Media Kit

2014

Mission Statement
MEDIA KIT 2014

About Parade
Parade celebrates the emotional touchstones of American life: We cherish family, friendship, the pride of small towns, and the rush of big cities. We champion good food and great writers. We believe in living longer, healthier and happier. We adore holidays. We honor service. We delight in all types of personalities, from pop stars to presidents to favorite pets. We respect the past but we live in the present. Above all else, we believe in America. We know who we are, and were condent about where were going.

Proles of Parade Magazine

MEDIA KIT 2014

Adults
Aud % Cov. Aud

Men
% Cov.

Women
Aud % Cov. 24

Total Audience

54,183 23 25,095 22 29,088 55.2

Median Age 54.6 53.8

Age 18-34 10,025 14 4,729 13 5,296 Age 35-49 11,968 19 5,899 19 6,068 Age 50+ 32,190 32 14,466 30 17,274 Age 18-49 21,993 17 10,629 16 11,364 Age 25-54 24,187 19 11,289 18 12,897 Median HHI $66,086 $71,342 $61,132

15 19 32 17 20

HHI $30,000+ 44,126 25 21,410 24 22,716 HHI $50,000+ 34,403 25 16,847 24 17,556 HHI $75,000+ 23,755 26 11,883 25 11,872 HHI $150,000+ 6,717 26 3,465 26 3,253 College Educated 32,987 25 15,801 25 17,187 Professional/Managerial 12,467 23 6,029 23 6,438 A/B County 40,036 24 18,400 23 21,636 C/D County 14,147 21 6,695 21 7,452 Own Home 41,295 26 19,222 26 22,073 Home Value $200,000+ 20,740 29 10,211 29 10,528

25 26 26 27 24 23 23 22 27 29

Source: GfK MRI Fall 2013

2014 Ad Closing +
MEDIA KIT 2014

Material Due Dates

90 days (Monday) orders due for: ansercard center spread back cover multiple page unit 33 days (Tuesday) orders due for: Parade A regional/zone buys rolling splits national with copy splits ads with dealer listings 27 days (Monday) orders due for: national; all materials due (ansercard material is due Monday, 55 days prior to issue date)

Issue Date 90 days

January 5 12 *19 26 February 2 9 *16 23 10/7/13 10/14/13 10/21/13 10/28/13 11/4/13 11/11/13 11/18/13 11/25/13

33 days
12/3/13 12/10/13 12/17/13 12/23/13 12/30/13 1/7/14 1/14/14 1/21/14 1/28/14 2/4/14 2/11/14 2/18/14 2/25/14 3/4/14 3/11/14 3/18/14 3/25/14 4/1/14 4/8/14 4/15/14 4/22/14 4/29/14 5/6/14 5/13/14 5/20/14 5/27/14

27 days
12/9/13 12/16/13 12/23/13 12/30/13 1/6/14 1/13/14 1/17/14 1/27/14 2/3/14 2/10/14 2/14/14 2/24/14 3/3/14 3/10/14 3/17/14 3/24/14 3/31/14 4/7/14 4/14/14 4/21/14 4/28/14 5/5/14 5/12/14 5/19/14 5/23/14 6/2/14

Issue Date 90 days

July 6 4/7/14 13 4/14/14 20 4/21/14 27 4/28/14 5/5/14 5/12/14 5/19/14 5/23/14 6/2/14

33 days
6/3/14 6/10/14 6/17/14 6/24/14 7/1/14 7/8/14 7/15/14 7/22/14 7/29/14

27 days
6/9/14 6/16/14 6/23/14 6/30/14 7/7/14 7/14/14 7/21/14 7/28/14 8/4/14

March 2 12/2/13 9 12/9/13 *16 12/16/13 23 12/23/13 30 12/30/13 April 6 13 *20 27

August 3 10 17 *24 31

September 7 6/9/14 14 6/16/14 21 6/23/14 *28 6/30/14

8/5/14 8/12/14 8/19/14 8/26/14 9/2/14 9/9/14 9/16/14 9/23/14 9/30/14 10/7/14 10/14/14 10/21/14 10/28/14 11/4/14 11/11/14 11/18/14 11/25/14

8/11/14 8/18/14 8/25/14 8/29/14 9/8/14 9/15/14 9/22/14 9/29/14 10/6/14 10/13/14 10/20/14 10/27/14 11/3/14 11/10/14 11/17/14 11/24/14 12/1/14

1/6/14 1/13/14 1/17/14 1/27/14

May 4 2/3/14 11 2/10/14 *18 2/14/14 25 2/24/14 June 1 3/3/14 8 3/10/14 15 3/17/14 *22 3/24/14 29 3/31/14

October 5 12 19 26 November 2 9 16 23 *30 December 7 14 21 28

7/7/14 7/14/14 7/21/14 7/28/14 8/4/14 8/11/14 8/18/14 8/25/14 8/29/14 9/8/14 9/15/14 9/22/14 9/29/14

*Closing date, as indicated in bold, has been adjusted due to a holiday.

National & Parade A Rates

Effective January 6, 2014
MEDIA KIT 2014

Full Page

Open Gross Rate Four Color Units

National : Circulation 32,000,000

Open Gross CPM

Parade A : Circulation 16,000,000

Open Gross Rate Open Gross CPM

$1,087,400 816,000 739,100 620,000 542,800 1,272,400 1,196,300 1,196,300 2,392,600

$33.98 25.50 23.10 19.37 16.96 39.76 37.38 37.38 74.77

$587,300 440,600 399,700 335,000 293,200 ----------- ----------- ----------- -----------

$36.70 27.54 24.98 20.93 18.33 -----------------------------

Standard Magazine Page 3/5 Page 1/2 Page 2/5 Page Back Cover FP Opposite Personality Parade Cover 3 Page 2/3 Spread

Full Page

Open Gross Rate B/W Units

National : Circulation 32,000,000 Parade A : Circulation 16,000,000

Open Gross CPM Open Gross Rate Open Gross CPM

$879,800 661,600 599,100 501,600 441,100

$27.49 20.67 18.72 15.68 13.78

$475,400 357,000 324,000 270,500 237,700

$29.71 22.31 20.25 16.91 14.86

Standard Magazine Page 3/5 Page 1/2 Page 2/5 Page

For 2/c and 3/c rates, contact your Parade account executive. All discount requirements apply. Rates subject to change with any publicly announced changes in circulation.

Source: Parade 1/6/14 circulation based on AAM, CAC, VAC; newspaper publisher statements and estimates 9/30/13

Regional Rates
Effective January 6, 2014
MEDIA KIT 2014

Non-Discountable

Full Zone

28 MM

1/2 Circ. & Under 28 MM $44.10 33.20 29.80 24.70 21.90

7.5 MM & Under 1/2 Circ. $44.70 33.40 30.70 25.40 22.10

4 MM & Under 7.5 MM $47.60 35.40 32.30 27.00 23.90

2 MM & Under 4 MM $63.10 47.30 45.40 45.40 45.40

1 MM & Under 2 MM $96.70 82.40 82.40 82.40 82.40

Under 1 MM*

Four Color Units Full Page Standard Magazine Page 3/5 Page 1/2 Page 2/5 Page $37.70 28.60 25.60 21.60 18.90

$36.70 27.50 24.60 20.80 18.00

$136.60 122.70 122.70 122.70 122.70

Non-Discountable

Full Zone

28 MM

1/2 Circ. & Under 28 MM $35.40 26.50 24.30 20.40 17.90

7.5 MM & Under 1/2 Circ. $36.10 26.80 24.50 20.80 18.20

4 MM & Under 7.5 MM $39.00 29.00 25.60 21.60 19.10

2 MM & Under 4 MM $50.80 40.10 36.90 36.90 36.90

1 MM & Under 2 MM $64.90 57.90 57.90 57.90 57.90

Under 1 MM*

B/W Units Full Page Standard Magazine Page 3/5 Page 1/2 Page 2/5 Page $30.30 23.00 20.90 17.40 15.20 $29.60 21.90 20.10 16.90 14.60

$91.30 82.40 82.40 82.40 82.40

Rates are in gross $$. * Set-up charges will apply Note: All discount requirements apply. Rates subject to change with any publicly announced changes in circulation.

Source: Parade 1/6/14 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13

Parade Ad Units
MEDIA KIT 2014

Full Page 8 3/8 x 9

Standard Magazine Size* 3 1 2 Columns 6 1/4 x 9

Standard Magazine Size Spread** 12 3/4 x 9

Standard Magazine on 5 Columns 8 3/ 8 x 6 3/ 4

35 Page 3 Columns 5 x 9

35 Page 5 Columns 8 3/ 8 x 5 3/ 8

12 Page 2 12 Columns 4 1/4 x 9

12 Page 3 Columns 5 x 7 3/8

12 Page 5 Columns 8 3/ 8 x 4 1/ 2

12 Page Checkerboard 4 3/16 x 4 1/2

(each unit)

12 Page Peninsula 5 1/ 8 x 7 1/ 4
(full national units only)

25 Page Peninsula 4 3/ 4 x 6 1/ 4
(each unit)

25 Page 2 Columns 3 1/4 x 9

Standard 25 Page 3 Columns 5 1/ 4 x 6 3/ 8

*May accommodate non-bleed standard magazine page size material. **Standard magazine size spread may be centered or positioned either ush left or ush right.

Continued...

For more information, please contact Shashika Baldwin, Senior Advertising Trafc Manager, at 212-450-7040 or adtrafc@parade.com

Parade Ad Units Continued...

MEDIA KIT 2014

25 Page 5 Columns 8 3/ 8 x 3 1/ 2

15 Page ***** 1 Column 1 3/4 x 9

15 Page ***** 5 Columns 8 3/ 8 x 1 3/ 4

Front/Back Cover ****** 8 3/8 x 10

Center Spread ****** 17 x 10

Full Page 8 3 8 x 9 Full Page Spread 17 x 9 Standard Magazine Size Page** on 3 12 Columns 6 1 4 x 9 Standard Magazine Size Page** on 5 Columns 8 3 8 x 6 3 4 Standard Magazine Size Spread* 12 3 4 x 9 Standard Magazine Size Spread** (Horizontal) 17 x 6 3 4 35 Spread (Vertical) 10 1 4 x 9 35 Spread (Horizontal) 17 x 5 3 8 12 Spread (Vertical) on 2 12 Columns 8 5 8 x 9 12 Spread (Horizontal) 17 x 4 1 2 Standard 25 Page Spread 10 3 4 x 6 3 8 35 Page on 3 Columns 5 x 9 35 Page on 5 Columns 8 3 8 x 5 3 8 12 Page on 2 12 Columns 4 1 4 x 9 12 Page on 3 Columns 5 x 7 3 8

12 Page on 5 Columns 8 3 8 x 4 1 2 12 Page Checkerboard (each) 4 3 16 x 4 1 2 12 Page Peninsula Unit*** 5 1 8 x 7 1 4 Standard 25 Page on 3 Columns 5 14 x 6 38 25 Page Peninsula Unit*** 4 34 x 6 14 25 Page on 2 Columns 3 14 x 9 25 Page on 5 Columns 8 38 x 3 12 310 Vertical on 1 12 Columns 2 12 x 9 310 Page on 2 Columns 3 14 x 6 34 310 Page on 2 12 Columns 4 x 5 12 310 Page on 3 Columns 5 x 4 12 310 Page (Horizontal)* 8 3 8 x 2 5 8 14 Page**** 4 18 x 4 12 14 Page (Vertical) 2 x 9 15 Page on 1 Column***** 1 34 x 9 15 Page (Horizontal)***** 8 3 8 x 1 3 4

12 Page Booklet 8 38 x 4 12 12 Page Booklet Spread 17 x 4 12 Oversized Unit (4 panels) Front, Back: 8 38 x 10 Center Spread: 17 x 10 Cover Flag 2 58 x 2 14

1. Multi-page Blockbuster units are available. 2. Consult your Parade Account Executive. 3. No bleed ads available except for spread gutterbleeds. 4. Advertisements on 5 columns accepted only in 1/5, 2/5, 1/2, 3/5 units, SM and full column depth. 5. Regional ad minimum is 2/5 page. Minimum unit for advertisers subject to page separation requirements is 2/5 Page. *Standard magazine size spread may be centered or positioned either ush left or ush right. **May accommodate non-bleed standard magazine page size. ***Peninsula units are available on a national basis only. ****Unit available only on a standby or remnant basis. *****Subject to availability ****** Oversized Units: This is a four-sided pull out unit. Top lip extends 1 inch above top of book.

Zone Map
MEDIA KIT 2014

Circulation by Printing Zone | Effective April 20, 2014

Maine 111,904 Minnesota 1,003,954 Montana 117,094 Wyoming 49,129 North Dakota 127,285
South Dakota 66,403

Washington 817,487 Oregon 512,693 Idaho 187,721

Wisconsin 239,628 Michigan 1,004,455

New Hampshire 81,830 Vermont 18,329 Massachusetts 609,066 Rhode Island 224,948 New York 1,175,117 Indiana 476,115 Pennsylvania 1,979,912 Ohio 1,321,354 West Virginia 209,243 Virginia 529,335 Delaware 15,460 Maryland 538,611 Washington, D.C. 794,716 N. Carolina 848,530 S. Carolina 456,627 Alabama 388,344 Connecticut 313,642 New Jersey 812,384

Nevada 167,298

Utah 234,601

Nebraska 258,024 Colorado 695,318

Iowa 282,978 Illinois 1,826,267

California 3,995,928

Arizona 283,013

New Mexico 138,537

Kansas 243,517 Oklahoma 545,107 Missouri 909,584 Arkansas 239,840 Tennessee 388,042

Kentucky 209,819

Alaska 62,353

Texas 2,532,901

Hawaii

17,547

Louisiana 307,940 Mississippi 146,347

Georgia 1,109,953

Florida 2,373,780

Zone
Connecticut New Jersey New York

Circulation
313,642 812,384 1,175,117 2,301,143 111,904 609,066 81,830 224,948 18,329 1,046,077 1,826,267 476,115 1,321,354 3,623,736 282,978 1,004,455 1,003,954 258,024 127,285 66,403 239,628 2,982,727

Zone
Delaware Maryland Pennsylvania Washington, D.C. Virginia West Virginia

Circulation
15,460 538,611 1,979,912 794,716 529,335 209,243 4,067,277 3,995,928

Zone
Arkansas Kentucky Missouri North Carolina South Carolina Tennessee

Circulation
239,840 209,819 909,584 848,530 456,627 388,042 3,052,442 388,344 2,373,780 1,109,953 146,347 4,018,424 243,517 307,940 545,107 2,532,901 3,629,465

Maine Massachusetts New Hampshire Rhode Island Vermont

California

Illinois Indiana Ohio

Iowa Michigan Minnesota Nebraska North Dakota South Dakota Wisconsin

Alaska Arizona Colorado Hawaii Idaho Montana Nevada New Mexico Oregon Utah Washington Wyoming

62,353 283,013 695,318 17,547 187,721 117,094 167,298 138,537 512,693 234,601 817,487 49,129 3,282,791

Alabama Florida Georgia Mississippi

Kansas Louisiana Oklahoma Texas

Circulation based on Ratecard #148F and CPMs effective with the 04/20/2014 issue. Any publicly announced circulation adjustments will affect rates accordingly. CPMs are guaranteed for calendar year 2014. Source: Parade 4/20/2014 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13

Digital File Specications

MEDIA KIT 2014

Please send Certied SWOP supplied proofs to: Parade Publications 711 Third Avenue, 7th Floor New York, NY 10017 Attention: Parade Ad Trafc Dept. Phone: (212) 450-7040 Email: adtrafc@parade.com Media

Ad Portal (http://parade.sendmyad.com) All ad submissions must be PDF/X1-a les uploaded to the Parade/DASH ad portal. You will have to create a login and password to begin your delivery upload process.

Formats
The PDF/X-1a Files must have: All fonts MUST be embedded (true type fonts cannot be used for Printing) The color space must be CMYK or Grayscale. NO RGB, LAB or embedded color proles (such as ICC proles). All PMS color must be converted to CMYK. Maximum ink density: 300 total. Resolution: 300 dpi, High Resolution, No transparency. Sizes: Please call for correct sizes and dimensions. Gutter Safety: 1/8 inch on each side (total 1/4 inch) if not the center spread. Minimum size for knockout type should be 6 point boldface. Note: perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed. Proof Requirements: 2 Proofs to be delivered next business day. All proofs should have clear identication indicating the type of proof it is, the name, address and phone number of the sender/prepress service provider. Product and keycode information must be indentied. Preferred proof is Epson or Kodak, running color managed SWOP #5 data set proles. All proofs should include the IDEAlliance Color Control Bar (to download a color strip go to hot downloads at: http://idealliance.org).

General

In compliance with Parade policy, you are required to submit two SWOP proofs. By choosing not to supply SWOP proofs with this ad submission the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital le. Publication is not responsible for color or content of proofs or les that do not conform to the specications listed. File Storage: The original proof and an archived copy of the digital ad le will be kept for 12 months after printing.

Revised: 7/13

Contacts
MEDIA KIT 2014

Parade Stella Araya-Weil | stella_arayaweil@parade.com | 212.450.0927 dash Dana Sergenian | dana_sergenian@parade.com | 212.450.0948 Digital Nate Kania | nate_kania@parade.com | 212.450.0979 Direct Response Marie Tassini | marie_tassini@parade.com | 212.450.7136 New York
711 Third Avenue New York, NY 10017 Phone: 212.450.7000 Fax: 212.450.7287 ny_sales@parade.com

Los Angeles
6300 Wilshire Boulevard 11th Floor Los Angeles, CA 90048 Phone: 323.965.3649 Fax: 323.965.4971 la_sales@parade.com

Atlanta
Sales & Marketing Solutions - South, Inc. 4350 Quail Ridge Way Norcross, GA 30092 Phone: 770.209.9858 Fax: 770.209.9881 khediger@samssouth.net

Chicago
401 North Michigan Avenue Suite 2900 Chicago, IL 60611 Phone: 312.661.1620 Fax: 312.661.0776 chi_sales@parade.com

San Francisco
50 Francisco Street Suite 400 San Francisco, CA 94133 Phone: 415.955.8217 Fax: 415.397.0562 amy_lloyd@parade.com

Detroit
Hannigan Media Services 4462 Berkshire Road Royal Oak, MI 48073 Phone: 248.554.0710 Fax: 248.554.0730 jeffhan@comcast.net

Direct Response
711 Third Avenue New York, NY 10017 Phone: 212.450.7136 Fax: 212.450.7289 dr_sales@parade.com

Digital Specs
MEDIA KIT 2014

Desktop

Tablet

Mobile

SITE Parade.com Parade.com Parade.com Parade.com Parade.com

PLACEMENT 728x90 300x250 clickable page skin mobile mobile

DIMENSIONS 728x90 300x250 page 300x250 300x50

MAX FILE SIZE {k} 45k 45k 100k 30KB 15KB

AUDIO PERMITTED Yes, on user click Yes, on user click N/A No No

MAX ANIMATION 15 sec 15 sec N/A 15 sec 15 sec

ALLOWS 3rd PARTY TRACKING/SERVING yes yes yes yes yes

Examples shown: Standard ad units on Parade Homepage Parade offers a range of standard and rich media units that are both IAB compliant and unique to Parade Additional formatting guidelines apply based on the type of ad

Parade Media Solutions are Growing and Thriving

MEDIA KIT 2014

Parade
54.1 MM readers 32 MM circulation Sunday distribution

Parade digital
29.8 MM monthly uniques 422 monthly page views

Tablet/Mobile
Special Themed Apps (Grilling, Holiday, Crafts) Mobile Sponsorships

dash
36 MM readers 8.8 MM circulation Monthly distribution

Social Media Community

Facebook Pinterest Twitter Instagram YouTube

Source: GfK MRI Fall 2013, dash based on publisher-dened prototype; comScore Feb 2014 Mar AAM, CAC, VAC; March 2014 Publishers Statement

General Information
MEDIA KIT 2014

A. Parades Right To Reject, Cancel or Terminate Orders

Parade reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. In the event of such cancellation or rejection by Parade, advertising already run shall be paid for at the rate that would apply if the entire order were published. In addition, Parade reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable. Parade, at its absolute discretion, may terminate its relationship with Advertiser and/or Agency for the breach of any of the terms hereof, including without limitation a breach based on the failure on the part of either Advertiser or Agency to pay each bill by its due date. Should Parade terminate its relationship with Advertiser and/or Agency, all charges incurred together with short-rate charges shall be immediately due and payable. Furthermore, in the event Advertiser or Agency breaches, Parade may decide to exercise its right to (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Parade on behalf of Advertiser or any other client, and/or (b) refuse to publish any or all of Advertisers advertising.

C. Restrictions on Advertisers Cancellation of Advertising Orders

No changes in orders or cancellations are accepted unless received before the closing date for the Advertisement as set forth in the Rate Cards Closing Dates section. No changes in orders or cancellations may be considered executed unless acknowledged in writing by Parade. Orders not cancelled as of these space-closing dates will be billed, even though Advertiser fails to furnish copy, digital les or lm. Should Parade agree to cancel an existing order, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services, paper and/or printing.

D. Advertising Positioning at Parades Discretion

Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and published but such restrictions or specications are at Parades sole discretion.

E. Labeling of Advertisements
Advertisements that simulate editorial content must be clearly dened and labeled ADVERTISEMENT or SPECIAL ADVERTISING SECTION at the top of the advertisement, and Parade may, in its discretion, so label such copy.

B. Advertisers Failure to Run Advertising/Short-Rate

All agreements for advertising frequency discounts require that the specied number of advertisements be published within a twelve-month period. In the event of Advertisers or its Agencys cancellation of any portion of any advertising order or contract or failure to have published the specied number of advertisements, or if at any time Parade in its reasonable judgment determines that Advertiser is not likely to publish the total amount of advertising specied during the term of the agreement, any rate discount will be retroactively nullied, including for previously published advertisements, and may result in a short-rate. In such event, Advertiser and/or Agency must reimburse Parade for the short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for) within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. Any merchandising program executed by Parade in reliance on advertising that is cancelled will be paid for by Advertiser at the fair market rate for such program.

F. Errors in Advertisements
In the event of Parades errors in or omissions of any advertisement(s), including but not limited to those caused by force majeure, Parades liability shall be limited to the amount paid attributable to the space of the error and in no event shall exceed the total amount paid to Parade for the advertisement. Parade is not responsible for incorrect or missing key numbers, telephone numbers or website addresses provided by Agency and/or Advertiser.

G. Indemnication of Parade
Advertiser and its Agency, if there be one, each represent that any advertising (including product samples) submitted complies with all applicable laws and regulations and does not violate the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce Parade to publish such advertisement, Advertiser and its Agency, if there be one,
Continued...

General Information Continued...

MEDIA KIT 2014
each agrees jointly and severally to indemnify and save harmless Parade, and its employees and representatives, against all liability, loss, damage, and expense of any nature, including attorneys fees, arising out of any actual or potential claims for libel, invasion of privacy, copyright or trademark infringement and/or any other actual or potential claims or suits that may arise of out the copying, printing, publishing, distribution or transmission of such advertisement. Ansercards neither earn nor contribute to discounts. A smaller space unit or geographical buy in an advertising schedule may not be applied to earn a discount applicable to larger units or buys where they serve to lower the total cost of the schedule below the cost of a schedule composed solely of the larger units or buys.

J. Responsibility for Payment of Advertising Bills

In the event an order is placed by an Agency on behalf of Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both Advertiser and Agency. Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on Advertisers behalf. Advertiser authorizes Parade, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Any bill tendered by Parade shall constitute an account stated unless written objection thereto is received by Parade within ten (10) days from the rendering thereof. Payment by Advertiser to Agency shall not discharge Advertisers liability to Parade. The rights of Parade shall in no way be affected by any dispute or claim between Advertiser and Agency. Thus, Parade may recover its advertising charges from either the Advertiser or the Agency, regardless of the relationship between the Advertiser and the Agency, and regardless of whether the Advertiser has paid the Agency. Parade does not accept sequential liability. The Advertiser and/or Agency agrees to reimburse Parade for its attorneys fees and costs in collecting any unpaid charge or portion of the charge for any advertisement.

H. Direct Response Advertising

Direct Response advertising shall be dened as that by Advertisers whose primary objective is to sell a product or services directly to consumers specically through the ad. Direct Response ads must contain a one or more of the following that provide(s) readers with the opportunity to make a direct purchase from the advertiser: a coupon, write-in offer, order phone number and/or web address. Premium offers, except those placed by advertisers dened as Direct Response advertisers, do not qualify. Direct Response advertisers appearing in Parade agree to: 1. Fulll all orders or return money to consumer; 2. Refund full price of merchandise returned due to dissatisfaction for any reason whatsoever; 3. Include a street and/or web address. If only a web address is used, the site must contain the address and phone number for the company. A Post Ofce Box number may be used in the offer or coupon if a street address and/or web address appears elsewhere in the advertisement; and 4. All ads must be approved by Parades copy clearance committee. Advertisers are required to provide any information requested by Parade for substantiation of advertising claims.

I. Discounts
If Parade extends a discount to an Advertiser, the following requirements apply: 1. Ads must run during a consecutive 52-Sunday period to earn a discount; 2. Each ad earns discounts based on the circulation purchased for the ad. 3. Minimum circulation is 4 million or a full Zone (excluding Zone 2, Parades smallest Zone); 4. Minimum discountable ad size unit is 2/5 page; and 5. Booklets and Oversized Units contribute to discounts.

K. No Assignment of Advertising
Advertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by Parade, nor may Advertiser or Agency authorize any others to use any advertising space. If a company either wholly acquires an Advertiser or is wholly acquired by an Advertiser after start of the contract year, advertising of such company in issues which closed before the date of the acquisition will not be included in computing the Advertisers frequency, volume or other discounts hereunder.

General Information
MEDIA KIT 2014

L. Republication of Advertisements
Advertiser and Agency agree that any advertisements published may, at Parades option, be republished or reused by Parade or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. The copyright in any advertisement created by Parade is owned by Parade and may not be otherwise used by Advertiser or third parties without Parades prior written consent.

M. Advertising Rates
Rates contained in advertising orders that vary from the rates listed herein shall not be binding on Parade and the advertisements ordered may be inserted and charged for at the actual schedule of rates. Rates and units of space are effective with the January 6, 2013 issue. Announcement of any changes in rates will be made fty (50) days in advance of the closing date for the rst issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. Advertising rates are not contingent on Parade reaching any circulation or readership level that may be represented in Parades marketing materials.

N. Terms of Sale
An agency commission of 15% will be allowed for recognized agencies. Bills are rendered prior to the issue date. Payment is due thirty (30) days from issue date. Interest will be charged at a rate of 1.5% per month on past due balances. Parade may at its option require cash with order or change the payment term.

O. Choice of Law and Forum

All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Parade relating to advertising must be brought in the state or federal courts in New York, New York. The parties hereby consent to the jurisdiction of such courts in connection with actions relating to advertising.

P. Entire Agreement
The foregoing terms and conditions shall govern the relationship between Parade and Advertiser and/or Agency. Parade has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by Parade, no other terms or conditions in contracts, orders, copy, or otherwise will be binding on Parade.