SYNOPSIS

A synopsis to be produced for the project of M.COM Degree of Rashtrasant Tukdoji Maharaj Nagpur University

(IV SEM 2014)

CONSUMER BEHAVIOUR TOWARDS E- MARKETING SPECIAL REFERENCE WITH WARDHA CITY

SHEETAL B. THAMKE (RESEARCH STUDENT) DR. R.A.RAUT Guide

G.S. COLLEGE OF COMMERCE, WARDHA 2013-14

Chapter 1 Introduction:Now a days internet shopping, email marketing,etc. booming trend and day by day popularity of online marketing growing drastically, Indian consumer steadily accepting new online purchasing concept. This project will focus on indian ecommerce market and consumer behavior of wardha city people towards the emarketing.

Chapter 2 Theoretical concept

What is eMarketing? E-Marketing stands for electronic marketing. In contrast to traditional marketing, E-Marketing takes marketing techniques and concepts, and applies them through the electronic medium of the internet. Essentially, E-marketing threads the technical and graphical aspects of online tools together, allowing for design, advertising, brand development, promotion and sales. E-marketing & internet marketing terms are used in the same sense. This form of marketing is equally applicable in most of the business models: E-commerce Direct sales of goods to the mass customer/consumer or the business customers. Publishing Services where advertisement are sold Lead-based websites like policy bazaar, sulekha where sales leads are generated are sold to either third party or used in-house to convert them into sales through appropriate channel. Affiliate marketing a referral marketing strategy where reward is given for referring product, company, or website to other friends, relative or in nutshell other potential customer or target segment.

Chapter 3 Research Methodology

a) OBJECTIVES OF RESEARCH: To study awareness of e-marketing among the people in Wardha city. To study the acceptance of e-marketing among consumers. To study the impact of e-marketing on purchase decision of consumers. To study the impact of frequency of web adds on purchase decisions of consumers.

b) HYPOTHESIS: Age group between 18-30 years surf internet most. Gender does not play any role in internet surfing. Most of the respondents are hesitant to purchase items over internet because of security concerns. c) Collection of data:Primary Data: primary data will collect from respondents in city, cyber cafes, friends & relatives etc. Secondary Data: - data will collect through internet, magazines, journals, newspaper etc. Sample Design: - selected comprises of business professionals, students & other educated people of urban area only. Study undertaken use simple sampling i.e. Sample size of research is arbitrarily taken as 100 for the convenience of research. d) Limitation of Research: Like any research project, the data collection is based on various sampling techniques and sample sizes, which forms the very core of it. These also bring so many variations and have their own inherent limitations; the above hypotheses have many limitations, major ones are as listed below: 1. The survey was limited to geographical area of Wardha city only

2. 3.

Duration for the project was limited to 2 months only People were reluctant to give complete and correct information. And so it is assumed that the information collected from the respondents is correct.

Chapter 4
Profile & Research area

Chapter 5
Analysis & interpretation

Chapter 6 Conclusion, testing of hypothesis & suggestions.

APPENDIX 1) Questionnaire/ interview shedule 2) Bibliography

Sheetal B. Thamke Signature of researcher

Dr.R.A. Raut Signature of guide

Dr. Abdul bari Principal