Parent Company

AkzoNobel

Category

Industrial Products and Chemicals

Sector

Construction and Real Estate

Tagline/ Slogan

Tomorrows Answers Today

An international brand that caters to wide range of industries ranging USP from infrastructure to personal care.

STP

Upper and middle class strata who want good quality products with Segment international brand.

Paint category-infrastructure (homes and commercial buildings) industry, industrial chemicals-process industries; surface chemistryTarget Group personal care industry.

A global brand serving world over in paints & protective coatings, Positioning industrial chemicals and organic formulations.

SWOT Analysis

1. AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals 2. With operations in 80 countries and having human capital of around 55,000 this Netherlands paint major is in Global Fortune 500 and one of the leaders in Dow Jones Sustainability Indexes. 3. The world's best-selling paint: powder coatings, wood coatings, coil coatings, marine protective coatings, aerospace coatings. European markets selling paint: decorative coating Asia-Pacific market and the North American market selling coatings: decorative paints, wood coating. 4. Wide variety of products ranging from paints to industrial chemicals to organic chemicals provides them scope of diversification compared to Strength other conventional paint companies. 5. Continuous R&Ds with international facilities and minds coming

together has helped them stay at par with competitors.

1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem. Weakness 2.Large working capital required.

1. Capitalizing on emerging Asian Markets is critical. 2.With more advertising like Asian paints, Nerolac and Berger Paints they can create more brand awareness for their lesser known products. 3. Being an international company and financially strong company they Opportunity can use their muscle power to enter potential markets in a strong way.

1.European markets are in bad shape; growth opportunities very limited. 2.Local competitors who offer few products at lesser price 3. Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis. Threats 4. Raw material scarcity, volatility in prices

Competition

1. Asian Paints 2. Berger Paints Competitors 3. Shalimar Paints

Here, we introduce Akzo Nobel India to you in a variety of ways. You pick the definition you like best: A coatings and chemicals powerhouse Always innovative, always ahead A Company dedicated to its people Where values co-exist with the bottom line

Actually, Akzo Nobel India is all of the above and far more. It manufactures and markets a wide range of coatings and specialty chemicals. Around 1,780 people work in the six production facilities, two state-of-the-art research laboratories and 75 warehouses across India; its retailers are an impressive 8500 and growing. It attracts some of the best talent in the country, with the ANI workforce comprising people who are dedicated, highly motivated and

determined to succeed. A key enabler of our growth strategy is the merger of three Indian subsidiaries of Akzo Nobel N.V. with Akzo Nobel India. The assets and operations of Akzo Nobel Coatings India, Akzo Nobel Car Refinishes India and Akzo Nobel Chemicals (India) are now part of our Company. Hence Akzo Nobel India has the platform and the portfolio to leverage the power of One AkzoNobel and realise its vision for the future, says Amit Jain, Managing Di rector, Akzo Nobel India So where does the Company see itself, in the future? The targets has been defined projected revenues of 1 billion Euros. And in this passage to accelerated growth, the Company sees itself upholding all relevant standards of corporate governance, ethics, sustainability and other pressing issues that dominate world space today. The steps have been takena state-of-the-art green plant that will be operational in 2013; plans for expanded capacity and more products across business units combine to highlight the fact that ANI is committed to innovate, create, compete. Akzo Nobel India Backgrounder

Management and Board of Directors

Meet the men and women who bring their talent, experience and wonderful skills to the Company, ensuring that goals are met and promises kept...

Mr Nihal Kaviratne CBE Chairman Full profile Mr Jayakumar Krishnaswamy Managing Director Full profile

Mr Himanshu Agarwal Director, Finance & Control Full profile

Mr Amit Jain Non-Executive Director Full profile

Mr Robert Molenaar Non-Executive Director Full profile

Ms Sucheta Govil Alternate to Mr Robert Molenaar Full profile Mr R Gopalakrishnan Non-Executive Director Full profile

Ms R S Karnad Non-Executive Director Full Profile

Dr Sanjiv Misra Non-Executive Director Full profile

Mr Arvind Uppal Non-Executive Director Full profile

Mr Raj S Kapur Non-Executive Director Full profile

Akzo Nobel India Limited

History

AkzoNobel is known as much for its innovation and creativity as for its products and people. Underlying all these have been the inherent values of dedication, commitment, trust and responsibility that have shaped the organisation through the decades Let us turn the hands of time to some hundred years ago; the year is 1911, when the ICI Group commenced its operations in India. Brunner Mond & Co, one of the four companies that combined in 1926 to form ICI in the UK, opened a trading office in Calcutta (now Kolkata) to sell alkalis and dyes. In 1923, it became Brunner Mond & Co (India) and, in 1929, the name was changed to Imperial Chemical Industries (India) Ltd. This was followed by a period of sustained expansion, diversification and growth leading to 1954, with the formation of Indian Explosives Ltd, promoted jointly by ICI PLC and the Government of India. Its name was changed to IEL Limited in 1985 and to ICI

India Limited in 1989. The Government of Indias holding became nil in 2003. Along with the other group companies of ICI PLC in India, it sponsored the establishment of the ICI India Research and Technology Centre in Thane in 1976. Over the years, it saw more consolidation, restructuring and divestment. The highlights of this period include the merger of three other group companies of ICI plc in IndiaThe Alkali and Chemical Corporation of India Ltd, Chemicals and Fibres India Limited and Crescent Dyes and Chemicals Limited in 1984. Nalco Chemicals India Ltd was formed in 1987. A paints plant as well as a polyurethanes systems house were commissioned at Thane in 1997; another paints plant was commissioned at Mohali near Chandigarh; the Uniqema Innovation Centre opened at Thane in the following year. There are many more stories of growth and expansion of products and markets, of people and their dreams, with a fair mix of re-structuring and divesments. Then came 2 January 2008, the day Akzo Nobel NV became owner of the entire equity share capital of Imperial Chemical Industries Ltd., the holding company of ICI India Limited, through a scheme of arrangement under section 425 of the UK Companies Act 1985. The name of the Company was changed to its present name, Akzo Nobel India Limited, in February 2010. The businesses currently in its portfolio are Coatings and Specialty Chemicals. We end this historic account with a significant footnote: In 2012, under the scheme of amalgamation sanctioned by the High Courts of Karnataka, Mumbai and Kolkata, Akzo Nobel Car Refinishes India Private Limited, Akzo Nobel Coatings India Private Limited and Akzo Nobel Chemicals (India) Limited were amalgamated with the Company, with effect from 18 May. The merger has created a strong entity. Akzo Nobel India is now ready to unleash the Power of One!

Businesses & Contacts

Paints AkzoNobel's Paints business in India owes its success to innovative technology and strong brands such as Dulux and Duco. In the decoratives business, AkzoNobel's exterior paints portfolio exhibited a strong performance. Commendable growth was registered by our exterior emulsion brands - Weathershield and Supercote. Our retail tinting package 'Colour Solutions' is emerging as the preferred choice for top quality paint retailers in the country, backed by strong retail brands like Dulux Velvet Touch, Acrylic Emulsion and Gloss. Our decorative products are free from any added lead, mercury or chromium compounds. Visit the Dulux Paints website

Decorative Paints DLF Cyber Terraces Building No. 5 Tower A, 20th Floor DLF Cyber City Phase III Gurgaon 122002 Haryana, India Tel: +91 124 2540400 Fax: +91 124 2540841

E mail: Coil & Extrusion Coatings Priya Mathew Akzo Nobel India Limited Plot No.62A, 62B, 62P, 43E,70/1,70/3BP, 71/1P, 73/P,50, 53, 54, 56&57, Hoskote Industrial Area Bangalore 562 114, India Marine and Protective Coatings (M&PC) Pranav Tambey Akzo Nobel India Limited Hoskote Industrial Area Plot 62 A & B Bangalore 562114 Karnataka T +91 80 22895253 F +91 80 22895500 Customer Focused Solutions Construction Pranav Tambey Akzo Nobel India Limited Hoskote Industrial Area Plot 62 A & B Bangalore 562114 Karnataka T +91 80 22895253 F +91 80 22895500 Performance Coatings Marine & Protective Coatings | Powder Coatings | Industrial Coatings Plot no 62A, 62B, 62P, 43E Hoskote Industrial Area, Bangalore 562114 India Tel: +91 80 22895000 Fax:+91 80 22895500 E mail: ANCIPL@akzonobel.com Automotive & Aerospace Coatings Plot # 62P Hoskote Industrial Area Bangalore 562114 India Tel: +91 80 22047000 Fax:+91 80 27971407 E mail: customer-carrefinishes.india@akzonobel.com Chemicals

Tellus Technologies Building, 2nd Floor 209 1B/1A Range Hills Pune 411020 India Tel: +91 20 25560384/85/86 Surface Chemistry Plot No 1/1 TTC Industrial Area Thane Belapur Road, Kopar Khairane Navi Mumbai 400 709 Maharashtra, India Tel: +91 22 27787356 Fax: +91 22 27780025 E mail: neha.bhandari@akzonobel.com

CFS transportation Plot # 62P Hoskote Industrial Area Bangalore 562114 India Email id TransportationT.India@akzonobel.com Tel : 080-22047000

Brands and products

Our portfolio There are two ways of introducing AkzoNobel to you. One, simple and direct, says the Company deals in coatings and chemicals, that it is a global leader in decorative paints and the largest manufacturer of performance coatings. It also makes a variety of specialty chemicals. But let us opt for the second introduction where we talk about household names and trust; innovation and sustainability. For, beyond bringing colour and protection into lives, the AkzoNobel brand is about performance, partnerships, people and passion. Each AkzoNobel product is special for each has been created with the belief that the customer is special. Each product tells its own story of years of hard work and research; of commitment and enthusiasm; of solutions sought and answers found. The palette is colourful; the products customised and sure to attract the discerning buyer.

Coatings Decorative Paints The Companys Decorative Paints business manufactures the Dulux brand of paints for interior and exterior decoration and protection as well as products for surface preparation and wood care. The emphasis here, as with all other brands bearing the AkzoNobel imprint, is on quality, aesthetics and high performance in terms of longevity,

washability and stain resistance, anti-colour fading, water proofing, ease of application, faster drying times, low VOC and odour, and so on. The paints are also free from any added lead, mercury or chromium compounds, underlining the importance that AkzoNobel gives to caring for the environment. Dulux Velvet Touch Pearl Glo: A premium luxury interior paint that gives a unique soft sheen and velvety smoothness to ceilings and walls. It is the only paint with a pearl glow finish, thus taking class and elegance to a whole new level. Besides its rich colours and great sheen, this paint provides washability and stain resistance, as well as anti-fungal properties, so your walls stay beautiful for years to come. Dulux Velvet Touch Trends: A range of interior wall designer finishes that helps create exclusive walls. Take a journey into your style and discover a variety of elements, patterns and shades that bring it to life. Dulux Guardian: A unique anti-bacterial paint that promotes a hygienic environment at home. This interior emulsion paint, with its advanced anti-bacterial properties, has proved to be effective against six disease causing bacteria that can be found in homes, hotels, restaurants, hospitals, nursing homes and so on. Dulux Guardian emits very low odour and has a low VOC level, thus making it safer for consumers and the environment. It also provides superior stain resistance and washability that keeps the walls hygienic, dirt-free and beautiful. Dulux 3-in-1 StayClean: Water-based, smooth finish emulsion paint for the decoration and protection of your interior walls and ceilings. Its unique latex film makes it a leading stain resistant and washable paint. Dulux 3-in-1 StayClean also provides a higher coverage when compared to any regular emulsion paint, hence it is cost-effective as well. Dulux Super Smooth: A water-based, durable and washable interior emulsion paint with a rich matt finish. It is suitable for all normal interior masonry surfaces including particle board, fibre and insulation board. It is specially formulated to ensure a smooth finish with fungi resistant properties, easy application and a superior coverage. Dulux Super Smooth Colour Bright: Dulux Super Smooth Colour Bright is a highly innovative and affordable product solution. This revolutionary light-reflecting interior emulsion paint instantly brightens up any living and working space area and provides the visual perception of opening up your rooms, no matter how small. Dulux Super Smooth Colour Bright uses the LumiTecTM technology to reduce the amount of light absorbed by the painted surface and to reflect up to twice as much light around the room, compared to any conventional emulsion paints of a similar hue and chroma. Dulux Rainbow Colours: A water-based acrylic emulsion paint that can be used for all interior masonry surfaces. Its special formulation imparts richer and brighter colours with best-in-class opacity. Dulux Rainbow Colours ensures a smooth matt finish that gives your walls a striking rich look. The product is part of the Ecosure range of Dulux emulsion paint products that are compliant to international low VOC and heavy metal standards a first in this category. Magik: A water-based distemper for all types of normal interior masonry surfaces. Available in an exhaustive shade range, it provides a smooth and durable finish. An improved brushability combined with the delivery of bright and clean shades makes Magik a great, affordable product. Dulux WeatherShield: A revolutionary exterior paint, which can reduce the surface temperature of your walls by up to 5 degrees Celsius (tested by the Centre of Energy Studies and Research), keeping homes cooler and more comfortable. The Solar Reflective Index (SRI) of this paint is double compared to regular exterior paints, thus reducing the heat build-up inside houses. This paint has amazing properties international quality pigments and a superior resin that resist fading, cracking and peeling. Dulux WeatherShield Max: It is especially formulated to give a long-lasting protection and beautiful look. Its elastic latex film covers hairline cracks and it has a water resistant film that protects from dampness. The paint comes complete with preservatives that fight algae and fungus, keeping the exteriors of your home in a good shape for years. Dulux WeatherShield Ultra Clean: High performance exterior emulsion paint designed to protect exterior surfaces from the most challenging weather conditions. Its special resin resists chalking and peeling and maintains the film's integrity. The paints unique formulation provides superior resistance to dirt pick-up, algae and fungal growth, hence keeping unsightly black spots away.

Dulux WeatherShield Clear: A unique, transparent silicone-based water-repellant coating for application on tiles, bricks and stones. Its silicone technology prevents water absorption and protects the accumulation of dust, along with making the surface non-porous, thus inhibiting fungal growth. Dulux WeatherShield Tex: This exterior paint offers designer textured finishes that can unleash the customers creativity for personalised surroundings through a range of effects. It is formulated with special materials that give it unparalleled toughness, durability and water repellency. The paints h igh consistency and filling properties allow it to hide the imperfections on exterior walls. Dulux TileShield: It is especially formulated to give long-lasting protection and an aesthetic appearance. The paints tough water-repellant film protects the exteriors of houses from rain and its special preservatives fight algae and fungus. Its latex-enriched formula gives a glow to tiles and bricks. Dulux Promise: Offers great value to consumers with its all-in-one package of competitive pricing, superior technology and environment-friendly features. This paint has a unique formulation that ensures easy application and long-lasting protection against harsh weather conditions. Its Colour Guard technology gives walls rich, non-fading colours and its STAR technology provides extra hardness. Dulux Lustre Finish: A mid-sheen enamel paint that not only enhances the beauty of homes, but also has a tough film that protects interior surfaces for years. Recommended for plastered walls as well as wooden surfaces. If touched-up with a roller while it is wet, it offers a pearl-like finish. Dulux Satin Finish: Offers the durability of enamel and the finish of emulsion paint. It is suitable for walls, doors, windows and furniture. It has the largest shade collection in enamels and the user can easily match the shade on doors and windows with the emulsion shade on their walls. It provides superior coverage compared to regular enamel, with reduced drying time. Dulux Supergloss 5-in-1: Enamel paint, delivering a luxurious glossy, mirror-like finish. Its unique binder technology promises a beautiful finish that lasts twice as long as regular enamel. This technology also ensures anti-yellowing and gloss retention. Recommended for exterior application. Dulux Gloss: Superior quality synthetic enamel for wood and metal, it is hard-wearing, washable and quick drying.

Performance Coatings Impressive growth and green technology are among the key words here. The Companys Industrial Coatings business provides some of the most advanced packaging coatings and inks on the market, protecting everything from food and drinks cans to aerosols and metal closures. Its innovative products include coil and extrusion coatings for commercial and residential metal building products, home appliances and automotive components. The specialty plastics coatings and films are used by leading brands in consumer electronics, cosmetic packaging and lifestyle products. Further there is an amazing range of products from Protective Coatings Business which offers extensive range of high-performance coatings and fire protection systems for assets across a wide range of industries both offshore and onshore. In Marine Coatings we are a technology leader in fouling control & abrasion, chemical & impact-resistant coatings for vessels being built repaired or maintained; Automotive and Aerospace Coatings for vehicle refinish and Powder Coatings for a wide array of applications including furniture, automotives, information technology, appliances, the architectural market and general industry. Ceilcote: Provides high-performance corrosion control solutions for steel and concrete structures since 1926. Its wide range includes polymer linings, coatings, flooring and grout for virtually every industry and corrosive environment. Chartek: The Chartek epoxy intumescent technology provides excellent fire protection and corrosion resistance; it is also lightweight, with proven long-term durability and minimum maintenance. It is used extensively in the offshore oil and gas market. The three main Chartek branded products, Chartek 7, Chartek 8 and Chartek 1709, all provide exceptional performance in a range of fire scenarios.

Devoe: Its range is considered synonymous with superior protection, improved productivity and longlasting results. This brand is known for its pioneering spirit and commitment to quality, backed by more than 250 years of experience. Dynacoat Crest: Dynacoat Crest is an entry level PU finish in the Dynacoat range of products. It offers a durable long-lasting, high gloss finish at an economical price, truly befitting its tagline: Providing more for less. Dynacoat Miluz: Dynacoat Miluz is an international product offering optimum paint solution with outstanding color accuracy. The product assures international quality and colour support with its global presence in more than 60 countries. Dynacoat Vektor: Dynacoat Vektor stands for Value for Money, it offers best product flexibility, coverage and color solution at the most reasonable price. Duco/ DUCO Regent: Duco automotive paint gives a high quality, air-drying, nitro-cellulose-based finish, which is ideal for refinishing all types of vehicles. It is the best-in-class NC product providing a fast drying finish, coverage, excellent colour retention and long-lasting durability. Duco Gallop: Leading premium Alkyd brand providing high gloss, clarity, durable finish and fast drying solution to your vehicle. Gallop is used for refinishing all types of scooters, motorbikes, commercial vehicles and cars. Enviroline: Its series of linings are recognised as both reliable and cost-effective for providing long-term durability and protection against chemical attack, corrosion and leaks. Enviroline products from International Protective Coatings reduce downtime by 50%. International: The leading brand of AkzoNobels Marine and Protective Coatings business unit. It is the world market leader in heavy duty coatings for shipbuilding and repair, the largest manufacturer of highperformance protective coatings and fire protection for building construction and maintenance, and the leading supplier of yacht paints. Interpon: A leader in architectural, automotive, domestic appliance and industrial markets, its technology is recognised the world over. Product range includes powder coatings based on fusion bonded epoxy, epoxy-polyester, polyester, acrylic and polyurethane polymers. Polydure: This polyester paint serves a variety of different markets such as garage and entry doors to laundry and HVAC uses. It. provides smooth, fast application, excellent gloss and extensive colour selection. Resicoat: Protects pipelines, valves, reinforcing steel and fittings from corrosion. It also does a good job of insulating electrical components. Copes with the most extreme temperatures, as well as the effects of weather and pollution, thus dramatically cutting repair bills. It is also highly cost-effective and completely solvent-free. Sikkens: A renowned global brand that provides cutting edge technology and premium quality for car refinishes application and services to all body shops. Committed to innovate, develop and deliver new coatings and services for the demanding car repair businesses, Sikkens products prove cost-effective as well. Sikkens Solvent-Borne: A premium paint system suitable for all types of car refinish jobs, from spot repairs to complete re-sprays, it has been approved by top OEMs worldwide. Autobase Plus helps you achieve optimal colour match and excellent coverage. Sikkens Water-Borne: An environment-friendly water-borne system with perfect coverage, it provides a time-efficient and cost-effective solution to your body shop. A superior choice to achieve sustainable solution with best colour match and quality. Sikkens Autocoat BT: A truly global brand for the commercial vehicles refinish es OEM and builders market. It provides customised solutions to improve a body shops bottom line performance. Trinar: A high performance fluoro-polymer coating, its unique resin is combined with other proprietary resins and the highest quality ceramic and inorganic pigments for the finest metal finish available. Offers exceptional resistance to ultraviolet radiation in sunlight for maximum protection against weathering effects, such as fading and chalking. Custom or standard, every colour is designed to last.

Chemicals Specialty Chemicals Here, too, is a success story to narratethere are over 2,000 products in the Companys Specialty Chemicals portfolio that appear in a remarkable variety of items we use every day. In fact, wherever you go, you carry a bit of AkzoNobel with you. Take, for example, Industrial Chemicals that are used in the chemical, detergent, construction, food, pulp and paper and plastic industries. Then there are Pulp and Paper Chemicals, bleaching chemicals used in the manufacture of paper pulp; Surface Chemistry, which finds a heavy demand in the personal care segment and Functional Chemicals that serve a broad range of industries including paints, detergents, automotive parts, agricultural products, building materials, pharmaceuticals, foods, adhesives, plastics and cosmetics. Functional Chemicals

Akucell: This brand of CMCs has been a trusted brand name that delivers the right consistency, taste and value to the food and beverage industry. Armoslip/Armid: This is one of the worlds largest ranges of slip and anti-blocking lubricating additives. Its super high concentrates reduce friction and adhesion with other materials, thereby solving problems with film and bag production or printing, winding of films, packaging operations and mould release and so on. Armostat: Added to polymers during the extrusion process to give the required effect through interaction with environmental humidity, thus resolving the problem of accumulation of electric charge on plastic materials, such as static discharge during processing and dust attraction upon storage. Bermocoll: A range of non-ionic cellulose ethers. Bermocoll is used as a thickener, stabiliser and water-retaining agent for water-based decorative paints as well as in building and construction applications such as dry mix mortars. It is an important component in building products and is added in order to increase water retention, to give a suitable consistency and to improve adhesion in cement and gypsum-based systems. Bermocoll is available in a wide range of viscosities and a variety of modified grades. Bermodol PUR: This range of polyurethane-based associative thickeners has been developed to enable paint manufacturers to formulate their paints to suit market preferences on viscosity, brushing resistance, hiding power, levelling, consistency and spatter-free application. Butanox: The worlds leading brand of methyl ethyl ketone peroxides (MEKP). These products are used for the curing of thermoset resins and coatings. Butanox is a vital ingredient in everything from bathtubs to sports cars, fishing rods to chemical storage tanks. Dissolvine: Its chelating agents combine amine and carboxylic acid functionality into one molecule; this powerful combination forms much more stable complexes with metal ions compared to other non-aminopolycarboxylates (APCs) chelating agents. Chelate chemistry is used in many everyday items such as processing photos, cleaning detergents and preserving food. Elotex: A leading producer of building material additives; makes high quality, redispersible powder polymers and performance additives. These can dramatically improve the performance of building products such as cement and repair mortars,

stucco, floor coatings and wallpaper adhesives. Our wide range of different polymer powder products is based on monomers such as vinyl acetate, vinyl versatate, ethylene and acrylate technology. The rapid growth of construction technology and the building materials industry requires the continuous development of high-performance mortars and redispersible polymer powders to meet the growing requirements in terms of workability, final properties and emission limits. Elotex Specialty Additives: We have also developed a unique, enhanced range of specialty additives in powder form to further improve the application and end-use performance of dry mix products used for high-end applications. Ferrazone: The brand name for sodium feredetate, an iron compound used for the treatment of iron-deficiency anaemia. It is formulated to deliver maximum benefits without the side-effects associated with iron supplements. Ketjenblack: This super conductive carbon black of the highest purity is used for making electro conductive polymers. Due to its unique morphology, a lower dosage is enough to make plastics and elastomers conductive as compared to conventional carbon blacks. KNZ: These are free choice salt and mineral licks for livestock. Salt, especially KNZ licks, contribute substantially to the performance of livestock, thus helping enhance profitable farming. Today, KNZ licks are sold in over 30 countries worldwide. Peridur: A brand of CMC, it provides binding and pelletising benefits for the mining (specifically iron ore) and other industries. Sanal: A pharmaceutical salt product, it meets the stringent requirements defined by international pharmacopoeias. It is known for its quality, which is far superior to those available on the market due to its purity, reduced residues and free-flowing properties. Thioplast EPS Epoxydised Polysulfide: An epoxy-terminated polysulfide type with low viscosity. It is ideal for application on steel and aluminium, concrete (crack repair, in particular) and automotives. Thioplast G Polysulfide: Its most important application is as a sealant, for which this range is ideal as its key properties are elasticity and pronounced chemical resistance.

Surface Chemistry Alco Chemical: Offers novel polymers for new applications with state-of-the-art technologies. The hybrid biopolymers (Alcogaurd) are not only sustainable, but high performing and ecologically friendly as well. Arquad: Full range of mono-, di-, and tri-alkyl quaternaries as well as specialty quaternaries with usability in a wide range of industries and applications such as biocides, fabric softeners, acid thickeners, emulsifiers and so on. Berol: High-performance specialty non-ionic surfactants and blends for all degreasing and cleaning applications. Solvent-free, green and water-based degreasing technology. Bredol: Emulsifier for animal feed production, covering poultry, aqua and shrimp feed. Dry-Flo: Used as a talc replacement in body powders, adsorbing moisture without caking. It enhances the visual whiteness of a stick in anti-perspirants, without contributing to

the whitening upon application to the skin. Improves the aesthetics of the formulation and adsorbs excess oil from skin in skin care and colour cosmetics. Lilaflot and Armoflote: Beneficiation additives for the mining industry; separates impurities from pure ores. Morwet: Umbrella brand for unique sodium alkyl naphthalene sulfonate process blend products. These are the preferred choice of agro-chemical formulators for WDGs and SC formulations, as they prove to be best-in-class dispersing agents as well as very fast wetting agents. Morwet D425: A dispersing agent for the trickiest of WG formulations. Morwet EFW: One of the fastest wetting agents. Redicote: Emulsifiers for the asphalt emulsion process in road paving. Rediset: Warm mix and compaction aid technology for road construction. Wetfix Be: Its adhesion promoter enhances bonding between aggregates and bitumen, which helps in increasing the life of roads.

Caring for life

Environmentalists across the globe warn us that if proper care is not extended to the earth and its precious resources, the world could simply come to a halt. For Akzo Nobel India these are not just random voices of alarmists that can be easily dismissed. On the contrary, taking care of the planet and being committed to sustainability top its priorities. Backed by a strong sense of responsibility as corporate citizens, Akzo Nobel India (ANI) uses innovative production methods that underscore its basic belief in caring for life. The Company has created five pillars of sustainabilityenergy, transport, waste, product and community. Take the example of the dramatic reduction of energy consumption at the factory in Thane, Maharashtra, where roof sheets were replaced, with opaque sheets changed to transparent ones. Or visit Krishna, Hyderabad, which was declared the best paints factory in India. The technology used here is the most contemporary in the world, with the lowest water consumption as well as the lowest consumption of energy per unit. Expanding this factory has also helped in reducing primary freight carbon dioxide emissions by reducing the transportation distance to service the south India market. The Company is considering the use of wind energy, wastewater and rainwater across its plants in India and is also working with its suppliers to recycle the plastic that is used for storing its products. A project to make containers out of recycled plastic is under way. Aware that saving water is of paramount importance in todays world, AkzoNobel is constantly working towards reducing its consumption. For instance, latex, which is a key raw material for ANI, has a certain quantity of water. The liquid level has been reduced and the solid content increased so that water does not have to be transported. ANI is working with design houses to re-engineer its packaging containers to reduce up to 10% of plastic weight and is also exploring possibilities of moving away from rigid plastic to flexible plastic, which will further reduce the quantity of plastic used. The Company has integrated sustainability into every area of its business and was the first to adopt a 100% lead and chrome-free formulation in its industrial paints.

Health and safety are two values that drive AkzoNobel in all its initiatives. It takes on challenging targets to meet its Health, Safety, Environment & Security objectives. ANI uses the behaviour base safety or BBS model. Simply put, this is a formal system of people auditing each other by just observing their colleagues, identifying the right behaviour that they demonstrate as well as the unsafe behaviour. The model then positively reinforces the good behaviour and seeks commitment for change of behaviour if it does not meet the BBS standard. As the Company grows, both in volumes and markets, it is essential that the focus is on Operational Eco Efficiency (OEE) performance. ANI has its own eco-efficiency strategy that encourages the finding of new ways to do things. It is committed to pioneering people, products and performance, offering a chance to employees to nurture and grow to their full potential. The intent is make the year 2012 equal to 2015 in terms of the waste the Company produces, the water it uses and the energy it consumes. Beyond budgets and the bottom line, the emphasis is on finding more innovative ways of consuming less water, using alternate energy models and generating less waste. Or, in other words, offering sustainable solutions and products. Indeed, for Akzo Nobel India, the future is now, and it comes coated in various shades of hope and opportunities.

Sustainability Products
The key words here are responsible care. Elaborate that with equally important words such as conservation of energy, research, development and innovation and you get a clear picture of what drives AkzoNobel. Here is a Company which realises that its vision for a green tomorrow has little or no meaning unless it is incorporated in all its products. So be it chemicals or coatings, the intent is to ensure that the focus remains on creating a healthy planet. Alcoguard H 5240, for instance, is produced using hybrid technology developed by AkzoNobel that combines natural (plant-based) materials (selected polysaccharides) with petrochemical materials (synthetic monomers) and is based on over 60% renewable resources. The full and rapid biodegradability of the polysaccharides contained in this product makes it an environmentally friendly alternative (with a significantly lower carbon footprint) to traditional synthetic polymers. It has even been granted Design for Environment (DfE) certification by the U.S. Environmental Protection Agency.

Indeed, the Company continues to use its research and development base to bring consumers new products with improved performance features and products for special applications. Take the example of Dulux Super Smooth Colour Bright, an interior paint that produces greater light in a room. According to independent evaluation tests conducted at the Building Research Establishment (BRE) in the UK, a room decorated with LumiTecTM-based interior emulsion paints can save up to 20% artificial lighting energy, thereby making it a sustainable product solution with energy cost savings. Dulux Super Smooth Colour Bright uses this technology to reduce the amount of light absorbed by the painted surface and to reflect up to twice as much light around the room, compared to conventional emulsion paints of a similar hue and chroma. Then there is Dulux Guardian, an anti-bacterial paint, which has been launched with a view to create healthy living conditions at home. Guardian is the only paint in India to be certified by an independent laboratory for protection against six bacteria that cause health problems such as

diarrhea, blood poisoning, lung and intestinal infections. It also has low odour and low VOC, making it extremely safe for the user and the environment. An acrylic paint, ICI Magik, offers users great benefits in the economy category with its excellent smooth finish, exhaustive shade range and enhanced brushability. And, a first for its category, ICI Magik has low VOC and low odour. In keeping with global trends and demands, AkzoNobels water-based, and hence faster drying, wood coatings are safe for both, health and the environment, with practically no side effects. The Company has also recently introduced the concept of a sustainability gate with a tool known as the Environment Impact Analyser, once gain underscoring the fact that it keeps a close eye on its green initiatives.