Correlational and comparative you want to compare Perxclub and Pouch Cannot compare something which you havent

t used both Respondents? Individuals should have used both as to not be bias. Loyalty index. Am I loyal to Perxclub, am I loyal to Pouch Dependent customer loyalty, independent factors influencing There should be an add on factor that will measure if they are loyal or not Are customer benefits dependent variables? For the person who used both? Why do you have to use both? Which particular company you like to concentrate. Perxclub 200 users of Pouch choose you consider who is loyal then why are they loyal? Customer loyalty to mobile loyalty developers or merchants? Merchants What is your premise to the merchants? Isnt is a blend of two? (developers and merchants) Both merchants and developers then create subfactors for each element of mobile developers you love most and what makes yourself loyal to merchants Loyalty index must cover both merchants and developers Change title - Customers Loyalty to Utilize Mobile Applications Factors that will influence customers loyalty to utilize mobile applications 1. Identify whether they are loyal or not a. Loyalty Index mobile developers or merchants? Both? Justify. Instrument that will automatically tell you the index of loyalty. If they are loyal, move to part 2 b. Factors Which of the factors have the greatest impact? How much is the contribution of loyalty to factor 1, factor 2, Causal-comparative? Correlational lang tayo Regression if hold true predictive modeling later on should the data warrant that the correlation relationship is found to be significant higher statistical tool in the form of regressional analysis or hierarchical analysis be conducted.

What are the factors considered significant to explain the customer loyalty of mobile application How much is the contribution/ variance attributed to each of the factors that explain customer loyalty programs Conditional Parenthetical what forecast model be utilized or may be developed to explain customer loyalty on mobile applications (if it warrants) Benefits can be included Methodology How the method is used and why are you using the design a. Approach - quanti, quali or mix (research gap you said both?) b. Specific design descriptive what particular? Approach design method? Survey correlational, comparative? experimental historical c. Cannot be non prob, prob random In this particular study a pilot company will be utilized which is the perxclub for reason that this is considered the most preferred by way of number of samples, number of customers Merchants? 80+ Metro Manila QC <100 use all of them 100> central limit theorem 30% 30% of 80 (24 merchants +10% 27 merchants allowance) What is the most prevailing? Dominant? 1st subject merchants 2nd subject customers of merchants 270 customers to survey List of merchants Screening factor - location, number of years of existence, volume of customers (none) 35 customers per merchant central limit theorem regression later on should it warrant 1. Customer loyalty index screen first loyal or not 2. Factors making them loyal those loyals only 35 loyals survey as many as you could then give them the next set of questions 3. Target of merchants at one location then determine specific identifications 4. Modify questionnaire. Be specific on the items on the questionnaire.

1. Identify the factors 2. Explain how much is the contribution of each of the factors to customer loyalty and eventually if it warrants the use of predictive models should the data result to significant 3. Method why are you using. 4. Operational - Why you dont include merchants factors and so on 5. Use basics of correlation and conditional regression if in case significant 6. 30% of merchants, respondents customers 35