A PROJECT REPORT

ON
Study of Consumer Awareness,
Perception and Practice Regarding
of Mutual Fund Investment

SUBMITTED TOWARDS THE PARTIAL FULFILLMENT
OF
POST GRADUATE DIPLOMA IN
BUSINESS MANAGEMENT
ACCADEMIC SESSION

Submitted To:- Submitted by:-





ACKNOWLEDGEMENMT

To test the students academic knowledge in practical conditions of industry,
eight weeks summer training has been included in the PGDM course. I express
my gratitude of .. for allowing me to undergo summer training in SBI
Funds Management Pvt. Ltd.

I have the honour to express my sincere thanks to the management of SBI
Funds Management for providing me the opportunity to pursue my training in
their esteemed organization. I place on record my thanks to for giving
me every sort of help and guidance.

My summer training has added to my practical knowledge and build up my
confidence. I thank once again all the staff members of SBI Funds Management
with the active support ot whom I was able to complete my project report
successfully. I am also greatful to . New Delhi and the faculty who
have supported a lot and given me the permission of Summer Training in SBI
Funds Management Pvt. Ltd.
Also I would like to give regards to my Parents, seniors, friends who have
helped a lot in completing this project.








TO WHOM IT MAY CONCERN

This is to certify that .. student of .. has done his live Summer
training project under my guidance and supervision from 13
th
May 2008 to 27
th

June 2008.

He has completed the project titled Study of Consumer Awareness,
Perception and Practice Regarding of Mutual Fund Investment towards
the partial fulfillment of PGDBM under my supervision.

During his project he was found to be very sincere and attentive to small
details whatsoever told to him.

I wish him luck and success in future.















TABLE OF CONTENTS

CONTENT PAGE

EXECUTIVE SUMMARY 1-2

INTRODUCTION TO MUTUAL FUND 3-9

Structure consists of Sponsor
Asset Management Company (AMC)
RISK-RETURN TRADE-OFF 10-17
Return
Risk
BENEFIT OF MUTUAL FUND INVESTMENT 18-27
Recent trends in mutual fund industry
Structure of the Indian mutual fund industry
Mutual Fund Companies in India
Major Mutual Fund Companies in India
ASSOCIATION OF MUTUAL FUND IN INDIA (AMFI) 28-33
The objectives of AMFI
Net Asset Value (NAV)
TYPES OF MUTUAL FUNDS SCHEMES 34-35
Open-end Funds
Closed-ended Funds
INVESTMENT OBJECTIVE 36-40
Equity Oriented Schemes
Debt Based Schemes
Hybrid Schemes
Special Schemes
Tax Saving schemes
Liquid Income Schemes
Money Market Schemes

SNAPSHOT OF MUTUAL FUND SCHEMES 41

THE OFFER DOCUMENT 42-47
What is an Offer Document?
Contents
Regulation and Investors' Rights
SEBI Guidelines

Where to Obtain the Updated Offer Documents? 47-48
Investors rights & Obligations
Rights - Legal Limitations
Obligations

CHOOSING A FUND 49-52
Benchmark returns
Time period
Market conditions
Final checklist
Compare funds that are similar 52-53


HISTORY OF INDIAN MUTUAL FUNDS INDUSTRY 54-58

First Phase 1964-87
Second Phase 1987-1993 (Entry of Public Sector Funds)
Third Phase 1993-2003 (Entry of Private Sector Funds)
Fourth Phase since February 2003

BROKERAGE 59-66
Asset Management Business:
Broking
Mutual Fund
Trends
Nothing Speaks like Money
Larger than Life
When do you take a
this a Sales Call?
Fund Manager
Research
Marketing
Sales
Dealing
Operations
Technology
SBI MUTUAL FUNDS 67-73

Introduction
Company Profile
Product Profile
Equity Schemes
DEBT Schemes
BALANCED SCHEMES


SBIMF WAS FOUNDED WITH A VISION 74-76

Vision


METHODOLOGY 77

Research Methodology

SOURCE OF DATA COLLECTION 78

Primary data
Secondary data

DATA ANALYSIS & INTERPRETATION 79-94
Interpretation

People who invest in mutual fund 95-95

People who do not invest in mutual fund 97

LIMITATION 98

RECOMMENDATION 99

CONCLUSIONS 100

QUESTIONNIRE SURVEY 101-105