April 1, 2014 To: Interested Parties Fr: Anzalone Liszt Grove Research & The Feldman Group Re:

Strong Public Support for Equal Pay and Minimum Wage policies This election cycle presents a huge opportunity to elevate family economic issues in the electoral conversation. Round after round of research finds that financial insecurity and anxiety dominate voters concerns right now, and accordingly they support policies that will give families a fair shot at getting ahead. Recent polling and focus groups into these issues finds broad public support, and shone a light on the opportunity we have to engage voters on these issues, but also presented imperatives for us to convert voters conceptual support for these policies into a demand for immediate action. Specific policy solutions aimed at easing their feelings of financial instability, including raising the minimum wage and ending gender discrimination in pay are met with strong support from both men and women. In the seven groups, most participants support the plan as a whole (which also included affordable child care and paid sick and medical leave) and viewed them as beneficial to working families.
Now I am going to read you a list of ways that some people have proposed to close the wage gap between working men and women. After each, please tell me whether you favor or oppose the proposal as a way of closing the wage gap between working men and women.

100 80 60 Favor Oppose

60
40 20

62 34 34

65

68

72

28
Pass the Paycheck Fairness Act

24
End Gender Discrimination

21
Affordable Child Care

0
Increase the Minimum Wage Increase the Minimum Wage to Help Women

Anzalone Liszt Grove Research 2 The Feldman Group

Our challenge is not in persuading people to support these policies; polling and focus groups confirm that voters view these as important policies to help families. Rather, our challenge is compelling voters to take action by sending a message to candidates and policymakers that they support policies that have a direct impact on working families to help make these policies a reality. Through national polling among likely 2014 voters and in-person focus groups with unmarried and married women, Latinas, and millennial men and women all components of the Rising American Electorate, we have identified the following recommendations for engaging in a meaningful and motivating dialogue with voters on issues like raising the minimum wage and equal pay. For further message guidance and language that works, refer to Equal Pay: A Conversation Guide, created and supported by American Women, the Rockefeller Family Fund, The Voter Participation Center, the Woodcock Foundation and the Center for American Progress Action Fund. Recommendations: Talk their talk connect with women and their families by meeting them where they live, and making these policies things that has meaning for them. Make these policies about women and their families, not just women. Drive home the point that while our lives have changed, workplace policies have not caught up. Make it personal use real-life examples of what families are going through in this economy to illustrate the need for meaningful financial security. Define the problem before pivoting to the solution to help clarify what gender discrimination and inequality look like in a modern workplace. Acknowledge the difference between small and big businesses. Talk about raising the minimum wage and equal pay as policies that will help build an economy that works for all of us. Give the solution send the message to Washington and communicating with your community.

Anzalone Liszt Grove Research 3 The Feldman Group

Appendix A Methodology Survey Metholodogy

A survey of 1000 likely 2014 voters with an oversample of 200 likely Hispanic voters from Florida was conducted by telephone using professional interviewers, including 20% of all interviews conducted via cell phone. Interviews were conducted January 24-29, 2014. The margin of error for the sample as a whole is plus or minus 3.1 percentage points at the 95% level of confidence. The margin of error for subgroups varies and is higher.

Focus Group composition

Date 3/13/14 3/1314 3/19/14 3/19/14 3/20/14 3/20/14 3/31/14

Location Orlando, FL Orlando, FL Minneapolis, MN Minneapolis, MN Philadelphia, PA Philadelphia, PA Philadelphia, PA

Demographics Unmarried white women, (ages 35 - 55) Unmarried Hispanic women, (ages 24 50) White senior women Unmarried white women, (ages 24 50) Millennial white men (ages 18-33) Unmarried white women, (ages 24 - 50) Millennial white women (ages 18-33)