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Bill Fanning • 415-868-5656 / 323-454-3484 • bill@billfanning.


Core Competencies
- Project and Content Management - Agency and Client-side - Budget, Status, & Reporting
- Integrated Web, Print, and Broadcast - Resource/Personnel Allocation/Operations - Business Development

Corporate Contributions
- Created strategic web based promotions designed to direct users to particular product features to ultimately increase customer registration, lead generation and
finally product sales. Campaigns included on-line banners, landing pages, email blasts, direct mail, broadcast and newspaper support.
- Instituted a consistent project management processes between multi-functional teams including creative, production and account service. Brought clients into the
project cycle by adopting on-line resource and project management tools creating an enterprise-class presence for a mid-sized company at a significant savings.
- Assessed resourcing across multiple billing quarters to more accurately forecast long term staffing needs. Instituted reports highlighting short term utilization as well
as forecasting anticipated drops in resource utilization in order to more proactively maintain resource productivity.
- After instituting weekly status meetings, project delivery, and reporting became more accurate and lost time was reduced. By creating a database driven time and
reporting system, unbillable and inaccurate employee entries were eliminated and manpower reports gave a clearer view of upcoming resourcing needs.
- Spearheaded the purchase and implementation of a digital video edit department, brought client post production in-house, reduced agency business development
costs and increased client billing - return on investment 60% in the first 10 months.
- Implemented a marketing material and contact management research database, consequently reducing the time needed to release marketing material to
prospective clients from four days to same day.

Career Synopsis
Content/Project Manager – Consultant 4/2009-present
Catholic Healthcare West: Talent Acquisition – San Francisco, CA
The eighth largest healthcare system in the United States with 43 facilities in California, Nevada, and Arizona.
- Project consultant on corporate and 43 facility recruitment website redesign and deployment – extensive video asset management, copy editing,
content management, and content creation including graphic elements and shooting/editing video content.

Event Support, Editing/Design – Consultant 4/2009-ongoing

Bio-Rad – Hercules, CA
- Manage assets, edit, and author DVD content for various worldwide tradeshow exhibits and corporate communications.

Interactive/Web Producer, LifeScan – Freelance 3/2009

Anderson DDB – San Francisco, CA
- Represented the agency’s interests and concerns during intitial stages of move of the LifeScans site to Johnson & Johnson’s Drupal CMS

Interactive/Web Producer 6/2008-2/2009

JWT Boom – San Francisco, CA
A division of J. Walter Thompson advertising specializing in integrated marketing to the 40+ and Boomer demographic.
Clients: Shea Homes/Trilogy, MOAA, National Senior Games Association, Eastland Shoes
- Established timelines, milestones, and budgets for various initiatives including on-line banners, web sites, landing pages, e-newsletters, micro-
sites, and email blast projects as well as working within and maintaining established profitability guidelines.
- Identified necessary project resources to implement Flash, Ajax, video, HTML/XML components in a variety of interactive projects.
- Updated HTML code on existing templates, worked with Media and SEO teams, utilized DART (DFA), Web Trends, banner and URL tags and
spotlight tags, to measure campaign effectiveness.
- Point person for in-house video production needs, including new business presentations, video compression for web/interactive, editing for live
conference events and DVD authoring and programming.
- Managed conciliation of all media spends, compiled broadcast and corporate marketing assets for use in business development efforts, and
created a contact management database to manage and track those efforts.

Resource Manager 12/2007-6/2008

Organic – San Francisco, CA
An exclusively online and interactive web development and advertising agency.
Clients: Bank of America, Mitsubishi, Levi Strauss & Co., Chrysler, NetApp, Juniper Networks, Geek Squad, Sony Computer Entertainment
- Responsible for resource management for the entire West Coast office including allocating and securing internal and contractor resources for
billable project work.
- Using the ChangePoint system and proprietary reports, prepared resourcing grids and utilization reports to effectively manage project needs for
local personnel requests in addition to requests from Resource Managers across the company’s network of production offices.
- Led resourcing meetings with local account service and project management teams to review upcoming projects and staffing needs and
participated in interoffice network resourcing conference calls in order to effectively share resources across the Organic network.
Project Manager, BMW – Freelance 11/2007
GreySF – San Francisco, CA
- Exclusive to the BMW client, managed teams in San Francisco and Los Angeles to produce national print ads and promotions.

Traffic/Project Manager, Wells Fargo – Freelance 7/2007-10/2007

Publicis Modem – San Francisco, CA
- Managed multi-discipline teams to produce B2B, B2C, DM marketing material including letters, postcards, and promotional materials.

Event Support, Editing/Design – Consultant 5/2007

Delta Dental/AARP – San Francisco, CA
- Compiled, edited, and authored DVD content for various worldwide tradeshow exhibits and corporate communications.

Integrated Producer/Project Manager 1/2005-7/2007

Maiden Lane, Inc. – San Francisco, CA
A traditional advertising agency specializing in branding, direct marketing, and media for print, broadcast and interactive messaging.
Clients: Del Monte, AARP, Delta Dental, The Examiner, Fisher-Price, Chevys, Williams-Sonoma, Fathead
- Managed approvals of projects through the creative, print, interactive, and account teams and shepherded work through the studio, legal,
mechanical, and proofing process for final release to the production department.
- Directed freelance studio staffing needs - evaluated resumes, worked with placement agencies, managing staffing hours, and coordinating and
gauging the agency’s workload through the studio.
- Participated in status meetings with clients and vendors to review project progress, budgets, milestones, and next steps - updated schedules and
timetables to reflect project changes - issued production specs and time-of-staff estimates.
- Managed in-house video editing and production services, including presentations and assets for new business, video compression for client
websites, editing for focus group assets and authoring and scripting DVD material.

Studio Services/Marketing Project Coordinator 4/2002-12/2004

Howry Design Associates – San Francisco, CA
A full-service design studio specializing in brand identity and annual report work primarily in the biotech and pharmaceutical industries.
Clients: Affymetrix, Del Monte, First Republic Bank, Townsend & Townsend & Crew
- Coordinating logistics of business development efforts including maintaining company collateral, creating corporate briefs, managing mass
mailings, authoring DVD presentations, handling all LexisNexis research, and purchasing research lists.
- Design of production database systems to manage job numbers, time tracking, project costs, and time sheets.
- Working with the CFO to manage vendor invoices and client billing as well as payment schedules and priorities for photographers, stock image
suppliers, printers, freelance production staff, vendors, and video service suppliers.

Operations & Studio Manager 7/2001-4/2002

TDC/The Design Company – San Francisco, CA
A corporate, retail and package design studio providing naming and consumer research services to Fortune 1000 companies.
Clients: McKesson, Chicken of the Sea
- Responsible for negotiating, processing, and estimating outside vendor costs, managing expense reports, coordinating freelancers, facility
management, employment/recruitment, building maintenance, supplies, and services.
- Created and implemented systems to manage job numbers, time tracking, project reporting, as well as budgeting and creative time sheets.
- Wrote and manage company communications, including client correspondence, proofing company proposals, support material for employee
orientation, procedural updates, meeting minutes, as well as changes and updates to the employment manual.

Operations/Creative Project Manager 1/1997-6/2001

Brandfusion – San Francisco, CA
A traditional advertising agency specializing in direct marketing, print and online advertising.
Clients: Nextel, Canon Wines, Fresh Choice, Handlery Hotels, The San Francisco Center, Oracle Services, E*Trade
- Acted as liaison between Account Service and Creative departments, managing creative resources to meet client/agency budgets and deadlines.
- Managed and instituted weekly work-in-progress (WIP) meeting for both the Account Service and Creative departments enabling both groups to
create priorities, set timetables, and establish clear client schedules.
- Worked as project manager for various web, print, and collateral projects, managing staff and freelance creative, programmers, and vendors.

Manager Broadcast Traffic and Legal Services 9/1988-11/1996

Ingalls, Quinn & Johnson – Boston, MA
Operations/Traffic Manager 12/1987-9/1988
WCVB-TV 5 – Boston, MA
Operations Manager 6/1985-9/1987
Century III Teleproductions – Boston, MA
Film Supervisor 1/1984-1/1985
Penpoint Animation – Boston, MA
Education & Related Experience
- Bachelor of Science, Communications/Media – Fitchburg, MA
- Member: DVPA (Digital Video Professionals Association), ISOC (Internet Society), IWA-HWG (International Webmasters Association-HTML Writers Guild), EFF
(Electronic Frontier Foundation), SF Cutters (FCP User Group)
- MS Project, eManager, DART, ChangePoint, Sharepoint, Project X, ACT!, Salesforce, Dreamweaver, Rapidweaver, Basecamp, FileMaker Pro Advanced, Adobe
InDesign, GoLive, WordPress, Blogger, Photoshop, Avid, DVD Studio Pro, After Effects, QuickBooks Pro, Compressor, Sorenson Squeeze, Final Cut Studio