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Cannes Lions International Advertising
Festival
From Wikipedia

Logo of the Cannes Lions International Advertising Festival.

The Cannes Lions International Advertising Festival (IAF) is a global festival for
those working in advertising and related fields. The seven-day festival, incorporating the
awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France.
In 2009, it ran from 21-27 June. The 2010 event is scheduled for 20-26 June.

Thousands of delegates from around the world attend the festival to view shortlisted work
and attend seminars, workshops and master classes. The week's activities include four
award ceremonies - culminating with the Film, Titanium and Integrated Lions awards - as
well as an opening and closing gala.

History
At present, the Cannes Lions International Advertising Festival is the largest gathering of
worldwide advertising professionals and advertisers. In 2008, more than 10,000
registered delegates from 94 countries and roughly 12,000 visitors from the advertising
and allied industries attended this event to celebrate the best of creativity across all
media, discuss industry issues and network with one another.

Thousands of ads from all over the world are showcased and judged. In 2009, more than
22,000 entries were received.Winning companies receive a Lion trophy, honouring the
most creative TV/cinema, print, outdoor, interactive, radio, design, PR, sales promotion
or integrated advertising campaigns, as well as the best media and direct marketing
solutions. Seminars, workshops and keynote addresses are presented by some of the
biggest names in the realms of advertising, technology and business.

Inspired by the International Film Festival, staged in Cannes since the late 1940s, a group
of cinema screen advertising contractors belonging to the Screen Advertising World
Association (Sawa) felt the makers of advertising films should be similary recognised.
They established the International Advertising Film Festival, the first of which took place
in Venice, Italy, in September 1954, with 187 film entries from 14 countries. The lion of
the Piazza San Marco in Venice was the inspiration for the Lion trophy.
The second festival was held in Monte Carlo, and the third in Cannes. After that, the
event alternated between Venice and Cannes before settling in the latter in 1984.

In 2004, British publisher and conference organiser EMAP plc purchased the festival
from French businessman Roger Hatchuel - who had started managing it in 1987 - for a
reported £52 million.

Terry Savage is the current chairman of the festival. Philip Thomas is the chief executive
officer.

The 56th Cannes Lions International Advertising Festival was scheduled for 21-27 June
2009 in Cannes, France.

The awards
Cannes Lions juries are drawn from experts in each field from around the world. Each
jury is headed by a jury president. They judge submissions in 11 categories: Film, Media,
Press, Outdoor, Cyber, Sales Promotion, Direct, Design, Radio, PR (added in 2009) and
Titanium and Integrated.

Advertisements are generally entered by the agencies that created them, although
technically anyone can enter any advertising creation, providing it ran within a specified
time frame. The jurors are instructed to reward advertising that is deemed most creative
both in idea and execution.

In 1983, the festival decided no longer to distinguish between cinema and television ads,
placing both in the Film category.

In 1992, the International Advertising Film Festival was renamed the International
Advertising Festival to reflect the growing multimedia nature of advertising campaigns.
The Press and Outdoor Lions categories were added. Thereafter, the Cyber Lions
category was created in 1998 for websites, interactive campaigns and online advertising,
and the Media Lions - aimed at media planners - followed a year later.

The Direct Lions, honouring direct marketing solutions, were first included in 2002. In
2005, two more additions followed: Radio Lions, focusing on radio creativity, and
Titanium Lions, for campaigns that show creative excellence across a range of
communications and media channels. A year later, the Promo Lions competition was
created to focus on sales promotion, including retail marketing, environmental design and
in-store advertising.

Since 2005, the Titanium Lions category has evolved into the Titanium and Integrated
Lions, allowing the jury to award Integrated Lions to the best integrated campaigns using
three or more types of media. Titanium Lions are now awarded to breakthrough ideas.
Other awards include Network of the Year, Direct Agency of the Year, Media Agency of
the Year, Interactive Agency of the Year, Agency of the Year, Media Person of the Year,
Advertiser of the Year and the Palme d'Or to the best production company.

Young Lions Competition

The Young Lions Competition (previously known as the Young Creatives competition,
which started in 1995) is open to advertising professionals up to 28 years old working in
teams of two. The competition takes place during the festival week in Cannes in four
divisions: print, cyber, film and media.

In the print competition, an art director and a copywriter are given 24 hours to create a
print ad to promote a charity or organisation chosen by the Young Lions Competition.
Print teams consider this "brief" overnight and have between 08:00 and 20:00 the
following day to create their ad. The cyber competition is structured in the same way,
with teams comprising a copywriter and a web designer.

In the film competition, teams of two are given two days to create a 30-second
commercial. The media competition, added in 2008, challenges teams to develop an
innovative media strategy within a budget of $1,000,000.

Young Lions Winners

2009 Young Lions Media winners are Tristan Burrell and Lauren Cassar of Sydney,
Australia [2]. They are the first Australian team to win Young Lions Gold. As well the
winners of the film lion were Victor Alvarado and Fernando Carrera from Ogilvy
Mexico. It is also the first time that a mexican team won in young lions.
Posted June 24, 2009 by britton

The Purple Pedals have been on quite the journey - From London Hack Day, to Bike
Week in Lancaster, UK and now they are visiting France at the Cannes Lions
International Advertising Festival. Its more than just meetings and awards - Have a
look….

Check out the Cannes, France Photo Set to get a glimpse into Shoot N’ Roll’s journey on
the French coast.
 CRESTA AWARDS

GENERAL INFORMATION
The Cresta Awards were launched in 1993 by Creative Standards
International, in partnership with the International Advertising Association.
The Cresta Awards are steadily gaining recognition among industry creative
gurus worldwide as a truly tough and prestigious awards program. To win a
Cresta means you’re hot, because Cresta stands on its promise of adhering to
the highest standards of creative excellence and it delivers the reputation and
value that top-level creatives seek. Cresta’s name is becoming synonymous
with “achievement” among the worldwide marketing communications
industry.

OBJECTIVE
The aim of the Cresta Awards is to honor an absolute standard of creative
excellence in the international advertising and marketing communications
industry.

CREATIVE STANDARDS
Cresta stands for Creative Standards. As this name suggests, the aim of the
awards is to honor an absolute standard for creative excellence in advertising
and marketing communications. Work will be evaluated within categories,
but Cresta will not operate on the basis of "category winners." More than
one Cresta winner may be announced in those categories where standards
are high, or none at all if the judges consider that the standard is not
achieved.

CRITERIA
Entries will be judged on the basis of two criteria only: the originality of the
creative idea and the quality of its execution.

JUDGING PROCEDURES
The Cresta Awards will be judged by creatives and a two stage evaluation
process will be used. All entries will be screened by a number of
international pre-selection juries. This pre-selection process will result in a
short-list of finalists that will then be submitted to an International Grand
Jury of expert creative directors, film specialists and graphic artists. Short-
listed Interactive entries will be judged by a separate Grand Jury of
Interactive experts. The votes of the International Grand Jury will determine
the eventual winners.

COMPETITIONS
Cresta encompasses EIGHT competitions – Press, Poster, Ambient Media,
TV/Cinema/Digital, Interactive, Radio, Direct Marketing and Integrated
Campaigns. Winners will receive trophies and diplomas. All short-listed
entries will receive finalist certificates. Grand Prix will only be awarded to
the highest scoring entries that achieve a pre-determined standard (above a
‘set’ score). No Grand Prix will be awarded in a competition if the pre-
determined standard is not met.

ELIGIBILITY
The Cresta Awards are open to all advertising agencies, advertisers, studios
and production companies worldwide. Both national and international
campaigns may compete.
 Bronze lion advertisi9ng

Clio Awards:
The Clio Awards are given to reward creative excellence in advertising and design. They
are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated
Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work.

The awards are named for Clio, the Greek Muse of history and were first given in 1959.
They were expanded to include international work in 1965. The 1991 ceremony was
plagued by scandal. The scheduled presenter failed to appear, and two impromptu
presenters struggled to carry out the show — a task that was made all the more difficult
by the lack of a winners list. Following this, a group of investors headed by Chicago
publisher Ruth Ratny reorganized the awards program and eventually sold it to Dutch-
owned company VNU, which changed its name to the Nielsen Company in 2007 and is
the Clios' parent company to this day.

Clio is one of the largest awards programs of its kind. Its official press release indicates
that in 2007 the competition received more than 19,000 entries from all over the world
and enlisted a jury of more than 110 judges from 62 countries.

The judges are instructed to value ideas more highly than mere execution as they look at
all entries submitted and select a shortlist. From that, they vote to award the very best
work with statues — merit, bronze, silver or gold. The Clio judging process allows for
more than one Gold, Silver, Bronze or Merit winner or, in some cases, no winner at all
within individual mediums (TV, Print, etc.). If judges determine a Gold winner is “best-
of-the-best” in the medium, the Grand Clio may be given to that entry. Only 1% of all
entries receive awards, which are given at two separate award shows during a four-day
Clio Festival in South Beach, Miami, Florida in May.
 Clio Award

Clio Awards

Awarded for Honoring creative excellence in advertising

and design

Country United States

First 1959
awarded

Official website

The Clio Awards are given to reward creative excellence in advertising and design. They
are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated
Campaign,
Bronze trophy
\
LONDON
INTERNATIONAL
AWARDS
About the awards : The London International Awards was conceived in London in
1986. It has established itself as a global leader honouring Advertising, Design and
Digital media. For the past 24 years the iconic LIA has been raised worldwide,
celebrating the power of ideas, and recognising the Legends, Iconoclasts, and
Avatars of creative excellence.
LIA was the first comprehensive award of its kind accepting all media and executions
from all over the world, to be judged by a truly diverse international Jury comprised of
the most talented, recognised and awarded individuals. Each year, it is their commitment
to the integrity of the judging process and the contributions of the Jury Presidents to
support the tradition of awarding only the most inspirational ideas.
New for 2009, LIA launches The "NEW" Category, recognising ideas and executions
without boundaries. This category will be led by the “NEW” Jury President. The “NEW”
Jury will honour work that merges the power of an original idea with a relevant
compelling execution – emotionally inspirational, imaginative work, effectively creating
new dialogues, creating new spaces of interaction, altering perceptions, setting new
benchmarks that invite and reward at every level of engagement.
How we judge: All work entered is prepared and presented to each of our Jury Presidents
and their respective juries. After all work has been viewed by each Jury, their collective
votes and voices, including the Jury President, without bias as to origin of work by
country, company or individual, determine the Gold, Silver or Bronze LIA winners. Each
Jury has the opportunity to award a Grand LIA, although it is not mandatory. A Grand
LIA can only be awarded to an execution among those that have been chosen to receive a
Gold LIA.
The commitment to recognising great work does not end with the entries and the Awards
Show. The annual LIA showcase of the award-winning work commences directly after
the Awards and continues through the following year. We share these extraordinary
accomplishments via our online archive, industry forums, exhibitions and presentations.
The LIA Annual, a beautifully crafted hardbound edition is distributed worldwide
providing a lasting resource for all, and a tribute to the Winners and Finalists.
Over its entire 24 year history Barbara Levy, Founder and President of LIA continues to
lead the organization. Her unwavering support for this industry has provided a unique
stage to award and honour these creative achievements.
Source :( http://www.liaawards.com/about/)
WHO CAN ENTER - All companies and/or individuals involved in the creative process
are eligible to enter. If an Entry that is submitted by more than one entrant (example,
Agency and Production House separately) in the same category attains a Finalist or
Statue status, both entrants will receive the Award attained and due publicity
( SOURCE : http://www.liaawards.com/)

History ;
2008- total no. of entries 17679 no of countries 81
JURY PRESIDENTS

Bill Bruce - Integrated Media & TV/Cinema

Jean-Remy von Matt - Print, Poster & Billboard & Non-Traditional
Davor Bruketa - Design & Package Design
Matias Palm-Jensen - Digital Media
Doug Zanger - Rad

GRAND PRIZES
DESIGN
Entrant: BBDO New York, New York

BBC World - "Cables: Food Drop", "Cables: Guns", "Cables: Protest"

DIGITAL - WEBSITES
Entrant: BBDO New York, New York

HBO Voyeur

NON-TRADITIONAL MEDIA
Entrant: BBDO New York, New York

BBC World - "Cables: Food Drop", "Cables: Guns", "Cables: Protest"

PRINT
Entrant: GREY, Barcelona

Pilot Water Resistant Markers - "Goldfish"

RADIO
Entrant: Colenso BBDO, Auckland

NZ International Comedy Festival - "Offensive"

TELEVISION/CINEMA
Entrant: Fallon London, London

Cadbury Dairy Milk - "Gorilla"

2009 awards yet to be held

Source : http://www.liaawards.com/about/history.cfm

AWARD WINNING BBC AD

Press release for 2009

World's Top Creatives Meet in Vegas for 24th London International Awards Judging
The 24th London International Awards judging is now in session. Twenty two of the best
creative people around the world are currently at the magnificent Wynn Hotel, Las Vegas
to recognise and honour the best work from 78 countries.

Judging began on Tuesday, 29 September and is scheduled to run for about a week. The
categories of work judged in Vegas are Print, Billboard, Poster, Non-Traditional,
Integrated, Television & Cinema, Web and Mobile plus The NEW Category.

The creative luminaries at this year's judging include Jeremy Craigen from DDB
London,Tham Khai Meng, Worldwide Creative Director of Ogilvy & Mather, Faris
Yakob of McCann Worldgroup, New York, Sonal Dabral of Bates141 Singapore, Jon
Wyville of Leo Burnett, Chicago, Doerte Spengler-Ahrens of Jung von Matt Hamburg,
Steve Mykolyn of Taxi Toronto, Masako Okamura of Dentsu Inc. Tokyo, Steve Mykolyn
of Taxi Toronto, Gavin Simpson of Ogilvy & Mather Hong Kong and David Bowman of
Saatchi & Saatchi, Sydney.

"Advertising is used to big personalities. It thrives and is drawn to spectacle. So what

better place to have a judging than in Vegas," remarked Faris Yakob, Jury President of
The New Category. "This has been a great experience as it puts together all the smart
people in one place. And in doing that, it has helped me crystalize my opinions."

In reflecting on the judging, Jeremy Craigen, Jury President of Print, Billboard, Poster
and Non-Traditional echoed some of the same sentiments, "Judging in Vegas is such a
good idea as the city is a parallel of the advertising world. While advertising is about
doing good work, it is also about having fun doing it. And Vegas is a reflection of that.
As for the jury, it is wonderful to judge with a smaller panel. Having nine jury members
in the room is quite the ideal."

Tham Khai Meng, Jury President of Television/Cinema/Digital/ Web/Mobile and

Integrated, is also in agreement. "Vegas is about show business and in much a similar
way, advertising is, too. But one of the best things about this judging is the jury
members. This is one of the best jury I've judged with."

This is the first year that London International Awards is bringing all the judges together
to judge in Vegas.

"We are now in our 24th year. We thought the Wynn in Vegas would be ideal as it has
everything on its premises to give the judges an unforgettable judging experience. This is
also a prelude to what we have planned for our 25th Anniversary," said Barbara Levy,
President of London International Awards. Whithout revealing too much, Barbara added,
"You can expect things to be even bigger and better for our 25th Anniversary next year."

This year London International Awards received 13117 entries from 78 countries.
"While we have had a 27% drop in the volume, it has been a good year, considering the
state of the current economic situation," added Barbara Levy. "Despite the lower
number the quality of work is still very good."
Source : http://www.liaawards.com/press/

Press archive for 2008

BBDO NEW YORK MAKES HISTORY AT 23rd LONDON INTERNATIONAL
AWARDS SHOW AT THE HIPPODROME, LONDON
It was a big night of celebration at the Hippodrome in London when the 2008 winners
were announced. The big winner of the night was BBDO New York. For the first time in
23 years, one agency not only won three Grand Prizes but 16 Gold Statues and 20 Silver
Statues as well. BBDO New York won the two Grand Prizes with their entry "Cables:
Food Drop", "Cables: Guns" and 'Cables: Protest' for BBC World in Design and Non-
Traditional Media and the third Grand Prize with 'Voyeur' for HBO in Digital Media.
Bill Bruce, Chief Executive Creative Officer of BBDO New York, who is also this year's
Jury President for Television/Cinema and Integrated Media, was with his team
celebrating when the results were read. As Jury President, Bill Bruce himself had the
honour of presenting the Grand Prize for Television/Cinema to Fallon London for their
spot "Gorilla" in Confectionery/Snacks.
The other Grand Prizes for the night went to Grey Barcelona for Print and Colenso
BBDO Auckland for Radio. There were six Grand Prizes out of the total of nine Media.
No Grand Prizes were awarded for Package Design, Poster & Billboard and Integrated
Media.
The other Jury Presidents, Doug Zanger for Radio, Matias Palm-Jensen for Digital Media
and Davor Bruketa for Design and Package Design were on hand to present the Awards
and say a few words. More than 400 people from agencies, design houses, production
houses, press and television from all over the world were at the Show to celebrate the
winners.
"Everyone was having a good time," smiled Barbara Levy, President of London
International Awards. "We had very tough judges, so to win a Statue is certainly cause
for celebration. We also made history this year. Three Grand Prizes for one agency.
Phenomenal! And for the first time since 2005, we have a Grand Prize Winner for Radio
as well."
What's in store for next year?
"While we cannot determine how many Grand Prizes there will be in 2009, I can say this
much. There are big plans ahead. LIA will award Bronze statue winners in addition to
Gold and Silver. Check out our website for more details early next year," continued
Barbara Levy.
Of the 17,969 total submissions from 81 countries, only five percent (5%) reached
Finalist status. From that elite group, 1.4% attained Silver status and only 0.7% were
awarded Gold Statues. The vast number of submissions reflects the prestige and
explosive growth of the London International Awards since its inception in 1986 when
2,600 submissions were considered.
INDIAS CONTRIBUTION
THE 20th ANNUAL LONDON INTERNATIONAL AWARDS
INDIA WINS AN AWARD IN THE POSTER & OUTDOOR CATEGORY

(London, 7 November, 2005) - - The 2005 London International Awards honouring

Advertising, Design and Interactive Media received 16,686 entries from 79 countries.
The total number of finalists was 1,609 and the total number of winners was 128.

A complete list of winners - including images and credits - is available November 7th on
www.liaawards.com/2005finalists. For more information, please contact London
International Awards at 44 (0) 1480 896 638.

Poster & Outdoor

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