Documente Academic
Documente Profesional
Documente Cultură
NEWSROOM
Be aware. Be active.
MASTERING
STREAMS
CONTENT
BACK TO bASICS!
In a global and multi-faceted ecosystem, companies and institutions must focus on their fundamental communication objectives more than ever:
CREATE BRAND PREFERENcE BUILD AND SUSTAIN REPUTATION GENERATE VISIBILITY AND RESULTS
But this ecosystem also multiplies communication possibilities for corporations by creating new content distribution channels.
CREATING CONTENT...
Today, content plays a central role in corporate and institutional communication strategies. Content streams, either internal or external, are exploding: From the employee to the consumer, from the citizen to the user, everyone broadcasts! Mastering these streams has become a necessity but above all this creates an opportunity to stand out, to strengthen positioning and to differentiate a brand.
Content does not cohere with strategy, is misused in the ecosystem and published counter productively, Opportunities to be heard are missed
AND ORgANISATIONS HAVE NOT ADAPTED TO NEW NEEDS:
THE CHALLENGE IS tO
FOR THE RIgHT TARgET, AT THE RIgHT TIME AND IN THE RIgHT PLAcE!
GETTING
FOR AND BY CONTENT
ORGANIZED
LIKE A MEDIA:
THE NEWSROOM
first detects weak signals and provides insights, reacts and produces content in real-time, builds long-term reputation and produces programmed content.
NEwSROOm ORGANISATION
Corporate communications department Newsroom Publicis Consultants
LAB
FACTORY
CONTENT MANAGEMENT
DESK
CONTENT ENGAGEMENT
W I T H WH Ic H TO O L ?
Built on web semantics analysis, Trendsboard helps select and analyse conversations that will drive buzz on the web.
They translate data and user behaviour into information that will strengthen editorial strategy. They transform weak signals on the social web for pertinent stories.
Magicians of words and images, they use their talent to venture off beaten tracks to find an idea that will make the difference and create a conversation. They are creative, talented and juggle Print with Digital.
CREATIVE TECHNOLOGIST
Involved in creating narrative concepts, they suggest new technologies. Editors use these ideas for new story-telling features.
They organise the roll-out of media campaigns on social networks. Experts in micro-segmentation and optimisation techniques, they work to make each content effectively visible.
EDITORIAL CONSULTANTS
Specialists in storytelling and content, they guarantee the narrative strategy based on their thorough understanding of their clients needs and expectations.
THE cONTENT
PILOTING
The software also allows information emitters and those responsible for distribution channels to structure content flow and to make daily operations more fluid.
PILOTS FUNCTIONS
IMAgINE
Integrate the annual communication plan/evergreen topics. Share with teams. Bring the best ideas forward. Imagine content to produce.
PILOTS FUNCTIONS
PROgRAM
Establish the editorial agenda for content on all channels.
Allocate tasks.
PILOTS FUNCTIONS
PUBLISH
Manage content production for internal and external teams.
Be alerted in an emergency.
PILOTS FUNCTIONS
MEASURE
Aggregate audience and engagement data. Measure content performance by channel. Optimise content in consequence.
THE cONTENT
PRODUCING
SERVICES
THE NEwSROOm
CONTACTS NEwSROOm
Matthieu Weider Content Director
matthieu.weider@verbe.fr +33 1 44 82 47 42 +33 6 47 57 24 35
PUBLICIS-CONSULTANTS.FR
5 rue FeYdeau 75002 Paris
+33 1 44 82 45 00