Westminster International College

Assignment of Information System

Student name: Mavlonbek Soliev

Student ID number: 0086mwmw0612

Course: Bachelor of Art (Hons) Business Studies

Module Title: Information Systems

Module Code:

Semester: One

Assignment on Dell company

Date of Submission: 20th of August, 2013

Lecturers Name: Reena Nadarajah

Mavlonbek Soliev

Information System

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Assignment on Dell company

Table of Contents
1.0 Introduction ............................................................................................................................... 4 1.1 Background of Dell ............................................................................................................... 4 1.2 Vision and Mission of Dell ................................................................................................... 5 1.3 Products and Services............................................................................................................ 6 2.0 Sales and Marketing .................................................................................................................. 6 2.1 Human Resources Management ............................................................................................ 7 2.2 Information Requirements..................................................................................................... 7 2.3 Purpose of Departments ........................................................................................................ 8 2.3.1 Strategic Level of Dell .................................................................................................... 9 2.3.2 Management level of Dell .............................................................................................. 9 2.3.3 Operational level of Dell .............................................................................................. 10 2.4 Information system .............................................................................................................. 10 3.0 Features of the Dells website ................................................................................................. 10 4.0 4.1 Impact of E-commerce to the Dell ..................................................................................... 11 Positive impact of E-commerce for the Dell...................................................................... 11

5.0 Conclusion .............................................................................................................................. 12 6.0 Bibliography .......................................................................................................................... 13

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Assignment on Dell company

1.0 Introduction
In the modern world every people use technology to recognize their imaginings and for almost 30 years Dell has permitted societies, consumers, countries in everywhere. Customers trust it to distribute technology explanations which support them to do and reach more whether they are at home, school and anywhere. Dell is one of the effective businesses that have been started with only $1000 capital. After four years shares of its stock has been sold $8.50 and IPO increased $30 million. From the beginning, it sold custom built products straight to end users. In this assignment various facts and information that related specific questions to Dell Company will be given.

1.1 Background of Dell

In 1983, Dell was 18 years old and student of the Texas University. He has spent his whole night for preformatting hard disks for IBM PC upgrades. Michael Dell has started a new, fresh computer manufacturing company and he has had only $ 1000 in November,1984 that was only 19 years old and studying his first year in Texas University. Dell is

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Assignment on Dell company

an American multinational company, based on Round Rock, Texas and it is the largest technological company which employed more than 100,000 employees worldwide. Company name was taken from founders name who was the youngest CEO. (Dell company, 2009) Even founder suddenly gave up the school to spent, focus his whole day for his business and later he has taken approximately $ 3000000 in expansion loan from his relatives. Company focused on more personal computers and in 1986, Dell introduced the first its PC that was designed by Michael Dell and named Turbo PC. The first PC has been sold $ 796 in it was an Intel 8088 processor running rapidity 8 MHz. Turbo PC was controlled advertised systems among US computer shops to sell straightly to customers. That offered purchasers made a purchase much lower than other well-known brands. Even though Dell has used this model for the first time, limited has become on the top of its succeed with that. In the initial year of the sale company has earned $ 73 million that not much company has ever achieved before Dell coming to business. After ten years of beginning business Dell setting up its website and within four years in 1998 its internet sales was half income of firm. Last year, 2012, was the brilliant financial performance year for company with $62.1 billion revenue that up 1% from the 2011 in company history. (Simonite, 5 feb,2013)

1.2 Vision and Mission of Dell

Mission Dells mission is to be the successful company in the world at delivering good computer experience in markets we serve. Dell will meet customer expectations of highest quality; leading technology; competitive pricing; individual company accountability; the best in class service. (Dell company, 2012) Vision Dells vision is to create a company culture where environmental excellence is second nature. (Dell company, 2009)

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Assignment on Dell company

1.3 Products and Services

Dell manufactures, develops, trades and contribute various range of products which in several cases are modified for individual consumer requests. Company product categories contain desktop PCs, servers and networking, mobility products, storage, software and peripherals. And also it offers much type of services. (Sim, 2012) MobilityThe XPSTM and AlienwareTM notebook computer lines are under attacked by consumer seeking the best involvements and designs presented, thin, stylish, bright notebooks to the maximum performance gaming system. In 2009, new well designed Studio notebooks that include great multimedia elements were presented and Dell added the 3G enabled Mini, a light mobile notebook into InspironTM line. The LatitudeTM was intended to support business, government. (Dell company, 2012) Desktop PCsThe XPSTM and AlienwareTM desktop computers are being targeted at consumer in search of the brilliant experiences and designs offered from multimedia proficiency to the top gaming performance. The InspironTM desktop computers are planned for mainstream PC users that want the most recent features. The VostroTM is designed to make available technology and also services to fit the exact needs of small business. (Business missouri, 2005) I. Software and Peripherals Software Printers Displays II. Storage IV. III. Services Deployment services Training services Support services Servers and Networking

2.0 Sales and Marketing

Dell sells its products and also services straightly to its consumers over utilized sales descriptive, telephone based sales, online at www.dell.com and also other various sales sections.
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Assignment on Dell company

Customer group of the company contains large corporations, government, healthcare, education account and also small, medium business and individual customers. (Lappin, 2013) Dells sales and marketing determinations are prearranged through the world progressing needs of its consumers. Direct business of dell delivers straight public services with company consumers, in that way letting the company to upgrade its produces and marketing programs for particular buyer groups. They might offer advices for now or future company goods, services also operations on cooperating percentage of its website that named Dell Idea Storm. (Dell company, 2012)

2.1 Human Resources Management

HRM is the process that acquires, appraise, compensate employees and attending to labor relations, health and safety concerns. Recruitment and Selection progress of the right employee are the significant tasks of the HRM. The first step of the actions is done when hiring the individuals. With selecting the right people organizations will take notes like optimistic work outlook and technical talents. Dell applies interviews process to select the employees. For the company, its employs rotating recruiters. When the company wants to hire employee for the certain IT jobs, it meets recruiters on or after its IT department. (Dell company, 2010)

2.2 Information Requirements

In the first step of establishing online business each organization should generate own online systems to display and login in to the web site. It is known well that e-business organization makes system at the main web page of the site to realize and discovery simply the structures and cognize it solely.

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Assignment on Dell company

The system of Dell includes several main systems that its consumers share any information on the webpage. The important structure of organization is called Searching. And it is the one of the important system. Why? This is the simple understanding that everyone wants to distinguish, find things they want. In their searching system provides great value and benefit of the Dell such as goods, relationships with numerous different organizations in around. Ata the web page while every user click the search any information, news will be shown for them and whether user, consumer do not have any idea what they wanted to see or they have already forgot, searching system will come to help and consumer might determine what they wanted or previous page. There are several icons in the webpage and one of them is My Account that is signing systems in the central page of company website. It includes Sign In, Forgot password and creating account. Regularly customers or customers who has had already account they can directly sign in to web site or will join to the organization. There are some information is required by the organization from the customers that: Personal information: First name, Middle name, Last name Address: City, sate/ province Contact numbers: Day time number, Home number, Mobile number Email address: Confirm Email, Address Create, New Password, Confirm New Password And last steps are Zip code and create my account and it is placed in the web page. (Dell company, 2009)

2.3 Purpose of Departments

It should be mentioned here that every single company has to have purpose of departments that is very necessary to make a decision, performance and managing. There are three types of decision level that companies have. Operational level: Lower managers responsible for this level or a lower employee also this decision belongs to the everyday producing or effort.

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Assignment on Dell company

Management level: Another level of decision is for executive managers and middle level directors. Those decisions are connected for managing themes like, indorsing or lay off employees or labors of operational level. (Dell company, 2010) Strategic level: This is for the leaders and owners of the company. This level is a bit different and it has much complexity because it should takes responsibility and also it can give affect for the future development of the company.

2.3.1 Strategic Level of Dell

Strategic level of Dell is important for the future of Dell. Top managers run the business in this level, improve the company and create significant paces. Missions, visions, strategy policy are founded out here, by creating main decisions that is sentimental for the company prospect, that they are income, reputation and goods quality. The managers mentioned above and marketing managers with them create decisions to increase the sales rate of each sort also online sales.

2.3.2 Management level of Dell

Marketing managers and regional managers control management level in the company. Each manager or marketing people is answerable for sales and business, but in another part so it makes running business in the whole world easier and creates work presentation of company much effectual for the top executives. Managers in this level and executives increase the company in particular places also. They endeavor to increase services like improving and advancing customizing for consumers, create better consistent and modest also. Marketing Manager has to make a decisions that useful to do attentive, modest and comfortable the company website. (Dell company, 2012)

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Assignment on Dell company

2.3.3 Operational level of Dell

Operational level has to be increased and advanced in every company and it is improved in Dell Company, too. From the 2000 years, companys arrange to the command line of attack of industrial distributing individual PCs configured for the consumers conditions from the Dells US services has not been effectual and reasonable with high-volume Asian agreement producers such as PCs converted more dominant cost down possessions. There were several firms which manufactured desktop in North American marketplace locked by the company consist Texas. In North Carolina desktop manufactured plant got more than $ 281 million US dollar in inducements from the initial opening in 2005, unfortunately in 2010 was stopped. Agreement between state and company required them to pay again enticements for dropping to meet conditions and Herbalife has bought plant of the North Carolina. Several amount of the work took place in company US manufacturing places were removed agreement producers in Asia and several its private workshops in abroad. Company pronounced termination of industrial plant in Ireland and loss of almost 2000 occupations and they have been transferred to companys plant that is in Poland. However, today company income amounting to $ 53 billion and it has been listed 37th largest company in the USA.

2.4 Information system

Using online shopping website is the one of the main beneficial aspect for the company that helps to know information and also to make a decision about product. Dells online shopping website one of the unique that works very efficiently and well, it is comfortable and no one faces any complexities while using the website.

3.0 Features of the Dells website

Website, Dell.com includes so interesting and extra possibilities for consumer and there is information to order, make a payment and others. On the top of the website there are five main
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icons that Shop, Support, Community, My Account and Search. Under the mentioned icons PC Setup/Repair, My Order Status, Chat, Contact Us and Feedback that customers share their positive or negative feedback will come. At the Centre of the website there are company products shown with specific information (name, model, online price, specifications: operating system, memory hard drive, display, video card, optical drive, wireless, security software, primary battery and warranty). Dell provides several unique features in the websites of the company like video upload that inspires its customers to share their stories. Chat in the website works for posting the customer ideas for the new company products and services.

4.0 Impact of E-commerce to the Dell

Electronic commerce is tenure for any business, commercial compact which contains moving of information over the internet. Various kind of business are contained that are business exchanges trading goods, services among companies. This is main develop part of the internet. Ecommerce benefits for buyers here is exchanging goods and services without spending time for barriers of time and space. The last five years was enough for e-commerce to extend rapidly and it is being expected it will keep on same rate. (Letvin, 2013)As a developer in e-commerce, Dell.com has sold more than $ 1.1 million each day only six month after company presentation. It has been fourth biggest e-commerce with $ 4.3 billion trade in 2007 over the whole USA. Company has had 13.5 % of the whole PC marketplace after second quarter of the year 2008 and there was an only one global computer sale before Dell that is Hewlett-Packard. Company has been ranked in 33rd place in top brans of business brands; it has been 32 in 2008 among 500 lists. And also company received more than 410 product rewards in 2007. (Farfan, 2013)

4.1 Positive impact of E-commerce for the Dell

Dell has already launched e-commerce website that provides to its customers the chance of traversing direct to the online market or find out the dell world. Dells e-commerce is working
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effectively that is carrying out important part of the market place of it. It is affected to the increasing of success and growing number of consumers. Company developed its rate in the market and collect huge number of customers temporary that important for every business by establishing its e-commerce. (Business resourses, 2013)

5.0 Conclusion
Dell.com provides different opportunities for its customers to make a purchase for its products online or work with e-commerce and e-business, also it includes several types of the services inside the website that like customer communication and they can post ideas for new product and services and also negative, positive feedback on its website. There is nobody will faces with any problems in during product or company briefs. Those mentioned above and also quality, popularity of the Dells product is rapidly bringing up its profitability and trust of temporary consumers step by step. It can be concluded that Dell is one of the leader in competing area today, in order to keep competitiveness it has to carry on development of its e-business, ecommerce and struggling against its key weaknesses such as battery problem, doing some research on its direct sales because it is probably not the excellent way to contact for the first time purchasers and remain in stable pricing.

Mavlonbek Soliev

Information System

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Assignment on Dell company

6.0 Bibliography

Business missouri, 2005. Dell. [Online] (1.5) Available at: http://business.missouri.edu/ [Accessed 02 August 2013]. Business resourses, 2013. e-commerce. [Online] (1.15) Available at: http://businessresources.over-blog.com/ [Accessed 02 August 2013]. Dell company, 2009. about dell. [Online] (1.15) Available at: http://www.dell.com/learn/us/en/uscorp1/bios/michael-dell-bio [Accessed 24 july 2013]. Dell company, 2010. annual report 2009. Texas: Round Rock. Dell company, 2012. annual report. Washington: Washington, D.C. 20549 Round Rock, Texas. Farfan, B., 2013. Dell Computer - Facts, Research, History, Trivia, Mission Statement. [Online] (1.15) Available at: http://retailindustry.about.com/od/topusretailcompanies/p/dellincprofile.htm [Accessed 04 August 2013]. Lappin, J., 2013. what exactly does Michael Dell have to sell ? Forbes, (12), pp.4-6. Letvin, E., 2013. The Growth of E-Commerce in International Trade. [Online] (1.15) Available at: http://www1.american.edu/ [Accessed 01 August 2013]. Sim, A.L., 2012. Background of Dell. [Online] (1.15) Available at: http://minghui2769.blogspot.com/ [Accessed 03 August 2013]. Simonite, N., 5 feb,2013. Michael's milestones: history of Dell. Austinbusiness, pp.13-14.
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Mavlonbek Soliev

Information System

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