Documente Academic
Documente Profesional
Documente Cultură
2 MISSION
Were building a platform to empower the next generation of makers by providing creative skills training and connecting them with opportunities to shine.
3 WHO WE ARE
Accelerated by
David Sherwin
Worked at:
Daniel Shapiro
Worked at:
Technical Co-Founder
Wilson Miner
Worked at:
Mari Sheibley
Max Gustofson
Worked at:
4 PROBLEM
5 MARKET OPPORTUNITY
10M
Potential Creatives
40M
$139B/Year
Growing Creative Economy Advertising Web Design Graphic Design Product Design
6 MARKET OPPORTUNITY
Project Managers
Marketing Associates
Entrepreneurs
Branding
7 SOLUTION
+
Project-centric Syllabus 1:1 Expert Mentoring
+
Community Feedback
+
Portfolio & Job placement
8 PRODUCT
11 TESTIMONIALS
I really enjoyed the course. I've made huge strides in being able to put together a design I feel comfortable with.
Carson Giles
PM, American Apparel
Michael Rose
Sr. Engineer, FullContact
Frederic Perrin
Developer
Share knowledge/expertise Designlab brand & prestige Access to exclusive jobs Strong peer community Side income ($125/student) Its easy to get involved
How we scale:
- Word of mouth from existing mentors & notable advisors - Content marketing - Offline events
13 REVENUE MODEL
$350
Course price
$125
Mentor fee
60%
Gross margin
Follow-on course offerings Offline courses / bootcamps Career placement Labor marketplace
$450
Avg. estimated lifetime value
$75
Avg. estimated acquisition cost
14 USER ACQUISITION
Word of Mouth
Student + mentor referral discounts, students sharing design work, group/ team course offerings
Content Marketing
Blog posts, designer interviews, infographics, newsletters
Partnerships
Engineering + business schools, design tools (e.g. Sketch), organizations like Startup Weekend, large employers
Offline Events
Designathons", speaker events, etc. brand-building by working with elite designers + creatives
Paid Ads
Strong early results with Facebook + display advertising
15 TRACTION
$
Sold out 2 courses (approx. $20K)
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We have users all over the world
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Our users love us
16 MILESTONES
$
Hiring
Design Lead + Curriculum Lead
Product
Develop 4-5 Courses + Scale Acquisition Channels
Revenue
Break-even in Month 6 + $1M GMV by Month 12
(250 students/month)
17 SUMMARY
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Brand
Design-focused brand builds loyalty and repeat usage
+
Product Focus
Were building the best online design education experience, period.
Mentor Network
1:1 guidance from the best network of creative experts