2013 VN Pocket Reference Book Low

KNOW YOUR
CONSUMER
GROW YOUR
BUSINESS
2013 POCKET REFERENCE BOOK:
VIETNAM
AN UNCOMMON
SENSE OF THE
CONSUMER.
Underst a n d w h a t p e o p l e w a t c h ,
what th e y b u y a n d ho w t h e y s e e
you onli n e . We m e a s u re o v e r h a l f
of all gl o b a l a d v e r t i s i n g. Pro v i d e
T V ratin g s f o r 3 0 c o u n t r i e s a ro u n d
the worl d . Tr a c k 8 0 p e rc e n t o f a l l
internet u s a g e . S c a n b i l l i o n s o f
puchase s e v e r y y e a r.
household income classification
WE ARE NIELSEN
Whether youre eyeing markets in the next town or across
continents, we understand the importance of knowing what
consumers watch and buy. Thats our passion and the very
heart of our business.
We study consumers in more than 100 countries to give you
the most complete view of trends and habits worldwide. And
were constantly evolving, not only in terms of where we
measure, or what we measure, but also in how our insights
can help you drive profitable growth.
So lets put our heads together. Well bring our insight to your
business and help you grow.
WE KNOW VIETNAMESE CONSUMERS

Established in Vietnam since 1993, Nielsen has become
the countrys leading provider of marketing and
consumer information, offering strong capabilities and
local knowledge across qualitative, quantitative, media
and retail measurement led by teams covering FMCG,
Consumer Products, Automotive, Finance, Pharmaceuticals,
Telecommunications, Industry and Manufacturing, Real Estate
and Tourism.
Nielsen Vietnam conducts over a quarter of a million
interviews annually and has a continuous monthly retail audit
service covering over 90% of the urban population as well as
regular rural measurement since 2004.
OUR SOLUTIONS
CONSUMER INSIGHTS FOR SMARTER DECISIONS
C IA L
COMMUNICATE
TI
EN
TATI
ON
DISTRIBUTE
UR
KE
SE
PER
EM
DESIGN
MA R
IDENTIFY
OP
ENT
SO
VATION
NO
N
EF
FEC
TIVENES
EA
AU
DIENCE M
COMPREHENSIVE END-TO-END CONSUMER INSIGHTS FOR FASTER,

SMARTER, BETTER DECISIONS TO HELP YOUR BUSINESS GROW.
Segmentation
We analyze billions of data points from a host of sources,
and from that, we can help show you consumers as they
really are: unique segments instead of opaque lines on
a spreadsheet or points on a map. We create custom
segments to reach consumers that live between, or across,
demographic segments.
Innovation
It might seem like a simple question, but the truth is,
consumers often dont know themselves. Our innovation
approach identifies not only what consumers say they need,
but also needs that havent yet been articulated. Thats
where breakthrough product opportunitiesthose with true
potential to achieve sustainable growth for your business
reside.
Marketing Effectiveness
We collaborate with manufacturers, retailers and media
companies so you can evaluate your marketing strategy
from every angle. Our shared goal is to make the critical
connection between your marketing and sales. Did your most
profitable audience see your message? Did consumers respond
positively? Did your activities influence them to buy your
product, watch your show or sign up for your service? Which of
your messages and media delivered the best results?
Social
Were on top of social media because we know its intensity
and immediacy cant be overestimated. Our social media
gurus have the inside track on the billions of social media
conversations happening right now. By diving into the sea
of digital chatter, we can provide you with real-time data to
help you fine tune your market research. Well also help you
uncover new customer segments, track brand health and
advance your messaging.
Shopper
Thats where Nielsen comes in. Not only will we help you
understand who your shoppers are, but well pinpoint what
theyre buying, where and when and why. Then, well help you
reach them. Understanding shopper attitudes, motivations and
behaviors is crucial in creating a roadmap that funnels traffic in
your direction. With this complete picture, well help you reach
your shoppers effectively and improve the performance of your
stores, categories and brands.
Audience Measurement
Our audience measurement data and advanced solutions
provide a comprehensive picture of how, when and where your
consumers are connecting with content. With this insight, you
can create programming that viewers love, which will make you
a hit with advertisers.
NIELSEN VIETNAM TRACKED CATEGORIES

Beverage
Food
Energy
Drink
Biscuits
& Pie
Bouillon
MSG
Fruit Juice
Chili Sauce
Instant
Coffee
Cooking Oil
Packaged
Water
Gums
Beer
Personal
Care
Household Milk Based

Care
Products
Baby
Products
CIG
Hair
Dishwashing Milk Powder
Conditioner
Liquids
Syndicated
Baby
Cereal
Cigarette
Body Cream
Lotion
Fabric
Softener
Spoon
Yoghurt
Baby
Diaper
Deodorants
Facial
Tissue
Facial Care
Products
Household
Cleaner
Sweetened
Condense
Milk
Household
Feminine
Protection Insec. Aerosol
& Coil
RTD Tea*
Mouth
Household
Wash
MayonInsec. Lotion
RTD Milk*
Personal
naise
Wash
RTD
Laundry
Meal Maker
Coffee*
Products
Shampoo
Instant
Noodles
Sport Drink
Sauces
Toothbrush
Tea bag
Tonic food
Drink
Snack
Toothpaste
Tissue
MD NOTE
Its extraordinary how much the Vietnam landscape has changed since the first
edition of the Nielsen Pocket Reference Book back in 2006, and the hunger for more
information in Vietnam continues to grow. The last 12 months have certainly been
very challenging for many companies in Vietnam, but we must remember for the
most part, we continue to live in one of the most dynamic, volatile and exciting
markets in the World. With this, the need to understand the changing landscape
becomes increasingly more important. Equally, the companies that continue to
succeed in Vietnam will be those that increase investment, increase innovation and
most importantly, increase their understanding of the consumer.
The use of technology continues to grow in Vietnam and as a result we have
consumers and shoppers that not only are more informed about products and
services, but they are also more demanding than ever before. This consumer is not
only sourcing information from traditional formats such as TV and print, but they
are accessing the internet and doing this more on the go, via mobile
phones and tablets. With one of the fastest growing
middle classes in the world, the thirst for innovation
and exciting propositions will only grow. As a result, we
are confident that Vietnam will continue to be a major
destination for investment.
Welcome to the 8th edition of the Nielsen Pocket
Reference Book. This years version is a compilation
of Nielsen findings over the past year, and our
hope is that it helps you to identify trends
in Vietnam and serves as a first stop
reference when you have questions
about the market and your specific area
of interest. We have again included
our own proprietary research as
well as figures from the Vietnam
Government Statistics Office.
Sincerely,
Vaughan Ryan
WHATS IN THE BOOK?

1. INTRODUCTION
Company profile
03
04
Tracked Categories
07
MD Note
08
2. NIELSEN INSIGHTS - AT A GLANCE

Vietnam Consumer Confidence Survey Q4 2012
12
nd
23
Vietnam Grocery report
35
Personal Finance Monitor study
45
Business Barometer Survey 2 half 2012
10
3. VIETNAM RETAIL OVERVIEW

Shopper Trends 2012
52
4. HOUSEHOLD INCOME CLASSIFICATION
58
5. VIETNAM BY THE NUMBERS

Demographic
62
54
64
Economy
81
Industry structure
83
Output and Trade
90
Statistics by key cities
99
Health and Living Standards
109
Key international economic data
121
NIELSEN INSIGHTS
AT A GLANCE
12
nielsen insights At a glance
NIELSEN GLOBAL CONSUMER CONFIDENCE SURVEY

Concerns and Spending Intentions Around Asia Pacific in Q4 2012
The Nielsen Global Consumer Confidence Survey is conducted online in Europe,
Asia Pacific, North America and the Middle East about consumers confidence levels
and economic outlook. The Nielsen Consumer Confidence Index is developed based
on consumers confidence in the job market, status of their personal finances and
readiness to spend. The survey is conducted quarterly across 58 countries. The
following results are from Quarter 4, 2012 survey.
ASIA PACIFIC (AP) COUNTRY ABBREVIATIONS

Australia
AU
China
CN
Hong Kong
HK
India
IN
Indonesia
ID
Japan
JP
Malaysia
MY
New Zealand
NZ
Philippines
PH
Singapore
SG
South Korea
SG
Taiwan
TW
Thailand
TH
Vietnam
VN
2007 2012 VIETNAM CONSUMER

CONFIDENCE INDEX
13
14
REGIONAL CONSUMER CONFIDENCE
PERCEPTIONS OF LOCAL JOB PROSPECTS OVER

THE NEXT 12 MONTHS
Q3. Do you think job prospects in your country over the next 12 months will be:
Base : All respondents n=10110
PERCEPTIONS OF LOCAL JOB PROSPECTS OVER

THE NEXT 12 MONTHS - VIETNAM
15
16
PERCEPTIONS OF STATE OF PERSONAL FINANCES

OVER THE NEXT 12 MONTHS
Q4.:Do you think the state of your own personal finances in the next 12 months will be
17
PERCEPTIONS OF STATE OF PERSONAL FINANCES

OVER THE NEXT 12 MONTHS
18
PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE

TO BUY THE THINGS THEY WANT AND NEED OVER
THE NEXT 12 MONTHS
Q5. Considering the cost of things today and your own personal finances, would you say at this moment the time to buy the things you want and need
19
PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE

TO BUY THE THINGS THEY WANT AND NEED OVER
THE NEXT 12 MONTHS
20
HOW TO UTILIZE SPARE CASH AFTER COVERING

ESSENTIAL LIVING EXPENSES
Q6. Once you have covered your essential living expenses, which of the following statements best describes what you do with your spare cash: I spend on
MAJOR CONCERNS OVER THE NEXT 6 MONTHS
Q7a. What is your biggest concern over the next six months? / Q7b. What is your second biggest concern over the next six
21
22
COMPARED TO THIS TIME LAST YEAR, HAVE

YOU CHANGED YOUR SPENDING TO SAVE ON
HOUSEHOLD EXPENSES?
Q11. Compared to this time last year, which of the following

CONNECT
WHEREVER
PEOPLE
WAT C H.
We c a n h e l p y o u n a v i g a t e
t h e v a r i o u s s c re e n s a n d
devices they use in and out
o f t h e h o m e , m a ki n g s e n s e
o f t h e re l a t i o n s h i p b e t w e e n
each, and defining the best
c h a n n e l s f o r y o u t o d i re c t
your messaging or content.
23
24
HEAR THE VOICE OF

THE VIETNAMESE
CONSUMER.
For the g ro w i n g Vi e t n a m e s e m a r ke t ,
where th e o n l y c o n s t a n t i s c h a n g e ,
understa n d i n g t h e d u y n a m i c c o n s u m e r i s
critical. In t e g r a t i n g d a t a f ro m p u rc h a s e
and reta i l m e a s u re m e n t s o u rc e s w i t h
offline a n d o n l i n e c o n s u m e r re s e a rc h , w e
are able t o d e t e c t w h at i n f l u e n c e s a n d
impacts p e o p l e s d e c i si o n .
23
BUSINESS BAROMETER 2ND HALF 2012

How businesses think about the economic environment in Vietnam
The Nielsen Business Barometer is an online survey designed to gauge Vietnams
business leaders sentiment. Topics include advertising spend, growth forecasts and
among other current hot topics. The online survey is conducted twice-yearly and
covers companies from various industries throughout Vietnam. The first wave is
conducted April/May and the second wave is conducted September/October.
GETTING AHEAD OF THE CHANGING CONSUMER
Vietnam is still growing and in some cases world leading growth despite poor
recent PR over 40% of companies performed better than expected
Inflation is less of an issue and now its down to competition and expansion
Growth of the middle class and opportunities
Creating value-based pricing proposition
Its about access to internet, not about the hardware
Distribution is still king
We all know about AEC, but little action has been undertaken
24
DESPITE ECONOMIC CHALLENGES,

MORE COMPANIES MANAGED TO BEAT THEIR
BUSINESS TARGET THIS YEAR
Business performance compared to overall target
25
SIGNIFICANT SHIFT IN BEHAVIOR IS FORCING US

TO BE MORE MOBILE THAN EVER BEFORE
Q12: Which of the following issues concern you in terms of the impact they may have on your business? Rank the top three (3) issues that concern you
where 1=most concerned, 2= second most concern and so on.
Source: Nielsen Business Barometer
BUT ARE OUR CONCERNS ALIGNED WITH

CONSUMERS?
Top 5 supplier / manufacturer concerns
1) Competitive pressure/
activity/ growth
Top 5 consumer concerns
1) The economy
2) Inflation
2) Increasing utility bills

(gas, electricity, water...)
3) Low GDP growth
3) Job security
4) Labor force skill shortage
4) Increasing food prices
5) VND devaluation
5) Health
Base: Respondents in Auto, FMCG, Telco, Travel, Pharma
Base: All Sample
Which of the following issues concern you in terms of the impact they may have on your business? Rank the top three issues that concern you where 1=most
concern, 2=second most concern, etc...
Source: Nielsen Business Barometer & Global Consumer Confidence survey Q412
26
DIFFERENT SHOPPING BEHAVIOR EXISTS ACROSS

CATEGORIES
Household care
55%: Buy bigger packs to save money
50%: Purchase more on promotion
36%: Trade down to cheaper products
32%: Change channel to save money
Personal care
Food & beverage
27%: Purchase more local/ Vnese brands
Milk
27%: Purchase more local/ Vnese brands
Tobacco
27%: Not buy some non-essentials
23%: Buy less / smaller packs of the same products
Q16b.Over the next 6- 12 months, how do you anticipate Vietnamese consumers will change their purchasing behavior towards each category below?
27
MIXED OUTLOOK TOWARDS BUSINESS

CONDITIONS IN VIETNAM, WITH MORE THAN
,
ONE THIRD FEELING LESS OPTIMISTIC ABOUT THE
CONDITIONS IN THE NEXT 6-12 MONTHS
Expectations on business conditions
Q7,: Over the next 6 to 12 months, do you believe that business conditions in Vietnam & your industry are more likely to improve or deteriorate?
Base: all respondents
28
NEVERTHELESS, MORE THAN TWO THIRDS OF

BUSINESS LEADERS STILL LOOK FORWARD TO
NEVERTHELESS, MORE
THAN TWO THIRDS OF BUSINESS
DOUBLE-DIGIT
GROWTH
LEADERS STILL LOOK FORWARD TO DOUBLE-DIGIT GROWTH.

Expected company growth rate
Q11: What do you think your company growth rate will be for the next 12 months?
Base: all respondents\
29
ORGANIC GROWTH CONTINUES TO BE THE DRIVER

OF MOST OF OUR SUCCESS, BUT HOW LONG IS THIS
SUSTAINABLE?
Expected 3 key factors of company growth
79
74
53
44
26
3
Q11b: What do you think are the 3 key factors of growth for your company for the next 12 months?
Base: all respondents
30
ASEAN ECONOMIC COMMUNITY (AEC)

The AEC changes are fast-approaching, but little action has been undertaken
ASIA CONTINUES TO BE THE GROWTH ENGINE
31
OVER THE PAST TEN YEARS THE MIDDLE CLASS

CONSUMER REPRESENTS THE FASTEST GROWTH IN
HOUSEHOLD EXPENDITURES
Sources: Nielsen Analysis, World Bank World Development Indicators (average 1999-2008)
AND VIETNAM IS SET TO SEE AN ENORMOUS RISE

AND VIETNAM IS SET TO SEE AN ENORMOUS RISE IN ITS
IN
ITS MIDDLE
CLASS CONSUMER
MIDDLE
CLASS CONSUMER
SEGMENT ANDSEGMENT
SPENDING AND
SPENDING
* OECD Development Centre (middle class defined as households with daily

expenditures between US$ 10 and US$ 100 per person)
32
WHILST GETTING EXCITED ABOUT EXPORT AND

INVESTMENT OPPORTUNITIES UPON JOINING THE
AEC, COMPANIES ARE OBVIOUSLY CONCERNED
ABOUT INCREASED COMPETITION PRESSURES
5.
5. More
More FDI
FDI (6%)
(6%)
What do you think will be the biggest benefits & the biggest challenges for Vietnamese companies once Vietnam joins the AEC?
33
THAILAND, INDONESIA AND MYANMAR ARE

CONSIDERED THE TOP THREE BIGGEST THREATS TO
VIETNAMESE PRODUCTS AND SERVICES
The biggest threat to Vietnamese products/service
The biggest threat to Vietnamese products/service
Q27. Which member country do you consider to be the biggest threat to Vietnamese products/services?
Q28. Why did you select this country?
34
AEC INTEGRATION, COMPANIES HAVE

LANS
UPGRADING
LABOR
SKILLS AND
IN AROUND
THE LEAD TO
AEC INTEGRATION,
COMPANIES
HAVE IMPLEMENTED
PLANS AROUND UPGRADING
G BUSINESS
COMPETITIVENESS
LABOR SKILLS AND STRENGTHENING BUSINESS
COMPETITIVENESS DOMESTICALLY
Business actions from now until 2015 AEC Integration
IN THE LEAD TO AEC INTE

IMPLEMENTED PLANS AR
STRENGTHENING BUSINE
DOMESTICALLY.
Q32. What actions have your company/will your company take from now until the 2015 AEC integration?
HITTING THE
RIGHT PRICE.
Hi t t i n g t h e p r i c i n g s w e e t s p o t
re q u i re s a d e t a i l e d a n a l y s i s
of not only your competition,
b u t a l s o e m e rg i n g e c o n o m i c s
a n d c o n s u m e r t re n d s . We c a n
help you optimize your pricing
a n d p ro m o t i o n s t r a t e g y t o
a l i g n w i t h b r a n d a n d p ro f i t
g o a l s f o r y o u r e n t i re p ro d u c t
portfolio.
35
36
CAUSE
A N E F F E C T.
Our Ma r ke t i n g Ef f e c t i v e n e s s
practice g i v e s y o u t h e
compara b l e m e t r i c s a n d
insights y o u n e e d t o e n s u re
that you r m e s s a g e s a re g o i n g
through t h e r i g h t c h a n n e l s a n d
platform s ; t h a t t h e y re re a c h i n g
and reso n a t i n g w i t h t h e r i g h t
people a n d g e t t i n g
the righ t re a c t i o n .
35
VIETNAM GROCERY REPORT - 2012

Nielsen Vietnam introduces the annual update of the Grocery Report which gives an
overview and food or thought on the FMCG industry and covers consumer insights and
new trends on the horizon for Vietnam.
A CHALLENGING 2012 BUT GOVERNMENT

FORECASTS ARE CERTAINLY IMPROVING AND
INFLATION HAS REDUCED AS AN ISSUE
36
HOWEVER, RETAIL SECTOR IS STILL ATTRACTIVE

TO FOREIGN INVESTORS DESPITE TOTAL FDI
DECREASES
Value growth rate vs. LY
Source: Foreign Investment Agency - Ministry of planning and investment
VIETNAM IS STILL THE FASTEST GROWING FMCG

MARKET
37
ACROSS MOST CATEGORIES, PARTICULARLY

BEVERAGES
FMCG (Inc. Beer)
Beverage (Inc. Beer)
Milk Based Product
Food (excl Milk Base)
Personal Care
Cigarette
Household Care
1 %
1 %
38
TRADITIONAL TRADE DOMINATES IN SEA BUT

MODERN RETAILING IS EXPANDING ITS FOOT
PRINT. VIETNAM HAS BIG ROOM TO GROW IN
TERMS OF MT STORE DENSITY
39
TRADITIONAL TRADE IS STILL THE DOMINANT

CHANNEL IN VIETNAM WHILE MODERN TRADE
SPEEDS UP OPENING STORES ESPECIALLY IN HANOI
Notes: Modern Trade contribution ( inc. Saigon Co.op, exclude Metro)

Based on 36 largest urban areas in Vietnam : 4 Cities includes Haiphong, Danang, Cantho and Nhatrang
40
SUPERMARKETS IMPLEMENT A WIDE VARIETY

OF PROGRAMS TO BUILD LOYALTY AND ATTRACT
CONSUMERS
41
TO ADAPT, CONSUMER ARE HAVING MORE

ECONOMIC REACTIONS WHICH VARY A LOT
(I.E. CONSUMING SAME BUT LARGER PACKS,
DOWNGRADING AS WELL)
Change in Volume Change Change
in Volume
in Pack
of consumption
of consumption
size purchased
ChangeChange
in Packin Brand
size purchased
purchased
More amount
More amount
Big pack
Big pack
Cheaper brand
Same amount
Same pack
Same amount
Same pack
Same brand
Less amount
Small pack
Less amount
Small pack
Expensive brand
43
79
27
87
59
43 8
79 15
27 18
59 27
22
38
15
33
18
29
27
55
22
29
70
85
11
70
29
36
56
71
11
71
67
36
56
71
62
56
Change in Pack
size purchased
Same pack
Same brand
27
Small pack
59
15
18
Laundry
Bouillon
Bouillon
Hair Con
Hair Con
Shampoo
Shampoo
Fab Soft
Laundry
Bouillon
Cheaper brand
Same amount
79
Fab Soft
Laundry
Hair Con
Big pack
43
17
Change in Brand
purchased
More amount
Less amount
87
Shampoo
Fab Soft
Laundry
Change in Volume
of consumption
17
Expensive brand
27
22
38
33
29
55
26
7
85
29
70
11
71
36
56
67
72
71
62
57
56
18
Bouillon
Hair Con
Fab Soft
Shampoo
Laundry
Bouillon
Shampoo
Laundry
Fab Soft
Bouillon
Hair Con
Shampoo
Hair Con
17
13
Laundry
45
42
41
Source: Consumer Omnibus Vietnam,

Sept 2011
Bouillon
Hair
Con
18
13
How do you changeHow

yourdoshopping
you change
habits
your shopping habits
to adapt to the price
to increases?
adapt to the price increases?
42
41
18
45
42
Hair Con
Shampoo
41
13
62
56
Shampoo
Fab Soft
57
Fab
Soft
Laundry
57
38
85
Laundry
87
Fab Soft
its
NIELSEN INSIGHTS AT A GLANCE
42
NESTING CONSUMERS ARE HEADING BACK TO

THEIR HOUSE
43
CONSUMERS ALSO SEEK VALUE THROUGH UPTRADING TO MORE PREMIUM PRODUCTS AND OR
BUYING BIG PACKS OR POUCH TO SAVE MONEY
44
92% OF VIETNAMESE CONSUMERS ARE MORE

LIKELY TO TRUST RECOMMENDATIONS FROM
PEOPLE THEY KNOW*
FIND THOSE
YOU SHOULD BE
LOOKING FOR.
We kno w w h e re t h e y a re ,
what th e y re l o o ki n g
for and h o w t h e y c h o o s e .
Our Ma r ke t St r u c t u re &
Segme n t a t i o n p r a c t i c e h a s
the ins i g h t s a n d t h e q u a l i t y
data to h e l p y o u d e f i n e
which c u s t o m e r s a re r i g h t
(and re a d y) f o r y o u , a n d t h e
best wa y s t o re a c h t h e m .
45
46
BE MORE
SOCIAL.
We l l h e l p y o u l i s t e n a n d
l ea r n w h a t t h e y re a l l y v a l u e ,
and turn up the volume on
your own social business
strategy so your brand
experience shows consumers
t h e y re b e i n g h e a rd . A n d
start contributing to the
conversation.
45
PERSONAL FINANCE MONITOR

This syndicated study looks at consumer behavior towards personal finance, such as
current satisfaction with banks, attitudes towards credit card and lending internet
banking usage and more. The study is conducted monthly (n=600) in HCMC and Hanoi.
This study utilizes random sampling and face to face surveying.
EXECUTIVE HIGHLIGHTS
Concern for the economy is the top concern since 2011
Consumers have less cash, less options and more worries
Deposit/savings the safest bet for most Vietnamese consumers
Interest rates and Trust/ Security are key influencing factors
Whilst consumers tend to self-rely on making investment decisions, Peer
influence is also critical
Bricks and mortar banks still the main preference for consumers
Customer experience should remain a higher priority
On-site is the key channel to drive new initiatives such as online banking
46
PEER RECOMMENDATION BECOMES MORE

CRUCIAL, ALSO IMPACTING CONSUMER
PERCEPTION TOWARD BANK IMAGERY
Source: Nielsen PFM; Those aware of banks in each quarter (n=663, 685, 793) in Q21 & Q107
AND THIS IS A SIMILAR FACTOR INFLUENCING

NON-USERS AND THEIR TRUST TOWARDS BANKS
Source: Nielsen PFM; Q61 Non-banked respondents in Q212 (n=1007)
47
BESIDES INTEREST RATES, TRUST/SECURITY

IS VITAL FOR CONNECTING WITH CONSUMERS
SAVINGS; WHILST PROMOTION APPEALS TO LESS
RISK ADVERSE CONSUMERS
Source: Nielsen PFM; Nielsen QualiXpress Groups (Aug12)
48
UNLIKE THEIR GLOBAL COUNTERPARTS,

VIETNAMESE WOMEN MAY BE A BIGGER SOURCE
OF GROWTH FOR BANKS
49
YET, STILL LIMITED USAGE AND THEREFORE,

CONSUMERS INTERACTIVE EDUCATION IS KEY TO
ENCOURAGING MORE TRIAL
50
SAFETY AND TRUST ARE CRITICAL TO ATM/ DEBIT

CARD ACQUIREMENT WITH CONSUMERS
Source: Nielsen PFM; Q40; Q126 ATM/ Debit card users in Q212 (n=673)
CASH IS KING BUT PAYMENT VIA CREDIT CARD

REMAINS A GOOD OPPORTUNITY, BUT NEED TO
ADDRESS SAFETY AND TRUST
Source: Nielsen PFM; Q10 Those aware of credit card in each quarter (n=399; 473);
Nielsen Global survey on Investment (Q212)
FOOD FOR THOUGHT

Consumers are really concerned about the economy
Trust and security are vital to our banks success
How do consumers really feel about us in this area?
And interest rate but how much control do we have over this?
Customer experience should remain a higher priority
On-site is the key channel to drive new initiatives such as online banking
In-store banking is still critical to our success
How do we measure success in this area?
How do we maximize in-store communications?
Where to next? Online, mobile
51
VIETNAM RETAIL
OVERVIEW
54
Vietnam retail overview
SHOPPER TRENDS 2013 VIETNAM

The retail environment is highly competitive and retailers and manufacturers need
to compete for the share of wallet to serve the needs of increasingly knowledgeable
consumers. The Shopper Trends Report aims to provide a comprehensive overview of
the retail environment by answering questions around retailers, shopper satisfaction
and their habits.
The fieldwork process starts in Q4 of each year and spans across HCMC, Hanoi, Can
Tho and Danang with 1,500 respondents interviewed.
55
SHOPPERS ARE STILL TIGHTENING THEIR BELTS,

ALTHOUGH CONCERNS OVER RISING FOOD PRICE
DID EASED DOWN
NOTE THAT SHOPPERS ARE GETTING MORE

CAUTIOUS THIS YEAR, DESPITE BEING OPEN TO
NEW BRANDS/ PRODUCTS
56
SHOPPERS ARE STILL VERY RELUCTANT TO VISIT

RETAILER WEBSITES, BUT WHEN THEY DO, A
PROMOTION SEARCH IS THE OVERWHELMING
REASON
K N O W W H AT
T H E Y R E A L LY
THINK.
We kn o w t h e b e s t w a y s t o
mi x a n d m e a s u re y o u r p ro d u c t
portfolio while evaluating
y o u r b r a n d e q u i t y. To h e l p
g ro w y o u r b r a n d , w e p ro v i d e
t h e a l l - i m p o r t a n t l o o k a ro u n d
t h e c o r n e r b y i d e n t i f y i n g
attitudes and behaviors
t h a t a re n o t y e t m a i n s t re a m .
57
58
H AV E T H E M
C H E C K Y O U O U T.
Working w i t h t h e b i l l i o n s o f a n n u a l
transact i o n s w e m e a s ure , o u r Re t a i l a n d
Shopper Ma r ke t i n g p r a c t i c e i n t e g r a t e s
all the in t e l l i g e n c e y o u n e e d t o m a ke
consume r s n o t o n l y s t o p , b u t s h o p .
57
EVEN WITH THE RANGE OF PROMOTIONS

OFFERED, SHOPPERS ARE NOW SEEKING THOSE
SPECIFICALLY CATERED FOR BRANDS THEY ARE
FAMILIAR WITH
CONVENIENCE STORES SERVE AS A DESTINATION

FOR UNPLANNED, QUICK PURCHASES
HOUSEHOLD
INCOME CLASSIFICATION
60
Household Income Bands
HOUSEHOLD INCOME CLASSIFICATION
Household Income Band (HIB) Classification System Overview.

This classification system is based on gross monthly income.
HIB DEFINITION
Unit: VND
A5
150,000,000 or higher
A4
75,000,000 - 149,999,999
A3
45,000,000 - 74,999,999
A2
30,000,000 - 44,999,999
A1
15,000,000 - 29,999,999
15,000,000 or higher
7,500,000 - 14,999,999
4,500,000 - 7,499,999
3,000,000 - 4,499,999
1,500,000 - 2,999,999
0 - 1,499,999
Household Income Bands
61
HIB OF URBAN HA NOI AND URBAN HCMC

2012
HIB
HANOI
HCMC
URBAN
A2+
A1
A
HCMC & HANOI
URBAN
URBAN
1%
3%
2%
18%
16%
17%
20%
19%
19%
41%
36%
38%
33%
34%
34%
6%
10%
8%
0%
1%
1%
Source: Nielsen database 2012
VIET NAM HIB

2012
HIB
VIETNAM
URBAN
RURAL
TOTAL
A2
1%
0%
1%
A1
11%
3%
6%
12%
4%
6%
33%
15%
21%
40%
37%
38%
13%
30%
25%
2%
11%
8%
0%
2%
2%
Source: Nielsen database 2012
VIETNAM
BY THE NUMBERS
64
vietnam demographics
POPULATION BY PROVINCE IN VIETNAM 2000-2011

REGION/
PROVINCE
2007
2008
2009
2010
Prel.2011
TOTAL
VIETNAM
84,218,500
85,118,700 86,025,000
86,932,500 87,840,000
Red River Delta
19,228,800
19,473,700
19,618,100
19,803,300
19,999,300
Ha Noi
3,228,500
6,381,800
6,472,000
6,588,500
6,699,600
Ha Tay
2,773,700
1,174,100
993,800
1,000,400
1,007,600
1,014,600
1,009,400
1,018,100
1,026,500
1,041,200
1,060,300
Vinh Phuc
Bac Ninh
Quang Ninh
1,122,500
1,135,100
1,146,100
1,154,900
1,163,700
Hai Duong
1,694,700
1,700,800
1,706,800
1,712,800
1,718,900
1,878,500
Hai Phong
1,806,500
1,824,100
1,840,400
1,857,800
Hung Yen
1,121,300
1,126,200
1,128,600
1,138,300
1,150,400
Thai Binh
1,783,900
1,782,700
1,783,100
1,784,800
1,786,000
788,400
786,900
786,200
786,300
786,900
Nam Dinh
Ha Nam
1,829,700
1,826,100
1,828,400
1,830,000
1,833,500
Ninh Binh
896,100
898,100
899,600
901,100
906,900
11,004,200
10,997,300
11,073,500
11,177,000
11,290,500
746,300
Northern
Midlands and
Mountain
Ha Giang
704,900
716,200
725,100
733,700
Cao Bang
508,600
510,500
511,200
513,100
515,000
291,800
293,600
294,600
296,600
298,700
730,800
Bac Kan
Tuyen Quang
719,400
723,500
725,200
729,900
Lao Cai
598,300
606,500
615,800
626,700
637,500
Yen Bai
731,600
737,500
741,700
751,300
758,600
Thai Nguyen
1,113,000
1,120,300
1,125,400
1,131,300
1,139,400
Lang Son
728,200
730,700
733,200
736,300
741,200
Bac Giang
1,548,800
1,554,600
1,556,900
1,564,400
1,574,300
Phu Tho
1,305,600
1,311,500
1,316,600
1,320,200
1,326,000
65
Dien Bien
466,000
479,300
490,800
501,200
512,300
Lai Chau
364,400
367,900
371,400
380,500
391,200
1,050,800
1,067,200
1,079,200
1,099,000
1,119,400
872,800
778,000
786,400
792,800
799,800
18,729,100
18,797,900
18,855,700
18,943,500
19,046,500
Son La
Hoa Binh
North and
South Central
Coast
Thanh Hoa
3,417,300
3,408,800
3,404,300
3,405,900
3,412,600
Nghe An
2,905,200
2,912,100
2,914,500
2,928,700
2,942,900
Ha Tinh
1,239,000
1,234,000
1,227,800
1,228,200
1,229,300
Quang Binh
838,500
843,500
845,000
848,600
853,000
Quang Tri
594,100
596,700
598,600
601,700
604,700
1,081,000
1,084,900
1,087,600
1,090,900
1,103,100
847,500
868,800
894,500
926,800
951,700
1,435,000
Thua Thien Hue

Da Nang
Quang Nam
1,413,900
1,417,800
1,423,000
1,427,100
Quang Ngai
1,214,800
1,217,000
1,217,200
1,218,600
1,221,600
Binh Dinh
1,482,300
1,485,600
1,487,400
1,492,000
1,497,300
Phu Yen
850,300
856,700
862,400
867,200
871,900
Khanh Hoa
1,137,500
1,149,300
1,158,200
1,164,600
1,174,100
Ninh Thuan
555,800
560,700
565,800
568,200
569,000
Binh Thuan
1,151,900
1,162,000
1,169,400
1,175,000
1,180,300
4,948,000
5,036,700
5,128,800
5,207,400
5,282,000
Central
Highlands
408,100
420,500
431,800
442,100
453,200
Gia Lai
Kon Tum
1,225,500
1,251,300
1,281,000
1,301,600
1,322,000
Dak Lak
1,771,800
1,696,600
1,715,100
1,735,700
1,754,400
Dak Nong
457,300
474,400
491,000
505,200
516,300
Lam Dong
1,160,500
1,175,400
1,189,300
1,204,100
1,218,700
66
POPULATION BY PROVINCE IN VIETNAM 2000-2011

(continue)
South East
Binh Phuoc
Tay Ninh
13,266,400
13,683,600
14,149,000
14,545,900
14,890,800
838,300
858,000
875,000
888,200
905,300
1,053,000
1,060,500
1,067,200
1,072,700
1,080,700
Binh Duong
1,307,000
1,402,700
1,512,500
1,619,900
1,691,400
Dong Nai
2,372,600
2,432,700
2,499,700
2,575,100
2,665,100
Ba Ria - Vung
Tau
TP.Ho Chi Minh
Mekong River
Delta
970,200
983,600
998,500
1,012,000
1,027,200
6,725,300
6,946,100
7,196,100
7,378,000
7,521,100
17,042,000
17,129,500
17,199,900
17,255,400
17,330,900
Long An
1,417,900
1,428,200
1,436,300
1,442,800
1,449,600
Tien Giang
1,661,600
1,668,000
1,672,800
1,678,000
1,682,600
Ben Tre
1,264,800
1,259,600
1,256,100
1,256,700
1,257,800
Tra Vinh
997,200
1,000,800
1,003,200
1,006,700
1,012,600
Vinh Long
1,022,800
1,024,000
1,025,100
1,026,500
1,028,600
Dong Thap
1,654,500
1,662,500
1,666,600
1,669,600
1,673,200
An Giang
2,134,300
2,142,600
2,147,600
2,148,900
2,151,000
Kien Giang
1,654,900
1,672,300
1,688,500
1,699,700
1,714,100
Can Tho
1,172,000
1,180,900
1,188,600
1,195,100
1,200,300
Hau Giang
754,700
756,300
758,000
760,400
769,200
1,303,700
Soc Trang
1,276,300
1,285,100
1,293,200
1,297,500
Bac Lieu
835,800
847,500
856,800
863,300
873,300
Ca Mau
1,195,200
1,201,700
1,207,100
1,210,200
1,214,900
Source: Statistical Yearbook 2011
67
SEE YOUR NEXT

M O V E , C L E A R LY.
Ou r Gro w t h a n d De m a n d
St r a t e g y p r a c t i c e d e p l o y s
innovative insights that
enable businesses to focus
o n w h e re t o g ro w. He l p i n g t o
identify vital developments
l i ke t h e n e x t w a v e o f d e m a n d
an d t h e m o s t p ro f i t a b l e
c o n s u m e r.
68
KNOW WHEN
YOURE GOOD
T O G O.
We know t h a t re f re s h i n g y o u r
product p o r t f o l i o i s v i t a l t o
attractin g n e w a n d e x i s t i n g
custome r s . Wh e t h e r i t s a
new idea o r a n e w t w i s t o n a
current f a v o r i t e , o u r Pro d u c t
Innovati o n a n d Re n o v a t i o n
practice c a n h e l p y o u p re p a re
for a pe r f e c t l a u n c h .
67
POPULATION BY PROVINCE - URBAN/RURAL - 2011

REGION\PROVINCE
TOTAL VIETNAM
Red River Delta
Ha Noi
Vinh Phuc
Bac Ninh
Quang Ninh
Hai Duong
Hai Phong
Hung Yen
Thai Binh
Ha Nam
Nam Dinh
Ninh Binh
Northern Midlands and
Mountain
Ha Giang
Cao Bang
Bac Kan
Tuyen Quang
Lao Cai
Yen Bai
Thai Nguyen
Lang Son
Bac Giang
Phu Tho
Dien Bien
Lai Chau
Son La
Hoa Binh
North and South Central
Coast
Thanh Hoa
Nghe An
Ha Tinh
Quang Binh
TOTAL
URBAN
RURAL
87,840,000
27,888,200
59,951,800
19,999,300
6,179,000
13,820,300
6,699,600
1,014,600
1,060,300
1,163,700
1,718,900
1,878,500
1,150,400
1,786,000
786,900
1,833,500
906,900
2,893,500
233,500
276,000
606,700
376,400
870,700
144,600
183,800
82,400
329,500
181,900
3,806,100
781,100
784,300
557,000
1,342,500
1,007,800
1,005,800
1,602,200
704,500
1,504,000
725,000
11,290,500
1,911,400
9,379,100
746,300
515,000
298,700
730,800
637,500
758,600
1,139,400
741,200
1,574,300
1,326,000
512,300
391,200
1,119,400
799,800
112,200
87,600
48,400
96,000
136,000
147,900
296,600
142,200
156,300
276,700
76,900
56,100
158,500
120,000
634,100
427,400
250,300
634,800
501,500
610,700
842,800
599,000
1,418,000
1,049,300
435,400
335,100
960,900
679,800
19,046,500
4,999,600
14,046,900
3,412,600
2,942,900
1,229,300
853,000
380,500
392,200
196,800
129,300
3,032,100
2,550,700
1,032,500
723,700
68
POPULATION BY PROVINCE - URBAN/RURAL - 2011

(continue)
Quang Tri
Thua Thien Hue
Da Nang
Quang Nam
Quang Ngai
Binh Dinh
Phu Yen
Khanh Hoa
Ninh Thuan
Binh Thuan
Central Highlands
Kon Tum
Gia Lai
Dak Lak
Dak Nong
Lam Dong
South East
Binh Phuoc
Tay Ninh
Binh Duong
Dong Nai
Ba Ria - Vung Tau
TP.Ho Chi Minh
Mekong River Delta
Long An
Tien Giang
Ben Tre
Tra Vinh
Vinh Long
Dong Thap
An Giang
Kien Giang
Can Tho
Hau Giang
Soc Trang
Bac Lieu
Ca Mau
604,700
1,103,100
951,700
1,435,000
1,221,600
1,497,300
871,900
1,174,100
569,000
1,180,300
5,282,000
453,200
1,322,000
1,771,800
516,300
1,218,700
14,890,800
905,300
1,080,700
1,691,400
2,665,100
1,027,200
7,521,100
17,330,900
1,449,600
1,682,600
1,257,800
1,012,600
1,028,600
1,673,200
2,151,000
1,714,100
1,200,300
769,200
1,303,700
873,300
1,214,900
174,200
570,200
828,700
277,600
178,900
415,300
202,600
584,200
205,200
463,900
1,525,300
156,400
399,900
426,000
78,300
464,700
9,065,800
152,100
169,100
1,084,200
897,600
512,100
6,250,700
4,207,100
258,000
265,400
126,100
158,800
159,200
297,200
672,700
466,100
791,800
176,000
339,300
234,700
261,800
430,500
532,900
123,000
1,157,400
1,042,700
1,082,000
669,300
589,900
363,800
716,400
3,756,700
296,800
922,100
1,345,800
438,000
754,000
5,825,000
753,200
911,600
607,200
1,767,500
515,100
1,270,400
13,123,800
1,191,600
1,417,200
1,131,700
853,800
869,400
1,376,000
1,478,300
1,248,000
408,500
593,200
964,400
638,600
953,100
69
HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011

REGION\PROVINCE
TOTAL VIETNAM
TOTAL
URBAN
RURAL
22,609,558
6,724,596
15,884,962
Red River Delta
5,607,143
1,637,286
3,969,857
Ha Noi
Vinh Phuc
Bac Ninh
Quang Ninh
Hai Duong
Hai Phong
Hung Yen
Thai Binh
Ha Nam
Nam Dinh
Ninh Binh
1,797,833
271,081
285,194
318,500
517,212
541,676
332,706
557,500
238,303
553,424
257,171
733,516
60,722
67,306
160,206
98,788
249,713
40,923
55,193
23,354
97,956
46,034
1,064,317
210,359
217,889
158,295
418,425
291,964
291,783
502,308
214,949
455,468
211,138
2,773,800
443,808
2,329,992
161,556
125,000
75,718
186,538
146,405
190,615
331,588
183,275
410,579
365,750
107,174
77,375
246,318
197,250
19,387
21,500
12,266
24,063
31,038
36,026
84,887
35,372
39,416
58,154
16,290
11,065
34,238
29,982
142,169
103,500
63,452
162,475
115,367
154,589
246,702
147,903
371,163
307,596
90,883
66,310
212,080
167,268
4,965,895
1,196,781
3,769,114
896,053
768,211
351,514
212,000
149,800
93,189
96,795
52,376
32,012
41,345
802,863
671,416
299,139
179,988
108,455
Northern Midlands and Mountain

Ha Giang
Cao Bang
Bac Kan
Tuyen Quang
Lao Cai
Yen Bai
Thai Nguyen
Lang Son
Bac Giang
Phu Tho
Dien Bien
Lai Chau
Son La
Hoa Binh
North and South Central Coast
Thanh Hoa
Nghe An
Ha Tinh
Quang Binh
Quang Tri
70
HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011

(continue)
Thua Thien Hue
Da Nang
Quang Nam
Quang Ngai
Binh Dinh
Phu Yen
Khanh Hoa
Ninh Thuan
Binh Thuan
Central Highlands
272,175
228,333
384,108
329,514
402,432
227,105
289,925
137,976
285,780
98,255
198,422
71,444
48,438
111,876
49,736
115,100
49,809
112,598
173,920
29,912
312,664
281,075
290,556
177,369
174,825
88,166
173,183
1,249,976
347,493
902,482
Kon Tum
Gia Lai
Dak Lak
Dak Nong
Lam Dong
103,071
297,116
412,643
120,000
304,949
34,838
84,975
92,845
17,760
115,576
68,233
212,141
319,798
102,240
189,373
South East
3,709,395
2,118,064
1,591,330
225,000
280,974
482,935
655,605
262,342
1,837,231
37,800
44,394
144,398
217,661
130,646
1,528,576
187,200
236,580
338,538
437,944
131,696
308,655
4,303,350
981,164
3,322,186
378,553
440,500
358,800
251,100
271,000
416,925
524,195
401,881
290,146
189,500
315,415
195,091
287,381
66,247
60,789
35,880
38,418
41,734
71,711
148,871
108,106
190,916
37,332
61,506
51,309
58,913
312,306
379,711
322,920
212,682
229,266
345,214
375,324
293,775
99,230
152,169
253,909
143,782
228,468
Binh Phuoc
Tay Ninh
Binh Duong
Dong Nai
Ba Ria - Vung Tau
HCMC
Mekong River Delta
Long An
Tien Giang
Ben Tre
Tra Vinh
Vinh Long
Dong Thap
An Giang
Kien Giang
Can Tho
Hau Giang
Soc Trang
Bac Lieu
Ca Mau
71
POPULATION, AREA AND POPULATION DENSITY BY

PROVINCE 2011
REGION/ PROVINCE
POPULATION
(Thous. persons)
AREA POPULATION DENSITY

(Km2)
(Person/Km2)
TOTAL VIETNAM
87,840.0
330,957.6
265
Red River Delta

Ha Noi
Vinh Phuc
Bac Ninh
Quang Ninh
Hai Duong
Hai Phong
Hung Yen
Thai Binh
Ha Nam
Nam Dinh
Ninh Binh
Northern Midlands and Mountain
Ha Giang
Cao Bang
Bac Kan
Tuyen Quang
Lao Cai
Yen Bai
Thai Nguyen
Lang Son
Bac Giang
Phu Tho
Dien Bien
Lai Chau
Son La
Hoa Binh
North and South Central Coast
Thanh Hoa
Nghe An
Ha Tinh
Quang Binh
Quang Tri
Thua Thien Hue
19,999.3
6,699.6
1,014.6
1,060.3
1,163.7
1,718.9
1,878.5
1,150.4
1,786.0
786.9
1,833.5
906.9
11,290.5
746.3
515.0
298.7
730.8
637.5
758.6
1,139.4
741.2
1,574.3
1,326.0
512.3
391.2
1,119.4
799.8
19,046.5
3,412.6
2,942.9
1,229.3
853.0
604.7
1,103.1
21,068.1
3,328.9
1,236.5
822.7
6,102.4
1,656.0
1,523.4
926.0
1,570.0
860.5
1,651.4
1,390.3
95,264.4
7,914.9
6,707.9
4,859.4
5,867.3
6,383.9
6,886.3
3,531.7
8,320.8
3,844.0
3,533.4
9,562.9
9,068.8
14,174.4
4,608.7
95,838.0
11,131.9
16,493.7
5,997.2
8,065.3
4,739.8
5,033.2
949
2,013
821
1,289
191
1,038
1,233
1,242
1,138
914
1,110
652
119
94
77
61
125
100
110
323
89
410
375
54
43
79
174
199
307
178
205
106
128
219
72
Da Nang
Quang Nam
Quang Ngai
Binh Dinh
Phu Yen
Khanh Hoa
Ninh Thuan
Binh Thuan
Central Highlands
Kon Tum
Gia Lai
Dak Lak
Dak Nong
Lam Dong
South East
Binh Phuoc
Tay Ninh
Binh Duong
Dong Nai
Ba Ria - Vung Tau
TP.Ho Chi Minh
Mekong River Delta
Long An
Tien Giang
Ben Tre
Tra Vinh
Vinh Long
Dong Thap
An Giang
Kien Giang
Can Tho
Hau Giang
Soc Trang
Bac Lieu
Ca Mau
951.7
1,435.0
1,221.6
1,497.3
871.9
1,174.1
569.0
1,180.3
5,282.0
453.2
1,322.0
1,771.8
516.3
1,218.7
14,890.8
905.3
1,080.7
1,691.4
2,665.1
1,027.2
7,521.1
17,330.9
1,449.6
1,682.6
1,257.8
1,012.6
1,028.6
1,673.2
2,151.0
1,714.1
1,200.3
769.2
1,303.7
873.3
1,214.9
1,285.4
10,438.4
5,153.0
6,050.6
5,060.6
5,217.7
3,358.3
7,812.9
54,641.0
9,689.6
15,536.9
13,125.4
6,515.6
9,773.5
23,597.9
6,871.5
4,039.7
2,694.4
5,907.2
1,989.5
2,095.6
40,548.2
4,492.4
2,508.3
2,360.6
2,341.2
1,496.8
3,377.0
3,536.7
6,348.5
1,409.0
1,602.5
3,311.6
2,468.7
5,294.9
740
137
237
247
172
225
169
151
97
47
85
135
79
125
631
132
268
628
451
516
3,589
427
323
671
533
433
687
495
608
270
852
480
394
354
229
73
FEMALE POPULATION BY PROVINCE IN VIETNAM

2006-2011
REGION/
PROVINCE
2007
2008
TOTAL
VIETNAM
42,771,200
Red River Delta

Ha Noi
2009
2010
Prel.2011
43,162,600
43,501,600 43,946,400
44,395,200
9,796,800
9,929,000
9,968,200 10,044,400
10,127,000
1,610,200
3,256,900
3,292,000
3,340,200
3,385,200
Vinh Phuc
592,700
501,700
506,200
510,000
513,500
Bac Ninh
518,000
520,100
522,600
528,700
537,400
Quang Ninh
554,000
557,200
561,100
563,900
566,600
Hai Duong
867,000
869,400
871,700
873,500
876,500
Hai Phong
913,600
921,000
927,800
936,200
946,300
Hung Yen
579,200
581,900
575,700
579,100
583,700
Thai Binh
926,700
923,400
922,300
923,000
923,500
Ha Nam
406,200
404,500
402,300
402,300
402,600
Nam Dinh
937,100
939,100
933,800
934,500
936,300
Ninh Binh
455,200
453,800
452,700
453,000
455,400
5,534,900
5,538,200
5,555,600
5,601,000
5,661,300
Ha Giang
355,900
361,600
362,000
367,100
373,600
Northern
Midlands and
Mountain
Cao Bang
258,900
259,900
257,500
258,600
259,700
Bac Kan
145,700
145,900
146,100
146,700
147,400
Tuyen Quang
363,100
366,000
361,900
364,300
364,800
Lao Cai
299,100
302,000
305,900
311,100
316,300
Yen Bai
367,900
369,800
371,000
375,600
378,800
74
FEMALE POPULATION BY PROVINCE IN VIETNAM 2006-2011

(continue)
Thai Nguyen
556,700
561,900
568,900
572,400
576,600
Lang Son
366,200
366,900
368,300
369,400
371,400
Bac Giang
783,000
782,700
785,100
785,100
793,000
Phu Tho
663,800
665,300
669,300
668,000
672,100
Dien Bien
232,200
238,800
245,300
250,500
256,000
181,200
181,400
181,500
185,900
191,200
Son La
Lai Chau
522,400
537,500
536,600
546,700
557,100
Hoa Binh
438,800
398,500
396,200
399,600
403,300
9,522,200
9,528,900
9,532,600
9,572,400
9,621,000
1,742,100
1,721,100
1,722,000
1,722,800
1,726,300
North and South

Central Coast
Thanh Hoa
1,480,600
1,473,700
1,467,700
1,475,000
1,482,300
Ha Tinh
Nghe An
623,800
641,600
620,700
621,000
621,700
Quang Binh
420,800
422,000
421,700
424,100
426,300
Quang Tri
300,400
300,700
303,200
304,400
305,600
Thua Thien Hue
550,000
551,100
550,200
550,700
557,100
Da Nang
437,600
441,700
453,300
469,700
482,300
Quang Nam
729,300
728,800
729,700
730,700
733,700
Quang Ngai
618,700
618,500
617,200
617,700
619,100
Binh Dinh
759,500
760,300
762,300
764,700
767,400
Phu Yen
428,300
429,600
430,800
433,200
435,500
Khanh Hoa
572,800
578,900
586,300
588,800
593,000
Ninh Thuan
280,900
282,300
283,800
283,900
283,200
Binh Thuan
577,400
578,600
583,700
585,700
587,500
Central
Highlands
2,456,200
2,510,200
2,538,100
2,568,700
75
2,597,100
Kon Tum
203,100
211,000
213,100
214,500
216,100
Gia Lai
601,800
626,600
637,800
644,400
650,800
Dak Lak
840,800
849,100
859,400
868,800
877,600
Dak Nong
230,500
237,200
235,800
240,400
243,400
Lam Dong
580,000
586,300
592,000
600,600
609,200
South East
6,778,400
6,991,700
7,253,800
7,480,500
7,675,200
Binh Phuoc
411,300
422,000
430,700
439,900
448,400
Tay Ninh
535,000
535,500
536,200
540,100
545,200
Binh Duong
681,000
727,700
785,000
841,800
877,800
Dong Nai
1,195,600
1,223,700
1,261,700
1,304,000
1,353,900
Ba Ria - Vung
Tau
484,200
490,600
499,400
506,200
513,800
HCMC
3,471,300
3,592,200
3,740,800
3,848,500
3,936,100
Mekong River
Delta
8,682,700
8,664,600
8,653,300
8,679,400
8,713,600
729,700
713,300
718,700
723,000
726,300
Tien Giang
Long An
855,000
853,300
852,100
852,100
853,100
Ben Tre
649,500
644,100
639,800
640,200
640,900
513,800
Tra Vinh
503,500
505,800
509,100
510,900
Vinh Long
525,600
522,700
520,500
521,000
521,900
Dong Thap
847,000
833,000
835,900
837,600
839,500
An Giang
1,081,400
1,085,100
1,083,000
1,080,700
1,080,900
Kien Giang
838,900
838,200
836,300
845,600
852,500
Can Tho
594,400
597,300
598,900
599,900
600,200
Hau Giang
381,100
378,800
376,600
377,500
381,600
Soc Trang
654,200
653,800
650,500
652,600
655,800
Bac Lieu
429,400
434,500
429,500
432,900
438,800
Ca Mau
605,700
601,400
600,400
601,900
604,400
76
MALE POPULATION BY PROVINCE IN VIETNAM

2000-2011
REGION/
PROVINCE
2007
2008
2009
41,447,300
41,956,100
42,523,400
9,432,000
9,544,700
9,649,900
9,758,900
9,872,300
1,618,300
3,124,900
3,180,000
3,248,300
3,314,400
Vinh Phuc
581,400
492,100
494,200
497,600
501,100
Bac Ninh
491,400
498,000
503,900
512,500
522,900
TOTAL
VIETNAM
Red River Delta
Ha Noi
2010
Prel.2011
42,986,100 43,444,800
Quang Ninh
568,500
577,900
585,000
591,000
597,100
Hai Duong
827,700
831,400
835,100
839,300
842,400
932,200
Hai Phong
892,900
903,100
912,600
921,600
Hung Yen
542,100
544,300
552,900
559,200
566,700
Thai Binh
857,200
859,300
860,800
861,800
862,500
Ha Nam
382,200
382,400
383,900
384,000
384,300
Nam Dinh
892,600
887,000
894,600
895,500
897,200
Ninh Binh
440,900
444,300
446,900
448,100
451,500
5,469,300
5,459,100
5,517,900
5,576,000
5,629,200
Northern
Midlands and
Mountain
Ha Giang
349,000
354,600
363,100
366,600
372,700
Cao Bang
249,700
250,600
253,700
254,500
255,300
146,100
147,700
148,500
149,900
151,300
Tuyen Quang
Bac Kan
356,300
357,500
363,300
365,600
366,000
Lao Cai
299,200
304,500
309,900
315,600
321,200
Yen Bai
363,700
367,700
370,700
375,700
379,800
Thai Nguyen
556,300
558,400
556,500
558,900
562,800
Lang Son
362,000
363,800
364,900
366,900
369,800
Bac Giang
765,800
771,900
771,800
779,300
781,300
Phu Tho
641,800
646,200
647,300
652,200
653,900
Dien Bien
233,800
240,500
245,500
250,700
256,300
77
Lai Chau
183,200
186,500
189,900
194,600
Son La
528,400
529,700
542,600
552,300
562,300
Hoa Binh
434,000
379,500
390,200
393,200
396,500
9,206,900
9,269,000
9,323,100
9,371,100
9,425,500
North and South

Central Coast
200,000
Thanh Hoa
1,675,200
1,687,700
1,682,300
1,683,100
1,686,300
Nghe An
1,424,600
1,438,400
1,446,800
1,453,700
1,460,600
615,200
592,400
607,100
607,200
607,600
426,700
Ha Tinh
Quang Binh
417,700
421,500
423,300
424,500
Quang Tri
293,700
296,000
295,400
297,300
299,100
Thua Thien Hue
531,000
533,800
537,400
540,200
546,000
469,400
Da Nang
409,900
427,100
441,200
457,100
Quang Nam
684,600
689,000
693,300
696,400
701,300
Quang Ngai
596,100
598,500
600,000
600,900
602,500
Binh Dinh
722,800
725,300
725,100
727,300
729,900
Phu Yen
422,000
427,100
431,600
434,000
436,400
Khanh Hoa
564,700
570,400
571,900
575,800
581,100
Ninh Thuan
274,900
278,400
282,000
284,300
285,800
Binh Thuan
574,500
583,400
585,700
589,300
592,800
Central
Highlands
2,491,800
2,526,500
2,590,700
2,638,700
2,684,900
Kon Tum
205,000
209,500
218,700
227,600
237,100
Gia Lai
623,700
624,700
643,200
657,200
671,200
894,200
Dak Lak
855,800
866,000
876,300
885,600
Dak Nong
226,800
237,200
255,200
264,800
272,900
Lam Dong
580,500
589,100
597,300
603,500
609,500
78
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2011

(continue)
South East
6,488,000
6,691,900
6,895,200
7,065,400
7,215,600
Binh Phuoc
427,000
436,000
444,300
448,300
456,900
Tay Ninh
518,000
525,000
531,000
532,600
535,500
Binh Duong
626,000
675,000
727,500
778,100
813,600
Dong Nai
1,177,000
1,209,000
1,238,000
1,271,100
1,311,200
Ba Ria - Vung
Tau
486,000
493,000
499,100
505,800
513,400
TP. Ho Chi Minh
3,254,000
3,353,900
3,455,300
3,529,500
3,585,000
Mekong River
Delta
8,359,300
8,464,900
8,546,600
8,576,000
8,617,300
Long An
704,600
709,500
713,300
716,500
719,900
Tien Giang
829,500
806,600
814,700
820,700
825,900
Ben Tre
615,300
615,500
616,300
616,500
616,900
Tra Vinh
493,700
495,000
494,100
495,800
498,800
Vinh Long
497,200
501,300
504,600
505,500
506,700
Dong Thap
807,500
829,500
830,700
832,000
833,700
1,069,600
1,049,200
1,059,600
1,066,900
1,068,000
Kien Giang
An Giang
816,000
834,100
852,200
854,100
861,600
Can Tho
577,600
583,600
589,700
595,200
600,100
Hau Giang
373,600
377,500
381,400
382,900
387,600
Soc Trang
622,100
631,300
642,700
644,900
647,900
Bac Lieu
406,400
413,000
427,300
430,400
434,500
Ca Mau
589,500
600,300
606,700
608,300
610,500
79
NUMBER OF FOREIGN VISITORS

TO VIETNAM 2006 2011 (THOUS. VISITORS)
2007
2008
2009
2010
Prel.2011
4,229
4,236
3,747
5,050
6,014
Tourism
2,606
2,613
2,241
3,110
3,651
Total
By main purpose of journey
Business
674
844
742
1,024
1,003
Visiting friend & relative
601
511
518
574
1,007
Others
349
268
247
342
353
By means of transport
3,301
3,283
3,026
4,062
5,032
Water ways
Air ways
225
152
66
51
46
Roads
704
801
656
938
936
80
AVERAGE EXPENDITURE PER DOMESTIC VISITOR

IN 2008 (THOUS. VND)
AVERAGE AMOUNT PER VISITOR
AVERAGE AMOUNT PER

DAY VISITOR
1,771.8
506.2
Ha Noi
2,597.8
538.8
Hai Phong
1,576.5
461.3
Lao Cai
1,957.1
455.4
638.4
Average Amount
By some provinces
Lang Son
1,528.2
Quang Ninh
1,810.9
591.8
Thanh Hoa
1,234.6
379.6
Nghe An
1,524.7
375.3
Quang Binh
1,723.9
470.7
Quang Tri
Thua Thien Hue
Da Nang
Quang Nam
828.3
234.3
2,114.4
408.0
3,438.4
601.0
2,192.6
408.7
Binh Dinh
1,990.1
437.2
Khanh Hoa
2,306.4
444.4
Gia Lai
Lam Dong
Binh Thuan
1,209.1
299.4
1,840.9
496.6
1,748.1
609.7
Tay Ninh
1,020.0
295.7
TP. Ho Chi Minh
2,795.3
520.6
An Giang
Can Tho
911.5
307.7
1,437.3
440.9
Source: Statistical Yearbook 2008 - General Statistics Office
vietnam ECONOMY
81
CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)

Month
2007
2008
2009
2010
2011
January
101.1
102.4
100.3
101.4
101.7
February
102.2
103.6
101.2
102.0
102.1
99.8
103.0
99.8
100.8
102.2
March
April
100.5
102.2
100.4
100.1
103.3
May
100.8
103.9
100.4
100.3
102.2
June
100.9
102.1
100.6
100.2
101.1
July
100.9
101.1
100.5
100.1
101.2
August
100.6
101.6
100.2
100.2
100.9
September
100.5
100.2
100.6
101.3
100.8
October
100.7
99.8
100.4
101.1
100.4
November
101.2
99.2
100.6
101.9
100.4
December
102.9
99.3
101.4
102.0
100.5
Monthly average index
101.0
101.5
100.5
100.9
101.4
December of report year

compared with previous year
112.6
119.9
106.5
111.8
118.1
PREVIOUS YEAR = 100
108.3
123.0
106.9
109.2
118.6
YEAR 2000=100
146.3
179.6
192.0
209.6
248.6
YEAR 2005=100
114.5
140.8
150.5
164.3
194.8
82
vietnam ECONOMY
RETAIL SALE AS A % OF GNI AND FINAL PRIVATE

CONSUMPTION 2011
Year
Retail sales At Current

Prices
% of GNI
% of Final Private
Consumption
1995
121,160
53%
72%
1996
145,874
54%
72%
1997
161,900
52%
72%
1998
185,598
53%
73%
1999
200,924
51%
73%
2000
220,411
51%
75%
2001
245,315
52%
79%
2002
280,884
53%
81%
2003
333,809
55%
82%
2004
398,525
57%
86%
2005
480,294
58%
90%
2006
596,207
63%
97%
2007
746,159
67%
109%
2008
1,007,214
70%
108%
2009
1,238,145
77%
99%
2010
1,614,078
85%
90%
2,004,361
83%
90%
Prel. 2011
Unit: Bill. Dongs

Source: 2011 Statistical Yearbook of Vietnam
vietnam INDUSTRY STRUCTURE
83
AVERAGE EMPLOYED POPULATION IN STATE

SECTOR BY KIND OF ECONOMIC ACTIVITY
(THOUS. PER)
TOTAL
Agriculture, forestry and fishing
Mining and quarrying
Manufacturing
2008
2009
2010 Prel. 2011
5059,3
5040,6
5107,4
193,2
187,0
184,1
182,6
98,1
94,4
96,6
102,4
5250,6
588,2
649,4
635,4
652,0
Electricity, gas, stream and air conditioning

supply
90,4
92,4
101,2
112,8
Water supply, sewerage, waste management

and remediation activities
31,1
31,7
33,7
35,6
Construction
422,0
437,8
435,2
435,1
Wholesale and retail trade; repair of motor

vehicles and motorcycles
87,8
88,1
82,7
85,0
209,2
Transportation and storage
199,1
200,4
199,7
Accommodation and food service activities
38,6
40,1
38,3
43,3
Information and communication
28,4
29,3
32,6
34,8
Financial, banking and insurance activities
80,5
76,1
78.0
80,5
3,2
3,2
3,0
3,3
Real estate activities

Professional, scientific and technical activities
71,2
72,1
69,4
72.0
Administrative and support service activities
26,6
26,8
30,6
32,3
Activities of Communist Party, socio-political

organizations; public administration and
defence; compulsory security
1604,2
1503,8
1523,6
1541,2
Education and training
1205,2
1213,8
1251,3
1280,3
229,1
230,0
244,4
271,5
Arts, entertainment and recreation
28,2
29,6
29,7
33,4
Other service activities
34,5
34,7
37,9
43,3
Human health and social work activities
84
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES

BY PROVINCE (BILL. VND)
2006
2007
Whole country
1,199,139.5 1,466,480.1
Red River Delta
270,355.4
358,992.1
Ha Noi
92,168.3
116,096.4
Ha Tay
15,925.6
20,173.5
29,904.0
15,896.1
Quang Ninh
26,859.0
Hai Duong
Hai Phong
Hung Yen
2008
2009
2010
1,903,128.1 2,298,086.6 2,963,499.7

470,019.9
554,517.9
709,979.3
172,330.7
200,349.2
239,265.3
43,070.3
48,894.7
54,266.4
74,709.3
22,446.6
31,491.4
42,627.0
76,117.4
38,180.6
54,551.8
64,853.8
80,347.6
14,700.2
19,629.2
26,056.8
32,309.9
44,032.1
32,773.5
43,190.3
58,912.5
64,583.0
76,533.6
18,117.6
25,675.3
33,272.7
39,853.7
48,626.0
Thai Binh
6,835.3
8,847.7
12,895.6
16,177.2
22,200.5
Ha Nam
4,382.0
5,618.3
8,444.2
10,804.0
14,401.8
Nam Dinh
8,700.4
11,295.0
15,217.8
18,443.5
21,065.9
Ninh Binh
4,093.4
4,768.9
7,951.7
10,250.2
12,679.8
29,979.9
39,344.1
55,316.3
61,985.4
85,637.5
Vinh Phuc
Bac Ninh
Northern midlands
and mountain areas
Ha Giang
367.8
505.1
735.7
693.7
946.9
Cao Bang
745.0
949.8
1,317.8
1,301.6
2,317.0
Bac Kan
309.1
413.3
363.9
671.1
903.7
Tuyen Quang
815.5
1,064.2
1,414.4
2,023.9
2,334.3
6,259.9
Lao Cai
1,521.2
1,851.1
4,063.7
4,055.2
Yen Bai
1,255.6
1,568.5
2,420.0
3,307.5
4,397.9
8,963.0
13,405.1
17,002.2
17,938.6
24,928.8
Thai Nguyen
941.7
947.0
1,431.9
1,836.8
2,186.4
Bac Giang
Lang Son
3,014.6
3,859.4
5,723.0
6,485.2
10,904.2
Phu Tho
9,579.0
11,621.7
16,222.5
17,601.4
22,427.7
Dien Bien
491.1
589.4
837.4
1,049.4
1,330.8
Lai Chau
142.3
180.2
245.2
347.0
639.0
85
Son La
692.4
1,059.3
1,804.3
2,263.7
2,968.3
Hoa Binh
1,141.6
1,330.0
1,734.3
2,410.3
3,092.6
79,697.9
95,101.6
125,533.9
165,164.3
277,012.9
Thanh Hoa
11,061.1
12,588.0
17,440.3
20,216.1
27,720.5
Nghe An
5,627.3
6,544.2
8,967.3
10,057.6
13,744.2
Ha Tinh
1,777.9
2,332.8
3,084.3
3,840.2
4,776.6
2,523.9
3,016.9
4,249.3
4,708.5
5,866.0
North Central area

and Central coastal
area
Quang Binh
Quang Tri
1,252.0
1,575.5
2,250.6
2,850.2
3,364.2
Thua Thien Hue
4,709.7
5,882.6
7,232.0
8,853.5
13,524.1
Da Nang
11,837.0
12,813.7
16,350.3
18,914.2
23,943.0
Quang Nam
6,333.2
9,183.8
12,490.6
15,816.4
20,639.5
Quang Ngai
3,326.7
4,291.6
6,041.9
25,505.3
98,467.7
Binh Dinh
7,389.7
9,445.8
11,645.7
13,044.0
16,639.7
Phu Yen
3,065.2
4,232.9
5,360.0
7,286.3
8,560.5
Khanh Hoa
15,514.3
16,790.8
21,864.9
24,812.8
28,046.6
Ninh Thuan
1,211.5
1,320.2
2,057.4
1,836.8
2,367.1
Binh Thuan
4,068.4
5,082.8
6,499.3
7,422.4
9,353.2
Central Highlands
8,993.0
10,906.2
15,121.3
17,889.2
22,743.1
Kon Tum
601.8
869.1
1,046.2
1,276.1
1,586.5
Gia Lai
2,071.5
2,871.7
4,456.7
5,417.5
6,774.5
Dak Lak
7,342.7
2,595.0
3,036.9
4,047.1
5,133.2
Dak Nong
956.6
1,021.6
1,493.7
1,860.6
2,187.0
Lam Dong
2,768.1
3,106.9
4,077.6
4,201.8
4,852.4
South East
662,994.9
779,945.3
994,235.7
Binh Phuoc
Tay Ninh
Binh Duong
1,199,505.6 1,483,036.3
2,415.1
3,420.4
6,130.8
7,633.3
12,157.9
6,885.7
8,953.6
11,359.0
14,154.4
21,019.2
100,395.0
130,603.4
176,091.5
203,584.1
258,083.1
86
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)

(continue)
Dong Nai
141,738.8
160,663.7
203,535.0
237,289.0
313,974.8
Ba Ria - Vung Tau
134,215.3
148,206.2
190,423.1
227,013.3
281,565.6
TP.Ho Chi Minh
277,345.0
328,098.0
406,696.3
509,831.5
596,235.7
Mekong River
Delta
106,564.8
135,172.5
187,466.4
229,287.5
297,829.0
Long An
15,419.8
20,063.7
27,546.6
37,132.2
51,480.7
Tien Giang
7,465.7
9,221.3
12,461.6
15,271.3
24,343.0
Ben Tre
3,841.6
4,434.5
5,679.7
7,363.8
8,961.0
Tra Vinh
2,826.5
3,429.2
4,584.0
6,086.7
7,459.5
Vinh Long
3,605.0
4,922.6
7,296.2
8,937.9
10,529.9
Dong Thap
8,502.9
11,377.9
17,057.7
23,160.9
29,062.0
An Giang
10,358.1
12,902.8
18,030.3
20,398.0
24,651.1
Kien Giang
8,583.0
10,323.2
13,075.3
15,243.8
18,949.8
Can Tho
17,429.2
24,712.5
39,599.7
42,957.0
58,818.0
Hau Giang
3,949.9
4,995.7
6,154.9
6,722.8
8,058.3
Soc Trang
7,287.3
7,554.1
9,444.8
12,194.0
13,743.8
8,603.8
Bac Lieu
3,505.9
4,187.0
5,156.1
6,373.5
Ca Mau
13,789.9
17,048.0
21,379.5
27,445.6
33,168.1
40,553.6
47,018.3
55,434.6
69,736.7
87,261.6
Nec.
87
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES

BY OWNERSHIP
TOTAL
State
Central
Local
Non-State
Collective
2006
2007
2008
2009
2010
1,199,139.5
1,466,480.1
265,117.9
291,041.5
1,903,128.1 2,298,086.6
345,278.3
420,956.8
2,963,499.7
567,108.0
207,964.0
232,495.7
286,593.7
352,573.5
497,407.4
57,153.9
58,545.8
58,684.6
68,383.3
69,700.6
401,869.6
520,073.5
709,903.3
885,517.2
1,150,867.3
4,650.3
4,910.3
6,640.9
8,730.3
10,926.9
306,967.0
407,537.2
572,723.3
722,550.9
962,409.4
Households
90,252.3
107,626.0
130,539.1
154,236.0
177,531.0
Foreign invested
sector
532,152.0
655,365.1
847,946.5
991,612.6
1,245,524.4
100.0
100.0
100.0
100.0
100.0
22.1
19.9
18.1
18.3
19.1
17.3
15.9
15.0
15.3
16.8
Private
TOTAL
State
Central
Local
4.8
4.0
3.1
3.0
2.3
Non-State
33.5
35.4
37.3
38.5
38.9
Collective
Private
Households
Foreign invested
sector
0.4
0.3
0.3
0.4
0.4
25.6
27.8
30.1
31.4
32.5
7.5
7.3
6.9
6.7
6.0
44.4
44.7
44.6
43.2
42.0
88
OUTPUT VALUE OF AGRICULTURE AT CONSTANT

1994 PRICES BY KIND OF ACTIVITY
Of which
Livestock
Bill. VND
Service
49,604.00
10,283.20
1,930.30
51,247.50
10,294.50
1,970.10
68,820.30
55,132.60
11,651.00
2,036.70
1993
73,380.50
58,906.20
12,309.10
2,165.20
1994
76,998.30
61,660.00
12,999.00
2,339.30
2,494.50
Years
Total
Cultivation
1990
61,817.50
1991
63,512.10
1992
1995
82,307.10
66,183.40
13,629.20
1996
87,647.90
70,778.80
14,347.20
2,521.90
1997
93,783.20
75,745.50
15,465.40
2,572.30
1998
99,096.20
80,291.70
16,204.20
2,600.30
1999
106,367.90
86,380.60
17,337.00
2,650.30
2000
112,088.20
90,858.20
18,481.90
2,748.10
2001
114,961.80
92,907.00
19,254.80
2,800.00
2,889.60
2002
122,116.90
98,060.70
21,166.60
2003
127,611.40
101,786.30
22,867.60
2,957.50
2004
132,840.40
106,422.50
23,391.00
3,026.90
2005
137054.9
107897.6
26050.5
3106.8
2006
142642.6
111613.0
27838.9
3190.6
2007
147764.7
115374.8
29114.1
3275.8
2008
158108.3
123391.2
31326.3
3390.8
2009
162593.1
124462.5
34627.5
3503.0
2010
170215.0
129779.2
36823.5
3612.3
Prel. 2011
178537.3
135882.2
38924.6
3730.5
Index (Previous year =100) - %

1990
101.6
101.4
102.4
1991
102.7
103.3
100.1
102.4
102.1
1992
108.4
107.6
113.2
103.4
1993
106.6
106.8
105.6
106
1994
104.9
104.7
105.6
108.0
1995
106.9
107.3
104.8
106.6
1996
107
107
105.3
101
1997
107.0
107
107.8
102.0
1998
105.7
106.0
105
101.1
1999
107.3
107.6
107.0
101.9
2000
105.4
105.2
106.7
103.7
2001
102.6
102.3
104.2
101.9
2002
106.2
105.5
109.9
103.2
2003
104.5
103.8
108.1
102.3
2004
104.1
104.6
102.3
102.3
2005
103.2
101.4
111.4
102.6
2006
104.1
103.4
106.9
102.7
2007
103.6
103.4
104.6
102.7
2008
107
106.9
107.6
103.5
2009
102.8
100.9
110.5
103.3
2010
104.7
104.3
106.3
103.1
Prel. 2011
104.9
104.7
105.7
103.3
89
90
OUTPUT AND TRADE
EXPORTS AND IMPORTS OF GOOD

Year
Of which
Total
Exports
Imports
Balance
Mill. USD
1990
5,156
2,404
2,752
(348)
1991
4,425
2,087
2,338
(251)
1992
5,122
2,581
2,541
40
1993
6,909
2,985
3,924
(939)
1994
9,880
4,054
5,826
(1,772)
1995
13,604
5,449
8,155
(2,707)
1996
18,399
7,256
11,144
(3,888)
1997
20,777
9,185
11,592
(2,407)
1998
20,860
9,360
11,500
(2,139)
1999
23,284
11,541
11,742
(201)
2000
30,119
14,483
15,637
(1,154)
2001
31,247
15,029
16,218
(1,189)
2002
36,452
16,706
19,746
(3,040)
2003
45,405
20,149
25,256
(5,107)
2004
58,454
26,485
31,969
(5,484)
2005
69,208
32,447
36,761
(4,314)
2006
84717.3
39826.2
44891.1
(5,065)
2007
111326.1
48561.4
62764.7
(14,203)
2008
143398.9
62685.1
80713.8
(18,029)
2009
127045.1
57096.3
69948.8
(12,853)
2010
157075.3
72236.7
84838.6
(12,602)
203655.6
96905.7
106749.9
(9,844)
Prel. 2011
Index (Previous year = 100) - %

1991
85.8
86.8
84.9
1992
115.7
123.7
108.7
1993
134.9
115.7
154.4
1994
143.0
135.8
148.5
OUTPUT AND TRADE
1995
137.7
134.4
1996
135.2
133.2
136.6
1997
112.9
126.6
104.0
1998
100.4
101.9
99.2
1999
111.6
123.3
102.1
2000
129.4
125.5
133.2
2001
103.7
103.8
103.7
91
140.0
2002
116.7
111.2
121.8
2003
124.6
120.6
127.9
2004
128.7
131.4
126.6
2005
118.4
122.5
115.0
2006
122.4
122.7
122.1
2007
131.4
121.9
139.8
128.6
2008
128.8
129.1
2009
88.6
91.1
86.7
2010
123.6
126.5
121.3
Prel. 2011
129.7
134.2
125.8
92
OUTPUT AND TRADE
RETAIL SALES OF GOODS AND SERVICES AT

CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY
(BILL. VND)
Total
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Prel. 2011
19,031.2
33,403.6
51,214.5
67,273.3
93,490.0
121,160.0
145,874.0
161,899.7
185,598.1
200,923.7
220,410.6
245,315.0
280,884.0
333,809.3
398,524.5
480,293.5
596,207.1
746,159.4
1,007,213.5
1,238,145.0
1,614,078.4
2,004,360.9
Of which
Trade
Hotel, restaurant Tourism and services
Bill.VND
16,747.4
29,183.3
44,778.3
58,424.4
74,091.0
94,863.0
117,547.0
131,770.4
153,780.6
166,989.0
183,864.7
200,011.0
221,569.7
262,832.6
314,618.0
373,879.4
463,144.1
574,814.4
781,957.1
983,281.0
1,254,152.0
1,553,913.2
2,283.8
4,220.3
6,436.2
8,848.9
11,656.0
16,957.0
18,950.0
20,523.5
21,587.7
21,672.1
23,506.2
30,535.0
35,783.8
39,382.3
45,654.4
58,429.3
71,314.9
90,101.1
113,983.2
139,897.3
180,633.3
233,182.0
7743
9340
9377
9605.8
10229.8
12262.6
13039.7
14769
23530.5
31594.4
38252.1
47984.8
61748.1
81243.9
111273.2
114966.7
179293.1
217265.7
Structure(%)
1990
1991
1992
1993
1994
1995
1996
100.0
100.0
100.0
100.0
100.0
100.0
100.0
88.0
87.4
87.4
86.8
79.3
78.3
80.6
12.0
12.6
12.6
13.2
12.5
14.0
13.0
8.2
7.7
6.4
OUTPUT AND TRADE
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Prel. 2011
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
81.4
82.9
83.1
83.4
81.5
78.9
78.7
78.9
77.8
77.7
77.0
77.6
79.4
77.7
77.5
12.7
11.6
10.8
10.7
12.5
12.7
11.8
11.5
12.2
12.0
12.1
11.3
11.3
11.2
11.6
93
5.9
5.5
6.1
5.9
6
8.4
9.5
9.6
10
10.3
10.9
11.1
9.3
11.1
10.9
94
OUTPUT AND TRADE
RETAIL SALES OF GOODS AND SERVICES AT

CURRENT PRICES BY OWNERSHIP
Of which
Years
Total
State
Non-State
Foreign invested
sector
Bill.VND
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Prel. 2011
19,031.2
33,403.6
51,214.5
67,273.3
93,490.0
121,160.0
145,874.0
161,899.7
185,598.1
200,923.7
220,410.6
245,315.0
280,884.0
333,809.3
398,524.5
480,293.5
596,207.1
746,159.4
1,007,213.5
1,238,145.0
1,614,078.4
2,004,360.9
5,788.7
9,000.8
12,370.6
14,650.0
21,566.0
27,367.0
31,123.0
32,369.2
36,083.8
37,292.6
39,205.7
40,956.0
45,525.4
52,381.8
59,818.2
62,175.6
75,314.0
79,673.0
98,351.2
162,599.6
228,608.7
292,520.7
13,242.5
24,402.8
38,843.9
52,623.3
71,478.0
93,193.0
112,960.0
127,332.4
147,128.3
160,999.6
177,743.9
200,363.0
224,436.4
267,724.8
323,586.1
399,870.7
498,610.1
638,842.4
874,824.5
1,042,425.6
1,342,988.0
1,661,770.1
446.0
600.0
1,791.0
2,198.1
2,386.0
2,631.5
3,461.0
3,996.0
10,922.2
13,702.7
15,120.2
18,247.2
22,283.0
27,644.0
34,037.9
33,119.9
42,481.7
50,070.1
Structure(%)
1990
1991
1992
1993
1994
1995
1996
1997
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
30.4
26.9
24.2
21.8
23.1
22.6
21.3
20.0
69.6
73.1
75.8
78.2
76.4
76.9
77.5
78.6
0.5
0.5
1.2
1.4
OUTPUT AND TRADE
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Prel. 2011
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
19.4
18.6
17.8
16.7
16.2
15.7
15.0
12.9
12.7
10.7
9.8
13.1
14.2
14.6
79.3
80.1
80.6
81.7
79.9
80.2
81.2
83.3
83.6
85.6
86.8
84.2
83.2
82.9
95
1.3
1.3
1.6
1.6
3.9
4.1
3.8
3.8
3.7
3.7
3.4
2.7
2.6
2.5
96
OUTPUT AND TRADE
RETAIL SALES VALUE OF GOODS AND SERVICES BY

PROVINCE (AT CURRENT PRICES) (BILL. VND)
Region/
Province
WHOLE
COUNTRY
Red River
Delta
2007
2008
2009
2010
Prel. 2011
746,159.40 1,007,213.50 1,238,145.00 1,614,078.40 2,004,360.90

171,585.00
Ha Noi
67,987.90
Ha Tay
24,509.10
237,424.50
282,715.70
388,642.60
481,687.50
133,312.00
157,217.80
228,992.60
283,971.40
Vinh Phuc
7,291.60
9,997.40
11,896.30
16,479.50
20,731.20
Bac Ninh
6,680.40
9,888.20
13,520.80
17,335.60
20,456.20
Quang Ninh
14,087.40
18,557.70
20,486.40
25,127.30
31,461.00
Hai Duong
6,532.00
8,690.70
9,757.50
12,340.60
15,349.30
42,515.20
Hai Phong
17,740.40
22,493.50
27,496.20
34,503.80
Hung Yen
5,271.70
6,645.50
7,919.10
9,914.20
12,318.80
Thai Binh
6,695.60
8,835.50
10,995.90
14,326.40
17,968.50
Ha Nam
4,037.50
4,452.60
5,786.70
7,145.30
8,771.00
Nam Dinh
6,103.00
7,906.30
9,406.30
11,821.60
14,672.80
Ninh Binh
4,648.40
6,645.10
8,232.70
10,655.70
13,472.10
38,015.80
50,541.00
62,460.70
78,019.90
97,079.50
Northern
midlands and
mountain
areas
Ha Giang
1,347.20
1,788.20
2,101.90
2,530.00
3,077.40
Cao Bang
1,868.40
2,374.90
3,288.10
3,714.90
4,484.00
936.60
1,202.20
1,528.00
1,766.20
2,200.00
Tuyen Quang
Bac Kan
2,908.60
3,601.50
4,493.20
5,844.20
7,154.00
Lao Cai
2,639.20
3,581.00
4,415.90
5,624.60
7,135.00
Yen Bai
2,390.90
3,253.00
4,021.40
5,344.10
6,497.80
Thai Nguyen
5,018.70
6,379.30
7,642.80
8,880.60
11,537.80
Lang Son
4,081.90
5,984.70
7,403.80
9,280.90
11,606.50
Bac Giang
3,881.40
4,714.90
5,996.20
7,489.80
9,539.70
Phu Tho
4,898.30
6,997.50
8,146.40
9,911.30
11,918.60
OUTPUT AND TRADE
97
Dien Bien
1,428.40
1,921.70
2,386.20
3,325.20
Lai Chau
683.40
885.60
1,135.40
1,362.90
1,531.20
Son La
3,654.00
5,072.90
6,314.50
8,083.20
9,998.50
Hoa Binh
2,278.70
2,783.60
3,586.90
4,862.00
6,308.50
119,845.00
156,810.40
194,927.10
249,144.00
313,766.30
Northern
Central area
and Central
coastal area
Thanh Hoa
4,090.50
10,638.30
14,301.70
17,780.00
23,835.30
30,523.40
Nghe An
12,491.10
16,155.70
19,914.10
27,680.20
34,825.50
Ha Tinh
5,755.80
8,985.30
11,471.90
14,639.40
18,956.40
Quang Binh
4,280.90
6,024.60
7,273.60
9,563.00
11,995.60
Quang Tri
4,568.80
5,685.70
7,311.10
9,493.80
12,253.90
17,583.80
Thua Thien
Hue
7,980.40
9,275.00
10,960.60
14,583.80
Da Nang
14,817.90
18,435.20
26,867.00
34,103.20
43,976.10
Quang Nam
6,208.50
8,956.20
11,154.60
14,179.20
17,490.20
Quang Ngai
8,286.70
10,713.10
13,400.00
17,229.70
21,539.00
Binh Dinh
11,772.20
15,835.60
18,797.30
22,525.40
28,130.20
Phu Yen
Khanh Hoa
4,499.70
6,151.40
7,495.40
9,362.70
11,814.10
15,459.20
20,039.30
23,390.10
29,048.20
37,211.90
Ninh Thuan
3,260.50
4,223.20
5,106.90
6,416.30
7,873.60
Binh Thuan
9,825.00
12,028.40
14,004.50
16,483.80
19,592.60
Central
Highlands
27,870.10
40,170.90
52,575.20
68,400.50
86,913.50
Kon Tum
1,566.20
2,188.60
2,790.60
3,680.60
4,750.00
Gia Lai
6,079.80
8,229.90
10,069.50
13,106.00
16,580.60
33,056.60
Dak Lak
8,395.70
13,271.40
19,115.80
26,134.90
Dak Nong
2,583.00
3,344.50
4,184.60
5,213.20
6,663.90
Lam Dong
9,245.40
13,136.50
16,414.70
20,265.80
25,862.40
South East
244,059.10
336,668.20
420,436.30
541,686.00
672,323.10
Binh Phuoc
5,692.80
7,834.10
9,380.80
12,225.70
15,586.30
98
OUTPUT AND TRADE
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT

CURRENT PRICES) (BILL. VND) (continue)
Tay Ninh
13,465.30
19,111.40
22,286.40
30,209.60
37,261.90
Binh Duong
18,126.30
26,344.40
33,699.90
45,503.30
58,506.80
Dong Nai
26,116.80
37,720.80
45,230.50
57,221.00
71,705.70
14,050.50
18,808.60
23,356.40
29,062.30
231,607.00
291,030.10
373,170.00
460,200.10
185,598.50
225,030.00
288,185.40
352,591.00
Ba Ria - Vung
12,723.70
Tau
TP.Ho Chi
167,934.20
Minh
Mekong River
144,784.50
Delta
Long An
9,038.80
11,579.50
14,077.10
17,937.00
22,466.80
13,002.30
15,413.60
18,060.10
21,498.80
27,498.70
Ben Tre
8,261.60
10,878.20
12,587.00
15,547.50
18,589.40
Tra Vinh
5,669.20
6,798.80
7,549.70
8,573.60
9,661.40
Vinh Long
8,763.10
11,361.60
13,784.40
17,028.60
20,970.60
34,448.40
Tien Giang
Dong Thap
12,781.90
16,891.00
21,678.20
26,745.00
An Giang
23,665.70
28,396.20
32,135.00
49,075.70
57,625.10
Kien Giang
15,582.70
19,546.30
22,567.20
29,871.30
34,542.50
40,436.30
Can Tho
14,918.60
20,520.60
27,173.70
32,501.50
Hau Giang
4,890.30
6,961.80
9,389.80
12,067.90
14,712.30
Soc Trang
9,090.40
12,337.00
15,608.10
21,734.50
25,752.70
Bac Lieu
7,154.00
9,448.60
11,600.00
11,854.50
15,156.00
Ca Mau
11,965.90
15,465.30
18,819.70
23,749.50
30,730.80
STATISTICS BY KEY CITIES
99
KEY STATISTICS IN HCMC 2007-2011

2007
2008
2009
2010
2011
Urban district
19
19
19
19
19
Rural district
322
322
322
322
322
Administrative units (Units)
Ward
Town under rural
district government
Commune
Population
(Thous. pers.)
58
58
58
58
58
6,650,942.0
6,810,461.0
7,165.2 7,396,446.0
7,521.1
3,184,175.0
3,262,901.0
3,445.7
By sex
Male
Female
3,531,557.0
3,618.8
3,466,767.0 3,547,560.0
3,719.5 3,864,889.0
3,902.3
5,640,288.0 5,789,904.0
5,964.0 6,060,202.0
6,149.8
By residence
Urban
Rural
Population density
(Person/km2)
labour
Labour in state
sector (Thous.
Pers)
Agriculture,
forestry and fishing
Industry and
construction
Services
Average monthly
income per labour
in local state sector
(Thous. VND)
1,010,654.0
1,020,557.0
1,201.2
1,336,244.0
1,371.3
3,175.0
3,251.0
3,420.3
3,530.0
3,589.0
426.0
435.6
437.2
392.2
391.6
2.2
2.3
2.2
2.1
2.2
198.1
202.5
203.4
147.1
173.7
225.7
230.8
231.6
243.0
334.9
2,415.20
2,658.0
2,774.5
2,974.3
3,954.1
229,197.0
287,153.0
334,190.0
418,053.0
512.7
GDP
GDP at current
price (Bill VND)
100 STATISTICS BY KEY CITIES
KEY STATISTICS IN HCMC 2007-2011

(continue)
By domestic
economic sector
By foreign invested
sector
GDP at constant
1994 prices
(Bill VND)
By domestic
economic sector
By foreign invested
sector
Structure of GDP
at current price (%)
By domestic
economic sector
By foreign invested
sector
Index of GDP at
constant 1994
prices (%)
By domestic
economic sector
By foreign invested
sector
182,948.0
223,159.0
255,947.0
325,663.3
386.6
51,494.0
63,994.0
78,243.0
92,389.7
126.1
112,189.0
124,303.0
135,063.0
150,943.0
166.4
90,246.0
98,691.0
106,288.0
117,722.0
128.3
22,012.0
25,612.0
28,775.0
33,221.0
38.2
100.0
100.0
100.0
100.0
100.0
77.5
77.7
76.7
77.9
75.4
22.5
22.3
23.3
22.1
24.6
112.6
110.7
108.8
111,8
110.3
109.9
109.1
105.1
108.4
115.7
119.1
116.4
112.3
115.5
114.5
2,436,100
2,458,300
Postal service and telecommunication

Number of
telephone (piece)
Turnover of postal
service (mill VND)
2,385,700
4,279,800.0
1,804,700 1,505,900
4,551,600.0 4,997,000.0 5,623,900.0
5,449.3
Trade
Retail sales of
domestic sector
(Bill VND)
185,748.0
234,079.0
280,894.0
372,152.0
461.6
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
STATISTICS BY KEY CITIES 101
KEY STATISTICS IN HANOI 2007-2011

2007
2008
2009
2010
2011
9
5
128
9
18
143
10
19
154
10
19
154
10
19
154

Urban district
Rural district
Ward
Town under rural district
government
Commune
Population
(Thous. pers.)
22
22
22
22
98
412
401
404
404
3,150
6,382
6,472
6,562
6,699.6
By sex
Male
1,576.2
3,124.9
3,187.6
3,235.2
3,314.4
Female
1,573.6
3,256.9
3,284.6
3,326.7
3,385.2
Urban
2,056.8
2,596.4
2,641.6
2,709.9
2,893.5
Rural
1,093.0
3,785.6
3,830.6
3,852.0
3,806.1
3,416.0
1,826.0
1,955.0
1,962.0
2,013.0
468.5
592.2
595.8
2.1
7.1
7.1
Industry and construction
227.9
201.0
198.5
Services
238.5
384.1
390.1
1,416.5
2,202.3
2,751.7
3,125.8
3,633.0
137,935.0
178,605.0 205,890.0
228,537.9
241,998.8
114,785.0
148,893.0
171,539.0
193,108.8
23,150.0
29,712.0
34,351.0
48,890.0
By residence
Population density
(Person/km2) labour
Labour in state sector
(Thous. Pers)
Agriculture, forestry and
fishing
Average monthly income

per labour
in local state sector (Thous.
VND)
GDP
GDP at current price (Bill
VND)
By domestic economic
sector
By foreign invested sector
KEY STATISTICS IN HANOI 2007-2011

(continue)
GDP at constant 1994
prices (Bill VND)
sector
Structure of GDP at
current price (%)
sector
Index of GDP at constant
1994 prices (%)
sector
55,704.0
61,635.0
65,747.0
46,108.0
50,906.0
54,209.0
9,596.0
10,729.0
11,538.0
100.0
100.0
100.0
83.2
83.4
83.3
74.1
16.8
16.6
16.7
25.9
112.5
110.7
106.7
110.5
110.4
106.5
123.5
111.8
107.5
1,380,000 2,276,200
2,496,700
1,841,800
3,725,500 3,798,000 3,900,000
5,171,400
100.0

Number of telephone
(piece)
Turnover of postal service
(mill VND)
Trade
Retail sales of domestic
sector (Bill VND)
103,458
133,312
157,494
201,963
KEY STATISTICS IN DANANG 2007-2011

2007
2008
2009
2010
2011
Urban district
Rural district
45
45
45
45
45
Ward
Commune
Population (Thous. pers.)
11
11
11
11
11
806.7
868.8
890.5
926.0
951.7
By sex
Male
393.3
427.1
439.2
456.7
469.4
Female
413.4
441.7
451.3
469.3
482.3
Urban
699.8
747.9
773.5
805.2
828.7
Rural
106.9
120.9
117.0
120.8
123.0
642.0
640.6
656.6
722.0
740.0
374.7
374.9
383.2
By residence
Population density (Person/

km2) labour
(Thous. Pers)
fishing
37.8
37.8
38.7
118.9
119.0
121.6
Services
218.0
218.1
222.9
1,727.1
2,315.2
2,315.6
3,430.1
15,284.0
20,818.7
22,115.7
30,754.8
39,021.7
14,472.3
19,956.4
21,200.2
35,344.7
811.7
862.3
915.6
3,677.0
7,545.4
8,302.1
10,274.0

per labour in local state
sector (Thous. VND)
GDP
GDP at current price (Bill
VND)
sector
prices (Bill VND)
11,826.6
13,114.9
KEY STATISTICS IN DANANG 2007-2011

(continue)
sector
6,992.0

Structure of GDP at
current price (%)
sector
9,520.4
10,680.4
11,801.9
553.5
645.7
753.6
1,146.2
1,313.0
100.0
100.0
100.0
100.0
100.0
92.7
92.2
92.1
93.4
90.6
7.3
7.8
7.9
6.7
9.4
111.3
110.5
106.3
106.4
101.6
101.4
110.2
119.3
119.1
69,926.0
88,833.0

1994 prices (%)
sector
7,656.4

Number of telephone
(piece)
Number of postal service
(mill VND)
1,550,715 2,860,066 2,903,300

2,766,000 3,315,000 3,481,000
Trade
sector (Bill VND)
41,649.0
47,910.0
50,894.0
KEY STATISTICS IN CANTHO 2007-2011

Administrative
units (Units)
Urban district
Rural district
Ward
Town under rural
district government
Commune
Population
(Thous. pers.)
By sex
Male
Female
By residence
Urban
Rural
Population density
(Person/km2)
labour
Labour in state
sector (Thous. Pers)
Agriculture,
forestry and fishing
Industry and
construction
Services
Average monthly
income per labour
in local state sector
(Thous. VND)
GDP
GDP at current
price (Bill VND)
By domestic
economic sector
By foreign invested
sector
2007
2008
2009
2010
2011
4
4
33
4
4
33
5
4
44
5
4
44
5
4
44
32
32
36
36
36
1,159.0
1,180.9
1,189.6
1,197.1
1,200.3
571.2
587.8
583.6
597.3
590.7
598.9
596.2
600.9
600.1
600.2
601.5
557.5
615.5
565.4
783.1
406.5
798.5
398.6
791.8
408.5
827.0
842.8
849.0
854.0
852.0
520.7
530.8
656.0
680.7
262.0
263.2
265.1
235.7
91.1
95.6
98.9
116.8
167.6
172.0
292.1
202.5
2,070.4
2,284.9
3,027.1
22,484.1
31,958.2
37,202.4
21,335.9
31,222.1
36,417.9
399.2
736.1
784.6
3,534.4
KEY STATISTICS IN CANTHO 2007-2011

(continue)
GDP at constant
1994 prices (Bill
VND)
By domestic
economic sector
By foreign invested
sector
Structure of GDP
at current price (%)
By domestic
economic sector
By foreign invested
sector
Index of GDP at
constant 1994
prices (%)
By domestic
economic sector
By foreign invested
sector
Postal service and
telecommunication
Number of
telephone (piece)
Turnover of postal
service (mill VND)
Trade
Retail sales of
domestic sector
(Bill VND)
11,544.7
13,292.7
15,029.4
11,306.8
12,994.8
14,722.4
237.9
297.9
307.1
100.0
100.0
100.0
94.9
94.4
94.7
5.1
5.7
5.3
116.3
115.1
113.1
115.7
114.8
113.3
117.2
125.2
103.1
1,101,987.0
1,817,000 2,224,000.0
843,300
955,300
1,003,700
15,968,184.0
16,195,400
17,111,800
17,289.0
100.0
100.0
2,088
KEY STATISTICS IN HAIPHONG 2007-2011

2007
2008
2009
2010
2011
Administrative units
(Units)
Urban district
Rural district
70
70
70
70
70
Town
Ward
Town under rural district
government
10
10
10
10
10
143
143
143
148
148
1,827.7
1,824.1
1,841.7
1,857.8
1,879
Male
882.0
903.1
913.2
921.6
932
Female
945.7
921.0
928.5
936.2
946
Commune
Population (Thous. pers.)
By sex
By residence
Urban
Rural
Population density
(Person/km2) labour
(Thous. Pers)
fishing
740.7
815.9
849.1
858.8
871
1,087.0
1,008.2
992.6
999.0
1,008
1,202.0
1,212.0
1,223.0
1,221.0
1,233
972.5
970.6
979.9
315.5
314.9
317.9
2,785.2
3,239
270.6
270.1
272.6
Services
386.4
385.6
389.4
2,292.6
2,381.4
31,265.1
34,751.2
38,625.9
26,385.1
29,327.0
32,597.0

per labour in local state
sector (Thous. VND)
GDP
GDP at current price
(Bill VND)
sector
47,108
KEY STATISTICS IN HAIPHONG 2007-2011

(continue)
By foreign invested
sector
prices (Bill VND)
sector
By foreign invested
sector
Structure of GDP at
current price (%)
sector
By foreign invested
sector
1994 prices (%)
sector
By foreign invested
sector
Postal service and
telecommunication
Number of telephone
(piece)
Turnover of postal service
(mill VND)
Trade
sector (Bill VND)
4,880.0
5,424.1
6,028.9
17,827.4
20,133.2
21,633.0
14,650.9
16,245.8
17,478.4
3,176.5
3,887.4
4,154.6
100.0
100.0
100.0
82.2
80.7
80.8
17.8
19.3
19.2
112.8
110.3
111.2
101.6
110.1
109.2
113.1
111.9
119.1
491,100
598,200
572,700
564,500
787,600
858,200
17,087
24,310
27,469
452,200
HEALTH & LIVING STANDARD 109
NUMBER OF HEALTH ESTABLISHMENT
TOTAL
2007
2008
2009
2010
2011
13,438
13,460
13,450
13,467
13,506
Hospital
956
974
1,002
1,030
1,040
Regional polyclinic
829
781
682
622
620
51
40
43
44
59
10,851
10,917
10,979
11,028
11,047
710
710
710
710
710
41
38
34
33
30
TOTAL
101.6
100.2
99.9
100.1
100.4
Hospital
105.9
101.9
102.9
105.7
103.8
97.9
94.2
87.3
79.6
90.9
100.0
78.4
107.5
110.0
137.2
101.7
100.6
100.6
101.0
100.6
100.0
100.0
100.0
100.0
100.0
83.7
92.7
89.5
86.8
88.2
Sanatorium and
rehabilitation hospital
Medical service units in
communes, precincts
offices, enterprises
Others
Regional polyclinic
Sanatorium and
communes, precincts
Others
Source: Statistical Yearbook 2011 Excluding private establishments
110 HEALTH & LIVING STANDARD
NUMBER OF HEALTH ESTABLISHMENT UNDER

PROVINCIAL DEPARTMENT OF HEALTH IN 2011
BY PROVINCE (UNIT)
WHOLE
COUNTRY
Red River
Delta
Ha Noi
Ha Tay
Vinh Phuc
Bac Ninh
Quang Ninh
Hai Duong
Hai Phong
Hung Yen
Thai Binh
Ha Nam
Nam Dinh
Ninh Binh
Northern
Midlands and
Mountain
Ha Giang
Cao Bang
Bac Kan
Tuyen Quang
Lao Cai
Yen Bai
Thai Nguyen
Lang Son
Bac Giang
Phu Tho
Dien Bien
Lai Chau
Son La
Hoa Binh
Total
Hospital
Regional
polyclinic
Sanatorium and
Medical
service unit
12,679
971
600
31
11,047
2,752
212
68
2,454
650
40
29
162
139
216
293
251
179
310
131
248
173
14
11
19
21
24
17
22
12
18
14
2,944
211
235
133
167
214
214
213
264
250
295
143
122
240
243
575
12
1
1
139
126
186
265
224
162
286
116
229
146
193
221
2,517
15
16
9
12
13
14
15
14
16
17
12
10
16
14
20
20
2
13
36
19
13
24
3
10
5
2
18
14
18
21
1
1
1
1
1
1
1
1
1
1
1
176
199
122
141
164
180
181
225
230
277
112
98
204
208
HEALTH & LIVING STANDARD
Northern
Central area
and Central
coastal area
Thanh Hoa
Nghe An
Ha Tinh
Quang Binh
Quang Tri
Thua Thien
Hue
Da Nang
Quang Nam
Quang Ngai
Binh Dinh
Phu Yen
Khanh Hoa
Ninh Thuan
Binh Thuan
111
3,286
225
132
11
2,912
687
529
292
174
157
36
26
17
8
10
12
22
12
6
5
1
1
1
1
1
637
479
262
159
141
180
13
13
152
69
277
208
183
130
170
80
150
12
24
18
17
12
13
6
13
9
8
6
7
15
7
10
56
244
182
159
109
140
65
127
Central
Highlands
848
71
49
722
Kon Tum
Gia Lai
Dak Lak
Dak Nong
Lam Dong
121
256
205
79
187
9
20
20
8
14
13
14
22
97
222
184
71
148
South East
1,025
113
36
872
Binh Phuoc
125
12
Tay Ninh
110
12
95
Binh Duong
Dong Nai
Ba Ria - Vung
Tau
TP.Ho Chi
Minh
1
1
1
1
111
112
10
10
91
201
17
13
171
98
10
82
379
52
322
112
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT

OF HEALTH IN 2011 BY PROVINCE (UNIT) (continue)
Mekong River
Delta
Long An
Tien Giang
Ben Tre
Tra Vinh
Vinh Long
Dong Thap
An Giang
Kien Giang
Can Tho
Hau Giang
Soc Trang
Bac Lieu
Ca Mau
1,824
157
94
211
193
184
115
117
161
182
158
102
89
124
74
114
16
11
12
9
9
16
15
13
17
8
12
7
12
5
13
8
15
6
11
16
8
3
2
7
1,570
190
169
164
91
102
144
156
129
85
73
109
64
94
113
NUMBER OF PATIENT BEDS

2007
2008
2009
2010
2011
TOTAL
210.8
219.8
232.9
246.3
266.7
Hospital
Regional polyclinic
Sanatorium and
communes, precincts
Others
Bed per 10000 inhabitant
(Bed)
142.8
9.2
151.8
8.7
163.9
8.1
176.6
7.7
195.5
7.7
4.4
4.3
4.9
5.0
6.3
47.3
48.7
49.5
50.3
49.3
5.0
5.0
5.0
5.0
5.0
2.1
2.0
1.6
1.7
1.6
18.8
19.6
20.7
22.0
24.0
Index (Previous year = 100) - %

TOTAL
100.6
104.2
106.0
105.7
108.3
Hospital
Regional polyclinic
Sanatorium and
communes, precincts
Others
Bed per 10000 inhabitant
108.6
98.9
106.3
94.4
108.0
93.2
107.7
94.7
110.7
100.6
101.1
97.8
111.8
103.4
125.8
102.6
103.0
101.6
101.6
98.0
100.0
100.0
100.0
100.0
100.6
97.0
106.2
95.2
104.3
80.0
105.6
106.3
106.3
94.1
106.3
NUMBER OF HEALTH STAFF

2007
2008
2009
2010
Prel.2011
54.8
48.8
60.3
20.8
57.3
49.8
65.1
23.0
60.8
51.8
71.5
25.0
61.4
52.2
82.3
26.8
62.0
52.6
94.7
28.7
6.5
6.7
7.1
7.1
7.1
Medical staff
Doctors
Assistant physicians
Nurses
Midwives
Doctors per 10000
inhabitant (Pers.)
Pharmaceutical staff
Pharmacists of high degree
Pharmacists of middle
degree
Assistant Pharmacists
5.7
5.8
5.7
5.6
5.5
12.4
13.9
15.9
17.9
20.2
8.5
8.6
8.1
7.2
6.4
103.8
100.0
108.9
109.4
104.6
102.0
107.9
110.5
106.1
104.1
109.9
109.0
101.0
100.8
115.2
107.0
101.0
100.8
115.1
107.1
103.2
103.1
106.0
100.0
100.0
103.8
102.1
98.1
98.4
98.2
114.7
112.2
113.9
112.6
112.8
108.4
100.6
94.3
88.5
88.9
Medical staff
Doctors
Assistant physicians
Nurses
Midwives
Doctors per 10000
inhabitant
Pharmaceutical staff
Pharmacists of high degree
Pharmacists of middle
degree
Assistant Pharmacists
115
MONTHLY AVERAGE INCOME PER CAPITA AT

CURRENT PRICES BY RESIDENCE AND BY REGION
(THOUS. VNDS)
2002
2004
2006
2008
2010
356
484
636
995
1,387
Urban
622
815
1,058
1,605
2,130
Rural
275
378
506
762
1,071
Whole Country
By Residence
By Region
Red River Delta
358
498
666
1,065
1,581
Northern midlands and

mountain areas
237
327
442
657
905
North Central area and

Central coastal area
268
361
476
728
1,018
Central Highlands
244
390
522
795
1,088
South East
667
893
1,146
1,773
2,304
Mekong River Delta
371
471
628
940
1,247
116
MONTHLY AVERAGE CONSUMPTION EXPENDITURE

PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION THOUS.VNDS)
2002
2004
2006
2008
2010
269.0
360.0
460.0
705.0
1,139.0
Urban
461.0
595.0
738.0
1,115.0
1,726.0
Rural
211.0
284.0
359.0
548.0
891.0
Whole Country
By Residence
By Region
Red River Delta
274.0
378.0
479.0
725.0
1,343.3

mountain areas
201.0
265.0
336.0
500.0
814.6
North Central area and

Central coastal area
217.0
288.0
362.0
559.0
957.5
202.0
295.0
391.0
606.0
915.1
Central Highlands
South East
476.0
611.0
785.0
1,240.0
1,639.9
Mekong River Delta
258.0
335.0
435.0
624.0
987.6
117
GENERAL POVERTY RATE AND FOOD POVERTY

RATE BY REGION (%)
2006
2008
2010
2011
15.5
13.4
14.2
12.6
Urban
7.7
6.7
6.9
5.1
Rural
18.0
16.1
17.4
15.9
Whole Country
By Residence
By Region
Red River Delta
10.0
8.6
8.3
7.1

mountain areas
27.5
25.1
29.4
26.7
North Central and Central

coastal areas
22.2
19.2
20.4
18.5
Central Highlands
24.0
21.0
22.2
20.3
South East
Mekong River Delta
3.1
2.5
2.3
1.7
13.0
11.4
12.6
11.6
MONTHLY AVERAGE INCOME PER EMPLOYEE IN

LOCAL STATE SECTOR AT CURRENT PRICES BY
PROVINCE (THOUS. VNDS)
Whole Country
2007
2008
2009
2010
Prel.2011
1,876.0
2,159.0
2,592.9
3,048.4
3,457.8
Red River Delta
1,837.4
2,013.5
2,668.6
3,041.2
3,292.3
Ha Noi
2,082.2
2,202.3
2,751.7
3,303.8
3,633.0
Ha Tay
1,640.0
Vinh Phuc
1,735.8
1,949.6
2,032.8
2,689.0
3,139.3
Bac Ninh
1,785.3
2,145.0
2,474.0
2,842.6
3,356.2
2,460.8
Quang Ninh
1,887.1
1,913.4
2,108.8
2,324.2
Hai Duong
1,562.7
1,770.7
2,068.0
2,435.4
2,735.8
Hai Phong
1,775.2
2,292.6
2,381.4
2,918.5
3,239.4
Hung Yen
1,500.6
1,801.4
2,094.1
2,407.5
2,720.2
Thai Binh
2,023.0
2,142.6
2,880.8
3,145.7
3,560.9
Ha Nam
1,719.6
1,744.8
2,312.2
2,577.0
2,944.3
Nam Dinh
1,681.9
1,809.5
2,021.1
2,703.1
3,038.8
Ninh Binh
Northern
Midlands and
Mountain
Ha Giang
Cao Bang
Bac Kan
Tuyen Quang
Lao Cai
Yen Bai
Thai Nguyen
Lang Son
Bac Giang
Phu Tho
Dien Bien
Lai Chau
Son La
1,881.6
2,174.9
2,843.9
3,324.0
3,989.6
1,786.9
2,109.4
2,573.0
2,990.7
3,326.1
1,682.6
2,165.0
1,901.4
1,973.4
1,884.3
1,407.2
1,928.2
1,704.1
1,773.6
1,605.8
2,376.9
1,915.4
1,944.3
2,256.9
2,392.5
2,003.1
2,103.5
2,292.6
1,708.3
2,051.6
2,338.6
1,931.8
1,650.3
2,659.0
2,156.5
2,279.2
2,799.5
2,988.2
2,061.7
2,404.8
2,633.1
1,946.6
2,478.2
2,756.3
2,577.3
1,915.1
3,180.0
2,637.4
3,340.9
2,957.2
3,575.0
2,397.1
2,696.6
3,150.4
2,343.1
2,708.1
3,116.7
3,048.3
2,061.8
3,441.6
3,173.1
3,943.7
3,255.3
3,930.1
2,723.9
3,179.2
3,669.8
2,753.2
2,834.6
3,450.2
3,167.2
2,096.4
4,024.8
3,402.8
4,390.5
1,451.5
1,901.7
2,081.9
3,034.7
3,507.0
Hoa Binh
North and South

Central Coast
119
1,769.2
2,078.9
2,440.8
2,901.6
3,282.0
3,220.9
Thanh Hoa
1,752.5
2,058.2
2,395.6
2,840.0
Nghe An
1,645.4
1,962.5
2,234.7
2,526.6
2,851.0
Ha Tinh
1,632.3
1,708.5
2,259.7
2,669.6
2,949.2
3,062.5
Quang Binh
1,501.5
2,076.1
2,376.2
2,696.5
Quang Tri
1,787.1
1,983.7
2,364.8
2,862.6
3,156.7
Thua Thien Hue
1,994.1
2,040.0
2,606.2
3,069.1
3,391.0
Da Nang
1,567.1
1,727.1
2,315.2
2,943.2
3,430.1
Quang Nam
1,710.9
2,166.9
2,432.8
3,126.9
3,620.8
3,820.3
Quang Ngai
1,953.0
2,286.1
3,062.7
3,431.3
Binh Dinh
2,051.8
2,634.6
2,753.1
3,116.0
3,576.4
Phu Yen
1,472.8
1,480.4
1,856.1
2,505.5
3,236.8
Khanh Hoa
2,250.2
2,538.6
2,957.6
3,630.3
3,870.5
Ninh Thuan
1,722.9
2,104.8
2,424.8
2,835.5
2,914.9
Binh Thuan
1,891.3
2,447.4
2,485.0
2,906.0
3,221.3
Central
Highlands
1,940.4
2,169.1
2,594.7
3,069.6
3,516.6
Kon Tum
2,036.2
2,187.3
2,656.0
2,928.4
3,193.9
Gia Lai
1,953.9
2,347.3
2,594.0
3,181.3
4,008.3
Dak Lak
2,267.3
2,486.0
3,078.5
3,541.4
3,941.0
Dak Nong
1,446.2
1,520.0
2,124.9
2,747.5
2,944.6
Lam Dong
1,554.7
1,732.6
1,988.9
2,346.8
2,595.3
South East
2,249.4
2,573.9
2,858.7
3,426.9
4,033.4
Binh Phuoc
2,004.0
2,463.0
2,923.4
3,182.9
3,482.8
Tay Ninh
2,009.9
2,783.9
2,875.0
3,373.8
4,101.7
Binh Duong
2,047.0
2,783.6
3,197.3
3,922.1
4,340.7
2,162.1
2,277.0
2,910.3
3,637.3
4,391.9
Ba Ria - Vung
Tau
Dong Nai
2,031.6
2,300.0
2,822.3
3,458.9
4,020.2
TP.Ho Chi Minh
2,415.2
2,658.0
2,774.5
3,304.3
3,954.1
MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT

CURRENT PRICES BY PROVINCE (THOUS. VNDS) (continue)
Mekong River
Delta
1,789.2
2,118.0
2,478.4
2,945.9
Long An
1,601.5
1,990.6
2,459.6
2,993.5
3,513.7
Tien Giang
1,845.0
2,316.0
2,619.1
2,975.6
3,245.5
Ben Tre
1,773.5
1,853.2
2,501.4
3,038.3
3,497.7
Tra Vinh
2,023.7
1,599.6
2,020.0
2,386.5
2,991.6
1,818.9
2,406.1
2,630.8
3,062.8
3,504.1
Dong Thap
2,023.7
2,381.5
2,607.4
3,059.5
3,530.8
An Giang
2,080.4
2,651.8
2,692.4
3,183.4
3,572.6
1,914.8
2,099.7
2,749.8
3,248.8
3,708.2
Vinh Long
Kien Giang
3,403.9
Can Tho
1,731.4
2,070.4
2,424.6
3,025.2
3,534.4
Hau Giang
1,599.4
1,778.8
2,238.6
2,625.6
3,038.5
3,253.0
Soc Trang
1,525.5
1,835.2
2,323.2
2,880.7
Bac Lieu
1,739.6
1,927.9
2,317.7
2,599.1
2,881.7
Ca Mau
1,678.6
1,962.6
2,203.9
2,650.7
3,338.1
KEY INTERNAL ECONOMIC DATA
121
GDP REAL GROWTH RATE (%)

2007
2008
2009
2010
2011
Japan
1.8
1.5
1.2
1.6
1.2
China
11.4
10.0
9.5
9.7
9.4
Hong Kong
6.3
4.4
3.6
5.0
5.8
Taiwan
5.7
4.5
4.2
4.8
4.7
South Korea
4.9
4.4
4.1
5.8
5.8
Indonesia
6.3
6.1
6.6
6.0
6.4
Malaysia
6.3
5.5
5.0
4.5
5.0
Philippines
7.3
6.3
5.5
5.1
5.2
Singapore
7.7
3.9
4.9
5.5
6.0
Thailand
4.7
5.2
5.0
4.4
4.5
Vietnam (government estimate)
8.5
6.4
7.0
6.1
6.5
India
(FY starting 1 April from FY 2003/04)
8.2
7.5
8.1
7.9
7.2
Australia
3.8
3.0
3.2
2.8
3.7
New Zealand
2.9
1.4
1.3
3.1
3.1
Source: IMA Asia Report 2011
122 KEY INTERNAL ECONOMIC DATA
INFLATION RATE, CPI YEAR AVERAGE (%)

2007
2008
2009
2010
2011
Japan
0.0
0.8
-1.4
-0.3
-0.2
China (1985=100)
4.8
6.0
-0.7
4.5
4.0
Hong Kong, Composite CPI
2.0
5.0
0.6
2.0
3.5
Taiwan
1.8
2.8
-0.9
2.5
1.8
South Korea
2.5
3.8
2.8
3.5
3.8
Indonesia
6.4
8.5
4.8
6.0
6.5
Malaysia
2.0
3.5
0.6
2.0
3.0
Philippines
2.8
6.0
3.3
5.5
5.0
Singapore
2.1
4.8
0.2
2.5
1.9
Thailand
2.3
5.0
-0.9
3.0
3.5
Vietnam
8.5
15.0
6.7
11.0
9.0
India - CPI urban non-manual workers

from FY 2003/04
6.0
6.5
11.7
15.0
9.0
Australia
3.0
3.8
0.6
2.0
2.5
New Zealand
2.4
3.7
2.1
1.8
1.8
KEY INTERNAL ECONOMIC DATA 123
EXCHANGE RATE TO US$1, YEAR AVERAGE

2007
2008
2009
2010
2011
Japan
118.00
107.00
103.00
98.00
102.00
China
7.61
6.98
6.65
6.50
6.20
Hong Kong
Taiwan
South Korea
Indonesia
Malaysia
Philippines
Singapore
7.80
7.80
7.80
7.75
7.75
32.80
30.40
29.50
30.90
30.10
929.00
995.00
964.00
1150.00
1095.00
9164.00
9050.00
8960.00
9500.00
9135.00
3.43
3.17
3.08
3.39
3.29
45.90
42.00
41.90
46.70
45.80
1.51
1.40
1.34
1.45
1.43
Thailand
34.50
31.50
30.00
32.70
32.00
Vietnam
16010.00
16100.00
16263.00
19626.00
21333.00
40.50
39.70
38.90
46.90
46.00
Australia
0.84
0.90
0.93
1.10
1.07
New Zealand
0.74
0.75
0.69
1.45
1.38
India - (FY starting 1

April for 2003/04)
124 household income classification
NOTE
household income classification 125
NOTE
NOTE
NOTE
NOTE
NOTE
NOTE
NIELSEN VIETNAM
Ho Chi Minh City Head Office
Over 250,000 consumer and audit
interviews annually
Offices in top key cities in Vietnam:
HCMC, Ha Noi, Da Nang, Nha
Trang, Can Tho, Hai Phong
FW Offices in other key areas
450 + full time staff
HOW CAN YOU CONTACT US?

Tel: +84 8 3997 8088
Fax: +84 8 3845 5348
Email: vietnaminfo@nielsen.com
Web: www.nielsen.com/vn
www.facebook.com/vietnamnielsen
www.twitter.com/nielsenvietnam
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KNOW YOUR

household income classification

household income classification

WE KNOW VIETNAMESE CONSUMERS

household income classification

COMPREHENSIVE END-TO-END CONSUMER INSIGHTS FOR FASTER,

household income classification

household income classification

NIELSEN VIETNAM TRACKED CATEGORIES

Household Milk Based

household income classification

household income classification

WHATS IN THE BOOK?

2. NIELSEN INSIGHTS - AT A GLANCE

Vietnam Grocery report

Personal Finance Monitor study

Business Barometer Survey 2 half 2012

3. VIETNAM RETAIL OVERVIEW

4. HOUSEHOLD INCOME CLASSIFICATION

5. VIETNAM BY THE NUMBERS

Output and Trade

Statistics by key cities

Health and Living Standards

Key international economic data

nielsen insights At a glance

NIELSEN GLOBAL CONSUMER CONFIDENCE SURVEY

ASIA PACIFIC (AP) COUNTRY ABBREVIATIONS

nielsen insights At a glance

2007 2012 VIETNAM CONSUMER

nielsen insights At a glance

REGIONAL CONSUMER CONFIDENCE

nielsen insights At a glance

PERCEPTIONS OF LOCAL JOB PROSPECTS OVER

PERCEPTIONS OF LOCAL JOB PROSPECTS OVER

Base : All respondents n=10110

nielsen insights At a glance

PERCEPTIONS OF STATE OF PERSONAL FINANCES

nielsen insights At a glance

PERCEPTIONS OF STATE OF PERSONAL FINANCES

Base : All respondents n=10110

nielsen insights At a glance

PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE

nielsen insights At a glance

PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE

Base : All respondents n=10110

nielsen insights At a glance

HOW TO UTILIZE SPARE CASH AFTER COVERING

nielsen insights At a glance

MAJOR CONCERNS OVER THE NEXT 6 MONTHS

nielsen insights At a glance

COMPARED TO THIS TIME LAST YEAR, HAVE

Q11. Compared to this time last year, which of the following

nielsen insights At a glance

nielsen insights At a glance

HEAR THE VOICE OF

nielsen insights At a glance

BUSINESS BAROMETER 2ND HALF 2012

GETTING AHEAD OF THE CHANGING CONSUMER

Growth of the middle class and opportunities

Creating value-based pricing proposition

Its about access to internet, not about the hardware

Distribution is still king

nielsen insights At a glance

DESPITE ECONOMIC CHALLENGES,