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http://www.scribd.com/doc/24496873/Customer-Satisfaction-of-N !

"#-$obi%e-in-&ast-'e%hi(ro)ect

Name: *o%%+No. Semester: (ro)ect+,opic:+'istribution+mappin-+and+'ea%er+Satisfaction+sur.e/+for+No0ia+(hones. (ro)ect+is+to+be+submitted+1+No0ia+"ndustries+2td '&C2#*#," N "+hereb/+dec%are+that+this+(ro)ect+*eport+entit%ed+'ea%er+Satisfaction+of+N !"#+$obi%e+in+'e%hi3+ Submitted+b/+me+to+the+Si00im+$anipa%+4ni.ersit/5+is+a+bonafide+wor0+underta0en+b/+me+and+it+is+ not+submitted+to+an/+other+4ni.ersit/. Name: Si-nature+of+the+Student *o%%+No: Semester: 'ate+ Certificate ,his+is+to+certif/+that+this+*eport+entit%ed+Customer+Satisfaction+of+N !"#+$obi%e+in+'e%hi+which+is+ submitted+b/+#mit+Sharma+in+partia%+fu%fi%%ment+of+the+re6uirement+for+the+award+of+de-ree+$7#-+ 8$ar0etin-95+to+S$4+4ni.ersit/5+Si00im+is+a+record+of+the+candidate+own+wor0+carried+out+b/+him+ under+m/+super.ision.+,he+matter+embodied+in+this+thesis+is+ori-ina%+and+has+not+been+submitted+ for+the+award+of+an/+other+de-ree. 'ate:

Si-nature+of+the+$ana-er

Abstract
,he+main+ob)ecti.e+of+the+pro)ect+is+to+stud/+the+satisfaction+%e.e%s+of+customers5+(roduct+ awareness+and+Consumer+7eha.ior+with+reference+to+N !"#+mobi%e+handset+user:s. +No0ia+has+p%a/ed+a+pioneerin-+ro%e+in+the+-rowth+of+ce%%u%ar+techno%o-/+in+"ndia5+startin-+with+the+ first-e.er+ce%%u%ar+ca%%+a+decade+a-o5+made+on+a+No0ia+mobi%e+phone+o.er+a+No0ia-dep%o/ed+ networ0.+ No0ia+started+its+"ndia+operations+in+;99<5+and+present%/+operates+out+of+offices+in+New+'e%hi5+ $umbai5+!o%0ata5+=aipur+5+2uc0now+5Chennai5+7an-a%ore5+>/derabad5+(une+and+#hmedabad.+ ,he+"ndian+operations+comprise+of+the+handsets+business?+*@'+faci%ities+in+7an-a%ore5+ >/derabad+and+$umbai?+a+manufacturin-+p%ant+in+Chennai+and+a+'esi-n+Studio+in+7an-a%ore. .er+the+/ears5+the+compan/+has+-rown+manifo%d+with+its+manpower+stren-th+increasin-+from4<A+ peop%e+in+the+/ear+2AA4+to+o.er+;<AAA+emp%o/ees+in+$arch+2AA8+8inc%udin-+No0ia+Siemens+ Networ0s9.+,oda/5+"ndia+ho%ds+the+distinction+of+bein-+the+second+%ar-est+mar0et+for+the+compan/+ -%oba%%/. ,he+most+common+wa/+of+research design is+the+Descriptive research design is+use+and+ methodo%o-/+primar/+source+of+data+were+uti%iBed+for+stud/.+ Samp%in-+'esi-n+Cor+the+purpose+of+the+stud/5+the+data+has+been+co%%ected+in+different+p%aces+of+ mar0et+especia%%/+in+*etai%+shops5+metro+station+@+Shoppin-+ma%%. ;AA+customers+were+random%/+se%ected+for+stud/ 7/+this+pro)ect+":%%+be+ab%e: + Cind+out+the+satisfaction+%e.e%s+of+customers5+towards+the+(roduct+attributes+%i0e+Ceatures5+ #ppearances5+7atter/+bac0up5+#udio+output+and+Software+compatibi%it/+of+$obi%e.+,his+stud/+ he%ps+the+N !"#+to+reco-niBe+the+factor+which+ha.e+more+satisfaction+%e.e%+and+which+factor+ ha.e+more+dissatisfaction+%e.e%

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