
Association's weekly
assembly to introduce
campaign key messages to
150 individuals.
Students participating in the "Get in $hape event.
Strategy 3: Engage Butler University students through a social media campaign.
RationaIe: Research showed that members of the target audience are heavy social media
users on various forms including Twitter and Facebook. Focus group participants revealed
that they follow organizations and businesses that are relevant to their lives and are drawn to
giveaways and graphics.
Tactic 1: Launch a multi-faceted
Twitter engagement strategy.
We connected with the Butler
community on Twitter to promote
our messages. Through Twitter,
we connected with 147 people and
made 20,108 impressions. We
engaged followers by implementing
giveaways, asking followers to
retweet campaign messages or
reply to campaign-related questions
for a chance to win a Starbucks gift
card, resulting in
interactions with 10
6
Tactic 5: ntroduce Butler's Greek community to Popmoney. We sent an email to 1,500 Greek
residents in Butler's community containing the same informational fyer distributed to the
mailboxes of on-campus residents.

Tactic 6: Pitch Butler's most prevalent source for campus news. During the month of February,
Butler Blue pitched the campus newspaper to cover campaign events and messages. On
February 26, The Butler Collegian printed a photo from our "Get in $hape! event, and on March
5, the newspaper printed a story summarizing our campaign and its messages. The Butler
Collegian's circulation is 1,500 (Appendices 21, 24-25).
Tactic 3: Utilize high-traffc locations on campus to distribute resources and promotional
materials. Throughout the month of February, Butler Blue representatives set up a booth in the
student union and at Butler's Health and Recreation Complex. For several hours, we engaged
students face-to-face by introducing them to Popmoney and explained how using Popmoney
can simplify their spring break expense-sharing. We handed out 100 informational resources
(Appendices 28-29).
Tactic 4: Distribute resources to a directly targeted audience through campus mail. Research
showed that underclassmen looked at mailbox inserts, so we distributed 1,496 informational
fyers explaining ways students could use Popmoney to simplify cost-splitting on spring break
by addressing a fyer to each student living in on-campus housing (Appendix 32).
percent of followers. We designed a "spring break themed graphic that we
updated with a "Tip of the Day on ways to use Popmoney on spring break and
posted to Twitter two or three times per week (Appendices 26-27).
7
Tactic 2: dentify and pitch blogs followed predominantly by Butler students. During the month
of February, Butler Blue pitched a Butler contributor to the informative and inspiring U lala
blog, which receives approximately 70,000 page views per month. On February 21, Popmoney
was mentioned in a post titled, "Spring Break Quick Tips, as an app to download prior to
spring break. Additionally, in mid-February, we pitched a student who blogs on behalf of Butler
University that resulted in a March 6 blog post dedicated to Popmoney and its usefulness for
spring break. Accessible through Butler's website, the blog has potential to reach 60,173 unique
visitors (Appendices 20, 22-23).
Objective 1: ACHIEVED!
We achieved our objective by creating awareness of Popmoney person-to-person payment
service among Butler University students, reporting an increased awareness and interest.
Event attendees were surveyed at the beginning and after the workout event, and results
showed that after the event:
Tactic 3: Execute a Facebook specifc social media strategy. We created an infographic
explaining the benefts of Popmoney to college students on spring break and in everyday
person-to-person payment situations. We utilized relevant Facebook groups as a tool to
circulate campaign messages by posting the infographic in the Butler University Class of
2014, 2015, 2016, and 2017 pages, reaching the Facebook timelines of 4,321 undergraduate
students. Additionally, we posted to Butler's Student Government Association page, reaching
the timelines of 1,190 students (Appendix 29).
-Awareness of Popmoney service increased by 77% among event attendees
-The likelihood of attendees to research Popmoney further increased by 33%
-60% of attendees were somewhat likely to download Popmoney
The Don't $weat Spring Break campaign circulated 1,566 fyers around campus, reaching
36% of students.
The Don't $weat Spring Break campaign reached 57% of Greek-affliated students through
email communication.
All Don't $weat Spring Break efforts resulted in a media hit from the campus newspaper, "The
Butler Collegian, which resulted in 1,500 more impressions on campus.
( )
8
Strategy 1: Reach parents of Butler students through online communication.
RationaIe: The Internet is the primary tool used by college students to gather information and
communicate, so their parents are increasingly adopting the trend.
Strategy 2: Engage a business audience that participates in person-to-person payment with
Butler students through one-on-one communication.
RationaIe: Research shows that many students face challenges with payments to their
landlords at least once during their yearly lease. When asked, some local landlords also
expressed interest in an alternative way to collect money from renters.
Tactic 1: Develop resources to introduce Popmoney to parents of target audience. Although
the main theme of the campaign is spring break, we wanted parents to know that spring break
is one of many shared costs that Popmoney can be used for, so we created a number of "ways
to use Popmoney with your student (Appendix 30).
Tactic 2: Execute a social media strategy targeted at parents. We created an infographic
explaining ways for parents of students to use Popmoney, and posted it to "The Butler
University Parent Page on Facebook, circulating it to the timelines of 778 Butler parents.
Tactic 3: Utilize Butler parent listserv as a distribution source. Through the College of
Communication posting, Butler Blue submitted an article about the Bateman project and
Popmoney to Butler's monthly parent e-newsletter, received by 3,000 parents.
8
The Don't $weat Spring Break campaign connected with 5,657 people using social media,
making 25,619 impressions through Facebook and Twitter.
The Don't $weat Spring Break Campaign earned hits and was highlighted in two different
blogs that each had college student based audiences: U lala and Butler Student Perspectives
campus blog, accounting for a combined 130,173 unique visitors.
Objective 2: To create condence in using Popmoney among groups that
inuence the target market's monetary spending, by reaching 10 percent of ButIer
parents, nearby IandIords representing 20 houses on campus, and two specic
inuencers by February 28, 2014.
Tactic 1: Create resources that explain how Popmoney can beneft
landlords. Butler Blue created an infographic with messaging explaining
how Popmoney could service landlords and their tenants. We then included
hyperlinks to already existing Popmoney materials including the fact sheet,
handout, user guide, and demo (Appendix 31).
9
Tactic 2: Distribute materials to landlords with appropriate follow up messaging. We sent
information via email to a conglomerate of landlords who collectively own the majority of
Butler off-campus housing. Of the ten, the top two landlords, owning a combined 62 houses
responded seeking further information.
Tactic 3: dentify and pitch media consumed by local landlords. We pitched and sent the same
infographic and information to a local blogger, who writes about tips and tools for landlords in
the area in a blog titled, "Landlord Chronicles.
Strategy 3: Seek out infuencers and introduce the benefts of Popmoney.
RationaIe: Focus group research showed that college students trust testimonials of their peers
or community members over celebrities.
Tactic 1: dentify and pitch "Pete the Planner. Pete is a nationally known personal fnance
expert who is based and receives exposure locally. He has visited Butler within the past year
and his opinions are greatly received by our target audience. Butler Blue pitched Pete via
Twitter and on his website, providing him with information on Popmoney.
Tactic 2: dentify and pitch well-known campus representative. We pitched Craig Fisher,
President of Butler's Student Government Association, because he is a reputable and
well-known fgure in the Butler community. We asked Craig to promote our events and
messages on his personal social media accounts and invited him to attend our events.
Objective 2: Achievements
We informed 3,778 of Butler parents of Popmoney person-to-person
payment service through Facebook and Butler's monthly enewsletter,
exceeding our goal by 33%. ( )
We reached 10 landlords with Butler University tenants, resulting
in further interest of landlords owning 62 off-campus houses near
Butler. The top landlord, with approximately 225 Butler tenants said
that he's looking for a new way to handle tenant payments, similar to
Popmoney.
( )
10
Budget:
$77 for ftness event, $15 for Twitter giveaways, and an in kind donation of $15 for printing
costs.
ConcIusion
With our campaign ending only a week before spring break, students had their bags packed,
itineraries made, and thanks to Popmoney, a way to send and receive money with friends and
family while on their trips.
Through "Don't $weat Spring Break, we effectively achieved our objectives and
communicated with our audiences about the ease of using Popmoney in all fnancial
circumstances, especially paying for spring break expenses. Our secondary and primary
research revealed information that helped propel our campaign forward and to create
integrated messaging. We worked to create awareness through developing resources,
encouraging engagement through face-to-face interaction, and social media communication.
All of our tactics built up throughout the month of February and led to an event engaging
individuals from our target audience who were seeking further information. We also
determined areas that can be expanded upon in future campaigns, such as the landlords
and other infuencers of the target audience.
10
Lessons Learned:
The local blogger we reached out to was nonresponsive to our pitch. As blogs continue to
grow in relevance, Popmoney can use widely followed bloggers to build its reputation.
However, some sort of incentive or paid placement to convince the bloggers to try
Popmoney will likely be necessary.
Similarly, Pete the Planner, a national personal fnance expert based in ndianapolis, was
unresponsive to several communication attempts. Financial-advice experts would be great
spokespeople to promote Popmoney, but again, would need some sort of incentive to test
and then talk about Popmoney.
Our on-campus representative was responsive but was not comfortable promoting a for-proft
company without much familiarity with its services. He was open to trying the service but had
no friends or relatives that used it. He saw no real opportunity to try out the service without
making extra effort.
As an end result of our campaign, Butler students and the people who frequently
exchange money with them no longer have to $weat person-to-person payments.
Whether it is a cost associated with a special occasion such as spring break or a
routine payment, our audience is educated on Popmoney services, knowing it as
the quickest, most convenient option in all social payment situations.
Appendix
11
Secondary Research Sources:
Carvain, D., & Zhang, J. (2013). "The Rise of Mobile Banking." Crisis (15591573)
120, no. 1: 39.). Jan. 2014.
Duggan, M. & Rainie, L. (2012). "Additional Demographic Analysis. PewResearch
nternet Project. Jan. 2014.
Eddy, N. (2013). "Mobile Apps Affecting Living, Banking, Shopping
Routines."Eweek 8. Academic Search Premier. Jan. 2014.
Goudreau, J. (2011). "Nearly 60% Of Parents Provide Financial Support To Adult
Children. Forbes. Jan. 2014.
Horovitz, B. 2002. "Marketers Revel with Spring Breakers. USA Today. Academic
Search Premier. Jan. 2014.
Maisto, M. (2013). "Global Smartphone Market Posts Record Q3, Apple
Underperforms." Eweek 6. Academic Search Premier. Jan. 2014.
Smartphones, Tablets Are Still Growth Engines. (2013). TWCE: This Week in
Consumer Electronics, 28(20), 18-22. Jan. 2014.
Yung-Cheng, S., Huang, C.Y., Chia-Hsien, C., & Chih-Ting, H. (2010). "A beneft-
cost perspective of the consumer adoption of the mobile banking system."
Behaviour & nformation Technology 29, no. 5: 497-511. Jan. 2014.
(2013). "Online/Mobile Banking Adoption Trends & Demographic Profles. The
Financial Brand. Jan. 2014.
Appendix
Logo:
12
12
Appendix
13
Primary Research ResuIts:
14
Appendix
Primary Research ResuIts:
14
Appendix
15
Primary Research ResuIts:
16
Appendix
Primary Research ResuIts:
16
Appendix
17
Primary Research ResuIts:
18
Appendix
Event Surveys:
Pre-Event Survey:
1. Have you heard of Popmoney? Please Circle:
YES or NO
f you answered YES, how did you hear about it? ___________________
f you answered YES, do you use it?
YES or NO
2. Do you use some form of person-to-person payment transfer service (i.e. Chase
QuickPay)?
YES or NO
S. Would you be interested in a mobile person-to-person payment service that allows
you to exchange money with friends and family who use different banks than you?
Yes or NO
4. On a scale of 1 to 5 (1 being least likely, 5 being most likely) how likely are you to
research Popmoney person-to-person payment service?
1 2 3 4 5
Post-Event Survey:
1. Please rate your experience with tonight's event on a scale of 1 to 5
(1 being horrible, 5 being excellent)
1 2 3 4 5
2. After tonight's presentation, please rate how useful Popmoney would be to you
(1 being not useful, 5 being very useful)
1 2 3 4 5
S. Are you interested in learning more about Popmoney?
YES NO MAYBE
4. On a scale of 1 to 5 (1 being least likely, 5 being most likely) how
likely are you to download Popmoney after participating in tonight's event?
1 2 3 4 5
19
Appendix
GeneraI Media Pitch
Bello ____________,
If you aie staiting to piepaie pie-spiing bieak stoiies, I have a gieat iuea foi you to
incoipoiate. Butlei 0niveisity stuuents aie taking an extia step to piepaie foi theii
tiips this yeai.
While most spiing bieakeis aie busy hitting the gym anu eating clean, Butlei's Bateman
Competition class is using the month of Febiuaiy to euucate stuuents thiough a public
ielations campaign featuiing the Popmoney

peisonal payment seivice*.

The campaign, "Bon't $weat SB!" exists to infoim the Butlei community how
Popmoney can simplify splitting the cost of spiing bieak expenses with fiienus anu
family. This is a timely subject foi ieaueis because spiing bieak is iight aiounu the
coinei!
We aie also posting spiing bieak tips on oui Twittei, BontSweat_B0, to supplement
oui campaign. Finally, we'ie hosting a spiing bieak fitness event on Tuesuay, Feb. 2S
fiom 7:Su to 8:Su p.m. If you oi someone on youi team woulu like to attenu, we'u love
to have you.
0ui campaign, anuoi Popmoney, woulu be a gieat fit foi any spiing bieak stoiy you'ie
piepaiing within the next month. I'm happy to supply you with moie infoimation
about Bateman, Popmoney, anu the Bon't Sweat SB Campaign upon youi iequest.
Thank you, anu I look foiwaiu to heaiing fiom you.
*Teims anu conuitions apply. Popmoney peisonal payment seivices offeieu at www.popmoney.com aie
pioviueu by oi thiough CheckFieePay Coipoiation, a licenseu money tiansmittei, anuoi its affiliate CheckFieePay
Coipoiation of New Yoik, which is licenseu anu iegulateu as a Noney Tiansmittei by the New Yoik State
Bepaitment of Financial Seivices, each a wholly owneu subsiuiaiy of Fiseiv, Inc.
Appendix
20
BIog Pitch:
Bi _____________!
I follow the blogs you post on 0 la la, anu I have a gieat blog iuea foi you that woulu
highlight a piouuct that woulu be veiy useful to Butlei stuuents. At the same time, you
coulu also help out the Bateman Competition class. Bateman is a national competition
enteieu by 0ppei-class CC0N stuuents eveiy yeai. Long stoiy shoit, we plan, activate,
anu then evaluate a public ielations campaign that we then submit to the Public Rela-
tions Society of Ameiica (PRSA) foi juuging. A mention of oui client in youi blog woulu
not only be useful to youi auuience, but to Butlei's Bateman team as well.
This yeai's Bateman client is Popmoney, a peison-to-peison money tiansfei seivice,
www.popmoney.com, anu oui campaign messaging is centeieu aiounu ways to use the
seivice on spiing bieak. Theie aie seveial blogs that have pieviously focuseu on clich
ways to piepaie foi spiing bieak, such as eating healthy, woiking out, anu buugeting.
Bowevei, I think you coulu take it a step fuithei by wiiting a fun blog about unique ways
to piepaie foi spiing bieak such as.
Set a wilu goal
Look up ueals in the city you'ie going to
Bo homewoik anu stuuying befoie you leave
Bon't stiess about uieting anu woiking out too much. 6 weeks won't get you a 6
pack.
Leain some cool uiink iecipes
Puichase a fun movie to take along in case it iains one uay
!"#$%"&' )*"+,"$-./ 0,&12+3"$- &++ 2" ,&4- 0+%5225$6 03&1-' -7+-$0-0
0893 &0 3"2-%: 6&0: &$' ;""' 9"020 -&05-1
Please see the following fact sheet anu hanuout foi moie infoimation on Popmoney
peison-to-peison money tiansfei seivice.
Please let me know if this is something you'u be inteiesteu in anu if I can pioviue you
with any fuithei infoimation.
Thanks!
Bilaiy Weltei
*Terms and conditions apply. Popmoney personal payment services offered at www.popmoney.com are provided
by or through CheckFreePay Corporation, a licensed money transmitter, and/or its affliate CheckFreePay Corpo-
ration of New York, which is licensed and regulated as a Money Transmitter by the New York State Department
of Financial Services, each a wholly owned subsidiary of Fiserv, Inc. 2013 Fiserv, Inc. or its affliates. All rights
reserved. Popmoney is a registered trademark of Fiserv, Inc. Other products referenced in this material may be
trademarks or registered trademarks of their respective companies.
21
Appendix
CoIIegian Pitch:
Bi Colin!
Bope you'ie having a goou week so fai.
If the Collegian is planning to piint a pie-spiing bieak aiticle, I have a gieat iuea foi you
to incoipoiate that can help Butlei stuuents take an extia step to financially piepaie foi
theii spiing bieak tiips this yeai.
While many stuuents aie busy hitting the gym anu eating clean, financial piepaiation is
just as impoitant. Along with spiing bieak comes the stiess of much cost splitting - ho-
tel cost, gas, gioceiy bill, taxi faies, gioup enteitainment, etc. Butlei Bateman Blue team
is using the month of Febiuaiy to euucate stuuents on how to simplify splitting expens-
es thiough a public ielations campaign titleu "Bon't $weat SB."
Popmoney peison-to-peison money tiansfei seivice is a usei-fiienuly system that
allows useis of any bank to tiansfei funus to one anothei electionically. Not only is this
seivice essential to stuuents tiaveling foi spiing bieak, it's helpful in uaily types of pay-
ments incluuing ient, shaieu living expenses, gifts, anu householu seivices.
Butlei Bateman Blue posts spiing bieak tips on oui Twittei, BontSweat_B0. We'ie
also hosting a spiing bieak fitness event, supplementeu by a shoit "Popmoney activity"
on Tuesuay, Feb. 2S fiom 7:Su to 8:Su p.m. If you oi someone fiom youi team woulu like
to attenu, we'u love to have you.
Popmoney woulu be a gieat fit foi any spiing bieak stoiy you'ie piepaiing within the
next month. Please see the links post heie foi fuithei infoimation on the seivice: http:
www.pissa.oigscholaiships_competitionsbateman2u14inuex.html.spNailin-
gIB=7S17212&sp0seiIB=NzYuNTEuNjY1NT0S1&sp}obIB=18771u17S&spRepoi-
tIu=NTgSNzEwNTc1Su
I'm happy to supply you with moie infoimation about Bateman, Popmoney, anu the
Bon't $weat SB campaign upon youi iequest.
Thanks foi youi time. I look foiwaiu to heaiing fiom you!
*Teims anu conuitions apply. Popmoney personal payment services offered at www.popmoney.com are
provided by or through CheckFieePay Coipoiation, a licenseu money tiansmittei, anuoi its affiliate CheckFiee-
Pay Coipoiation of New Yoik, which is licenseu anu iegulateu as a Noney Tiansmittei by the New Yoik State Be-
paitment of Financial Seivices, each a wholly owneu subsiuiaiy of Fiseiv, Inc. 2u1S Fiseiv, Inc. oi its affiliates. All
iights ieseiveu. Popmoney is a iegisteieu tiauemaik of Fiseiv, Inc. 0thei piouucts iefeienceu in this mateiial may be
tiauemaiks oi iegisteieu tiauemaiks of theii iespective companies.
Appendix
22
Media Coverage:
23
Appendix
Media Coverage:
28
Appendix
24
Media Coverage:
Appendix
25
Media Coverage:
Appendix
26
Twitter:
27
Appendix
Twitter:
Appendix
28
Student Infographic:
29
Appendix
Student Infographic:
Appendix
26
30
Parent Infographic:
Appendix
31
LandIord Infographic:
Appendix
Event FIyer:
32
33
Appendix
Get in $hape Event:
34
Appendix
Get in $hape Event: