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Research Proposal

Steffen Guenzel

ENC 1102

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Date: 26 February 2014 To: Dr. Steffen Guenzel From: Rebecca Finnerty Subject of my paper: The Walt Disney World Resort Purpose: My Major and why writing about this topic will be beneficial to me: I am a double major in Event Management and Hospitality Management with a concentration in Theme Park Management. I think that in doing this research paper I can have a better understanding of Disneys values and how they create a unique and captivating experience for guests. Preliminary Thesis/Argument: This is a working thesis, however it stands that Walt Disney World uses a specialized form of marketing and experience to create lifelong loyalties to the brand. Intended audience: Those looking to improve customer service, or those building a long lasting brand. Types of research areas: In this research I can use Scholarly, Internet, and Field Research Kinds of sources I will use and why they will benefit my paper: I plan to use a mix of sources, from books to articles and journals, and academic papers as well. I will also explore the idea of field research to be used in my research. Graphs or charts: At this time I do not have any graphs or charts Documentation Style: MLA Tentative List of References: Reyers, Anne. Emotional Regulation At Walt Disney World [Electronic Resource] : Deep Acting Vs. Surface Acting / By Anne Reyers. n.p.: Orlando, Fla. : University of Central Florida, 2011., 2011. UCF Libraries Catalog. Web. 3 Feb. 2014.. Dann, Graham, and Giuli Liebman Parrinello. The Sociology Of Tourism : European Origins And Developments / [Edited By] Graham M.S. Dann, Giuli Liebman Parrinello. n.p.: Bingley, UK : Emerald, 2009., 2009. UCF Libraries Catalog. Web. 3 Feb. 2014.

Research Proposal

Steffen Guenzel

ENC 1102

Kinni, Theodore B. Be Our Guest : Perfecting The Art Of Customer Service / By Disney Institute With Theodore Kinni ; Foreword By Tom Staggs. n.p.: New York : Disney Editions, c2011., 2011. UCF Libraries Catalog. Web. 3 Feb. 2014. Cockerell, Lee. Creating Magic : 10 Common Sense Leadership Strategies From A Life At Disney / By Lee Cockerell. n.p.: New York : Currency Doubleday, c2008., 2008. UCF Libraries Catalog. Web. 3 Feb. 2014.

Wonderly, Monique. "Children's Film As An Instrument Of Moral Education." Journal Of Moral Education 38.1 (2009): 1-15. PsycINFO. Web. 19 Feb. 2014.

Stanley, Nick. "Can Art Education Become Reflective Praxis? Reflections On Theme Park Experience." Visual Arts Research 28.2,Issue56 (2002): 94-101. PsycINFO. Web. 19 Feb. 2014.

Wright, Chris. "Natural And Social Order At Walt Disney World; The Functions And Contradictions Of Civilising Nature." The Sociological Review 54.2 (2006): 303-317. PsycINFO. Web. 19 Feb. 2014.

Koehler, Dorene Sue. "Here in this land of enchantment: Disneyland and the poetics of ritual." Dissertation Abstracts International Section A 73. (2013). PsycINFO. Web. 19 Feb. 2014.

"The Use Of Enchantment In Wine And Dining." International Journal Of Contemporary Hospitality Management 14.1 (2002): 34. Hospitality & Tourism Complete. Web. 19 Feb. 2014.

Tranter, Paul, and Scott Sharpe. "Disney-Pixar To The Rescue: Harnessing Positive Affect For Enhancing ChildrenS Active Mobility." Journal Of Transport Geography 20.1 (2012): 34-40. Hospitality & Tourism Complete. Web. 19 Feb. 2014.

Milman, Ady. "Guests' Perception Of Staged Authenticity In A Theme Park: An Example From Disney's Epcot's World Showcase." Tourism Review 68.4 (2013): 71-89. Hospitality & Tourism Complete. Web. 19 Feb. 2014.

Research Proposal

Steffen Guenzel

ENC 1102

BALTAZAR, AMANDA. "Do It Like Disney." Restaurant Business 112.6 (2013): 16-18. Hospitality & Tourism Complete. Web. 19 Feb. 2014.

Carson, Charles, and Laudan Nooshin. "Music And The Disney Theme Park Experience." Ethnomusicology Forum 13.2 (2004): 227. Academic Search Premier. Web. 19 Feb. 2014.

Mine, Mark R., et al. "Projection-Based Augmented Reality In Disney Theme Parks." Computer 45.7 (2012): 32-40. Academic Search Premier. Web. 19 Feb. 2014.

Carson, Charles. "Whole New Worlds": Music And The Disney Theme Park Experience." Ethnomusicology Forum 13.2 (2004): 228-235. Academic Search Premier. Web. 19 Feb. 2014.

Middaugh, Donna J., Neena Grissom, and Tricia Satkowski. "Goofy Management: Taking The Magic To The Workplace." MEDSURG Nursing 17.2 (2008): 131-132. Academic Search Premier. Web. 19 Feb. 2014.

Byrman, Alan. "The Disneyization Of Society." Sociological Review 47.1 (1999): 25-49. Academic Search Premier. Web. 19 Feb. 2014.
d'Hauteserre, Anne-Marie. "Destination Branding In A Hostile Environment." Journal Of Travel Research 39.3 (2001): 300. Academic Search Premier. Web. 19 Feb. 2014. Orwall, Bruce. "Disney Launches TV Push to Lure Visitors to Its Parks." Wall Street Journal Eastern Edition 26 Oct. 2001: B1. Academic Search Premier. Web. 19 Feb. 2014.

BARTKOWIAK, MATHEW J. "Behind The Behind The Scenes Of Disney World: Meeting The Need For Insider Knowledge." Journal Of Popular Culture 45.5 (2012): 943-959. Academic Search Premier. Web. 19 Feb. 2014.

Wonderly, Monique. "Children's Film As An Instrument Of Moral Education." Journal Of Moral Education 38.1 (2009): 1-15. Academic Search Premier. Web. 19 Feb. 2014.

Research Proposal

Steffen Guenzel

ENC 1102

Reyers, Anne, and Jonathan Matusitz. "Emotional Regulation At Walt Disney World: An Impression Management View." Journal Of Workplace Behavioral Health 27.3 (2012): 139-159. Academic Search Premier. Web. 19 Feb. 2014.

How Disney works with the person

Chytry, Josef. "Walt Disney And The Creation Of Emotional Environments: Interpreting Walt Disney's Oeuvre From The Disney Studios To Disneyland, Calarts, And The Experimental Prototype Community Of Tomorrow (EPCOT)." Rethinking History 16.2 (2012): 259-278. Academic Search Premier. Web. 19 Feb. 2014.

How Disney created environments that play with emotions

Dann, Graham, and Giuli Liebman Parrinello. The Sociology Of Tourism : European Origins And Developments / [Edited By] Graham M.S. Dann, Giuli Liebman Parrinello. n.p.: Bingley, UK : Emerald, 2009., 2009. UCF Libraries Catalog. Web. 19 Feb. 2014.

Curran, Kerrie Lea. A Tourist's Guide To Hyperreality : Destination: Disney / Kerrie Lea Curran. n.p.: 1995., 1995. UCF Libraries Catalog. Web. 19 Feb. 2014.

Knight, Cheryl Krause. The Mouse That Walt Built : Contemporary Contextual Readings Of Disney World / By Cheryl Krause Knight. n.p.: 2000., 2000. UCF Libraries Catalog. Web. 19 Feb. 2014. Walt Disney World. n.p.: [United States] : The Walt Disney Co., [1993?], 1993. UCF Libraries Catalog. Web. 19 Feb. 2014.

Reyers, Anne. Emotional Regulation At Walt Disney World [Electronic Resource] : Deep Acting Vs. Surface Acting / By Anne Reyers. n.p.: Orlando, Fla. : University of Central Florida, 2011., 2011. UCF Libraries Catalog. Web. 19 Feb. 2014.