Adidas Brazuca From Wikipedia, the free encyclopedia For the general meaning of Brazuca, see Brazilian diaspora.

The Adidas Brazuca is the official match ball of the 20 ! F"FA World #up $hich $ill be held in Brazil.% & "t $ill be made by the company Adidas, a F"FA 'artner and F"FA World #up (fficial )atch Ball supplier since *+0.% & This is the first F"FA World #up ball named by fans.

#ontents %hide& ,aming 2 Technical aspects - .n/eiling ! 0ee also 1 2eferences ,aming%edit& The name of the ball $as re/ealed on 0unday 2 0eptember 20 2. "t $as selected by a public /ote organised by the 3ocal (rganising #ommittee and Adidas, $ith o/er one million Brazilian football fans /oting. The name Brazuca $as chosen $ith ++.45 of the /ote.%2& T$o other /oting options $ere gi/en6 Bossa ,o/a 7 !.85 of the /ote9 and #arna/alesca 7+.85 of the /ote9.%2&%-&

According to F"FA, :the informal term ;brazuca< 7a contraction of Brazilian and Bazuca, 'ortuguese for :bazooka:9 is used by Brazilians to describe national pride in the Brazilian $ay of life:, and :mirroring their approach to football, it symbolises emotion, pride and good$ill to all:.% & The term is also used as slang for :Brazilian: and became $ell=kno$n abroad due to the Brazilian diaspora.

Brazuca is also a pe>orati/e name used to mean :third class: citizen from Brazil. Widely used in pre>udice conte?ts in 'ortugal, 0pain, se/eral countries of 0outh America to refer to Brazilian immigrants in a pe>orati/e $ay.

Technical aspects%edit&

Adidas@ marketing literature claims6

The Brazuca ball has si? polyurethane panels that are bonded to keep the ball the same $eight and roundness in e/en the thickest of rain. The ne/er=before=seen panel shape re/olutionizes the game by producing faster flight speed and maintaining true roundness. The bladder of the Brazuca ball is made of late? and pro/ides the desired rebound. The ball is te?tured and feels more like the adidasA Finale -, the official .BFA #hampions 3eague ball, than the adidas Cabulani used in 0outh Africa four years ago. The adidas Brazuca ball, in a bold $hiteDnight blueDmulticolor color$ay befitting Brazil, is the most colorful e/er for a F"FA World #upE %!& The Brazuca ball has been stated to be more aerodynamic than the Cabulani ball.%1&

.n/eiling%edit& Adidas un/eiled the Brazuca at a launch e/ent on - Fecember 20 -, t$o days ahead of the traditional un/eiling of the World #up match ball at the dra$ of the group stages of the World #up Final. The launch e/ent took place in 2io de Caneiro at 'arGue 3age and featured a -F light pro>ection, $hich re/ealed the Brazuca to e/eryone in attendance.%8& %+&%4&%*&

0ee also%edit& Ball 7association football9 'receded by Cabulani 20 ! (fficial World #up Ball

0ucceeded by

incumbent