SHEILA ONEIL

Denver, CO 80206 Phone: 720.362.0024 Email: soneil489@gmail.com

CHANNEL SALE

AND

MARKETING EXECUTIVE

A top-performing, highly motivated Channel Sales Executive credited with combining management, sales, marketing, and business development expertise to deliver substantial revenue growth in highly competitive business markets. Strong expertise in developing and implementing successful sales strategies, with additional experience merging and integrating several programs into one for improved consistency in vision and optimal performance. Strong communicator and leader with a proven track record of creating strong working relationships with employees, vendors, and business partners.

AREAS OF EXPERTISE
Channel Marketing High-Level Sales Proficiency Strategic Planning Industry Networking Sales Team Development Product Management Business Development Leadership Staff Supervision & Training Customer Service Budget Management Vendor Relations Communication Collaboration Sales Performance Tracking

KEY SKILLS ASSESSMENT

C HANNEL MARKETING & PROGRAMS DEVELOPMENT Develop and implement strategic and tactical sales and marketing avenues to aggressively develop major accounts. S ALES TEAM MANAGEMENT & LEADERSHIP Committed to quarterbacking internal teams through the exchange of knowledge, experience, and goal sharing to optimize strategies and drive sales.

PROFESSIONAL E XPERIENCE
PANASONIC CORPORATION OF NORTH AMERICA, INC., NEWARK, NJ VICE PRESIDENT, CHANNEL SALES & MARKETING (2008 2013)

1997 2013

Vice President charged with directing channel sales, programs, and partner management for Panasonic business products, which included overseeing a 23-person distribution and partner sales management team. Responsible for overall channel strategy, sales and account management for all channel partners and distributors selling Panasonic business products, including mobility, professional AV, doc/imaging security, and POS. Developed strategic planning and vision for channel partner programs for the U.S. and Latin America. Managed marketing and sales of reseller partners and solution providers. Set strategic channel direction for $1B mobility, AV and POS manufacturer, including strategies in distribution and partner program management. Responsible for overall sales strategy, budget, marketing, and account relationships. Directed multiple mergers of various product group programs into one, to seamlessly create fewer, but more successful programs. Also successfully moved 500+ direct partners to distribution in a two-phase approach and created a master channel program for all product groups. Even with various mergers of product groups, maintained VARBusiness 5-Star Gold Level Partner program, awarded 2006-2012. Achieved Everything Channel ARC Champion Mobility in 2010, and winning subcategories in technical innovations and partner support. Grew Panasonic Toughbook Products to top position in Channel Market Share Mobility, maintaining the top three positions 2007-2011.

Sheila ONeil

Resume, Page 2

SENIOR DIRECTOR OF CHANNEL SALES (2004 2008) Senior Director tasked with managing sales through the distribution and reseller channel. Oversaw sales strategy,

budget, marketing, and account relationships, as well as channel partner development and channel programs. Grew sales in channel management from $100M to $700M by 2008. Managed 14-person channel sales and marketing account management team. Developed and grew Panasonic Toughbook channel to #2 notebook in distribution in 13 month cumulative results. Grew to Top 3 mobility vendors in distribution, 15% measured as incremental through the channel with a $6M marketing budget. Grew reseller base from 500 resellers to over 1800 selling Panasonic Toughbook products by developing and managing solid channel programs and partner support. Created and developed Partner Sales Manager position, designed to increase sales of existing partner base through increased awareness and mindshare. Increased sales average of 25% for named accounts.

DIRECTOR OF CHANNEL SALES/SENIOR CHANNEL MANAGER/CHANNEL MANAGER (1997 2004)

Previous positions include Director of Programs & Promotions, Inside Sales Representative & Manager, Product Manager, Vendor Marketing Manager, and Vendor Product Manager for MicroAge, Inc.

E DUCATION & T RAINING

Bachelor of Business Administration, Marketing, Boise State University, Boise, ID

AWARDS & DISTINCTIONS

Everything Channel ARC Awards Channel Executive of the Year, 2008 Top 100 Channel IT Executives 2008, 2010, 2011 CRN Channel Chief, 2006-2013 VARBusiness Power 50 Women, 2006-2013 Baptie Vendor Advisory Board, 2010 CompTIA Vendor Advisory Board, 2011-2013