AN IMMERSION INTO HACKED POSSIBILITIES

Blending Sources An immersion into hacked possibilities. Presented by CLAN, a transformative unit at FLAG, The Creative Disruption Network.

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THE CHANGE WE'RE IN

We are all aware that our planet is going through a radical transformation, brought by the exponential growth of technology.
Communication, health, environment, education, transportation... people are creating unimaginable solutions and scenarios for these elds. We need to discuss and learn how to use technology for our own sake. We need to recreate ourselves, to reframe our everyday jobs, our everyday life, the way we do everything. For the better. On a Thursday night of November 2013, a group of people got together at Flags HQ to think about the power that technology has to turn people, objects and ideas into networks. Presented by CLAN, Blending Sources brought FLAG to setup a 4-hour immersion with the help of our friends at Mesa&Cadeira. The purpose was to expand the participants perception about how to make creative use of technology. The inWhat were presenting here is a D-I-Y guide and an invitation: a guide for you to reproduce it at your own pace, time and necessity; an invitation for you to jump inside this universe of possibilities with us. tense dive into this universe of possibilities helped people to deconstruct and reframe them into meaningful, useful and beautiful ideas.

THE CURRENT ZEITGEIST

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BLENDING SOURCES IS BASED ON THE INTERNET OF THINGS

The Internet of things (IoT) is a computing concept that describes scenarios where everyday physical objects are connected to the Internet and are able to identify themselves to other devices. More objects are becoming embedded with sensors and gaining the ability to communicate. Whats revolutionary in all this is that these physical information systems are now beginning to be deployed, and some of them even work largely without human intervention. As consumers we're already connected and, through our content, creating many new informational territories and social layers. Our access to devices made this possible. This was the starting point for making things happen. Anarconomy Predicted by CIFS (Copenhagen Institute for Futures Studies), Anarconomy is a new wave of non-commercial, opensource alternatives to commercial prod-

ucts and services. They are often free offerings created and distributed in voluntary networks run on anarchic principles, and often work in a manner opposite to traditional economic theory. It is moving out of the internet and is changing economy in the physical world when we can make our own consumer goods on 3D printers based on open source blueprints. Betapreneurship Coined by UK forecasters LS:N Global, Betapreneurship is about new entrepreneurial mindset found on contemporary entrepreneurs: its about an understanding of business that is formed entirely by knowledge of the web, the digital world and the power of launching ideas in beta mode. Betapreneurs rely on online communities to beta test ideas quickly and cost-e#ectively. If audiences respond well, those ideas are expanded. If not, they can be quickly collapsed, minimising

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losses. It's a far more e$cient way of testing new market opportunities, and is enabled by digital technology. How the IoT happens 1. Sensors capturing data that is most relevant to us (mics, thermometers, IMUs, distance meters, geolocalization). 2. Actuators to touch our senses or extend our capabilities (lights, speakers, servos, heater). 3. Local computing, preprocessing information locally and giving data identity, i.e. Electronic Product Code (ePC). 4. Remote computing (cloud) to gather and redistribute data in a service environment. 5. Data Visualization as an approach to read Big Data properly. The Required Mindset 1. Openness and Combination. One of the best ways to create new ideas is to share and merge the ones we have. Good ideas come from abundance, rather than scarcity. 2. Inclusive Value. Must be good and easy for everybody. The more people use something, the more valuable it becomes. 3. Fluently Human. When technology is applied focusing or mirroring a true human need, the more compelling it becomes.

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WORKING IT OUT

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EVERYTHING AROUND US HAS THE POSSIBILITY TO MORPH INTO SOMETHING ELSE.

With the right tools and mindset we can give a new use and a unusual purpose for the most ordinary things. The immersion into this universe of possibilities will help you to reframe your perspective about things of everyday life by learning through exercises new ways to deconstruct certainties and apply technology to create original things. In the following pages youll nd the process to unlock these ideas.

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Important mind notes Time keeping Keep time short to keep your synapses owing and ideas coming. Time is not always a good friend when brainstorming, so put yourselves into a real working situation. Fun Enjoy the process, have a fun time. The creative process works when no one owns the idea.% This open source mindset leads every individual idea to meet and mate with other ways of thinking for a greater concept.% Mating ideas = mating people, it's just an obvious conclusion: it'll be fun :)

Materials you are going to need For creating ideas Paper (A4 and A3), pen, post its and a stopwatch. For your prototype Cardboard, glue, scissors color pens, color papers and LEGO (optional). Optional technology APIs, light sensor, microphone, pressure sensors, presence detector sensor, RFID, servomotor, speakers. If youre already familiar with eletronic components, use them - its great to see things coming to life. A Creative Matrix WHY. Being creatures of habit, we humans have some mental models and perceptions of reality that help us through

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our day. The habitual is automatic. The unknown requires attention. Will your idea help people enhance, shake or resolve their habits? How will your idea make a di#erence in someone's life? This is the time to explore possibilities for engagement, inspiration, immersion and experience. WHAT. Having your goals dened, some questions must be answered: What kind of data or information will you need to make your idea happen? Is there a specic format that may help people to get engaged? What APIs that already exist may help you achieve your goals? What is the best way to connect them to make the magic happen? HOW. Last, but not least, comes the time to make the bridge between the intangibility of data and the tangibility of physical interaction. This is where your idea comes to life. What are the devices, the tools, the interface will you need to make it happen? How will you connect them to deliver a great result? Build your Creative Matrix using this model. LinkLinkLink Download PDF

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THE HOW DIY GUIDE BEGINS HERE, BE TOREADY MAKE IT AND LETS GET IT STARTED.
Discovering your inner maker is not di$cult: you just have to start doing. There's also something else before you start: openness.%There is no right or wrong, so try forgetting your certainties and questioning your traditional methods. Open means adaptable to new processes, and process is the real deal here. The DIY guide begins here, be ready and lets get it started. Discovering your inner maker is not di$cult: you just have to start doing. There's also something else before you start: openness. There is no right or wrong, so try forgetting your certainties and questioning your traditional methods. Open means adaptable to new processes, and process is the real deal here.

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BUILD YOUR TEAM

You can form groups with co-workers and friends or make it on your own. Dont make groups bigger than 7 people, it can get too messy.

00:03 minutes

BRAINSTORM & BRIEFING

You will need to use a timer, it is going to be just 00:03 minutes for each task.

00:09 minutes

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1. Come up with as many existing digital technologies and services as possible (example: netix, google maps, App Store, wi). 00:03 minutes. 2. Come up with as many physical tools and devices as possible (example: iPhone, screwdriver, fridge). 00:03 minutes. 3. Come up with as many sources of data as possible (example: cookbooks, demographic archives). 00:03 minutes. The brieng If you had to gather your most powerful skills & talents to implement an idea right now, what would this idea be? Here are some additional challenges. 1. If its an object, it must be connected to the Internet (Internet of Things). 2. If its a service, it has to be a transformative experience. 3. If its a tool, it must be truly useful. And nally, to be purposeful.

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TIME TO BLEND!
Create as many tools, services and products & you can, combining the existing services, devices and data from your notes.

00:03 minutes

SELECTION
Choose one special idea and create a 1 minute pitch (including name) using the Creative Matrix.

00:10 minutes

PROTOTYPE
Use cardboards, LEGOs and all your stu# to build a great way to express your idea. Yay, you made it! Take some pics and send to us at clan@ag.cx

00:40 minutes

BUILD YOUR TEAM

You can form groups with co-workers and friends or make it on your own. Dont make groups bigger than 7 people, it can get too messy. 00:03 minutes.

BRAINSTORM & BRIEFING

You will need to use a timer, it is going to be just 00:03 minutes for each task. 00:09 minutes.

TIME TO BLEND
Create as many tools, services and products you can, combining the existing services, devices and data from your notes. 00:03 minutes.

SELECTION
Choose one special idea and create a 1 minute pitch (including name) using the Creative Matrix. 00:10 minutes.

PROTOTYPE
Use cardboards, LEGOs and all your stu# to build a great way to express your idea. Yay, you made it! Take some pics and send to us at clan@ag.cx 00:40 minutes.

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WHAT WEVE LEARNED

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The everyday is a great source of inspiration. Great things and ideas dont always come from grandiosity and may be hidden in what we consider ordinary. The more we become mindful about what is around us, the better we can recreate it. Technology is an amazing way to enable ideas, but should not be the idea itself. Thinking about why doing something is as important as thinking about how to develop it. Dont be afraid if you cant write lines of codes: exchange ideas with coders, programmers and technologists. The more you use technology, greater intimacy and intuitive knowledge you get. For example, tools like FitBit, Nike FuelBand and Nike Plus are amazing connectors of physical and digital world, creating data from your body. Download and play with applications. Explore websites. Read about the novelties. Innovation rewards the curious.

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"How to implement what is experienced here in our everyday life? I guess if we were a little more direct and bold, things would work out ne. We need to educate ourselves into this: do not think too much, do not say no, do not resist. Being part of a group helps a lot, because it's much easier. Don't be judgemental: just go for it!" Poliana Pieratti, The Kumite.

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Rafael Lopes, Unilever "The whole process is great because it turns not so obvious things into something tangible in a very short period of time. It opened my perception to references that we have in everyday life, which seems trivial, but can be converted into useful things. Also, because we have short time, a faster thinking is required, barriers and lters are taken away, and it prevents overthinking, which can annihilate an idea." Fbio Couto, Colletivo "The issue of time and the mix of people from di#erent areas and backgrounds was amazing. My group had people that worked with advertising, technology, programming, gaming, art. The coolest thing about it was to have a format where di#erent universes are mixed to design more creative ideas." Tatiana Lemos, Nestl "The accelerated process allows you to be more intuitive, random, fun and able to apply unltered thinking. It is necessary for us so we reach things that make sense later. This sets the beta mode which we live in, and what it takes you out of a linear process of thinking. Having little time eventually lead us to connect the dots and ideas more quickly, which would not exist without pressure." Rodrigo Hurtado, Pong Dynasty "Having the opportunity to join a process where an idea is implemented in minutes within a collaborative environment, brought me the feeling that sharing ideas makes the world bigger than we perceive, and things can be greater than they are. Something like: Hey, let's think of new things that can inuence others and change this reality."

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GOING DEEPER

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WHEN LIVING THE PROCESS OF BLENDING SOURCES

we discovered ourselves deeply connected with these three concepts. For each one, we curated a number of references you can see in the next pages. Go deeper and continue to acquire knowledge about it. The Makers Era Being a maker is a statement of life hacking. Not just building things with a DIY perspective but bringing this mindset to life. Blending physical and digital sources, reframing possibilities, being an active part of the processThere is no enough time to drop ideas and discuss them: let's prototype! Fluently Human P o s t - h u m a n s , h u m a n 2 . 0 , p ro t o cyborgs you can call it whatever you want. But there's no denial: our bodies & minds are being measured, dataqualied, upgraded, taken elsewhere. It's

an era to rediscover ourselves and rethink technology as a catalyst of our humanity. Reframing current models There's a sync delay in contemporaneity: the velocity of technology and innovation and its potential to facilitate, predict and gather makes it harder and harder everyday for traditional models to keep up with the change. In this scenario, reframing ethos is a condition to survive.

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01 Maker

A documentary of the Maker Movement economy.

and its impact on society, culture and in

Link Link Link Link Link Link Li Li Lin

02 Kano 03 Technology Will Save Us It's a computer - and you can make it yourself. DIY kits to make people produce tech stu# on their own.

04 Makey Makey

Easy-to-use invention kits to expand tech-creativity.

Link Link Link Link Link Link L Li L

05 Makezine 06 TED Kids A hub of shared experiences and inspiration for makers. native kids.
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Hackschooling & DIY mindsets for digital-

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07 Quantied Self

Self-awareness through collected data about your body and daily routines.

Link Link Link Link Link Link Li Lin Li

08 Brain Hacking Tool 09 Exoskeleton Gadgets that can enhance your concentration & productivity. cyborg bodies.

Yes, we're talking about bioengineering &

10 DNA Test

Quickly discover your ancestral origins and lineage.

Link Link Link Link Link Link Li Li Lin

11 Virtual Reality 12 The Singularity How did the Oculus Rift changed our perception of reality. A documentary that challenges our concept of humanity.
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13 Downloaded

The true history behind Napster creation.

Link Link Link Link Link Link Li Lin Lin

14 Fixing the Future 15 The Naked Brand Many cities of the world are reinventing currency and creating their own local economy. How corporations can help saving the planet one small step at a time.

16 We are Legion

The history of hacktivism and their role on today global society.

Link Link Link Link Link Link Li Lin Li

17 We Steal Secrets 18 Artifact How Wikileaks hacked the way information is disclosed to society. music business.
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A lm to reframe our idea of the modern

MAKERS

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CLAN A transformative unit at FLAG that exists to inspire, nurture and empower people to be agents of change. We provide FLAG & the community that surround us the tools, learnings and information for them to translate their own new realities. CLAN curates the world outside as fuel to create synergies between people with di#erent skills, references, lifestyles and superpowers. CLAN's place is an in-between territory. Get in touch: clan@ag.cx

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Mesa&Cadeira We believe in learning through doing. Our mission is to help professionals solve their new strategic dilemmas. We organize workshops in which participants sit together at a table and work on a real project. At the head of the table, someone whos brilliant at his/ her eld. Our tables are working tables: you will do something, fail, do it better, fail again, but in di#erent places and, while doing it, youll learn.

LinkLinkLink mesaecadeira.org

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FLAG, The Creative Disruption Network We are a network of creative disruption companies conceived to help people and brands to discover, improve & transform their realities. Exploring the elds of creative industry, we provide the triggers for change in a commoditized world. We deliver the disruption through aggressive entrepreneurship ideas, outstanding communication work and stretching the limits of technology.

LinkLinkLink ag.cx

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Andr Gibin (Pong Dynasty), Andr Holzmeister (The Kumite), Andrei Speridio (Iceland 2nd Nation), Ariane Coelho (CUBOCC), Armando A#onso (VML), Caio Sartori (FLAG), Camila Salinas (CLAN), Carol Escorel (F/Nazca Saatchi&Saatchi), Carol Romano (AsBoasNovas.com), Danilo Azevedo (Cadreon), Danilo Silveira (The Kumite), Edson Pavoni (D3), Elisa Gijsen (CLAN), Epa Bomm (Doubleleft), Ester Zanelatto Fabio Couto (Colletivo), Flvia Sgavioli (WASA), Felipe Brancaglion (The Kumite), Felipe Rocha (CUBOCC), Giuliana Viscardi (Super), Gustavo Bonglioli (CLAN), Gustavo Rosa Silva (David), Hick Duarte (I Hate Flash), Izabel Palma (FLAG), Je#rey Corrado (Hyper Island), Jessica Blanco (DOUBLELEFT), Juliana Jabra (CUBOCC), Juliano Shimizu (FLAG), Keid Sammour (CLAN), Larissa Kubo (Globo), Larissa Vaz (Pong Dynasty), Ligia Giatti (Mesa&Caderira), Luisa Martini (CLAN), Luiz Mastropietro (CUBOCC), Marcela Lanna (AlmapBBDO), Marco Melantonio (The Kumite), Maria Fernanda Vieira (Google), Maria Marianno (Pong Dynasty), Mauricio Soares (ID&T Brasil), Monica Vazquez Garcia Lopes (Nestl), Murilo Fonseca (Arnold), Patricia Guglia (Vivo), Paulo Perez (DOUBLELEFT), Poliana Pieratti (The Kumite), Rafael Lopes (Unilever), Ralph Peticov (Mandalah), Roberto Martini (FLAG), Roberto Meirelles (Inesplorato), Rodrigo Hurtado (Pong Dynasty), Samuel Hedberg (Hyper Island), Sara Dalila (The Kumite), Steve O (The Kumite), Tatiana Lemos (Nestl), Thais Saraiva (Globo), Tiago Faria (CUBOCC), Valcir Leme (Google), Vitaliano Palmieri Neto (Iceland 2nd Nation), Wallan Souza (CUBOCC), Wesley Lee (Iceland 2nd Nation) & Wesley Muniz (CUBOCC).

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