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With few funds in a capital-raising mode, placement agents have shifted their
9 PLACEMENT AGENTS focus to advising fund operators and their limited partners on how to navigate the
3 Equity Sought for FDIC-Asset Fund troubled real estate market.
Industry pros said 2009 will be remembered as the toughest year in recent
3 Distressed Calif. Condo Project Sold memory for placement agents, with the bear market forcing the downsizing of
operations. The survivors are being asked to defend their industry’s past practices
3 Industrial Fund Shifts to Debt Plays
to the SEC, even as they struggle to keep their businesses afloat.
4 Developer Seeks Equity for 2 Funds “The people who remain are the ones who have been able to transition the busi-
ness to advisory services in a much tougher environment,” said one market veter-
4 Cornerstone Hotel Fund Posts Loss an (see list of placement agents on Pages 9-10).
5 Distressed Retail Plays Emerge in Ga. With their main line of business — soliciting capital for new funds — largely
dead for now, placement agents are assisting fund operators on interactions with
6 Lender Shops Seized Hotel in NJ See PLACEMENT on Page 8