VALENTINA DESIGN & CO. 700 Ocean Dr. Miami, FL 33124 April 17, 2014 WEEBLY CORP.

4321 First St. New York, NY 10112 Dear Weebly Corporation, In response to our previous meeting last Wednesday and regarding your request for us to conduct research on your website, we have accepted your offer. We will promptly perform a usability test on your website, and will be submitting a report consisting of the following: a plan of action, research on usability tests, data and surveys, test results, and lastly, a formal analysis of our findings. We have allocated five team members to collaborate on this project, each specializing in web design. Each team member is certified to perform usability testing on websites. Our team has expertise in marketing, in regards to successfully targeting a specific segmentation, and creating solutions to attract a larger audience. Our team aims to provide beneficial solutions that will require managing the website, continuously updating it with the latest technology and software, and enhancing its usability. We identified the following issues relating to your website: Drag and drop feature Lack of organization Irremovable buttons on certain themes

Drag and Drop Feature All the modules in the Weebly website are interactive and for the most part, easy to understand. However, the drag and drop feature may confuse users on how the modules are supposed to be used. It only takes just a few tries to learn how it works, but our goal is to improve the effectiveness of the drag and drop icons so that the user figures it out on the first attempt. Our goal is to make Weebly and all its features as user-friendly as possible. Lack of Organization The video that was introduced to us in the initial stage of building your website is a very good resource. However, we believe that not many users will take the time to watch the whole video, or watch it at all. Because the left side panel containing all the modules is so interactive and always slides in and out of the page, the user may experience confusion or frustration. These issues are both minor, and therefore, our team is confident that it can easily be fixed. Irremovable Buttons

Our team experimented with several themes and we found that there are buttons on specific themes that do not allow the user to delete it or remove it from his or her page. This is also a minor issue with an easy fix, but it is important that each element implemented on any theme has the option of being removed from page. After recognizing these specific issues, we came up with a test. The test will consist of the following tasks. We have chosen fifteen test subjects ranging from 18-50 years old. The test will begin by asking the subjects to enter the Weebly site and create a new user account. The next step will be creating a web page with a series of small tasks to implement on their web page, such as music, videos, pictures, custom coding, and other features Weebly offers. We will then follow up with each subject a survey or questionnaire about his or her experience, difficulties, and comments. For this particular case study, we are requesting a 10% deposit on the total fee of $75,000. After evaluating the test results, the main issue that we found was that participants assumed that once you add an icon to your website that you can automatically edit it. Because of this feature on the Weebly website, many of our participants became frustrated. Our simple solution to better deal with this issue is to provide a Drag and Drop note on the menu to make customers aware of how the icons are suppose to be used so they will not spend extra time trying to figure it out. We hope this course of action and suggestions for your company will help you meet or exceed your operation management goals that will give you a competitive advantage. We hope to work with you in the near future and move forward towards executing successful results.

Sincerely,

!"#$%&'%"()$*'+%(&(,-.(
VALENTINA DESIGN & CO.

Table of Contents
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 METHODS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 ACTUAL USABILITY TEST. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 RESULTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 DISCUSSION AND RECOMMENDATIONS . . . . . . . . . . . . . . . . 1 1 SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4 BIBLIOGRAPHY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 5 APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 7

List of Illustrations
USABILITY SURVEYS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 8 GRAPH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 9 SUPPLEMENTARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 0
!