Gemma Bayaborda

120 Sterling St. Hamilton, ON | L8S 4J5 gbayaborda@gmail.com 647-923-8389 PERSONAL PROFILE: I am an enthusiastic, positive and hard-working public relations and communications practitioner. I specialize in writing, strategic thinking, marketing communications, speaking, and media relations. I am passionate about social media and am well-versed in several platforms. My academic background has taught me the importance of meeting objectives, evaluating progress and measuring results. SKILLS: Organizational, time management and leadership skills were applicable in previous employment roles. I have excellent communication and problem solving skills. I am well-versed in using Microsoft Word, Excel, Publishers, Adobe Illustrator, InDesign and Photoshop. EDUCATION: Mohawk College Post- Graduate Certificate in Public Relations McMaster University Bachelor of Arts in History WORK EXPERIENCE: The Agency at Mohawk College, Account Executive February 2014- Present Client: Victim Services of Peel Region A keen eye for detail, possess sound verbal communication and interpersonal skills with enthusiasm and motivation to produce high standards of work with minimal supervision Produce and manage graphics content for media, marketing and communication initiatives Chatelaine Magazine, Rogers Publishing October 2013- March 2014 Media Sales and Advertising Intern Responsible for a variety of marketing, promotions, media relations, branding, advertising, events and online projects The West Town Bar & Grill, Bartender and Waitress December 2011- Present Extensive product knowledge and experience in beer and wine pairings, positive verbal communication, multi-tasking, team work skills Experience in analyzing high-energy situations and determining the appropriate way to deescalate problems, and fins accommodating resolutions Able to provide immediate support and alternative approaches to communicate with all audiences September 2013- April 2014

September 2009- November 2012

Earls Bar and Restaurant, Bartender and Lounge Waitress December 2010- July 2012 Responsible for opening and closing bar, liquor, wine and beer inventory Assisted in training new bartenders and lounge servers Ensured accuracy and efficiency in the timely delivery of drinks and food Aldo, Lead Cashier November 2009- December 2010 Responsibilities included training new cashiers, ensuring customers were receiving quick, efficient and friendly service Capable of leading a team to meet projected sales goals Responsible for making the schedule for all cashiers VOLUNTEER WORK: JR DiGS 5th Annual Acoustic Christmas Concert November- December 2013 Account Executive and Communications Coordinator Worked alongside JR DiGS and RMHH: the liaison between both parties, responsible for raising awareness about RMHH and the concert, ensured execution of tasks leading up to the event Approached local media outlets to help create greater awareness surrounding the concert Managed the promotion and monitoring of JR DiGS 5th Annual Acoustic Christmas Concert, media related inquiries and ticket sales Coordinated transportation of musicians and assisted in the decoration and set-up at the venue Ronald McDonald House Hamilton (RMHH) October- November 2013 Account Supervisor Approached RMHH with a Fundraising and Communications Plan Exercised communication, issues management, leadership and teamwork skills Organized and executed fundraising event: Contacted and confirmed a venue for the event and the musicians to play live music Organized and established a network for RMHH: contacted local media outlets Global Youth Volunteer Network (GYVN): Team Kenya May 2013 Selected team member for Team Kenya from the Hamilton Region Volunteered in Kenya for six weeks Immersed in the community and culture, and adapted to alternative living accommodations Worked with women and children who were HIV/Aids positive

References Available Upon Request