Documente Academic
Documente Profesional
Documente Cultură
Kit 2014
Contents
02 Presentation of Burgundy School of Business (Groupe ESC Dijon-Bourgogne)
Key BSB gures Academic programmes
05 Positioning
The alumni advisory board is comprised of some forty highly successful alumni who act as consultants to the board of directors.
aliations: Member of the Confrence des Grandes coles, EFMD, FNEGE, the EAIE, AACSB, Campus France, APAIE and NAFSA
Academic programmes
Bachelor Marketing & Business - Dijon et Lyon
Beyond teaching the fundamental and applied knowledge of management, this State accredited degree 3-year post-secondary school programme is known for its international focus and an extended in-company immersion, oering students with original options: French and English tracks are oered from 1st year of studies, Double degrees or study semester abroad, International Seminar with Oxford Brookes students and faculty, 3rd year apprenticeship option, Special track for competition level athletes and artists, Total of 9 months of work placements over 3 years, in France or abroad. The degree programme is oered in Dijon, and since September 2013 the English track has been oered in Lyon. It is the only Bachelor from one of the elite French Confrence des Grandes coles schools on oer in Lyon.
Executive Education
Burgundy School of Business' professors apply their academic and pedagogical expertise to train managers and directors in several programmes. Executive ESC (Master Grande cole's continuing education) The Master Grande cole oers part-time continuing education programmes designed for executive managers who want to change course and acquire new responsibilities. The programme leads to Burgundy School of Business' Masters degree.
Positioning
Upmarket and differentiation
urgundy School of Business' strategy is to grow through its dierence (which runs contrary to current institutional policy of merging schools) and oer students genuine added value to their degrees.
Personalised support
urgundy School of Business provides its students with comprehensive personalised accompaniment. The support they receive throughout their studies is a genuine academic comfort and arms them to enter the world of work.
International orientation
he international dimension is one of the School's strong positioning axes and its resulting opportunities are true keystones in students' proles.
International commitment
From the beginning in 1900, Burgundy School of Business has been committed to promoting international opportunities, in all forms, and has continued to make them one of its main priorities. This commitment has translated over the years into student and faculty international mobility as well as welcoming international exchange students in both degree and customised progammes.
The School of Wine & Spirits Business' substantial networks have been developed over decades: A network of more than 600 alumni of the Specialised Master (SM) and MSc programmes in addition to the signicant network of alumni from the Master Grande cole programme who have chosen to work in the wine sector. A network of some fty stakeholders (half of whom are from abroad). The School of Wine & Spirits Business has a dedicated faculty of ten professors with a budget of 1.8 million. Burgundy School of Business long-standing and renowned expertise in wine management has its roots in the region of Burgundy, famous for its excellent wines. A September 2013 study conducted by wine-searcher.com, based on the auction sales of prestigious wines, established that out of the top ten most expensive wines in the world, eight are from Burgundy, including the top two. In a global economy that has been aected by the economic crisis since 2008, the wine and spirits markets are on the rise (source: report by the International Organisation of Vine and Wine OIV 2013).
here are ve degree programmes for the 2013-2014 academic year, each covering a particular market segment. Three are taught in French and two in English.
Part time Specialised Master in International Wine and Spirits Trade (CIVS)
Created in 2004, the part time course has had around 20 students in place over the past two years, most of whom are employed professionals. Because the pace is adapted to their professional constraints, with 2 days of classes per month, students take an average of 18 months to complete the part-time version of the programme. New students are constantly incorporated, with an average of ten students joining each academic year.
Permanent professors
These professors contribute to academic research through publishing articles in academic and professional journals as well as working papers in the School's research entity, CEREN. They organise and participate in scientic colloquiums, and are members of study and internationally renowned research organistions. They are also active in scientic committees and provide consulting and advice to numerous companies.
Expert professors
There are ten professors, senior executives and high level consultants at Burgundy School of Business whose mission is to combine teaching with supervising and supporting students who are working in companies. They are active company professionals and subsequently reinforce the professional expertise of the School's faculty as well as enrich its quality pedagogy.
International lecturers
Visiting lecturers come from around the world bringing intellectual wealth to the School notably on issues of innovation, entrepreneurship and wine management, which are all integral parts of Burgundy School of Business' development and international standing.
Research
esearch at Burgundy School of Business is applied research and mainly focuses on two objectives: to foster teaching excellence and to answer, even anticipate questions that arise in companies. The CEREN (Corporate Research Centre) was founded in 2003 to coordinate the research work of lecturers at Burgundy School of Business.
Researchers' work focuses on issues in entrepreneurial management and they are members of Chairs and teams that develop specic expertise.
The Chair of Research in Corporate Governance Created in 2010 with Crdit Agricole de ChampagneBourgogne, this chair is made up of a team of six faculty members who bring together experience in banking, chartered accountancy, auditing rms and academic experience. This Chair has several objectives. The rst one is to contribute to the scientic community through its academic research, its main research elds focusing on actors in governance (boards of directors, CEOs and shareholders), networks (CEOs, directors, auditing rms) and to IRFS (international accounting standards). Its other objectives include: building and federating synergies with other research centres and professional associations by fostering common research development; helping companies in their reection on governance through their tailor made research missions; enhancing the School's teaching programmes in governance (a mandatory 3rd year course is dedicated to governance in which students contribute to the School's research missions). The Chair of Responsible Innovation and Management This Chair was launched in 2013 and is made up of a team of six faculty members. Its rst partner is the Groupe La Poste, which is making responsible management one of its main priorities. Innovation management is essential to corporate activities and it is the founding principle that led to the creation this Chair.
Its research therefore reects an integrated perspective of strategy, focusing on both the contents and the processes of strategic alignment to innovation as well as to the context in which it is used. The central research themes cover three axes: environmental innovations, social innovations, which involve product and process research, and responsible management, which through its human related entity represents a common link between these three axes and is a central theme in the Chair's research work. EMMAS (The Chair of Evaluation of the Medical Claims of Health Foods) Founded in 2008, the objective of the EMMAS Chair is to carry out research in the eld of health-related claims in collaboration with partner companies, such as CenBiotech. Several companies and institutions are interested in the development and evaluation of new health-related products to evaluate new health-related behaviour of patients/consumers. The other objective of the Chair is to create innovative courses based on this work.
The LESSAC (Laboratory for Experimentation in Social Sciences and Consumer Behaviour)
Inaugurated in May 2008, the LESSAC is unique among French management schools and has the biggest experimental platforms in Europe with its 80 booths. Open to students and lecturer-researchers alike, the LESSAC is at the disposal of the School's research and pedagogy and centralises all of its entities. Burgundy School of Business' continuing education programme, in particular, uses the LESSAC to develop its participants' managerial skills. The transversal vocation of the laboratory is of great interest to manufacturers with its consumer behaviour analysis method, as well as the unprecedented support it provides in terms of corporate decision making and decision implementation. Beyond this applied research, which is seen through several important and federating experiments, signicant fundamental research also takes place at the LESSAC. Indeed, in-depth studies are carried out on desire, social status, motivation and team eectiveness or on abilities to predict. LESSAC'S 3 missions To provide students of the school with an innovative and highquality educational tool. To develop the skills of professionals in the elds of marketing, human resources and economics. To develop applied research through experimental projects on business issues. Experimental economics Experimental economics has become a key factor in determining behaviour. It uses experiments as to understand all dimensions of decision making. This discipline consists in creating, in a controlled setting, situations involving decisions about consumption or management in order to understand what drives these decision processes. Participants' decisions and their reactions when facing a variation of environmental parametres result in a range of data which is subsequently used in analyses and statistical testing. The LESSAC team uses the results to oer quality answers to the decision making challenges today's companies face.
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Research teams
The MECIC team (Management of Cultural Organisations and Creative Industries) The MECIC team is made up of four faculty members. Its work focuses on cultural management which is the foundation of its cross-disciplinary approach, using several theoretical approaches within the eld of managing cultural organisations and creative industries. Its current research themes are the systematic approach of music and culture contextualisation, the sustainability of cultural organisations, the management of culture and regional dynamism. The team wants to foster diverse collaboration and therefore not only brings together researchers but also institutional partners in the cultural sector as well as students who have chosen the Culture and Creative Industries specialisation. The ICE team (Innovation, Cluster et Entrepreneuriat) For many years, Burgundy School of Business, located in a region with a strong entrepreneurial culture, where the industrial fabric is composed of many SMEs working in close collaboration with large groups, has been developing its expertise in the management of small and medium-sized enterprises. The growing interest in the creation and operation of clusters at the regional level has further strengthened this interest. This research group brings together twelve faculty members from four dierent nationalities that work on two main axes: Clusters and SMEs: the team's research ranges from analysing the possibility of creating clusters in the lumber and wine industries, amongst others, to studying SME business models and their specic characteristics. Entrepreneurship and Innovation: in line with the dynamic innovation strategy initiated by the Region of Burgundy, the School is working on the specic nature of SMEs with regard to innovation and the creation of innovative companies. The Wine Management team (see p. 8)
around the world (in fteen plus languages) or Chicago Booth which has recently nominated a Director of Intellectual Capital. Faculty members in management must publish their intellectual output beyond scientic publications. Burgundy School of Business' lecturer-researchers have been tackling this issue for several years in opinion articles in national and economic newspapers (more than fty in 2013 alone), books and articles in professional journals for corporate executives and leaders. This commitment must continue and grow in the years to come to make research in management at Burgundy School of Business a true catalyst for sharing knowledge and an instigator of change within companies. Faculty members writing in opinion columns, blogs and creating case studies will be the means to continue this commitment.
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Networks
Corporate partners
he corporate network system is clearly fundamental for Burgundy School of Business. More than 1,000 professionals are present in the educational curriculum on a daily basis. They select students during entrance exam interviews, provide expertise through class lectures, work on their specic company development challenges with the School's lecturer-researchers, welcome students in their companies for work placements and/or apprenticeships, and they recruit Burgundy School of Business graduates. Some of the professionals in the corporate network chose to do one of the School's continuing education programme. Throughout the university year, dierent student-corporate partner meetings are organised: The Job Fair brings together national and international companies with oers for work placement/apprenticeships and jobs (every year in October). Job round tables The Audit Firms Forum welcomes all of the big names: Deloitte, Ernst & Young, KPMG Audit, Mazars, Accenture, Price. The rms oer students, specialising in nancial auditing, work placements and graduate level job positions. Job Dating facilitates meetings between companies and students. Business Classes are a series of conferences during which professional present a specic job or job evolution to rstyear students.
International partners
urgundy School of Business has 125 international partners in 40 countries in the 5 continents. These partnerships allow Master Grande cole students to study for an academic semester or do a double degree abroad. There are 45 double degrees in English, German and Spanish.
Alumni
RseauDi
Its main missions Promote and add value to BSB degrees. Help graduates to develop life-long relations and business ties. Help the students with their work placement, apprenticeship and rst job searches. Oer base level accompaniment to the students' career evolutions (job oers, coaching, etc.): 5,000 job oers, 20% of which are for young graduates, are selected and made available each year. Accompany graduates with a company creation or acquisition project via information meetings and expert councils. Strategic Orientation Council The Alumni Advisory Board brings together approximately fty graduates with high-yer backgrounds and is a consulting entity that makes proposals to the School's Supervisory Board. Its main mission is to bring points of reection to the School's strategic orientations and to provide support to its development. The Alumni Advisory Board is presided by Antoine Bon (class of 1991), CEO of the Health Division at Laboratoires Urgo.
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y associate and I created IAmLaMode.com, the rst international platform that helps fashion designers to market their products by accompanying them from nancing (via Crowdfunding) all the way to the actual sales transaction. When I entered Burgundy School of Business, I wanted to acquire a complete set of managerial skills to be able to launch my own company. I was not disappointed. The School allowed me to have a vision of company management from all angles. I also made strong friendships with people who
were more than willing to advise and oer their help. This is what we nd with the Alumni Association. It oers valuable contacts for many of us and I feel free to get in touch with them. My academic experience at the School taught me three fundamental values that helped me to become the entrepreneur I am today: ambition, perseverance and assessment.
work at Wiener Gebietskrankenkasse in Vienna, Austria. My job involves risk management (in particular benchmarking medical centres) to design and implement specic measures to increase protability. Thanks to Burgundy School of Business I was able to attain this very exciting position. I obtained a double degree in European Aairs and then a Master of Arts in Business (MA) European Business Management from the University of Applied Sciences BFi (Banking & Finance) in Vienna.
The time I spent in Dijon was rich in a number of ways, especially thanks to the high quality teaching and courses with professional and international experts, the strong sense of community and a very strong international network. My studies in English and French were essential as was the focus on international business and the global economic approach to questions.
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Dijon
ijon oers the best of many things, including a great environment to live and work.
City-centre campus
Burgundy School of Business is one of the rare schools located in the city centre. There are many facilities around the School: Tram, bus network, shops, cinemas, bookshops, estate agencies, fast food restaurants, etc. There are numerous oers for close-toSchool housing for all budgets from the student residency room to at-sharing in the heart of Dijon, not to mention studios right around the corner from the School. In addition, the train station is a short 15 minute walk.
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Burgundy School of Business 29 rue Sambin - BP 50608 21006 Dijon Cedex Tel. +33 (0) 380 725 900 Fax +33 (0) 380 725 999 Press contact Julien HANNOUN Tel. +33 (0) 380 725 876 Mobile +33 (0) 619 112 313 julien.hannoun@escdijon.eu
escdijon.eu
10/2013 - The information in this leaet is correct at the time of going to print. Photos credits : Arnaud Dauphin, Thierry Kuntz.