LlS3793 - AsslgnmenL 1: needs Analysls

Marla Ar[ona
SepLember 20, 2013

CllenL CrganlzaLlon: Seven Pllls Academy


















2


1able of ConLenLs




Ceneral lnformaLlon.........................................3

Coals for Lhe WebslLe.......................................3

CurrenL SlLe................................................3

PeurlsLlc LvaluaLlon........................................4

8enchmark Analysls........................................3

ConLenL...............................................8

1echnlcal AspecLs........................................12

users.................................................12

Analysls and ueslgn
8ecommendaLlons........................................14

8esearch MeLhods........................................14

Sources...............................................14

Appendlces............................................13








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Seven Pllls Academy ls a prlvaLe k-12 school locaLed on 1homasvllle 8oad ln 1allahassee, lL.
1he school has a slsLer program, 8eLLon Pllls reparaLory School, whlch enrolls sLudenLs from
preschool Lo flrsL grade. CurrenLly, Lhe webslLe for Seven Pllls Academy ls
hLLp://www.sevenhlllsLally.com. Cur group plans on dynamlcally worklng LogeLher wlLh faculLy
Lo lmprove Lhe sLrucLure of Lhe webslLe. 1he prlmary conLacL for Lhls pro[ecL wlll be
admlnlsLraLor ulane 8aum. She can be reached aL (830) 636-9211 or aL
dlanebaum[sevenhlllsLally.com.


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1he webslLe ls currenLly very dlsorganlzed and unhelpful. Seven Pllls Academy would llke Lhe
webslLe Lo be a place for parenLs and sLudenLs Lo flnd useful lnformaLlon. 1helr prlmary goal for
Lhe slLe ls Lo provlde useful lnformaLlon for parenLs or prospecLlve sLudenLs ln order Lo
mlnlmlze Lhe volume of calls made Lo Lhe school. Whlle speaklng Lo ulane, she sLaLed LhaL an
lmporLanL goal for Lhe webslLe ls Lo promoLe Lhe school and ralse awareness of lLs presence Lo
Lhe communlLy.
A secondary goal for Lhe slLe ls Lo lnform parenLs abouL Lhe Mackay Scholarshlp and gulde Lhem
Lhrough Lhe appllcaLlon process. ulane says LhaL many parenLs are noL even aware LhaL Lhelr
chlldren are ellglble for Lhls scholarshlp, and Lherefore wlll noL even apply. She would llke Lo
promoLe Lhls scholarshlp Lhrough Lhe slLe and glve parenLs lnformaLlon on how Lo apply for lL.
ln addlLlon, Lhe school would llke Lo showcase lLs sLudenLs' work and pro[ecLs on Lhe webslLe
and glve updaLes on Lhe sLudenLs' progress. AnoLher secondary goal ls Lo have clear conLacL
lnformaLlon for Lhe school and lLs sLaff avallable and easlly accesslble Lo parenLs.
A good way Lo sLarL mlnlmlzlng Lhe cluLLer and maklng Lhe slLe more user frlendly would be Lo
updaLe all Lhe Labs consolldaLe lnformaLlon lnLo fewer pages. 1he cllenL would llke Lo change all
Lhe Labs ln hopes of maklng Lhe lnformaLlon more easlly accesslble. AddlLlonally, Lhe Leacher
pages should be elLher updaLed or removed. Slnce Lhls ls someLhlng LhaL Lhe Leachers would
have Lo do on Lhelr own Llme, lL ls unllkely LhaL Lhey wlll keep up wlLh Lhem. ln Lhls case, lL ls
noL necessary Lo have Lhem on Lhe webslLe because Lhey mosL llkely wlll noL be updaLed.


23$$"#, 0"1.-,"

1he currenL webslLe for Seven Pllls Academy was lasL updaLed ln 2010. 1he webslLe was
creaLed by Lhe owners' son. Pe used Lo own hls own web deslgn company, Pl3 neLwork
soluLlons. 1hey ended on bad Lerms, and Lhe company ls no longer ln exlsLence. 1he webslLe ls
hlghly unorganlzed and overwhelmlng. ulrecLor uuWayne 8aum and hls wlfe, ulane, are
responslble for Lhe conLenL LhaL ls placed on Lhe webslLe.
4
ln our Leam's lnLervlew wlLh ulane, she sald LhaL she ls Lhe one who updaLes Lhe webslLe buL
says LhaL Lhls ls more of a slde pro[ecL because she ls exLremely busy. 1he updaLes seem Lo be
very mlnlmal lf Lhey are made aL all. She ls worrled LhaL Lhe slLe ls more harmful Lhan helpful ln
lLs presenL sLaLe, and LhaL lL does noL accuraLely represenL Lhe school and lLs mlsslon.
She would llke for Lhe slLe Lo be easy Lo navlgaLe Lhrough and have easlly accesslble lnformaLlon
LhaL wlll be helpful Lo Lhelr LargeL audlence, parenLs of prospecLlve sLudenLs.



4"3$-.,-5 67%&3%,-*#

Cur Leam of flve experLs conducLed a heurlsLlc evaluaLlon of Lhe Seven Pllls Academy webslLe.
AfLer comparlng resulLs, we concluded LhaL Lhere are several aspecLs of Lhe slLe LhaL need
aLLenLlon.

lmmedlaLely, one can Lell LhaL Lhe slLe ls noL organlzed by Lhe amounL of Labs Lhere are. 1here
ls a whole column of Labs on Lhe lefL hand slde, buL Lhere ls also a row of Labs across Lhe Lop of
Lhe page beneaLh Lhe banner. 1hls ls confuslng as lL ls unclear whlch menu ls Lhe maln menu,
and makes lnformaLlon dlfflculL Lo flnd.

1he webslLe has some very lmporLanL lnformaLlon avallable, Lhe problem ls maklng sure LhaL
users can flnd lL wlLh ease. A good way Lo solve Lhls ls Lo creaLe Labs speclflc Lo dlfferenL users'
needs. lor example, lL mlghL be a good ldea Lo have lnformaLlon LhaL ls useful for sLudenLs
avallable under one Lab and lnformaLlon for parenLs under anoLher.




















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Cur Leam conducLed a few benchmark analyses of webslLes of oLher schools ln 1allahassee LhaL
we could compare Lo Lhe Seven Pllls slLe. 1he followlng pages of Lhls documenL lnclude Lhe
resulLs of Lhose analyses.



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Maclay School Pome age

Maclay ls a k-12 prlvaLe college preparaLory school locaLed ln norLhern 1allahassee. !usL from
looklng aL Lhe home page of Lhe webslLe, lL ls evldenL LhaL lL has a hlgh level of organlzaLlon.
1he menu across Lhe Lop ls labeled ln a way LhaL ls easy Lo follow and flnd lnformaLlon for
dlfferenL Lypes of users. As far as aesLheLlcs go, Lhe pages all have Lhe same deslgn layouL and
Lheme, maklng Lhe webslLe more sLreamllned and lnvlLlng.
1he besL and mosL useful feaLure of Lhe webslLe ls Lhe search bar aL Lhe Lop of every page. 1hls
makes lnformaLlon flndlng exLremely slmple for anyone uslng Lhe slLe and mlnlmlzes Lhe Llme
LhaL people have Lo spend searchlng for Lhe lnformaLlon Lhey are looklng for.
6
AnoLher greaL feaLure of Lhe slLe ls Lhe addlLlon of Lhe soclal medla buLLons aL Lhe Lop of each
page. Soclal medla ls a qulckly evolvlng fleld and mosL buslnesses and companles have [olned
Lhe soclal medla world. lL ls lmporLanL for a school Lo have a soclal medla presence ln order Lo
connecL wlLh lLs sLudenLs. 1he lacebook, 1wlLLer, and lnsLagram buLLons make Lhe slLe more
lnvlLlng for sLudenLs and help Lhem feel more connecLed Lo Lhelr school.
ln addlLlon, Lhe webslLe does an excellenL [ob of showcaslng sLudenLs' work and acLlvlLles wlLh
lLs calendar page, aLhleLlcs page, and lmage slldeshow on Lhe home page.
Some concerns abouL Lhls webslLe lnclude Lhe llnks on Lhe lefL slde of Lhe home page. 1he
arenL lnformaLlon", Maclay roflle", Cur vlslon" and Pead of School Search" llnks on Lhe
lefL seem ouL of place and a llLLle confuslng. lL would help lf Lhey were lncluded ln Lhe menu
across Lhe Lop of Lhe page lnsLead of by Lhemselves. Also, Lhere are some Leacher pages LhaL
have no conLenL and are noL updaLed. lf Lhose pages are noL golng Lo sLay updaLed, Lhey should
noL be on Lhe webslLe as lL makes Lhe slLe appear ouL of daLe.
Several aspecLs of Maclay's webslLe, lncludlng Lhe search bar and soclal medla buLLons, are
feaLures LhaL Seven Pllls would beneflL from lncorporaLlng lnLo Lhelr slLe.



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1rlnlLy CaLhollc School Pome age

1rlnlLy CaLhollc School ls locaLed on easL 8revard SLreeL ln 1allahassee. 1he mosL noLlceable
feaLure of Lhe webslLe ls Lhe clean layouL. LveryLhlng ls organlzed and easy Lo flnd.
7
Much llke Maclay's webslLe, Lhls one also lncludes a search bar on every page, whlch ls very
lmporLanL Lo have.
1he menu across Lhe Lop of Lhe page ls labeled ln a way LhaL makes lnformaLlon flndlng easy.
1hey have an admlsslons page and conLacL page clearly dlsplayed, whlch ls lmporLanL for
parenLs of prospecLlve sLudenLs Lo be able Lo access.
A key feaLure of Lhe slLe ls Lhe way Lhe news" page ls lald ouL. 1he page looks slmllar Lo a blog
or news feed, wlLh Lhe mosL currenL lnformaLlon aL Lhe Lop, descendlng ln reverse chronologlcal
order. ln addlLlon, each posL on Lhe news" page has Share buLLons for 1wlLLer, lacebook,
Lmall and Coogle+. 1hls small deLall plays a huge role ln adverLlslng and markeLlng for Lhe
school because lL makes lL easy for parenLs and sLudenLs Lo share Lhe lnformaLlon on soclal
medla.
1hls webslLe has a second menu on Lhe home page, slmllar Lo boLh Maclay and Seven Pllls'
webslLes. 1hls menu, however, does noL seem Lo be ouL of place and ls comprlsed of
compleLely dlfferenL Loplcs Lhan Lhe maln menu aL Lhe Lop. 1hls means LhaL alLhough Lhere are
Lwo menus on Lhe home page, Lhe lnformaLlon ls noL repeLlLlve.
lor Lhe redeslgn of Seven Pllls, l would llke Lo lnclude an lmage slldeshow llke Lhe one dlsplayed
on Lhe home page of 1rlnlLy CaLhollc. l would also recommend lncludlng Lhe blog" Lype news
page.




1rlnlLy CaLhollc School news age



8



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1he conLenL of Lhe Seven Pllls Academy webslLe ls organlzed lnLo mulLlple pages uslng Labs.
1here ls a menu of seven Labs across Lhe Lop, and Lhere ls also a slde menu wlLh nlne Labs. 1he
amounL of pages currenLly on Lhe slLe makes lL overwhelmlng Lo use. 1he home page lncludes
announcemenLs, buL some of Lhe lnformaLlon ls ouLdaLed.
ln addlLlon, a loL of Lhe lnformaLlon on Lhe webslLe has Lo be reached by cllcklng on mulLlple
llnks lnsLead of havlng Lhe lnformaLlon rlghL on Lhe page. 1he process of navlgaLlng down
Lhrough mulLlple levels Lo geL Lo some of Lhe lnformaLlon ls frusLraLlng.


Seven Pllls Academy Pome age

lrom an aesLheLlcal polnL of vlew, Lhe color scheme and deslgn ls exLremely ouLdaLed and
unappeallng. AlLhough all Lhe pages on Lhe slLe follow Lhe same layouL, l belleve lL ls one LhaL
should be compleLely redeslgned. 1here ls a large M" on Lhe rlghL slde panel LhaL ls ouL of
place, and Lhe graphlcs wlLh Lhe mounLalns are very ouLdaLed. 1here ls also no school logo
dlsplayed anywhere on Lhe webslLe.
Looklng aL Lhe webslLe more carefully, we can see LhaL Lhere are mulLlple dlfferenL fonLs and
fonL slzes belng used, maklng Lhe webslLe look sloppy and unprofesslonal.
ln addlLlon, Lhe lefL and rlghL sldes of Lhe webslLe are all whlLe, maklng each page appear very
small slnce Lhey are noL flLLlng Lhe enLlre browser wlndow.

9
Cne of Lhe problems wlLh Lhe slLe ls LhaL Lhere are Lwo separaLe Labs for Lhe calendar and for
evenLs, and Lhe evenLs page only has a llnk dlrecLlng users Lo Lhe calendar page. 1hls could be
lmproved by compleLely omlLLlng Lhe evenLs page from Lhe webslLe.

Seven Pllls Academy LvenLs age


1here are also some broken llnks, such as Lhe SCA" llnk.
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Seven Pllls Academy SCA age

AnoLher problem we found wlLh Lhe webslLe ls Lhe absence of lnformaLlon. 1here ls a Lab across
Lhe Lop horlzonLal menu labeled Currlculum". When we navlgaLed Lo Lhls page, we only found
a blank page wlLh no lnformaLlon on lL. lrom Lhe vlewpolnL of a parenL of a prospecLlve
sLudenL, Lhls ls very Lroubllng. 1he currlculum of a school ls one of Lhe mosL lmporLanL pleces of
lnformaLlon LhaL a parenL looks aL when decldlng where Lo enroll Lhelr chlld. 1he facL LhaL Lhere
ls a whole page dedlcaLed Lo lL means LhaL lL ls lmporLanL, yeL Lhere ls no conLenL on Lhe page.
lor Lhls webslLe's redeslgn, Lhls should be one of Lhe mosL lmporLanL feaLures of Lhe webslLe.

11

Seven Pllls Academy Currlculum age


























12
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- WhaL Lechnology was used Lo develop Lhe currenL slLe?
We aren'L sure whaL was used Lo develop Lhe slLe, as lL was creaLed by Lhe son of
Lhe owner of Lhe school, buL he no longer manages Lhe slLe.
- WhaL Lechnology ls belng used Lo manage conLenL (e.g., conLenL managemenL sysLem)?
1here ls no CMS LhaL we know of.
- WhaL speclflc Lechnologles (llash, !avaScrlpL, uP1ML, eLc.) are currenLly belng used on Lhe
slLe?
P1ML ls updaLed by ulane 8aum, buL LhaL ls Lhe only Lhlng LhaL ls belng used
currenLly.
- ls Lhere a need for any daLabase funcLlonallLy (dynamlc conLenL generaLlon,
personallzaLlon/logln)? uo Lhey already have a daLabase ln place? uescrlbe Lhls ln deLall,
lncludlng speclflc lnformaLlon regardlng exlsLlng programs and sofLware.
1here ls currenLly no daLabase funcLlonallLy. 1here ls no currenL need for one ln
Lhe sLaLe LhaL Lhe webslLe ls ln.
- ls Lhere a need Lo supporL secured LransacLlons (e-commerce)? uo Lhey already offer
LransacLlons onllne? uescrlbe Lhls ln deLall.
1here ls no need Lo supporL secured LransacLlons. 1ulLlon ls noL pald onllne, and
Lhe owner of Lhe school does noL accepL donaLlons. 1herefore, Lhere ls no need
Lo supporL Lhls feaLure unless Lhey wanL Lo evenLually be able Lo accepL LulLlon
paymenLs onllne.
- uoes Lhe slLe requlre oLher speclflc programmlng needs (such as personallzaLlon or search
capablllLy)? uescrlbe Lhls ln deLall.
1he search bar feaLure ls someLhlng LhaL would be hlghly beneflclal for Lhe
webslLe, and we need Lo flnd a way Lo lmplemenL lL so LhaL lL ls accesslble from
any page.


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1he prlmary users of Lhe Seven Pllls Academy webslLe fall lnLo Lhree dlfferenL caLegorles:

CurrenL SLudenLs
1he lnformaLlon needs of currenL sLudenLs lnclude:
accesslng Lhe school calendar Lo flnd lmporLanL daLes
readlng and knowlng Lhe currlculum
havlng access Lo Lhelr course syllabl
havlng access Lo class noLes and homework asslgnmenLs
flndlng conLacL lnformaLlon for Lhelr Leachers
?oung people Lend Lo have a shorLer aLLenLlon span Lhan adulLs and wlll Lherefore wanL Lo flnd
lnformaLlon as qulckly as posslble. 1hey wlll noL wanL Lo spend more Lhan a few mlnuLes
1S
searchlng for Lhe lnformaLlon Lhey are looklng for. 8ased on Lhe lnLervlew LhaL our Leam
conducLed wlLh ulane 8aum, Lhe sLudenLs have llmlLed access Lo Lechnology aL home. 1hls
serlously hlnders Lhe sLudenLs from obLalnlng useful lnformaLlon.
When uslng Lhe slLe, currenL sLudenLs wlll mosL llkely wanL Lo look up Lhelr homework
asslgnmenLs, look aL Lhe lunch menu, and flnd lmporLanL daLes on Lhe calendar.


arenLs of CurrenL SLudenLs
1he lnformaLlon needs of parenLs of currenL sLudenLs lnclude:
readlng abouL Lhe currlculum
accesslng school conLacL lnformaLlon
flndlng 1C meeLlng lnformaLlon
learnlng abouL summer programs
searchlng and applylng for scholarshlps
arenLs usually have llmlLed Lechnlcal capablllLles LhaL llmlL Lhem from obLalnlng Lhe
lnformaLlon Lhey need from a webslLe. 1he famllles of Lhe sLudenLs enrolled aL Lhe school do
noL have consLanL access Lo Lhe lnLerneL, maklng lL dlfflculL for parenLs Lo access lnformaLlon.
arenLs also are consLanLly busy. When searchlng for lnformaLlon, Lhey need Lo be able Lo flnd
lL qulckly and efflclenLly.
When uslng Lhe slLe, parenLs of currenL sLudenLs wlll mosL llkely wanL Lo read over Lhe school's
currlculum, flnd Leacher conLacL lnformaLlon, and be able Lo see whaL and how Lhelr sLudenLs
are dolng ln school.


arenLs of rospecLlve SLudenLs
1he lnformaLlon needs of parenLs of prospecLlve sLudenLs lnclude:
flndlng admlsslons and enrollmenL lnformaLlon
readlng over Lhe currlculum
flndlng school conLacL lnformaLlon
flndlng general lnformaLlon abouL Lhe school
looklng up cosLs and scholarshlp lnformaLlon
As menLloned above, parenLs have llmlLed Lechnlcal capablllLles LhaL make lL dlfflculL for Lhem
Lo navlgaLe Lhrough a webslLe wlLh ease. Slnce parenLs are usually busy, Llme ls a facLor LhaL
needs Lo be Laken lnLo conslderaLlon when deslgnlng Lhe webslLe. 1he Seven Pllls webslLe
should be lnLulLlve and easy Lo navlgaLe Lhrough ln order for parenLs Lo be able Lo use lL.
When uslng Lhe slLe, parenLs of prospecLlve sLudenLs wlll mosL llkely wanL Lo read Lhe AbouL us
page Lo flnd more lnformaLlon abouL Lhe school. 1hey wlll also wanL Lo read over Lhe
currlculum, and read abouL Lhe admlsslons process.


14
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1hls secLlon wlll malnly be a recap of a loL of commenLs already menLloned ln Lhls documenL.
Cne of Lhe maln areas of concern for Lhe webslLe ls Lhe amounL of Labs and Lhelr labellng. 1here
are several Labs LhaL can be comblned, reduclng Lhe cluLLer of Lhe slLe. 1here are some broken
llnks LhaL need Lo be flxed, and some pages wlLh no lnformaLlon on Lhem LhaL elLher need Lo be
updaLed or deleLed.

1he search bar feaLure ls someLhlng LhaL has come up several Llmes durlng Lhls analysls, and ls
someLhlng LhaL l would llke Lo lncorporaLe lnLo Lhe webslLe's redeslgn. 1he ablllLy Lo search for
speclflc keywords wlll greaLly enhance Lhe slLe's funcLlonallLy.
ln addlLlon, soclal medla mlghL be someLhlng LhaL Lhe school should look lnLo lncorporaLlng for
Lhelr lmage. Pavlng a soclal medla presence really modernlzes Lhe school and ls a good way Lo
connecL wlLh currenL sLudenLs as well as alumnl.

ln Lerms of vlsual deslgn, l recommend LhaL Lhe school changes Lhe enLlre look of Lhe webslLe.
1he graphlcs look old and ouLdaLed. 1here ls no fonL scheme, buL raLher aL leasL 3 or 6 dlfferenL
fonLs belng used. 1hls makes Lhe webslLe look unprofesslonal and sloppy.


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1here were several dlfferenL meLhods used Lo collecL lnformaLlon for Lhls analysls:

lnLervlew: Several members of our Leam conducLed an lnLervlew wlLh ulane 8aum, Lhe
admlnlsLraLor of Lhe school's webslLe. noLes were Laken durlng Lhe lnLervlew Lo serve as a
reference for Lhls documenL.
PeurlsLlc LvaluaLlon: Lach member of Lhe Leam compleLed an lndlvldual evaluaLlon Lo assess Lhe
sLrengLhs and weaknesses of Lhe webslLe. We collaboraLed wlLh each oLher and compared
resulLs.
8enchmark Analysls: Lach member of our Leam conducLed lndlvldual analyses of compeLlLors'
webslLes.
lnLerneL: Cur Leam used Lhe lnLerneL Lo conducL research and flnd lnformaLlon abouL oLher
schools ln Lhe area and Lhelr webslLes.

=*3$5".

Maclay School WebslLe hLLp://maclay.org

1rlnlLy CaLhollc School WebslLe hLLp://www.LrlnlLyknlghLs.org


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Seven Bills Acauemy

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The content of the pages cleaily suppoit usei tasks. x
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The oveiall layout cleaily inuicates the hieiaichy of
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