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Symposium Hope - PhD Defence Kristof Vaes Monday 28th of April 2014
Symposium Hope
10.00u 13.00u Joost van der Grinten zaal
Opening session
Prof. Pieter Jan Stappers / Prof. Pieter Desmet / Drs. Kristof Vaes
Prof. Jeremy Myerson / Director & Helen Hamlyn Chair of Design Dr. Jasmien Herssens / Universal Design Living Lab Francesca Lanzavecchia / Lanzavecchia & Wai
Many well-meaning inventions fail not because they arent helpful, but because they arent appealing. To improve day-to-day hardship, designers must do what cold, clinical solutions do not: treat those in need as regular customers, whose emotions drive decisions. * Designers can create hope and make better products for those who are forced to use products they need, but do not like?
Product Stigmaticity
Jeremy Myerson
Francesca Lanzavecchia
Jasmien Herssens