All the information collected in this questionnaire will be kept strictly confidential and used only for research

purpose. No individual information will be disclosed and the results will be presented on an aggregated basis. Thank you very much for your participation in this survey.

PART I
Please your answer to each of the following questions. Male 18-24 25-40 40+ Married Single Other Female

Sex: Age:

Marital Status:

Occupation:

Professionals Managerial / Executive Clerical / Secretary Technical Customer service (Retailing / Catering) Manufacturing Student Housewife Retired Unemployed Others (Please specify: ________________)

Education:

O Level/ Metric A Level/FSc. Graduate Post Graduate and above

Monthly Income:

above rs. 50,000 rs. 30,000 rs. 50,000 rs. 20,000 rs. 29,999 rs. 10,000 rs. 19,999 Below rs. 10,000

PART II
In this part, please give us some general information and your opinion about Pakola.

1. How familiar are you with Pakola? Never heard of it I am aware but have never used it Use it only sometimes Use it on a regular basis

2.

How long have you been a customer of Pakola (approximately)? Less than three months Three months to less than half a year Half a year to less than one year One to three years

3. Overall, how do you rate the quality of Pakola?

Poor Fair Good Very Good Excellent

4. When was the last time you used Pakola? Under 1 month 1 to 6 months 6 months to 1 year Not sure Other

5. How often do you buy Pakola?

Once per week or more often 2 to 3 times per month Once per month Once every 2-3 months Once or twice a year Less than once a year Not sure

6. How likely are you to buy Pakola in the future?

Very Unlikely Somewhat Unlikely Not sure Somewhat likely Very likely

7. If you could change something about Pakola what would it be? __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________

8. How satisfied are you with the overall experience of Pakola?

PART III

Buying Experience
1. Where did you purchase Pakola? University/workplace canteen Local store Hypermarket (Metro, Hyperstar etc) Supermarket (Al-fateh, Esajees, HKB etc) Other

2. Will you please give a brief description of any particular reason (or reasons) why you choose to purchase Pakola at this location (instead of elsewhere)? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

3. How many times have you purchased from this location before? Less than once every two months About once every two months About once a month About once every two weeks About once a week More than once a week

4. How was your overall purchasing experience?

Thankyou.