School of Information Technologies

Week 1 Introduction About this Unit

Bill Simpson-Young
Semester 1, 2013
INFO5992
Understanding IT Innovations
INFO5992 Understanding IT Innovations 2


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INFO5992 Understanding IT Innovations 3
Session: Monday 6 - q pm, Sclool of IT, Leciuie Tleaiie
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Email:bill.simpson-younggsydney.edu.au
Consuliaiion iime: Email me any quesiions and we can sei up a Slype]
Hangoui io discuss if you need ii.
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INFO5992 Understanding IT Innovations 4
Whats the unit about?
Understanding
IT
Innovations
INFO5992 Understanding IT Innovations 5
Innovation
Technological
Innovation in IT
Marketing
Innovation
enabled by IT
Business model
Innovation
enabled by IT
Some ways in which companies innovate involving IT
Old Spice Guy
The original ad:
http://www.youtube.com/watch?v=owGykVbfgUE
About the response campaign:
http://www.youtube.com/watch?v=rdSZoQ-4AuY
INFO5992 Understanding IT Innovations 6
Innovation
Some ways in which companies innovate involving IT
Technological
Innovation in IT
Main focus of
INFO5992
INFO5992 Understanding IT Innovations 7
Examples of IT Innovations
The WWW architecture (HTML, HTTP, URLs)
The Google search engine
Peer-to-peer (p2p) networking
The Graphical User Interface
Cloud computing
INFO5992 Understanding IT Innovations 8
Some questions the course should
answer
Technological
Innovation
What is technological innovation?
What different types of innovation are there?
How does innovation happen?
How do innovations spread?
What makes some innovations successful and others not?
Why do countries care about innovation?
Why do companies care about innovation?
How should companies organise themselves to
create innovations?
And lots more!
How should companies who want to use new innovations
decide which innovations to adopt?
INFO5992 Understanding IT Innovations 9
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1. Understand the concept of innovation
- Types of innovation
- Sources of innovation
2. Understand why innovation is important (to companies and
countries)
3. Understand the factors that influence the adoption and spread of
innovations
4. Understand the concepts of open innovation, open source and user-
led innovation
5. Understand techniques for managing innovations
6. Analyse the impact of technology innovations and gain experience
analysing case studies
INFO5992 Understanding IT Innovations 10
Disciplines that the course draws on
Economics
Business
studies
Information
Technology
Sociology and
Psychology
Technology
management
Entrepreneurship
INFO5992 Understanding IT Innovations 11
Society, country or world
Organisation
Individual or team
Innovation at multiple levels
How the innovation system works
How technology cycles work
Drawn mostly from economics and sociology
How organisations can utilise innovations
How organisations can produce innovations
Drawn mostly from business studies,
technology management and IT
How individuals can utilise innovations
How individuals can drive innovation
Drawn mostly from entrepreneurship and
case studies
INFO5992 Understanding IT Innovations 12
Relevance to IT careers
Understand IT innovations so you can
analyse likely impact from new
technologies and plan for their adoption
A. Enterprise IT
Understand IT innovations so you can lead
the development of new technologies
within an established organisation
B. IT R&D
Understand IT innovation so that you can
create a software start-up company
C. IT start-up
INFO5992 Understanding IT Innovations 13
Course topics
Introduction to innovation
What is innovation, types of innovation
Industry dynamics of innovation Sources of innovation, technology cycles
Organising for innovation Organisation structures for innovation
Innovation ecosystems
Collaboration, open innovation, user-
driven innovation, open source software
Intellectual property
Protecting innovation, using intellectual
property for competitive advantage
Utilising innovation
Incorporating innovation in IT strategy;
Adoption of IT innovations in companies
Producing innovation
Commercialising university research;
Industry R&D; Tech start-ups
Measuring innovation
Measuring innovation of countries and
companies (to improve it)
INFO5992 Understanding IT Innovations 14
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The sessions (lecture/tutorial) will usually be a mix of:
- Lecture
- Guest lecture
- Case study analysis
- Class exercises and discussions
Note: The order of lectures may be changed depending on
availability of guest lecturers
INFO5992 Understanding IT Innovations 15
Please participate!!!
Ask questions.
Make comments.
Contribute to discussions.
Answer my questions.
You will:
Learn more
Contribute your experience to other students
Get a higher mark for the participation component

INFO5992 Understanding IT Innovations 16
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! Tle main iexi foi ile class is:
! Sclilling, M.A. !"#$"%&'( *$+$&%,%+" -. /%(0+-1-&'($1
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ediiion fiom
:ooq is also OK bui newei ediiion las some new maieiial
and moie case siudies). ISBN: 9780071326445

! A ieading lisi wiil iequiied and iecommended ieadings
foi eacl lesson will be piovided in Weel :.
! Addiiional ieading maieiial can be found :
! on ile web; oi
! in jouinal aiiicles available online iliougl ile libiaiy's
websiie; oi
! piovided iliougl Blaclboaid Leain
INFO5992 Understanding IT Innovations 17
Schilling 2013
Textbook
Structure
We will cover
most of this
and
additional
material from
other
sources
INFO5992 Understanding IT Innovations 18
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! Aiiend all scleduled leciuies and iuioiials (6pm-qpm Monday)
! If ileie is a good ieason wly you can'i male one, email me in
advance and we can discuss
! Expeci a minimum of 6 louis pei weel ouiside of leciuies and
iuioiials
! Piepaie in advance
! Read iecommended iexibool, aiiicles, eic
! Piepaie quesiions on ile iopic
! Come io leciuies ieady io paiiicipaie in discussions
! Do assessmenis as diiecied
! Woil independenily and male eeciive use of iesouices including
ile libiaiy, ile Inieinei, and maieiials piovided
! Woil co-opeiaiively wiilin gioups foi gioup woil
INFO5992 Understanding IT Innovations 19
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Be punciual - Sessions will siaii piompily ai 6:opm
Tleie will be one bieal and iis iime will vaiy (depending on iopic and
wleilei guesi leciuie) - please be seaied bacl in iime afiei ile bieal
Avoid o-iopic side conveisaiions - ile eniiie class is aecied
Coniiibuie - incieases ile value you gei fiom ile couise
Respeci oileis - lave fiiendly discussions
Paiiicipaiion is io% of ile assessmeni (includes being leie and
paiiicipaiing)
INFO5992 Understanding IT Innovations 20
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Component
% of Final
Grade
Participation (includes attendance and participation in class
discussions)
10
Case study presentation (group work) 10
Essay (individual work) 20
Short answers (exam practice) (individual work)
(mandatory contributes to participation mark)
0
Final Exam 60
Total 100
INFO5992 Understanding IT Innovations 21
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Week Assessment details
Week 1
Week 2
Week 3 Group case study topic available
Week 4
Break
Week 5 Individual essay topic available
Week 6 Half group case study presentations
Week 7 Half group case study presentations
Week 8 Questions for short answers available
Week 9 Individual essays due
Week 10
Week 11 Short answers due
Week 12
Week 13 Last lecture - Exam Review
Exam period Exam
INFO5992 Understanding IT Innovations 22
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! Pieseniaiions and iepoiis will be due as indicaied
! Please iead and follow ile policy on academic dislonesiy and plagiaiism
! I am siiici on plagiaiism and iepoii all plagiaiism
! No laie woil accepied
! In case of siclness, apply foi special consideiaiion wiilin a weel of ile missed
eveni
! Mails will be publisled on Blaclboaid Leain
! Repoii any eiiois oi omissions wiilin io days!
! You musi obiain ai leasi (o% in ile exam, as well as an oveiall mail of ai
leasi o%, io pass ile unii!
! In assessing a piece of submiiied woil, ile Sclool of IT may iepioduce ii
eniiiely, may piovide a copy io anoilei membei of faculiy, and]oi communicaie
a copy of ilis assignmeni io a plagiaiism clecling seivice oi in-louse compuiei
piogiam, and a copy of ile assignmeni may be mainiained by ile seivice oi ile
Sclool of IT foi ile puipose of fuiuie plagiaiism clecling.
INFO5992 Understanding IT Innovations 23
Applying for Special Consideration
! In case of illness oi misadveniuie
! you can apply foi special consideiaiion
! ile applicaiion las io be lodged wiil ile faculiy as soon as
possible
! Tle fisi iling you do slould be
! Lei me lnow (besi by email and wlile siill sicl)
! Submii youi assignmeni eleciionically
! Go io a piofessional piaciiiionei and gei a ceiiifcaie
! Tlen lodge ile applicaiion foi special consideiaiion
! No special consideiaiion foi missing oui a few days, being on
loliday, eic.
! Time managemeni is youi iesponsibiliiy
INFO5992 Understanding IT Innovations 24
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" So you undeisiand wleie I'm coming fiom .
" Ovei :o yeais of expeiience in IT ieseaicl and developmeni
" Commeicial IT R8D
" Goveinmeni funded IT R8D
" Ovei io yeais in IT R8D managemeni
" Woil wiil many siaii-ups
" Inieiesis include:
" Siiaiegic developmeni of new ieclnology
" Geiiing ile iesulis of ieseaicl inio ieal-woild use
" Leadeislip of innovaiive ieams
INFO5992 Understanding IT Innovations 25
Analyst/programmer
Hotel Computer Systems
My early software development phase
(software development, customisation, system
integration)
INFO5992 Understanding IT Innovations 26
Research assistant
(machine learning)
University of Sydney
My university work phase
Tutor
(cognitive science)
University of NSW
Source: McGill University
INFO5992 Understanding IT Innovations 27
Senior software engineer, team leader
(document processing, standards for document exchange)
My software product development phase
INFO5992 Understanding IT Innovations 28
Senior research scientist, project manager
(web technology, multimedia, video technology)
My govt-funded research phase
INFO5992 Understanding IT Innovations 29
R&D Manager, R&D General Manager
(web technology, UI technology, video technology)
My commercial R&D management phase
uiCard (hw/sw)
VideoPresenter (sw) Network Video Recorder (sw)
Part of DIGIC4 (logic circuit)
IP camera (embedded sw)
! and lots more !
INFO5992 Understanding IT Innovations 30
Director, Engineering and Technology Development
(lots of IT tech including web 3D, computer vision, business process compliance, etc)
Now!
INFO5992 Understanding IT Innovations 31
A bit about NICTA
NICTA is Australias National Centre of Excellence in Information
and Communication Technology (ICT) Research
The largest organisation dedicated to ICT research in Australia
Australian Government provides approx 50% of funding
- Other funding is from companies, state governments & universities
INFO5992 Understanding IT Innovations 32
Some of the guest lecturers
Diana Nguyen,
Lawyer, Marque Lawyers
(computer scientist, ex-patent examiner)
David McKeague,
Commercialisation Manager, NICTA
(regular visitor to Silicon Valley)
Paul Hoff,
Director, Technology Transfer, NICTA
INFO5992 Understanding IT Innovations 33
Questions?
INFO5992 Understanding IT Innovations 34
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Form pairs (just for this activity)
Within each pair, for 10 minutes:
a) Introduce yourself
b) Describe what IT work you have done, are doing (or want to do):
c) Say one thing that you want to learn in this unit and why that is
relevant to your career
After 10 minutes, each person will:
- tell the full group their own answers to a-c