WELCOME

VINTAGE

ASIF - UL - KABIR RIASAT UDDIN AHMED AMIT KUMAR SAHA RAKIMUL ISLAM SOUROV ASIQ AFRIQ SOTON

2011-1-10-298 2011-1-10-255 2011-1-10-258 2011-1-10-262 2011-1-30-003

A STUDY ON CUSTOMER BEHAVIOUR AND SATISFACTION OF QUBEE

OBJECTIVE OF THE STUDY

The objective of this report is mainly to find out the satisfaction level of Qubee customers in our country, its strength and weakness, and to locate the specific areas of dissatisfaction among the users

TARGET MARKET Qubees target market is from middle to upper income professionals, students, youth and general users who are basically want high speed with portable compatibility and at affordable cost PRODUCTS AND SERVICES MODEMS: Qubee offers six different types of modems that helps the customer to choose according to the place and price.

PACKAGES: Qubee offers two types of internet services to the customer. 1. PRE-PAID 2. MONTHLY PACKAGES

COVERAGE AREAS: Currently the company operates there network within Dhaka, Chittagong, Sylhet, and four other cities also and quickly plan to do the same in cities nationwide. QUBEE EXPERIENCE BOOTH Qubee have built experience booth in different places to give the practical experience to their subscribers and they have highly focused on that Experience booth to promote their product. It is now possible to try out the real internet experience from Qubee at your favorite coffee shop or shopping mall.

SWOT ANALYSIS OF QUBEE

STRENGTH WEAKNESS

Cable free internet service Effective promotional activities Wide Range of network Centralized & decentralized decision process Easy to use Strong HRM Customer service & support Quick response to customers Better job environment Easy to subscribe to the Qubee service

Package rate is high Poor customer service Problems in Billing System in Postpaid So high price. every people not accept the price Not available in everywhere Weak network Qubee cannot fight with the tariff rate of other service providers

OPPORTUNITY

THREATS

Growing demand for wireless bandwidth connection Huge market size Innovation New Services New Technology Introducing New Products Change in Tariff plan

Bad Economy Gov. Regulations International Competition Change in Tastes Substitute Products Price reduction by competitor to capture the market Increasing number of competitor

The research has done by a systematic process 1. PROBLEM IDENTIFICATION

2. DATA COLLECTION 3. DATA ANLYSYS

DATA ANLYSYS & INTERPRETATION

WHAT OPERATORS CONNECTION YOU USE TO CONNECT WITH INTERNET?

OPERATOR'S CONNECTION
12 10 8 6 4 2 0
OPERATOR'S CONNECTION QUBEE 11 BANGLALI ON 9 OLLO 2 BROAD BAND 2 OTHERS 1

HOW LONG YOU ARE USING QUBEE SERVICES?

TIME PERIOD

9%
LESS THAN ONE MONTH

46%

27%

2-6 MONTH

1 YEAR
MORE THAN 2 YEARS

18%

FROM WHICH SOURCE YOU CAME TO KNOW ABOUT QUBEE?

SOURCES TO KNOW ABOUT QUBEE

8%

12%

0%
FRIENDS & FAMILY TV COMMERCIAL BILLBOARDS NEWSPAPERS

44%

36%

OTHERS

ARE YOU SATISFIED WITH THE QUBEE NETWORK

SATISFACTION LEVEL

6 5 4

3
2 1 0
YES No

ARE YOU SATISFIED WITH THE TARIFF PROVIDED BY QUBEE?

SATISFACTION LEVEL

0%

27%

27%
HIGHLY SATISFIED SATISFIED NEUTRAL POOR

46%

THANK YOU