A study on investment in mutual fund

Chapter-5 FINDINGS , SUGGESTION and CONCLUSION

CONCLUSION
Our exhaustive research in the field of investment in mutual fund threw up some interesting trends which can be seen in the above analysis. A general impression that I gathered during Data collection was the immense awareness and knowledge among people about various companies and their types of mutual fund.. People are beginning to look beyond UTI public sector company for their investments return needs and are willing to trust somewhat less in private sectors, with their hard earned money. People in general have been impression by the marketing and advertising campaigns of mutual fund investment companies. A high penetration of print , radio and Television ad campaigns over the years is beginning to have its impact now. The general satisfaction levels among public with regards to mutual fund policy and agents still requires improvement. But therein lays the opportunity for a relative new comer like JM mutual fund and others have never been known for prompt service or customer oriented methods and Reliance can build on these factors. All though relatively new entrants in the market, HDFC,Reliance is slowly but surely gaining a strong hold because it is finally able to grasp the investment climate in Mangalore. Secondly the branch managers at all the branches are very knowledgeable with a lot of experience in the financial markets so under their leadership can definitely expand its base.

Findings: o
All

SUGGESTION
o Awareness about the Mutual Funds schemes must be increased. o Different promotion of schemes should be adopted by the Sectors of Mutual Funds. o They should target rural market as well. o People must be educated with regard to Mutual Funds and its advantages for a common man (Aam admi). o In order to make the best, the only thing required is to recruit the skilled staff that should be trained in a proper way to get better results. o People should be educated with regard to possible drawbacks and frauds possible in different sectors of Mutual Funds investments. o Public sectors and others should increase its publicity regarding Mutual funds investment. o Government should have certain control over Mutual funds so that no insider trading is possible and even to ensure the safety against possible frauds.

o Schemes of Mutual funds should have a scheme of rewards and recognition to its investors and the field persons to boost their motivation.