South Dakota newspapers

are here to stay...

kota newspapers
Realities and myths about South Da straight
ta newspapers, we want to set the record
As the trade association for 130 South Dako
about our industry:
experts
the long run. Some pundits and so-called
• Your local newspaper is here for not so fast. News papers
paper industry. We say:
are already writing the obituary for the news art busin esses in the comm uniti es
ators, but as stalw
march on not only as news leaders and innov Stree t and Sout h Dako ta.
being of Main
they serve, contributing to the economic well-
rs
inan t med ia source in South Dakota. Newspape
• Newspapers remain a dom 000, plus a grow ing onlin e audi-
of more than 707,
in this state have an estimated readership than 104
10 Sout h Dako tans read their local newspaper. Nationwide, more
ence. 9 out of grow s to 115
except on Sunday, when readership
million adults read a newspaper every day, on), Amer ican Idol (23 mil-
Super Bowl (94 milli
million. That’s more people than watch the
lion), or the evening news (65 million).
s-
read is because you rely on your new
• The biggest reason newspapers are uarie s, wedd ings, high
in your community. Obit
paper to know what’s happening com-
babie s, arres ts, yard sales, church meetings, little league baseball,
school sports, city hall, c notic es, groce ry ads … the list
gover nmen t publi
munity events, engagements, town business,
you with your community.
goes on and on. Your newspaper connects
South
other sources will provide news if
• It is a myth that the Internet and realit y is that news pape rs make a
do the job. The
Dakota newspapers aren’t here to the news you get
other medium. In fact, most of
larger investment in newsgathering than any
done by newspapers.
from other media originated with reporting
forward.
ing. The industry is adapting and moving
This is a time when newspapers are transform and adver tising
ard to providing news, information
We look forward to the future! We look forw
es we serve.
that help connect and build the communiti
on Board of Directors:
South Dakota Newspaper Associati
e Stald er, Butte Co. Post, Meade Co. Times, Lawrence Co. Journal
President Holli
n Journa l, Langford Bugle
First Vice President Doug Card, Britto
Presid ent Lucy Halve rson, Lyman County Herald, Chamberlain/Oacoma Sun
Second Vice r Advocate
ey Najac ht, Custer Count y Chronicle, Hill City Prevailer News, Winne
Third Vice President Charl
& Hudso nite
At-large Director Paul Buum, Alcester Union
can News
At-large Director David Leone, Aberdeen Ameri
town Public Opinion
Immediate Past President Mark Roby, Water
General Manager David Bordewyk, SDNA

South Dakota Newspaper Association

Representing South Dakota’s daily and weekly newspapers
www.sdna.com