Request for Proposal (RFP)

ABC Kazziha Bldg, St Michel Street Bir Hassan P.O.Box 14-5702 Beirut, Lebanon Tel : 01 825930 Fax:01824161

XYZ MARKET RESEARCH : XYZ Subject : XYZ Brand Equity Tracking Tool To : Tns U.A.E. From : Roula Merheb Date : April 8th , 2004 Background Information XYZ would like to measure the brand equity of XYZ a drug treating ED (Erectile dysfunction) . Market Research Objectives Provide Strategic guidance to the Local Marketing team . Information to cover: Brands familiarity ( XYZ, Viagra , Snafi & Levitra) Brands rating on a 5 points scale as per a pre-communicated statement battery ( around 15 statements). Brands rating on personality traits ( around 26 traits) Attitude towards brands Prescription data Switching patients Patients requesting a specific drug For patients :- E.D. drugs used in the last 12 months, ever used , brands switching & reasons why. - Duration of therapy & reasons for non-compliance -Attitude & believes related to E.D.in general & to XYZ, Viagra, Snafi & Levitra in particular. Questions on message recall Socio-demographic data about patients Data about doctors & number of visited patients & years in practice Research Design / Methodology A quantitative questionnaire . Agency needs to finalize questionnaire & to translate it to appropriate languages if need be as per the countries where research will be applied. Agency to specify recommended mode of questionnaire administration & supporting rationale. Advise on best methodology given that message recall is added to questionnaire.

Target : Study to be done among patients ( 50 70 years old) & among urologists. Sample size per country of both targets to be recommended

Countries to be included in the survey U.A.E Agency to indicate capability & capacity of conducting this same tracking survey semi-annually if required to.

Project Deliverables: The agency will be responsible for: Setting & translating questionnaires Interviews & Data processing Reporting Presentation of analysis ( as per pre-agreed format) Analysis of data will conform but will not be limited to a pre-defined plan. If more than one wave will be conducted , report needs to include comparisons to previous waves & conclusions. Data file & documentation for each market ( File should include all original sample information & questionnaire responses).

Project Timing Results are needed by Mid May 2004. Project costs: Please provide cost as per needed sample requirements . Cost breakdown is also needed . Kindly add the cost of an additional wave to be conducted before end 2004 .

Proposal submission : Final proposal needs to be received by Tuesday April 13th.

Key Contact : Roula Merheb Market Research Manager