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Ashok Leyland M i T R ( ) Product Update

Ashok Leyland Nissan JV


Formed in 2007 to manufacture next generation LCVs Japanese Quality with Indian Relevance DOST was the 1st product to be rolled out of the joint venture
Became the Segment No.1 brand in the states it was launched, within a year Launched in Sept 2011, Dost today enjoys a 60,000+ customer base

STiLE was the 2nd product to be rolled out of the joint venture
Based on the globally awarded NV200 platform from Nissan Launched in Oct 2013 It is the Most Fuel Efficient MPV in its category

Built on F24 Platform (from NISSAN)


Based on the Nissan F24, light commercial vehicle platform F24 Platform is manufactured by 3 leading world brands, namely - Nissan, UD Nissan Diesel a Volvo AB company & RenaultNissan Alliance Fitted with the BOSCH Advanced Common Rail Technology based Nissan ZD30 Engine

Nissan ATLAS F24 Platform

Ashok Leyland Worlds 4th Largest Bus Maker (FY12-13)

Sales in 000 - - - - >

Bus Nomenclature

Low Floor (LF)


400mm 0

Each step height is 250mm

Low Entry (LE) 2 steps to go over rear axle

Floor Level

Bus Nomenclature

Semi Low Floor (SLF) 1 or 2 steps


0

High Deck (HD) More than 2 steps

Floor Level

Bus Body Structural Elements

Bus Body Structural Elements


What panels are we referring to?
Roof Panel Assembly Front FRP Face Assembly

Rear FRP Face Assembly

Skirt Panel

Stretch Panel

Driver Door Fitment

Different Segments In Bus Industry


Stage Carriage
City Bus Inter City Standard Inter city Luxury Coaches

Contract Carriage
Schools

Corporates - Staff Bus


Airport Vehicles

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Various STAGE CARRIAGE Applications


URBAN + SUB-URBAN (Intra-City)
STU PRIVATE

STU Governed & Operated

STU Owned, Operated by Pvt Contractors

Owned & Operated by Pvt Contractors

Contractors run on Individual Permits

** Both Non-AC & AC Sitting version buses exist in this space

INTER-URBAN (Inter-City)
STU Non-AC Sitting Hi-Decker Twin Axle

AC Sitting

Multi-Axle

PRIVATE

Non-AC Sitting

AC Sitting

Non-AC Sleeper

AC Sleeper

Hi Decker Twin Axle

MultiAxle

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Bus Market Fragmentation


Contract
School

Staff

Tours and Travels

ILCV Fully Built non AC

Standard ILCV FBV

Chassis Non AC

AC Fully Built

MCV Chassis non AC

Chassis AC

MCV Chassis non AC

MCV Chassis AC

ILCV Coach

MCV Chassis AC

Push back, semi push back, standard

MCV Non AC

MCV Fully Built

Push back, semi push back, standard

College Larger legroom

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Bus Market Trends Next 2~3 Years


Urban BRTS to evolve in the country. Hybrid programs getting a mention

Second phase of JnNURM purchases. 10,000 nos.


MoUD uplifting standards for urban transportation and ITS Increasing scope of advertizing in the revenue model Sub-Urban Rural connectivity scheme proposed over next 5 years STU purchases shifting towards TCO approach CPK benchmarks to offset removal of fuel subsidy and rising cost Inter-urban

Highest revenue impact segment to grow


Increased use of telematics and entertainment features

Contract

Shift from price driven to performance / comfort driven Growing share of AC buses Segmental shift towards ICV segment

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Stage Carrier vs Contract Carriage


Stage Carriage
The Routes, number of trips, trip timings, number of stoppages are fixed Requires a permit from transport authorities Passengers flow in and out, high no. of standees, Overload in peak hours, Bus used rigorously - abused. Buses compete with each other (overtake, steal passengers) Fares collected DIRECTLY from passengers. Fare structure in the range of 35~45 paise/km Bus traverses a distance of more than 300 Km per day. City suburbs (Moffusil) to heart of City

Contract Carriage
Owner decides all depending upon Contract
Does not require Permit (PSV category registration) Hardly any overloading, conditions much less rigorous

Fixed Monthly contract amount from the hirer (School, Corporate, Hotel) Primarily within city limits, distances to the tune of 100 to 150 Km / day

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..Hence the implications


Stage Carriage
The profit Model for Bus operator is driven by R E V E N U E S Highly sensitive to passenger carrying capacity, occupancy ratio, Trip cuts

Contract Carriage
Profit model for bus owner is driven by C O S T S Highly sensitive to KMPL, Tyre life, Maintenance Costs, acquisition costs, financing & EMI

Business is unpredictable, depends on occupancy. Higher risk higher returns

Business is predictable. Lower returns, lower risk

Tendency to overload passengers. Abuse vehicle and replace in 3 to 4 years.

Disincentive to overload. Actual earnings begin after vehicle has been freed from EMI (3 to 4 years). Want to run for at least 7 years

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Industry Overview
LCV Bus Sales trend over last 5 years
25000 20000 15000 10000 5000 0 2008 - 09 2009 -10 Up to 5 ton 2010 -11 2011 -12 2012 -13 > 5 ton - 7.5 ton

Segment 1 (<5Ton GVW) generates volumes primarily from the Maxicab Segment or School Buses in Tier-2&3 towns Segment 2 (5-7.5Ton GVW) sales primarily from school bus application, followed by Staff Bus / Stage Carriage Applications

CLASSIFICATION

CAGR CAGR 2013 -14 2008 09 2009 -10 2010 -11 2011 -12 2012 -13 Last 5 Last 3 (Apr-Dec) years years 10306 16646 26952 13647 20774 34421 15823 20710 36533 18711 22010 40721 17894 20370 38264 11081 15024 26105 12% 3% 7% 9% -1% 4%

LCV BUSES <5 ton (GVW) 5 - 7.5 ton (GVW) LCV Buses

NOTE:

Upto 5Ton GVW buses comprise of 12/16 Seater vehicles 5-7.5T GVW Buses comprise of 24/27/32 Seater vehicles

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Brands in LCV Passenger Segment


(Segment1: <5Ton GVW) Bus with seating capacity <=16 Seater
FY14 Domestic Industry ~2,900/month

Seg1~1200/month Seg2: 1700/month

Starbus16

Tourister16

Starline16

Traveller14

(Segment2: 5-7.5Ton GVW) Bus with seating capacity >16 Seater, but <=32 Seater

Starbus24

Starbus Skool26

Tourister25

Starline24

Starline27

Traveller26

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Key Buying Factors for <7.5T GVW Buses

Attractive Exterior & Interior Styling More Seating Capacity Powerful Engine Easy Availability of Spares Comfortable Seating Extensive Aftersales Network High Fuel Economy

These KBFs are common to the segment, however, there is discrete preference for some of these factors for the 2 leading applications, i.e. School Bus & Staff/Permit Bus
** Not necessarily in the same order of priority

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Classification based of application


Comprise 70% of Segment2 Sales
Registered as School Bus Operates majorly INTRA-City/Town Buyers prefer OEM supplied Fully Built versions Design highly regulated by STAs Season-1 (Jan-Mar) Seasonal Sales

School Bus

LCV Buses
Comprise 70% of Segment1 Sales Registered as Maxi-cab/Tourist Bus, Operates majorly INTER City/Town Buyers prefer Chassis for high level of customizations No stringent regulations governing design

Season-2 (Apr-July)

Staff/Permit Bus

Staff Bus - Consistent across year Year-around Sales Permit Bus - Dependent on fresh Permit availability ** these trends can be different regionally to some extent

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Key Buying Factors for Lead Applications


SCHOOL Bus
STAFF / PERMIT Bus

Modern Styling

Powerful Engine

More Seating Capacity

More Seating Capacity

Comfortable Seating Conforms to all safety regulations (Speed Governor, etc) Good Aftersales support

High Fuel Economy

High Top Speed

Easy availability of Spares

** these preferences can change regionally to some extent

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Variant Tree M i T R Bus


M iTR Platform 6-tyre

3700mm WB, Power Steering

27Seater Staff Bus

27Seater School Bus

Drive Away Chassis

NOTE: BSIII version will be available in Feb 2014, & BSIV by Apr 2014

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MiTR

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MiTR Overall Dimensions


B
FRONT VIEW REAR VIEW

6-TYRE OVERALL DIMENSIONS Overall Length (A) Overall Width (B) Overall Height (C) Front Overhang (D) Wheelbase (E) Rear Overhang (F) Front Track (G) Rear Track (H) Angle of Approach Angle of Departure Ground Clearance Passenger Platform Height 7060mm 2080mm 2630mm 1140mm 3700mm 2220mm 1612mm 1480mm - 22 degree - 15 degree - 198mm - 760mm

G A
LH SIDE VIEW

SALOON DIMENSIONS Length (L) - 5220mm Width (W) - 1960mm Height (S) - 1820mm D E F
NOTE: Overall Dimensions for both Standard & School Bus are the same

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M i T R Technical Specifications
3.0L Common Rail Turbo-Intercooled Nissan ZD30 Diesel 116 horsepower @ 2750rpm 320Nm Torque @ 1600-2400rpm TREMEC Gearbox Full Synchromesh 5-Speed & Reverse Being launched in 27-Seater 6-Tyre version with standard seats

Both School Bus & Staff Bus will be available


Power-assisted Steering a STANDARD feature AC Version with High Back seats under development

NOTE: Aforementioned specifications are the same for both Standard & School Bus

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Seating Layout

NOTE: The seating layout & capacity for both School Bus & Staff Bus is the same

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Driven by Technology ZD30


Nissan ZD30 engine is the high-end brand of Light Diesel Engines Uses the highly efficient BOSCH Common Rail System with the Most Advanced Fuel Injectors Produces 116horsepower at 2750rpm FLAT torque of 320Nm Uses VISCOUS Radiator Fan

The only engine in its class to get BSIV accreditation without using Catalytic Convertor

8~12% higher fuel efficiency

D - Double Over Head Camshaft D - Direct Injection T - Turbo i - Intercooled

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Torque versus Engine RPM


350 300 Engine Torque (in Nm) 250 200 150 100

50
0

1400 1500 1600 1700 1800 1900 2000 2100 2200 2300 2400 2500

Engine RPM (in '000)

SALIENT POINTS: Partners engine delivers flat max torque over 900rpm band. This reduces repetitive gear shifts in city traffic conditions, and thus, improves fuel economy

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Most Modern Gearbox


1 Less weight due to Aluminum housing Better durability due to superior material spec Double cone synchronizers in 1st and 2nd speed gears Carbon synchronizers in 3rd and 4th speed gears Synchromesh in Reverse gear Higher efficiency due to cable operating shift system Parking brake mounting provision on transmission Higher oil replacement period (after every 2.40Lac kms) Easily serviceable (3 piece construction)

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Heavy Duty Rear Differential


1 Higher torque carrying capacity due to bigger section of housing Better durability for gears and axle shafts due to superior material spec Lower running oil temperature due to banjo construction Optimized weight / Oil lubrication @ wheel end Easy for serviceable. Because banjo fully floating construction

Provision to adopt ABS System @ Wheel end


Higher oil replacement period (90000kms)

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First-in-Class Parabolic Leaf Spring Suspension in Front & Rear

SALIENT POINTS: Every single leaf has, more or less, the shape of a complete multi leaf spring and thus it acts as a complete spring in itself Because every leaf is one spring, we can add or take out leaves without compromising the strength of the suspension

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Key Features on the Product


Large Pasted Windshield ensures no water leakage esp. in rainy season

Ergonomically designed driving position

Large Adjustable ORVMSs for easy maneuvering

Contemporary Exterior Styling

Fog Lamp fitment provision

Dual Headlamps with separate indicator lamps

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Key Features on the Product

Rear Breakable Glass for Emergency Exit

Separate compartments for brake light, side and reverse indicators

High Angle of Departure

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Key Features on the Product


Large Window Panes for better ventilation Integrated peep window for ease of maneuvering Side opening for Air Cleaner serviceability

Low Entry height for easy ingress & egress

Side opening for spare wheel access

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Key Features on the Product


Jack-Knife type door with full glass length panel for enhanced safety while exiting Glass partition between driver passenger seating, with safety bars

ECU-based speed limiter for meeting operating regulations in key cities

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Key Features on the Product


Hydraulic Power Steering with Tilt Mechanism a STANDARD feature Cable-Shift gears for carlike driving experience

First in Dual Tone interior (attached photograph is only for illustration, actual colors would vary)

Multi-functional display Instrument cluster

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Key Features on the Product


Pre-painted GI Panels for the roof and side panels for low maintenance

Powder Coated Hatrack structure for that extra storage space

Rear Breakable Emergency Exit for passenger safety

Comfortable 2X2 seating layout with fixed back seats

Safety rails for passenger protection during sudden braking

Colour-coordinated rust-proof Vinyl button-type flooring for ease of cleaning

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Seat Design
ARAI tested seats for good ergonomics & passenger safety

SEAT SPECIFICATIONS
Seat Pitch Seat Width Seat Depth Seat Back Incline Legroom - 713mm - 800mm - 380mm - 12 degrees - 280mm

* Side Armrest for the seat has been provided only for the seat opposite Passenger Door

NOTE: School Bus uses customized seats meant for the application, with provision of bottle holder, chin guard, under-seat school bag storage, etc.

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MiTR Standard Bus USPs


Contemporary Exterior Styling
Enhanced Passenger Comfort with Class-leading Low NVH & quieter passenger cabin Advanced ZD30 DDTi engine offers flat torque at higher RPM, for minimal gear-shifts, especially in City driving conditions 8~12% Higher Fuel Economy

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MiTR Standard Bus USPs


Large Window Panes for good overall view

Low Passenger Step-in height


First-in-Class Parabolic Leaf Spring Suspension in Front & Rear, custommade to provide best in class ride comfort

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MiTR School Bus USPs

Meets the MOST stringent of School Bus code regulatory requirements in the country, including Tamil Nadu

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Key Features on the Product

Safety Rails outside window panes for children

School Bus signage on the front of the bus as per school bus code specifications

Destination Board stating the Bus Route, as per regulation

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Key Features on the Product

Stop Signage integrated to the door for cautioning commuters when door is open

Pull-Type sliding footstep to assist the youngest of children towards easy ingress

School Bus signage on the front of the bus as per school bus code specifications

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Key Features on the Product


Destination Board stating the Bus Route, as per regulation

Additional Emergency open-able Rear Hatch for emergency exit (as per school bus code in TN & MH)

Emergency exit hinged door in case of any exigency (as per school bus regulation)

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Key Features on the Product

Safety Rail Cage to restrict children movement in driver compartment

Emergency stop switch on the Stantion Pipes (3 in total)

Notice Board behind driver seat for displaying important information

Grab Rail for ease of climbing in, on the passenger entry door

Safety Rail for children sitting next to the passenger door

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Key Features on the Product

Under-seat storage space for children to stack school bags

Notice Board behind driver seat for displaying important information

Grab-handles and Water bottle hooks on all seats

Foldable Armrests on all rows of seats for additional safety

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Other Safety Features in the Bus

SPEED GOVERNOR ECU BASED

FIRST - AID BOX

FIRE EXTINGUISHER

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MiTR School Bus USPs


First-in-Class Large, Side Emergency Door & Rear Emergency hatch for added safety of our little ones
First-in-Class Parabolic Leaf Spring Suspension in Front & Rear, custom-made to provide best in class ride comfort Fitted with Window safety rails & Grab-rail on passenger door for easy ingress & egress for children Pull type additional low foot-step for tiny toddlers

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MiTR School Bus USPs


Seats fitted with Chin-Guard, Bottle Holders, Safety armrests & under-cushion bag storage
Emergency Stop Switch on Stantion Pipes, both in front & rear

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Technical Specifications overview


Engine Wheel Seating Power Torque Version Capacity base (in Capacity Tyre Size (in hp) (in Nm) (in cc) mm) (in nos.) Starbus24 2948 100 300 3400 24 7.50 X 16, 16PR Starline24 3298 95 285 3350 24 8.25 X 16, 16PR Tourister25 2609 80 205 3320 25 7.00 X 16, 12 PR Starbus Skool26 2948 100 300 3400 26 7.50 X 16, 16PR Traveller26 2149 129 295 4020 26 215 / 75 R15 Starline27 3298 95 285 3515 27 7.50 X 16, 16PR MiTR 27 2953 118 320 3700 27 7.00 X 16, 14PR Gross Ground Turning Weight Clearance Radius (in kgs) (in mm) (in m) 6520 210 6.2 5400 210 6.5 5440 190 7.3 6520 200 6.2 5250 170 7 7450 210 7.8 6050 198 7.2

OEM
Tata Eicher Mahindra Tata Force Eicher Ashok Leyland

MiTR Drive Away Chassis


(for buyers seeking customizations)

Actual vehicle would vary from the image shown here

NOTE: The chassis will be supplied without Instrument Panel (Dash Board)

MiTR Chassis Possible Advantages


Can be promoted in any segment, namely Staff Bus Application Route Permit Bus Application School Bus Application Tourist Bus Application Can address region-specific buyer requirements in terms of Exterior Styling Structural design Interior trim levels, and Seating layout options

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We have a BIGGER Footprint in the country now w.r.t. Last Year

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LCV-Exclusive Network Strength

300+
Customer Touch Points PAN INDIA

Main Dealership (Operational)

Main Dealership (Under progress)


Additional Touch Point (ATP) Show Window (SW)

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Modern Facilities for Quality Customer Experience


State-of-the-Art 3S facilities across the country Service-at-Site Vans necessary tools equipment with &

16 hour Call Center facility in 9 Regional Languages Assistance on: Sales / Aftersales enquiry Breakdown assistance

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28 Finance Partners . . .

Expectations from Field Sales

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