Creating a Connected Utopia to

Span the Silver Screen & Beyond

Case Study Overview

Key Gigya Implementations

Social Login: reduces barrier to entry
by allowing users to easily login across

Talpa Media is a leading

global television and digital
media company based in
the Netherlands, and is
responsible for creating
such internationally
acclaimed formats as The
Voice, What Do I Know and,
most recently, Utopia.

sites, apps and devices via a single

social identity.
Identity Storage: provides a unied
view of consumer identity across
channels that can be seamlessly
integrated into 3rd party platforms.
Comments, Chat & Reactions: build
an interactive community of
engagement.
Gamication: incentivizes valuable
user actions to stimulate long-term
participation and loyalty.

Gigya, Inc | gigya.com | 2

gigya.com | 2

Challenge
Bridging Consumer Engagement and
Loyalty Across Channels and Devices
With the release of Utopia, a show that
brings 15 participants together to create an
ideal community while viewers can watch in
real-time on the internet, Talpa sought to go
beyond traditional viewership and connect
viewers to play an active and inuential role
in the series. Talpa recognized the
opportunity to build viewer interaction and
loyalty by creating a fully immersive, social
and connected experience that spans TV
and Internet channels and devices.

Key Technical Challenges:

Collecting and aggregating user identity
across channels and devices
Creating cohesive omni-channel user
stories and experiences
Fostering deeper and more frequent
viewer engagement

Integrating with other systems within the

Utopia Connect Platform

Gigya, Inc | gigya.com | 3

gigya.com | 3

Solution
Social Referral Program to Grow Customer
Loyalty and New Member Base
Gigyas Social Login allows Utopia viewers to
conveniently login to watch live streams and
video clips and engage with other viewers
from any device via their existing social media
accounts.
Social Login ties all omni-channel activity to a
single user identity, powering more relevant
and cohesive user experiences. Talpa is then
able to easily port this data into its existing
marketing platforms to create personalized
Utopia campaigns across email and more.

TV is no longer a one-way medium, and products from Gigya have allowed us to change the way
we approach television production with the ability to unify user identities and experiences across
Utopias TV show, website and mobile apps.
- Hylke Sprangers, CTO Digital at Talpa Media
gigya.com | 4

Solution (Contd.)
Talpa implemented a variety of Gigya plugins
to turn passive viewers into an interactive
social community.

By leveraging Gigya technology,

we have transformed traditional

Comments allow users to share opinions and

feedback around Utopia events, clips and
articles, helping maximize viewer buzz and
excitement. Reactions give viewers a fast and
easy way to actively participate in the Utopia
community.

TV viewership into an interactive,

Viewers can also discuss Utopia events

happening on the live stream with one
another in real-time via Live Chat, eectively
creating a highly immersive multi-screen

Hylke Sprangers,

real-time experience that is

putting Talpa at the helm of the
TV and media industry.
CTO Digital at Talpa Media

experience.

gigya.com | 5

Solution (Contd.)
To facilitate user input in the Utopia format and foster repeat viewer engagement, Talpa leverages
Gigyas Gamication solution. Participants can earn points for watching live streams, leaving
comments, voting, participating in live chats, and more. Viewers with the most points, or Elite Users,
are awarded with enhanced inuence over Utopia events, can vote for new Utopia participants and are
eligible to appear on the show. Talpas gamication approach transcends virtual and real world
experiences, connecting viewers at all times and essentially inviting them to become a part of Utopia.

We are extremely pleased with the level of

viewer engagement we have been able to achieve
with Gigya, and are seeing the impact across
KPIs like user engagement, time spent and unique
visits. Gigya solutions like Social Login and
Gamification have enabled us to seamlessly
connect and interact with Utopia fans across
digital channels to create a large, authentic,
interactive community of connected viewers.
Michael Guntenaar,
Director of Connected Productions at Talpa Connect
gigya.com | 6

About Gigya
Gigya helps clients build better customer relationships by turning unknown visitors
into known, loyal and engaged customers. With Gigyas technology, businesses
increase registrations and identify customers across devices, consolidate data into
rich customer proles, and provide better products and experiences through
integrations with leading marketing and service applications. More than 700 of the
worlds leading brands rely on Gigya to build identity-driven relationships and to
provide scalable, secure Customer Identity Management.

For more information on how to drive valuable user behaviors by creating

interactive cross-channel user experiences, request a demo by calling
888.660.1469 or visiting: info.gigya.com/request-demo.