C.V AHMED ELTAYEB MUSTAFA El MOBARAK Downstream Oil & Gas Sales and Marketing Professional Contact: ahmedtayebmustafa@yahoo.

com Mobile: +971561060187

Personal Details Date of Birth: 03-06-1978 Nationality: Sudan Residence in U.A.E.: Professional Free Zone Visa with Driving License Ajman Valid until 2016 Education Details * MBA Business Management * BSc Business Administration

University of Khartoum 2005 University of Khartoum 2001

Professional Key Skills: Customer Oriented and Customer Focus with strong team knowledge sharing Result oriented sales and marketing expert.BB, B2C and Key Accounts Management. Coaching for performance, Managing business performance, Analysis and problem solving Professional Experience: CYRUS GROUP OF COMPANIES - Ajman Free Zone Commercial Manager- Bitumen & Lubricants Divisions February 2013 - Present

I am responsible for all bitumen sales of $25,940,000 Middle East and Africa. Supplied bitumens to the large road construction, roofing and industrial manufacturing companies. Achievements I strongly penetrated East Africa through closing deals with Roads Authorities, Construction Companies, Bitumen through putters and Bitumen Traders in the region and deliver the first consignment in the first month I joined the company. 2013 YTD sales of 16000 MT of drummed bitumen to East Africa market. Supervise the supply of bitumen binder from BAPC to Qatar and supervise the sale of PMB to contractors of Doha air port project. LIBYA OIL SUDAN COMPANY November 2008 January 2013 Marketing and Business Development Manager Provide continuous Marketing support to sales team by designing and executing tailored segments marketing plan. Controlled Libya Oil brand management as per the Brand Manual. Support the business by performing the required Marketing Intelligence activities. Developed demand and supply volumes and price forecasting models. Demonstrate in-depth understanding of the product offering and being able to articulate unique selling points to key decision makers within target businesses. Manage lead generation and market awareness programs. Maintain an effective marketing intelligence repository tool for managerial decision making.

Generate new alternative profit opportunities in line with sales targets; and to effectively optimization on the existing assets. Target acquisitions (unbranded DODOs and flag switches) and negotiate contracts. Achievements Successfully Manage the Libya Oil Sudan Company Launch Manage OILIBYA brand launch in Sudan.

THE SHELL COMPANY OF SUDAN May 2006 - November 2008 Field Based, Area Manager. Embrace both customer and Shell requirements for greater understanding between all parties and improved business performance via training and marketing. Achievements Above target in lubricants and fuel sales volumes/margins and high customer acquisition in construction sector. I was promoted to the level of Key account manager G 6 after the first 6 months with Shell. I successfully the lubes program in construction and upsell to more than 80% of my sector. Awarded many times for demonstrating effective customer account management and recognized for collecting $2.5m from Hileig petroleum. AWAB INVESTMENTS AND SERVICES CO. June 2002 May 2006 Sales and Marketing Officer Identify and analyze an organizations strengths and weaknesses, and respond to opportunities and threats in the marketing environment. Set goals for market share and growth. Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services. Work out an approach to pricing and set prices for products and services. Manage distribution channels such as shops and wholesalers. Achievements With the team I participate to successfully close a contract with Ministry of Interior (Supply Mitsubishi Cars directly from Japan and the dealer (DAL) will only handle the technical part of the contract. Seminar, Training Courses Details: Negotiation Skills (ETHIOPIA): This was the first course in the training menu of Shell Academy. The course was designed to acquire practical skills in negotiation of commercial deals Managing own performance (TANZANIA): This course was to explore the skills needed to manage our performance effectively and how to make that role an integral part of everyday business life. From this course I understand how developing staff can significantly increase overall business performance. Key Accounts Management (KENYA): It was about how to adopt a practical approach to planning, analyzing and implementing a closer relationship with our strategic accounts. Coaching for performance (SUDAN): This Course was closely focused on promoting independent thinking and empowered problemsolving in others. Computer & Internet (SUDAN): Mastering Linux system Introduction & Operation MS Windows Excel 2000 Power Point, SPSS Version 10.0 Quick Books Version 5.0 .