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1.) 2.)
Majority of the customer are satisfied in terms of Agriculture loan. Farmers are not literate due to which they are not able to understand the written policies of bank
Bank follow traditional way of accounting Employee treating some customer personally. Customer fell difficulty in term of filling the form of cash deposit and withdraw.
Customer think bank does not provide quick services to them.
Recommendations
1. Bank has to hire staff who are able to do work on computer 2. Bank has make branch fully computerized. 3. Employee has deal with all customer professionally rather than personally. 4. Customer are mostly illiterate so employees has to clear those services patiently. 5. Bank has to open ATM in order to increase the services. 6. Bank has to provide more rate of interest on FD.
CONCLUSION
The Punjab state corporative bank is mainly to provide agriculture loan to the farmer. In past few past year bank start other services which are provided by other bank. Bank employee are not trained on computer working .bank does not have fully computerized branch due to which bank is not able to provide timely services to its customer. Which lead to customer satisfaction. In order to provide customer satisfaction bank has to take necessary action. So in nutshell I suggested bank to trained its employee for working on computer and how to deal with customer in order to provide them satisfaction.
ANNEXURE
The Punjab State Corporative Bank Customer services - Client survey questionnaire
Name: Occupation: Services Provided
1. Services / Products were well explained.
A) Strongly agree B)Agree C) Neutral D)Disagree E) Strongly Disagree
Age: Gender:
Staff Member
4. Took time to understand my needs.
A) Strongly agree B)Agree C) Neutral D)Disagree E) Strongly Disagree
Products
11. Fixed-Deposit Schemes
A) Strongly agree B)Agree C) Neutral D)Disagree E) Strongly Disagree
Bibliography
1. 2.
Marketing Management Pearson Publisher, Kotler Customer Satisfaction Tata Mcegra publisher