Sseagt 1 Aw Final Low en (2) Tcm78-355169 SCANIA

BUSINESS
| VEHICLES | TRENDS
N O 1/2012
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#1
SOUTHEAST ASIA GRIFFIN TODAY
Spotlight
THE IRON LADY AS BUS DRIVER
Express Route to Success

CASE STORY TECHNOLOGY
Cover Story
SEEING DOUBLES
www.scania.com.my / www.scania.com.sg / www.scania.co.th
THE GRIFFIN AND THE RAGING

NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 1
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1/2012
Editorial
CONTENT
4 Driving His Way to Success 9 The Art of Transportation 12 Load it up!
Sani United Berhad shares secrets to his success, and of course one of the secret is using Scania.
23 The Art of Safety
Scania demonstrates their safety features to Aeroline.
Scania Southeast Asia Griffin Today 2012
24 Expanded Financial Solutions 25 Eco-Friendly Engine 26 Shaking Hands
There is always room for improvement even when it gets better.
Scania Credit expanded their service in Southeast Asia.
Scanias latest technology to meet Europeans toughest legislation.
Welcome to the inaugural issue of Scania Southeast Asia Griffin Today.

I MUST ADMIT THAT IT WAS QUITE A CHALLENGE TO PUT TOGETHER THIS MAGAZINE. There were so many good news from across the world
We Grow Together a slogan from Kiattana Transport Public, and whats hidden behind this slogan.
Nexus Mega Carriers is expecting a huge grow after their partnership with Scania, the brand they have always been confident on.
A confession from truck drivers on why they love Scania more than their own sedan cars!
28 Scania in Southeast Asia

Scanias Sales and Service Network.
and locally but we wanted to share the good news from across our region too. So we set out to give our customers a regional perspective as some of them have interests in Southeast Asia and most of them were interested in what others do in neighbouring countries. As expected we realised that such good intentions require even more improvements in the way we work. Yet it is all worth it. We, in the team, told ourselves that this is the normal situation in Scania. We have learnt what can be done and what can be done better for our customers and in this case, for our customers reading pleasure. The team found out that we are with our brothers and sisters in every part of the Scania organisation, going through the principle called Continuous Improvement. From Sales to After Sales Service, from the Parts department to Human Resource, even the front desk of the Reception to the tea-lady; each of us live and breathe the need to do good-made-great everyday for our customers. So on behalf of the team, I would like to apologise for any shortcomings during the process of creating this magazine. There is always room for improvement even when it gets better. I would like to take the opportunity to thank Thasanan Piya-aksornsak, Marketing and Communications Manager, Scania Siam, for putting this magazine together under challenging circumstances. Thank you to the people within the Scania organisation in Malaysia, Singapore and Thailand for supporting with ideas and effort. Most of all, thank you, our dear customers who allowed us your time to share with us your valuable learnings which is already contributing to a mutual improvement for better productivity in our day-to-day operations. Thank you so much and I hope you will enjoy this rst read.
16 When Style Does Matter
30 Scania News
Scanias latest news.
Efficiency technicalities or perception feelings? When the latter becomes a major factor effecting customers decision.
4 4 9 12
Scania Southeast Asia Griffin Today
Scania Southeast Asia Griffin Today is a customer magazine that is issued three times a year by Scania Southeast Asia for transport and power generation operators and professionals in the industry. Publisher Scania Southeast Asia which consists of Scania (Malaysia) Sdn. Bhd., Scania Singapore Pte. Ltd. and Scania Siam Co., Ltd. Editor-in-chief Thasanan Piya-aksornsak thasanan.piyaaksornsak@scania.co.th Editor Group Ian Tan, Calvin Koon, Chalermrat Supanithayarags, Phuah Ken Bin ian.tan@scania.com.my / calvin.koon@scania.com.my / chalermrat.supanithayarags@scania.co.th / kenbin.phuah@accent-edge.com Publishing agencies Media Expertise International (Thailand) Co., Ltd. & Appelberg,Stockholm,Sweden www.meithailand.com / www.appelberg.com
18 The Iron Lady
The only womans driver in the company, Paleerut Klumsook, reveals her secret and passion that leads her to success.
19 The Invention
Shifting gears!
20 Racing to the future
When Lamborghini gets delivered by the worlds legendary truck, Scania.
20
IAN TAN MARKETING AND COMMUNICATIONS MANAGER SCANIA SOUTHEAST ASIA

No reproduction in whole or in part of this publication is allowed without the permission of the editorin-chief. The publisher does not accept responsibility for unsolicited manuscripts or photographs submitted to this publication. The opinions expressed in this publication are not necessarily those of Scania (Malaysia) Sdn. Bhd., Scania Singapore Pte. Ltd. and Scania Siam Co., Ltd. This publication is issued for information purposes. Any use of the information provided is at the users sole risk, and the publisher shall not be liable for direct, incidental, consequential or indirect damages of any kind arising out of the use of the information made available in this publication. Ian has been appointed Marketing and Communications Manager at Scania Southeast Asia, based in Kuala Lumpur, Malaysia. His previous post was General Manager of Marketing for the Volkswagen Group Malaysia with broad responsibility for product & pricing planning and marketing communications. He was lured into the commercial vehicle world by the Managing Director of Scania Southeast Asia James Armstrong. He believes that Scania does not only sell trucks and bus & coach chassis. We sell total solutions, not just for transportation but also for the power generation industry. We are well-placed to help increase the productivity of our customers towards the best profitability for them.
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2 SCANIA SOUTHEAST ASIA GRIFFIN TODAY NO 1/2012
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SANI EXPRESS ROUTE TO SUCCESS

Text & Photo: Phuah Ken Bin of Accent Edge
Sani United Berhad (SUB) is investing an estimated RM75 million to expand its express bus services nationwide. Recently, the homegrown company added 13 new Scania buses to meet growing passenger demands in Malaysia.
ACK IN 2006, Sani United Berhad
EARLY BUS TRAVELS During his childhood
started its operations with only six single-deck buses. Helmed by founder Dato Wan Mohamad Sani, the company today operates an entire eet of Scania buses and dominates the main routes between Kuala Lumpur and the main towns in the East Coast of Malaysia. Dato Sani is passionate about life and living every minute to its fullest. A man of amazing talents, he started his illustrious career in the entertainment industry as a lead singer, an accomplished actor and a successful model. With a seemingly insatiable appetite for taking on new challenges and enterprising ventures, Dato Sani decided to make a surprise career switch from singer to entrepreneur in 2006. He has not looked back ever since.
days, Dato Sani would often take an express bus from his hometown in Kuala Terengganu to visit his parents in Kuala Lumpur. I still remember commuting back and forth every weekend. Back then, buses were not as well-equipped or comfortable as they are now. Travelling was just a means to get to ones destination. There was hardly any service at all, said Dato Sani. As it turns out, this brave young lad would eventually move to Kuala Lumpur to further his studies at Sunway College. Little did he realise then, he would one day operate a successful express bus service company in Malaysia.
With Scania buses, Sani Express has benefitted from excellent fuel economy, reliability and high uptime.
Scania delivers excellent value, reliability and high uptime

Dato Wan Mohamad Sani
Dato Wan Mohamad Sani having a light moment with his staff.
Dato Wan Mohamad Sani, Founder of Sani Express, strives to improve customer satisfaction and quality of service. Sani Express Operations Control room.
HUMBLE BEGINNINGS At the beginning, business was tough as Sani Express had to compete with other more established bus operators in terms of service levels and comfort. Also, its existing six single deck buses were not exactly meeting expectations and to make matters worse, these vehicles were constantly experiencing a lot of technical and maintenance issues. To quickly rise above the competition, Dato Sani realized it needed a brand new eet of buses. SUB set forth stringent requirements for this: fuel efciency, reliability, comfort, safety and minimum downtime. We spent a lot of time evaluating many different brands in the market. And nally, the decision was made to order 25 new Scania buses. We are indeed proud to have
chosen Scania as our new eet of buses, said Dato Sani. We started using Scania buses for our Kuala Terengganu route which required us to have a reliable bus for the long distance travel, said Dato Sani. From then on, we started replacing the old buses with Scania buses because I strongly believe the more you invest, the more you will get in return. And thankfully, our revenues began to grow and so did prot, added Dato Sani. At the time, Sani Express was still a relatively new player in the marketplace, and acquiring a Scania eet was a heavy investment for us. But in the end, it was worth it, Dato Sani commented.
SELECTING THE RIGHT BRAND Obviously, there were several determining factors when it came to nalising the managements procurement decision. One of the major criteria that prompted Sani Express to choose Scania was its excellent fuel economy. Premium after-sales service and quality technical support were among other important factors that were taken into consideration. We were very impressed with Scania buses because of its low fuel consumption, safety features, comfort level and low maintenance. In short, Scania delivers excellent value, reliability and high uptime, said Dato Sani.
If you choose to pay less for a product, you are actually inviting problems to yourself by paying for more maintenance in the future
Dato Wan Mohamad Sani
Branding is also paramount for Sani Express. By deploying a recognisable bus brand, Sani Express was able to capture market share rapidly and cultivate customer loyalty. Passengers naturally opt for Sani Express Bus service as it gives them a consistent and satisfying travel experience each time. We decided to invest in a total of twenty ve (25) Scania buses as I wanted to expand my routes to the East Coast and Northern states of Malaysia, said Dato Sani. In fact, Sani Express took delivery of 13 new Scania buses last year.
CASE STORY
Text: Phakkavee Ritdee Photo: Varavudh Lattanand Translation: Cheewin Amornsinha
KIATTANA THE HIGHWAY STAR

PURSUIT OF EXCELLENCE When it comes to maintaining his eet of buses, Sani Express spares no expense and has signed up for a comprehensive Repair & Maintenance contract with Scania, which covers all repair, maintenance and service requirements. From his experience, if a bus is well maintained, downtime will be minimized. If you choose to pay less for a product, you are actually inviting problems to yourself by paying for more maintenance in the future, quipped Dato Sani. In his relentless pursuit of excellence in customer satisfaction, Dato Sani strives to improve service and quality in transportation. With Scania buses, Sani Express has been able to benet from excellent fuel economy, less downtime and more importantly, better image and customer perception. Scanias comprehensive driver training program ensures that each and every of the Sani Express drivers is provided the necessary knowledge and expertise to optimize the performance of each Scania bus for the travel comfort and safety of all passengers. Going forward, Sani Express aims to spread its wings by conquering bus routes in southern peninsular Malaysia. Our plan is to expand our business from 30 to 100 buses by 2015 to cater to all major routes in Malaysia, said Dato Sani. I am extremely pleased with our working partnership with Scania. With Scanias world class reputation in building solid, reliable buses, I am condent this partnership will continue to ourish in the future, concluded Dato Sani.
Twenty years ago, while transportation was only about the delivery of packages from one place to another, Kiattana Transport Public Co., Ltd. believed that transportation can be the vein of other businesses too, which was not only the turning point of the company but also created a new history of transportation business in Thailand.
ADAENG INDUSTRY PUBLIC CO., LTD.
would like to hire a transportation company to deliver zinc and required at least 100,000 tonnes of standard transportation capacity annually. The founder of Kiattana then saw the opportunity to enter into the transportation business and set up the company in 1994. After that, Kiattana started to expand to the transportation of chemical products and energy like crude oil and natural gas for vehicles (NGV), the service of which is provided according to the needs of their customers by 7 branches in Tak, Bang-pain, Rayong, Bangpoo, Lankrabue, Khon Kaen, and Saraburi. With the expertise in transporting specialty goods, the company has been so successful and prospered continuously that it was registered as a public company in 2009. However, the competition in the transportation market has increased nowadays as the growing number of companies have entered into this industry from 20 years ago. Surachet Nainapalert, the Chief Operation Ofcer of Kiattana Transport Public Co., Ltd. said that, despite the continuous increase of new transport companies, a number of them have closed down due to rising costs of trucks, wages, and fuel at present. Nevertheless, with our knowledge, skills, and experience in the transportation of energy and chemical products for a long time as well as continuous development, Kiattana still remains the rst choice in the transportation market.
Kiattana has major transportation routes all over the country, mainly in the East, Central, North, Northeastern, and certain parts in the South. So the selection of trucks is the key. Even though we usually drive on highways, we still need good-quality, highcapacity, and fuel-saving trucks. From our past experience in using almost all brands because of being open-minded, we recognise that western trucks are more efcient, safer, stronger, and has more fuel economy. Also, from customers perspectives, western trucks are more reliable and efcient. At Lankrabue where 18 Scania long-haulage trucks are used and the maintenance agreement is signed, it is conrmed that Scania has good safety system and that the level of fuel consumption is also satisfactory. When its time to change lubricant or perform other types of maintenance, technicians will come in to provide services. Therefore, we do not have to worry about performing any maintenance ourselves. By the end of last year, Larnkrabue branch ordered 5 more Scania P380 6x2 trucks. said Surachet. Another issue of great attention is our drivers. For me, being a driver is a prestigious and important career, although, in the past, people might view that truck drivers were teamsters driving fast. Now, the transportation industry grows so quickly that there are not enough personnel. These drivers should be knowledgeable, skillful, well-experienced, and possess the level-4 license permitting the transportation of dangerous article prescribed by the law, which is the specialty ability. Kiattana is a family. We have managers taking care of the drivers closely. In addition to the accommodation for the drivers and their families so that they do not
Even though we usually drive on highways, we still need good-quality, high-capacity, and fuel-saving trucks
Surachet Nainapalert
Surachet Nainapalert Chief Operation Officer
have trouble commuting, there is other welfare. Finding goodquality trucks is also another way of showing our attention to them. Surachet continued to say that many drivers love Scanias modern long haulage equipped with the system assisting them to drive more comfortably, making them less exhausted and not stressed out. Our company has integrated the working style to be international but still follow the Thai tradition in taking care of our employees. Regarding the new challenge for Kiattana during the time of facing the increase in costs together with the trade liberalization of Asean Economic Community (AEC) in the future, Surachet said that, despite being long established in this business, we have never stopped looking for new innovations if they are for the better. We are not only studying the concept of AECs trade liberalisation but also revising our vision, strategy, and everything related to the administration for new management in order to deal with future changes. Moving forward, it is signicant that we have to standardise the knowledge of employees in the company so that they have the same level of understanding and share the same common goal. Without help from our partners, suppliers, customers, society or communities, we wouldnt be where we are now, as it is reected in our slogan, We Grow Together.
Furthermore to Surachets interesting viewpoint and useful tip, we had a great opportunity to interview Kasemsan, Branch Manager, Kiattana Transport, who told us another signicant tip working in transportation business. He said that providing good quality trucks is as signicant as offering them good care. At Larnkrabue, we use Scania for transporting crude oil and NGV. The rst eet in Series 4 has been in operation for more than 9 years while the use of new G Series started in January. We have made a contract service agreement right after we have gotten the trucks. This is so that the trucks will be maintained during the entire period of operation. However, the repair is rare and the only maintenance is changing lubricant, which is not different from the new trucks. Scania also sends their professionals to train our drivers constantly, hence they are well-trained. He ends his conversation with his kind message As I said earlier that we cant only have just quality trucks but we need quality drivers as well. Using a good quality truck will enhance drivers quality of life as they are 24/7 with the trucks. A good quality truck comes with a good after-sales service. It doesnt only give condence to owners and safety to the company but also gives a better life quality which some organization over look this fact. Kiattanas careful thought has shown us the essential traits to be a great pioneer and leader in transportation business in Thailand. Although the end of the road is still further away, Kiattana is not stepping back but looking beyond every obstacle and walking further ahead. With their high standards in the business, we believe they will step up in the international market.
However, the repair is rare and the only maintenance is changing lubricant, which is not different from the new trucks.
Kasemsan Maneesak Larnkarbue Branch Manager, Kiattana Transport
SEEING DOUBLES
Text: Calvin Koon Photo: Saiful Lizam
Not surprisingly, the truck is still very powerful under full load, and is even more comfortable than my own sedan car
Gurmit Singh, Director of PATSB
PATSB Receives Second Scania R500 V8 B-Double
Gurmit Singh Director of PATSB
Make it two please PATSB has recently received its second Scania R500 V8 B-Double, the longest LPG trucks in Malaysia
N 2010, Pengangkutan Aliran Teraju Sdn Bhd (PATSB) invested in a Scania R500 V8 B-Double which makes it Malaysias longest Liqueed Petroleum Gas (LPG) truck at 25 meters in total length. Gurmit Singh, Director of PATSB was so pleased with his rst purchase that he placed an order for a second Scania truck of the same model. Recently when his second Scania R500 V8 B-Double was delivered, we caught up with Gurmit to nd out why he decided to purchase the second truck, and what plans he had for future investments. PATSB is a transporter of loose cargo and LPG cylinders established in December 1996, and is contracted to transport LPG cylinders between Kuala Lumpur and Melaka for Petronas LPG stockist Pusaka Sdn. Bhd. Prior to his rst purchase, Gurmit was rst introduced to the Scania R500 V8 when he attended the launch of Petronas Dagangan Bhds B-Double trailer for its oil-tankers back in 2009. Upon further enquiry and research he found that the Scania R500 V8 meets his business requirements of transporting LPG cylinders, also on a B-Double platform. Impressed and convinced, Gurmit nally made his rst investment on the Scania R500 V8 B-Double in the year 2010. A year-and-a-half on, Gurmit went on to invest in a second Scania R500 V8 B-Double. I am happy that I have made a good business decision says Gurmit when asked on how he fared from his rst of the two trucks, which had obviously prompted him on the second. The maintenance is relatively low while the uptime is fantastic as I only have to visit a Scania workshop three times a year for a scheduled maintenance service, with the trucks averaging 600km/day, he added, expecting the same level of returns from the second R500 V8 as his rst for scheduled maintenance intervals.
Scania Siam Leasing takes your business even further
The proud owner of two Scania R500 V8 B-Double, Gurmit Singh, Director of PATSB (left) seen here with the owner of Petronas LPG Stockist, Pusaka Sdn. Bhd.
In line with PATSBs safety standards, the full-range of the Scania R500 V8 safety features complements his decision further with ESP, ABS and Lane Departure Warning come standard just to name a few. Gurmit is also convinced with the complete package of products and services that Scania provides. The prompt and good after sales services give me peace-of-mind in view of roadside emergencies in this nature of business, and the fact that the 24/7 roadside assistance manned by professionals in a nationwide network gives me just that. In addition, Scania also provides comprehensive drivers training to help my drivers know the trucks better, enabling them to operate it at optimum level, he said. On top of all these, Gurmit sees the increased productivity of his business by utilising the Scania R500 V8 B-Double adds up to the reason to invest in the second Scania R500 V8. Based on the results of his rst truck, the Scania R500 V8 B-Double is able to carry 65% more load than regular LPG semi-trucks. Thats a whopping 1,155 LPG cylinders every trip as opposed to 700 on regular trucks he beams. There were also savings on fuel cost as he spends 25 sen of Malaysian Ringgit (RM0.25) per cylinder now in comparison to RM0.35 per cylinder on regular trucks, all thanks to the higher amount of loads the Scania R500 V8 B-Double carries every trip. Gurmit has got some strategic plans to increase the productivity of PATSB too.
We are currently working to further increase the load capacity of the Scania R500 V8 B-Double to 75% more than regular LPG semi-trucks, which takes the load up to 1,225 cylinders per trip, he mentions. Not surprisingly, the truck is still very powerful under full load, and is even more comfortable than my own sedan car, he quips. Judging by the increased productivity of its business and further potentials, it is not hard to work out how PATSB can drive the gures even higher with the addition of the second Scania R500 V8 B-Double. With the potential of twice the amount of productivity to be
delivered, we cant help but to ask Gurmit if he intends to expand PATSBs Scania R500 V8 B-Double eet. He shares that the Malaysian Road Transport Department had issued only six permits for such trucks, and he have obtained three of them. With one more permit still in hand, we might soon invest on a third unit, he comments. Having heard that, one might be seeing triples of PATSBs Scania R500 V8 B-Double on the road in the not too distant future!
Scania Siam Leasing provides exible nancing and insurance solutions for new or used vehicles, bodywork, trailers, ancillary equipment or modications. We work a good deal differently from traditional banks and insurers, because we understand your vehicles and how you use them. With a solution tailored to your business, youll benet from predictable
costs and manageable risks over the entire life cycle of your vehicles. Whether loans, leases or insurance, well take care of the paperwork and get you set up in no time at all. So isnt it time we talked? Call us at + 66 2 769 9291-3 Fax + 66 2 769 9207 Email: sthleasing@scania.co.th Website: www.scania.co.th
Load it up! PATSB plans to increase load up to 75% more than regular LPG Semi-trucks, all thanks to the capabilities of the mighty Scania R500 V8 B-Double
TRENDS: STYLING INCREASINGLY IMPORTANT

Text: Per-Ola Knutas Photos: Scania Archive, Dan Boman
1950s
1960s
1970s
1980s
1990s
1990s 2000s
A quintet of vehicle stylists at Scanias head office in Sdertlje: Industrial designers Bernardo Mascarenhas, Marc Deschamps and Lionel Sherrow with Torkel Varg, Scanias Head of Styling and Vehicle Ergonomics, and Kristofer Hansn, Head of Styling and Industrial Design.
VIEWS ON VEHICLE STYLING
A truck cab is not just the grille.

Marc Deschamps, former chief designer at Italys legendary Bertone design house thought a lot about overall impression when he styled Scanias 4-series in the late 1980s.
THE ING CHANGO F FACE A SCANI

You have to understand what customers see in the vehicle. In the OmniCity they see an amiable friend with a broad smile.
Designer Bernardo Mascarenhas on the development of Scanias OmniCity bus.
I am very proud that my front with the horizontal bars has survived in Scanias styling.
Lionel Sherrow on the success of the forward-control LB110 truck.
Text : Per-Erik Nordstrm
INTERVIEW
Text: Phakkavee Ritdee Photo: Varavudh Lattanand Translation: Cheewin Amornsinha
Update
I love everything about Scania ; the design, the safety, obviously everything!
Paleerut Klumsook
ITS MY LIFE, ITS MY DRIVE

In this bad economic situation, it is not surprising to see lots of women doing jobs you may never imagine they could do. Paleerut Klumsook, a mother of 3 children, aged 48 years old from Kanjanaburi has fought with all her heart and strength to survive in this economy. Her job is a bus driver and of course it is a Scania!
My husband was a truck driver and I have always sat beside him. So one day I asked him to teach me how to drive a truck because I have driven a van before. Once he had to move to a different city to work, I didnt think it was a good thing for our children to move, and if he wasnt there to provide for the family then it was my duty to do so. After that I went for a test and had been trained professionally. I passed the test in the year 1989 and my first job was to drive a 10-wheel-truck. Family and her children are the main reasons she decided to work as a truck driver, which is normally a mans job. I work for my children, but before I had them, I always had a passion in driving, she told us. Her experience in driving is no less than other men. I have been driving since 1989 from 10-wheel to a chemical truck. Ive got a grade C driving license, of course it is more risky, but I earn more for that. Until lately my sisters friend asked me to join Pasan tour company, so I tried my luck. First they were quite surprised as I am a woman but with my previous experience they took me in. She smiled. Being the only woman-driver in the company of course, requires more effort to be able to
Name : Paleerut Klumsook Age : 48 years old Family : Mother of 3 children Experience : 23 years Happiest : It is my absolute happiness that I am able to work in a mans job and to be accepted among them.
prove to her colleagues and also customers. She surprised us with the fact that her male colleagues have not treated her differently. They treated me the same because they see my ambitions and my endeavor to work in this position. The customers always seem to be surprised to see a driver being a woman. Some of them even gave me a compliment for taking them to their destination safe and sound. Other drivers, apart from being surprised, also questioned whether it is just a typical Japanese bus with a Scania logo or it is actually a real Scania. They are just being too jealous. she laughed. I love everything about Scania; the design, the safety, obviously everything! she told us when we asked her why she is so in love with her bus. One particular thing I love the most are the brakes. It really gives me condence that it will never fail me. The secret to my success is that you have to be condent in what you do. Then people will accept for who you are. She will also be available to give training to any woman who wants to try out. I have been trained like any other. Whatever they can do, Im sure I can too. I am 175cm tall so I can do a mans job, sometimes even better than men. I am a calm
and caring driver, possibly because I am a mother. I feel like its my responsibility to bring them to their destination safe and sound. Before we ended the interview, Paleerut would like us to pass her thoughtful message to all drivers. The driver has to concentrate behind the wheel. Peoples lives are in our hands and it is our responsibility to drive safely. Everyone loves their lives. So be more careful. She adds, and keep smiling, to your customers and to everyone. Spread the happiness and it will be such an amazing road trip.
Two Scania trucks form the entrance to the Super Trofeo Village, Lamborghinis onsite hospitality venue for the Lamborghini Blancpain Super Trofeo. Christian Ardizzoni and Guiseppe Artusi are two of the drivers who transport the Lamborghini semitrailers with its race cars and equipment.
THE GRIFFIN AND THE RAGING BULL

Text: Conny Hetting Photo: Alfonso Santolero
I get to drive the truck worlds equivalent of a Lamborghini with power, technology and beauty all in one vehicle.
Giuseppe Artusi, driver, Logico transport company
In European sports car racing, two of the engine worlds strongest brands are working together. Scanias V8 trucks ensure that Lamborghinis race cars are safely transported between the continents legendary tracks.
www.scania.com.my / www.scania.com.sg / www.scania.co.th www.scania.com.my / www.scania.com.sg / www.scania.co.th
Aeroline appreciates Scania technology

Text: Calvin Koon
Both Scania trucks and Lamborghini race cars have a lot of muscle and great personality.
Roberto Farina, driver, Logico transport company (left)
Aeroline First Class Shuttle Sdn Bhd is a business coach operator that connects its passengers from Kuala Lumpur to Singapore and Penang, and is proud to have its complete primary eet to be tted with Scania in its aim to ensure passengers comfort and safety. As such, it has been achieving its vision to be a viable and professional choice public transportation for the business travelers between these mentioned destinations. Recently, Scania (Malaysia) Sdn Bhd paid a visit to the Aeroline depot to share more about the advanced technology that goes into the safety features of Scania buses. Present was Mr. Law Cheok Gheen, the CEO of Aeroline along with his team who was keen to nd out more on Scanias safety commitments. Tom Kuiphuis, Senior Engineer of Scania Southeast Asia has presented and demonstrated some of the key safety aspects of Scania buses to ensure our customer is well aware of Scania buses capabilities. Convinced by the presentation and demonstration, Aeroline went on to publish an article on its website, citing the visit and how Scanias bus safety features help contribute to its commitment to passenger safety. Read the full article at www.aeroline.com.my/emailblaster/apr2012/ keeping_the_trust_in _safety.html
Value and Flexibility from people

WHO KNOW YOUR BUSINESS
HEN YOURE RENEWING, expanding or refinancing your fleet, you face many choices that can make a big difference to your business. Why not turn to a trusted partner who puts your interest first? Scania Financial Services provides flexible financing and in many markets insurance solutions that will give you predictable costs and manageable risks over the entire life cycle of your vehicles. Scania Financial Services have a long term commitment to the Scania Customer. We are highly specialized in financing with focus on having the most competitive financing solution that is tailored to the needs of the transport industry in each market. Currently Scania Financial Services covers 50 markets worldwide with around 650 employees. In these markets around 40% of all Scania vehicles delivered are financed by Scania Financial Services. Scania Financial Services work a good deal differently from traditional bankers and insurers, because we understand your business and how you use your vehicles. This lets us tailor our solutions to your business and your credit and insurance needs both now and in the long term. Let be clear : Scania business success depends on yours. In good times as well as bad times. Thats why we put you, the customers, at the centre of everything we do, and tune our solutions to your needs. Scania Financial Services operates globally and works locally in most Scania markets, ensuring a high service level and quick response times. One of the financing companies within Scania Financial Services is Scania Credit. We have been assisting Scania Customers in several markets around the world since more than 20 years, today we are present in 13 markets where of 2 in Asia Thailand and China (through cooperation with Volkswagen Financial Services). Southeast Asia is a region with very positive outlook and a focus area for the entire Scania Group. From Scania Credits side we will strengthen the regional organisation with a Regional Director for Asia, Ferike Pasthy. Mr Pasthy will be placed in Kuala Lumpur and overall responsible for all existing Asian markets, not included Korea and responsible for new markets in the region.
Text: Anders Herlitz Photo: Scania Credit
Anders Herlitz, Managing Director of Scania Credit AB
We understand your business and how you use your vehicles.

Anders Herlitz , Managing Director of Scania Credit AB
Our subsidiary in Thailand, Scania Siam Leasing, is managed by our Country Manager, Sthaporn Kanpiboon. With the dedication from him and his team Scania Siam Leasing is the preferred partner for most Scanias Customers in Thailand. In 2011 more than 50% of all Scania Trucks and Buses were financed through Scania Siam Leasing! We are proud to say that in order to strengthen the Scania offer we will, during the fall of 2012, begin financing operations in Malaysia through a new established company, Scania Credit Malaysia. Our aim is to work in partnership with you providing financial solutions tailored to your needs. We look forward meeting you soon to discuss financing solutions and trust you will see the benefit of having Scania as the only partner for all services related to the vehicle.
Ferike Pasthy Regional Director Asia of Scania Credit AB

Sthaporn Kanpiboon Country Manager of Scania Siam Leasing Co., Ltd

www.scania.com.my / www.scania.com.sg / www.scania.co.th www.scania.com.my / www.scania.com.sg / www.scania.co.th
NEXUS MEGA CARRIERS EXPANDS FLEET OF SCANIA PRIME MOVERS
Text: Phuah Ken Bin of Accent Edge Photo: Scania (Malaysia) Sdn. Bhd.
WITH CONFIDENCE
Nexus Mega Carriers has always been confident of Scania. Combined with its comprehensive network of professional service workshops we look forward to higher productivity and operational efficiency with Scania vehicles
Capt. Cheong Yut Seng, Chief Executive Officer of Nexus Mega Carriers Sdn Bhd.
when it signed a 23 truck contract deal worth RM7.9 million with Scania Malaysia. Nexus Mega Carriers is today Malaysias largest car carrier company, boasting an impressive eet of 82 trucks with 13 Scania prime movers that gives it extensive nationwide coverage. With the recent vehicle acquisition, Nexus Mega Carriers now owns a total of 23 Scania prime movers. The expanded eet is set to signicantly boost Nexus Mega Carriers capacity in automotive haulage in Malaysia. Nexus Mega Carriers has always been condent of Scania. Combined with its comprehensive network of professional service workshops, We look forward to higher productivity and operational efciency with Scania vehicles to match our anticipated growth forecast in vehicle haulage this year, said Capt. Cheong Yut Seng, Chief Executive Ofcer of Nexus Mega Carriers Sdn Bhd. This latest customer acquisition heralds a signicant breakthrough for Scania as a European marque. Up until last year, Nexus Mega Carriers deployed mainly Asian brand models for its haulage division. Already, the logistics company has started reaping the benets of increased productivity with Scania the average distance per prime mover per month has signicantly jumped from 10,000 to 15,000 kilometers. This is testament to Scanias reliability and robustness combined with superior ergonomics that contributes to better driver comfort, thus leading to higher efciency and productivity.
ITS FLEET FOR 2012
EXUS MEGA CARRIERS SDN. BHD. EXPANDED
Capt. Cheong on behalf of Nexus Mega Carriers receives the mock key presented by James Armstrong, Managing Director of Scania (Malaysia) Sdn Bhd during the official handover ceremony
Scania trucks are synonymous with reliability, safety, robustness and comfort through superior technology. At Scania, we manage each vehicles life cycle revenue and cost by ensuring highest vehicle up time and low environmental impact, combined with lowest fuel consumption, constant driver training, longer service interval, scheduled preventive maintenance, 24x7 roadside assistance and prompt on-site repair; through our nine Scania-owned and operated after sales branches nationwide and mobile workshops, said James Armstrong, Managing Director of Scania (Malaysia) Sdn Bhd during the ofcial handover ceremony of the new trucks to Nexus Mega Carriers. Increasingly, Malaysian logistics companies are starting to evaluate eet renewal alternatives based on best long term protability rather than total acquisition costs. In addition, they need the performance, dependability and availability to get their job done as efciently as possible. This bodes well with Scania approach in maximizing each prime movers life cycle income which ultimately leads to maximum protability for our customers.
Capt. Cheong beams with confidence as the average distance per prime mover per month have increased from 10,000 to 15,000 kilometres since the addition of Scania trucks to his fleet
SCANIA SOUTHEAST ASIA NETWORK

Chiangmai
Standby Service Van Tel: +66 81 939 7525
Tak Branch
Scan Siam Service Co.,Ltd. 9/9 M.1 T. Meator A. Muang Tak 63000 Thailand Tel: + 66 5 551 1027
Bangkok
THAILAND
Saraburi Branch
Scan Siam Service Co., Ltd. 189 M.7 T.Tubkwang A.Kaenkoi, Saraburi 18260 Tel:+ 66 3 632 9733
Samutprakarn
Scan Siam Co.,Ltd. 999/19 M.9, Bangna-Trad Rd, Km.19, T. Bangchalong, A. Bangplee Samutprakan 10540 Thailand Tel: +66 2 769 9221, +66 2 769 9222
Laemchabang Branch
Scan Siam Service Co.,Ltd. 223/4 M.8 T.Tungsukla, A.Sriracha Chonburi 20230 Thailand Tel: +66 3 835 1264
Kota Kinabalu Branch
Sandakan Mobile Workshop

Tel: +60 19 833 0430
Scania (Malaysia) Sdn Bhd Kota Kinabalu Kota Kinabalu Industrial Park, Sepangar, 88450 Kota Kinabalu, Sabah Tel: +60 88 49 3205, +60 88 49 3207
Suratthani Branch
Scan Siam Service Co.,Ltd. 99 M.3 T. Huatoey, A. Poonpin, Suratthani 84130 Thailand Tel: +66 7 744 1245, +66 7 744 1246
Hat Yai Branch
Scan Siam Service Co., Ltd. 52, Moo 14, T. Tachang, A. Bangklam, Songkhla 90100 Thailand Tel: +66 7 445 7576
Kuching Mobile Workshop

Tel: +60 19 459 2333
Butterworth Branch
Scania (Malaysia) Sdn Bhd Butterworth Plot 38, Lorong Perusahaan Maju 7, Kawasan Perusahaan Perai 4 Kota Bharu Branch 13600 Seberang Perai, Pulau Pinang Scania (Malaysia) Sdn Bhd Kota Bharu Tel: +60 4 508 2925 PT4255, Jalan 1, Kawasan Perindustrian Pengkalan Chepa 11, (FTZ) Mukim Panchor, Seksyen 44, Daerah Kemunin, 16100 Kota Bharu, Kelantan Darul Naim Tel: +60 9 773 1625
Lahad Datu
Kuala Terengganu
MALAYSIA
Bintulu Branch
Standby Service Van Tel: +60 19 830 0447 / +60 13 889 0030
Ipoh Branch
Scania (Malaysia) Sdn Bhd Ipoh Branch Lot 181601, Perusahaan Kawasan 9, Perusahaan IGB 31200 Ipoh, Perak Darul Ridzuan Tel: +60 5 291 5186, +60 5 291 0713
Kuantan Branch
Scania (Malaysia) Sdn Bhd Kuantan Branch Lot 33021, Jalan Semambu JPS, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang Darul Makmur Tel: +60 9 567 0185
Bukit Jelutong
Johor Bharu Branch
Scania (Malaysia) Sdn Bhd Bintulu Branch Lot 3621 Kinda Industrial Estate, Jalan Tanjung Kidurong, 97000 Bintulu, Sarawak Tel: +60 86 25 2011, +60 86 25 3011
Scania (Malaysia) Sdn Bhd No. 1, Jalan Tiang U8/93, Bukit Jelutong Industrial Park, 40150 Shah Alam, Selangor Darul Ehsan Tel: +60 3 7845 1000
Scania (Malaysia) Sdn Bhd Johor Bharu Lot PTD 56039-B Jalan Kempas Lama, 81300 Skudai, Johor Tel: +60 7 558 5661
Port Klang Branch
Scania (Malaysia) Sdn Bhd Port Klang Branch Lot 6 Solok Sultan Mohamad 6, Kawasan Perindustrian Phase 3, Bandar Sultan Sulaiman, 42000 Pelabuhan Klang, Selangor Darul Ehsan Port Dickson Branch Tel: +60 3 3176 0815 Scania (Malaysia) Sdn Bhd Port Dickson c/o GKV Logistics Sdn Bhd, Lot 17 & 18, Batu 6, Jalan Seremban, 71010 Lukut, Port Dickson, Negeri Sembilan Darul Khusus Tel: +60 6 651 5851
SINGAPORE
Singapore
Scania Singapore Pte Ltd 40 Senoko Road, Singapore 758112 Tel: +65 6861 9181
News
HRH Princess Maha Chakri Sirindhorn presided over the opening of the 8th Thailand Chemistry Olympiad by riding on a Scania bus.
Scania P380 6x4 MSZ Draws Interests at Bintulu Truck Show

With the industrial developments implemented under the Sarawak Corridor of Renewable Energy (SCORE) moving into a rapid gear, the Bintulu branch of United Lorry Traders Association has recently organised a truck show on the 11th and 12th of May 2012. The weekend-event was held in the parking compound of the towns Civic Centre and has attracted thousands of visitors and industry operators alike from the East Malaysian region. Scania Malaysia made an appearance by showcasing the Scania P380 6x4 MSZ. The technologically advanced and robust Scania truck comes equipped with unique specifications for the East Malaysian market due to its operating-terrains and industry applications namely featuring heavy-duty leaf-springs and Scania Opticruise gearbox. Scania as one of the sponsors of the Green Living event has sent a Euro3 bus to transport attendees and its executives to the reforesting ground Scania sponsored "Resurrect the forest, Bring the Fish back home" an event held by Green Living Society between 21-22 April 2012. The main activity of the event was to reforest the mangrove forest at the Sirindhorn International Environmental Park, Petchaburi. Nearly 100 attendees travelled safe and sound with the comfort of our Euro3 Scania bus throughout the event. We hope that the event would educate society about the affects of deforestation on the environment and encourage preservation mindset among us.
Pan-Malaysia Lorry Owners Association Impressed with Scania Malaysias Facilities

Scania Malaysia had a privilege to host the committee members of the Pan-Malaysia Lorry Owners Association (PMLOA) at Bukit Jelutong on 14th of May 2012 for our headquarters facility-visit. Hosted by Scania Malaysias Sales Manager Mr. Chan Kong Art and lead by Association President, Mr. Jong Foh Jit and his committee-entourage were given some insights on Scanias operations in Malaysia. Clearly impressed with the facility-visit and commitment, Mr. Jong later responded on how Scania has demonstrated to the PMLOA that it indeed conduct its operations from a fully-equipped and modern truck-service centre. These services being offered are made accessible anywhere in the country, it is a burden off-the-shoulder for many lorry owners!
WANTED: THE WORLDS BEST BUS & TRUCK DRIVERS.

For more information please contact : Scania Siam Co., Ltd. Marketing Department Tel.+66 2 769 9288, +66 2 769 9210 email : marketing@scania.co.th
A Solid Partnership 40 Years On
Powering into the regions maritime market.

Scania Singapore showcased the new six cylinder 13-litre marine engine at the Asia Pacific Maritime Exhibition 2012. Held at the Sands Expo & Convention Centre, Marina Bay Sands in Singapore from the 14th to the 16th of March, this is Scanias first foray into the maritime market in Southeast Asia as part of the larger plan for engines as a whole. Key manufacturers of marine engines and equipment at the exhibition are believed to attract visitors from the Southeast Asia region and beyond. It is important for us to be here to meet new potential customers, get understanding of the business and the potential, get understanding of the competition, show that we are serious in the marine engine market, according to Gustav Melen, Product Sales Manager of Marine Engines, Scania CV AB.
Kontena Nasional Berhad, a long-time customer of Scania Malaysia, marked its 40th Anniversary last year with an equally impressive milestone when it took delivery of the groups 400th prime mover from Scania Malaysia. Last December, a Scania P380 LA6X2 MSZ prime mover, bearing registration number BLL40 was handed over in a celebratory handover ceremony at Scanias regional head office in Shah Alam. Scania is renowned for its reliability and performance. I am proud to say that they have been consistently meeting and exceeding our expectations, said Osman Hood, Chief Executive Officer of Kontena Nasional. More importantly, Scania also provides comprehensive after-sales support that keeps our fleet well-maintained and in optimum condition, he added.
Official Sponsors
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SOUTHEAST ASIA GRIFFIN TODAY

Express Route to Success

THE GRIFFIN AND THE RAGING

23 The Art of Safety

Scania demonstrates their safety features to Aeroline.

Scania Southeast Asia Griffin Today 2012

24 Expanded Financial Solutions 25 Eco-Friendly Engine 26 Shaking Hands

There is always room for improvement even when it gets better.

Scania Credit expanded their service in Southeast Asia.

Scanias latest technology to meet Europeans toughest legislation.

Welcome to the inaugural issue of Scania Southeast Asia Griffin Today.

28 Scania in Southeast Asia

16 When Style Does Matter

18 The Iron Lady

20 Racing to the future

When Lamborghini gets delivered by the worlds legendary truck, Scania.

IAN TAN MARKETING AND COMMUNICATIONS MANAGER SCANIA SOUTHEAST ASIA

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NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 3

SANI EXPRESS ROUTE TO SUCCESS

ACK IN 2006, Sani United Berhad

EARLY BUS TRAVELS During his childhood

4 SCANIA SOUTHEAST ASIA GRIFFIN TODAY NO 1/2012

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NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 5

Scania delivers excellent value, reliability and high uptime

6 SCANIA SOUTHEAST ASIA GRIFFIN TODAY NO 1/2012

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NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 7

Text: Phakkavee Ritdee Photo: Varavudh Lattanand Translation: Cheewin Amornsinha

KIATTANA THE HIGHWAY STAR

ADAENG INDUSTRY PUBLIC CO., LTD.

8 SCANIA SOUTHEAST ASIA GRIFFIN TODAY NO 1/2012

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NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 9

10 SCANIA SOUTHEAST ASIA GRIFFIN TODAY NO 1/2012

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NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 11

PATSB Receives Second Scania R500 V8 B-Double

Gurmit Singh Director of PATSB

12 SCANIA SOUTHEAST ASIA GRIFFIN TODAY NO 1/2012

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NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 13

Scania Siam Leasing takes your business even further

14 SCANIA SOUTHEAST ASIA GRIFFIN TODAY NO 1/2012

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NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 15

TRENDS: STYLING INCREASINGLY IMPORTANT

VIEWS ON VEHICLE STYLING

A truck cab is not just the grille.

THE ING CHANGO F FACE A SCANI

www.scania.com.my / www.scania.com.sg / www.scania.co.th

NO 1/2012 SCANIA SOUTHEAST ASIA GRIFFIN TODAY 17

Text: Phakkavee Ritdee Photo: Varavudh Lattanand Translation: Cheewin Amornsinha

ITS MY LIFE, ITS MY DRIVE

We understand your business and how you use your vehicles.