Documente Academic
Documente Profesional
Documente Cultură
ON
BRANDED GARMENTS: A
CAMPARATIVE STUDY OF MAJOR
PLAYERS IN INDIA
The industrial analysis is correct to the best of my knowledge this report so far has not
been published anywhere else.
OMPRAKASH KUMAR
PGRM
RM/02/28
ACKNOWLEDGEMENT
Nothing can be gained or acquired without hard work which leads to success.
The success of my survey work is the amalgamation of my hard work and co-
operation of respondents, who delivered their precious time without any hesitation.
I do not have adequate words to convey my emotion rather than feeling of gratitude,
for the people who helped me in making my survey report purposeful.
First of all I would like to thank god and my parents who showered their blessing
upon me in each step of my survey & I express my deep sense of gratitude to prof.
P.N Jha, Director General of SMS, Varanasi, for providing me golden opportunity to
bring up talent.
I am highly thankful and immensely obliged for his constant guidance and words of
inspiration.
Last but not the least, I specially wish all my friends a vote of thanks as without their
valuable supports this report would have not been possible.
CONTENTS
1. INTRODUCTION
INDUSTRY OVERVIEW
MAJOR PLAYERS IN BRANDED GARMENT INDUSTRY
2. RESEARCH OBJECTIVES
3. RESEARCH METHODOLOGY
6. FINDINGS
7. CONCLUSION
8. LIMITATION
9. BIBLIOGRAPHY
10. ANNEXURE
PREFACE
The report starts by giving an industry profile, internal view about the company and
their product line. In order to achieve the objective and better under stand the problem
of industry, it was decided to collect the secondary data concerning to particular
industry.
Industry profiling was aimed to know the status of different Garment firms. All the
findings are analysed through tabulation data, graph, chart and percentage. At the last
of the report you can find the suggestions and the recommendations based on the
information gathered by data.
OMPRAKASH KUMAR
RESEARCH METHODOLOGY
“Research is a careful investigation or the inquiry through search for the facts in the
branch of knowledge. Research methodology refers to the methods, technique that are
used for the activities involved in performing the research operations such as making
observation, recording data etc.”
Types of research:
Analytical and descriptive
Data source:
Secondary data:-
-Through internet
-Business newspaper
-Reference Books
Secondary data
Statistical tools:
Graph
Bar diagram
INTRODUCTION
INTRODUCTION
Garment is regarded as one of the basic needs of human being. From the early stage
of human history it gained much more attention and developed overtime. The nature
of clothing is so obvious and its presence so universal that we often overlook the
brilliance of its invention. In considering what textile and clothing is, we must
remember that the origin of the earliest and humblest cloth is lost to us; it pre-dates
our recorded history; it precedes the age of metals and the invention of the wheel. As
our civilization have grown, so has fabric developed with us, an integral part of every
cultural stage, a resource in every struggle, a comfort in the most personal and
domestic spheres of lives. Each of us has a relationship with fabric from cradle to
grave (Gale and Kaur, 2002).
The term “garment” is used interchangeably with “apparel” and “clothing”. The
“garment” includes readymade woven garments as well as knitwear and hosiery. The
products of the garment industry are very diverse ranging from industrial work-wear
to basic shirt. The concept of “textile complex” or “textile chain” includes the ginning
of fibre, spinning yarn, weaving fabrics and operations like dyeing, processing,
printing, finishing the fibre and finally making the Readymade Garments (RMG).
Garment making is one of the world’s most globalized industries. Almost every
country, irrespective of its stage of development, is involved in garment
manufacturing and trading. Many industrialized countries have had an important
textile and garment manufacturing sector at some point in their history. In fact,
almost without any exception, textile/garment was the first industry which a country
was able to develop and eventually led to the development of other industries.
Frequently, the growth of the garment sector has been seen as a first step on the road
to industrialization, bringing growth and prosperity (war on want 2001).Growth in
textile sector benefits other sector through increased demand for material inputs or
machinery and equipment. In addition, the textile and apparel sectors depended on the
presence of many modern economic activities. Through developing export- oriented
textile and apparel industries, a country acquires crucial knowledge and skill such as
marketing, advertising, transportation, and communication. These advances highlight
the importance of the textile and apparel industries to a country’s development
process (siddiqi, 2005).
The apparel industry is one of India's largest foreign exchange earners, accounting for
nearly 16% of the country's total exports. The 1996 Indian textile exports
approximately amounted to Rs.35,000 crores of which apparel occupied over
Rs14,000 crores.
It has been estimated that India has approximately 30,000 readymade garment
manufacturing units and around three million people are working in the industry.
Today not only is the garment export business growing, enthusiasm in the minds of
the foreign buyers is also at a high. Today many leading fashion labels are being
associated with Indian products. India is increasingly being looked upon as a major
supplier of high quality fashion apparels and Indian apparels have come to be
appreciated in major markets internationally. The credit for this goes to our exporter
community.
Recent recession in Europe and the South Asian currency crisis have also contributed
their own bits to the decimating Indian exports. Though these are expected to fizzle
out soon, there is no reason for complacency on the part of Indian exporters or of the
garment industry. The industry will be soon faced with open competition shorn of
quotas or tariffs. Thus the need of the hour is to enlarge both manufacturing as well as
the marketing base. Inculcation of a spirit of innovation by way of research and
development and tapping new markets especially in South Africa, Central Africa,
CIS, East European countries, Latin America and Australia is also mandatory for
export growth.
With a modest beginning in early sixties, the export of readymade garments from
India has registered a consistent and imperative growth rate of 30% over the last three
decades. The exports of readymade garments alone contribute almost 15% to the
countries foreign exchange revenue. Total contributions from exports of Textiles
constitute almost 30% of foreign exchange. On a rough estimate two million people
are earning their living from the RMG (Ready Made Garment) trade earnings. Inspite
of these impressive statistics India’s share in international RMG trade is less than 3%
which indicate the tremendous scope that exists for the growth of the Industry.
India possessed one of the largest modern textile industries in the world, but relative
isolation from markets during the phase of autarkic economic policy and State trade
barter agreements (supplying goods to uncompetitive markets in the former Soviet
Union and Eastern Europe) radically reduced the industry’s international
competitiveness.
The decline of the old mill industry. Concentrated in two big cities, Ahmadabad (in
Gujarat) and Mumbai (Maharashtra).was paralleled by the rise of the power loom
industry in smaller cities. In Surat (Gujarat) and in Bhiwandi, Malegaon, Ishalkaranj
within range of the Mumbai metropolitan region. Tamilnad, the third important State
in textile production, developed a different pattern. Modern mills in Coimbatore
continuing alongside five integrated urban-rural clusters, of which one, Palladum-
Tirupur-Somanur-Avanashi is one of the most important.
This is a complex of small-scale units that have developed slowly over a long period
of time (unlike Shenzhen and Mirpur-Dhaka), combining basic processing from
originally locally grown raw cotton, spinning, weaving and RMG manufacture. The
southern centers now produce over half the national output of cotton yarn. Tirupur has
become known as a prototype of an industrial .cluster. a focus for both a mass of
small scale units at each stage of an integrated production line, and of a scatter of
towns and villages, a network of collaborative manufacture, linked to household
production. Beginning historically with the elementary processing of raw cotton, a
water shortage cut local raw cotton output and the peasants moved on to cloth
production and undergarment manufacture (while often retaining a foothold in
cultivation), assisted from the 1960s by the adoption of power looms. From there, the
producers developed the manufacture of shirts for local consumption, and then sports
and leisurewear. From the early 1980s, they moved into exports.
A key factor here is the legal restriction of RMG manufacture to the small-scale
sector, limiting how far a production unit or firm could grow. Instead of expanding
existing units, businessmen started new businesses when the old reached the legal size
limit. Concentration came not by unit but by family. Possibly a hundred firms (owned
by a very much smaller number of families) produce the exports, with 1-2,000
subcontractors.
The labour force consists of permanent or temporary migrants, commuters, and rural
home workers. Thus the industry does not have any clear territorial limits. The pattern
has allowed the town to grow without major migrant squatter settlements as
elsewhere, but still with severe problems of urban sewerage, water supply, solid waste
disposal etc.Local government has played very little role in this process of growth,
and the State and central governments have been late and limited in their responses.
However, the business class, organized in the Tirupur Export Association has
undertaken a wide range of improvement schemes.
Industrial estates, transport, education and design, and in its latest scheme, in
infrastructure (in water and sewerage).Tirupur.s industry lacks scale economies, has
dispersed weaving centers (often using antiquated machinery), poor transport etc., but
has still experienced remarkable output growth in a quite peculiar settlement pattern
of development, combining rural and urban economic growth.
INDUSTRY OVERVIEW
The garment industry is one of the most globally dispersed of all industries across
both developed and developing countries, with some garment companies having their
goods Produced simultaneously in as many as forty countries around the world
(Bonacich, 1994). It is an organizationally complex industry, containing elements of
both very new and very old organizational practices, and changing constantly in its
organization and geography (Dicken, 1998).
The sector has received more systematic and persistent protection than any other
(Cline, 1987, Douglas, 1989) and has been the subject of trade tensions between
developing and developed nations.
Major’s players
Around the same time, the Singhanias aimed to broaden their business horizons. The
family's sharp business foresight led to the acquisition of The Raymond Woollen
Mills.
When the grandson of Lala Juggilal, Lala Kailashpat Singhania took over Raymond in
1944, the mill primarily made cheap and coarse woollen blankets, and modest
quantities of low priced woollen Fabrics.
The vision and foresight of Mr. Kailashpat Singhania greatly helped in establishing
the J.K. Group's presence in the western region. Under his able stewardship,
Raymond embarked upon a gradual phase of technological up gradation and
modernization; producing woollen Fabrics of a far superior quality.
Under Mr. Gopalakrishna Singhania, the mill became a world-class factory and the
Raymond brand became synonymous with fine quality woollen Fabrics
When Dr. Vijaypat Singhania took over the reins of the company in 1980, he injected
fresh vigour into Raymond, transforming it into a modern, industrial conglomerate.
His son Mr. Gautam Hari Singhania, the present chairman and managing director has
been instrumental in restructuring the group. With the divestment of its non-core
businesses, the group has emerged stronger, with a more focused approach.
Today, with a 33 million-meter capacity in wool & wool-blended fabrics, Raymond
commands an over 60% market share in worsted suiting in India and ranks amongst
the first three fully integrated manufacturers of worsted suiting in the world. We are
perhaps the only company in the world to have a diverse product range of nearly
20,000 design and colours of suiting fabric to suit every age, occasion and style. We
export these to over 50 countries, including USA, Canada, Europe, Japan and the
Middle East.
A 100% subsidiary of Raymond Ltd., Raymond Apparel Ltd. (RAL) ranks amongst
India's largest and most respected apparel companies. We bring to our customers the
best of fabric and style through some of the country's most prestigious brands-
Raymond Finely Crafted Garments, Manzoni, Park Avenue, ColorPlus, Parx, Be: and
Zapp! and Notting Hill. Even as the brand keeps evolving through its cuts, styles,
apparels and collections, one thing has remained unchanged over time is the
unrelenting pursuit of excellence!
Products and Brands
Launched in 1986, Park Avenue is today, India's most admired formalwear brand. It
offers stylish and innovative wardrobe solutions to gentlemen for all their dressing
needs, be it Business, Evening, Leisure, Travel or Heritage Wear. The brand has
received several awards. Recently, it had the honor of being the 'Most Admired Brand'
at the Lycra Images Fashion Awards 2007 for the third consecutive year.
Crossing the gender divide, Park Avenue launched 'Park Avenue Woman' - a
complete range of Business Wear for women. ‘Park Avenue Woman’ is designed
specially for the working women professionals of today.
The burgeoning children's wear market has now turned stylish with Zapp!
- our range of stylish and fashionable kids wear. The brand brings to 4-12 years a
wide range of clothes, accessories, bed and bath linen and more. The first Zapp! store
has been launched in Ahmadabad with ten more on their way for kids across the
country.
Be: HOME is a specialty multi brand Home Retail Chain that present
elegant, soft home furnishings & accessories which are sourced from across the globe
from reputed labels (private & International). Spanning from a mid to premium
pricing range, Be: HOME provides an assortment of quilts, blankets, robes, apparels,
wall décor, vases, candles, gourmet cooking range and much, much more under one
roof to provide the perfect look for your home.
Contact Information
CMIE
Raymond Apparel Ltd. . database
Registered office
Address
State Maharashtra
Website www.raymondindia.com
Country code 91
Fax no.
Zodiac clothing co. Ltd.
1989 - The Company redesigned and modernised the entire plant with
technical assistance from a leading European consultancy company.
1992 - Effective April, Zodiac Textiles & Apparels Export Pvt. Ltd.
(ZTAEPL), Multiplex Packaging Pvt. Ltd. (MPPL) and Bangalore
based Knitwear Pvt. Ltd. (BKPL) were amalgamated with the
company.
1994 - During June, the company offered for sale 8,48,300 No. of equity
shares at an offer price of Rs 110 per share.
2000 - Zodiac has launched its latest range of formal and semi formal
shirts dubbed The Changeant Collection.
- BOD approved a dividend of Rs.5/- per equity share for the year
ended March 31, 2003
2007 -Zodiac Clothing Company Ltd has appointed Mr. Vijay Kumar H.
Modi as a Company Secretary and Compliance Officer of the
Company with effect from 31st May 2007.
Overview:
Clothing exports from India have grown a mere 7% during 2006-07, to USD 9.00
billion from USD 8.40 billion in 2005-06. When looked at in terms of market share of
global trade in clothing, it is a mere 3.25%. When compared with China (integrated
with Hong Kong) whose share is 35%, one appreciates the enormity of both the
problem as well as the opportunity.
One can conclude that the opportunity, post quota elimination, has not been
adequately availed of. The appreciation of the Rupee by over 14% since July 2006,
the steep increase in interest rates, the fresh burden on account of wider applicability
of Service Tax (with no resolution yet of the refund mechanism for the earlier levied
Service Tax), among other factors, has created a significant increase in cost disability
for the industry.
Given this scenario, the company has been successful in increasing its export turnover
by 19.5%. This has been achieved by the building of new markets, addressing of new
segments and building new relationships in existing markets as well as by sharpening
our competitiveness and enhancing our value added services.
As far as the domestic market in India is concerned, robust economic growth with its
impact on employment, income and consumption, growth of organized retail with its
notable penetration into Tier II cities, additional mall space, rising urbanisation and
favourable demographics are driving the market to grow, all resulting in sustained
increase in demand.
The clothing industry has the potential to drive the growth of both the Indian economy
as well as of employment. As per the estimates of the Textile Committee in a study
conducted by them, employment in the clothing industry was estimated at 5.83
million in 2007, making it not only the largest single generator of employment after
agriculture, but also a provider of gender-sensitive, quality employment in the
manufacturing sector.
India continues to have the potential to address the entire supply chain from fibre to
clothing, and one cannot overemphasise the relevance of clothing, which achieves the
highest value addition for the nation from the entire value chain.
The measures recommended in the past are still valid and need to be addressed to spur
investment in, and sharpen the competitiveness of, the clothing industry:
(a) Neutralisation of taxes not relevant to export - elimination of complex state and
central taxes and levies.
(b) Provisions in the Finance Act, which are detrimental to export and need to be
addressed
(c) Competitive countries across the world are creating the right conditions using
various instruments, which we need to consider.
(d) Bi-lateral/Multi-lateral Trade Agreements Speed up FTA with the EU for which
we have engaged in discussion with them. We must also initiate discussions on FTA
with the US.
(g) Formulating WTO-compatible tax benefits, Since the Profit Before Tax is
adversely affected, this could be salvaged, to some extent, by the Profit After Tax
being addressed.
Opportunities and Threats:
The temporary restraints imposed by the EU and the US on the export of several
categories of clothing from China will stand withdrawn on 1st January, 2008 for the
EU and on 1st January 2009 for the U.S. It is worth mentioning here that our
company's core product for export, i.e. men's shirts has not been subjected to this
temporary restraint by the EU and has, therefore, grown despite harsh competitive
pressures from China in the EU market.
(a) Fierce competition for market share among the South-East Asian and South Asian
countries with the temporary restraint on China being withdrawn.
(b) With the near write off of the Doha Round, Bilateral Agreements would gain
added significance.
(c) With the recent wide expansion of the EU member states, ten East European
countries have become members of the EU and are consequently losing their
competitiveness in the clothing trade, which will cause a shift of the industry from
these countries.
The next few years continue to hold a major opportunity as well as a threat for India's
clothing industry.
India needs to sharpen its competitiveness to fully harvest the potential offered by
virtue of having the entire supply chain from fibre to clothing. Leveraging its raw
material base and abundant sustained supply of labour (whose productivity needs to
be sharply increased) is the need of the hour, for which the industry and Government
need to act in tandem, especially to address the cost disabilities, to achieve sustainable
competitive advantage.
Segments have been identified in line with the Accounting Standard on Segment
Reporting, taking into account the organization structure as well as the differential
risk and returns of these segments. The company operates mainly in the clothing and
accessories segment and has no re-portable business segment, which exceeds 10% of
the total turnover as required by Accounting Standard [AS 17] of ICAI.
The company has a proper and adequate system of internal control to ensure that all
assets are safeguarded and protected against any loss from unauthorized use or
disposition and that transactions are authorized, recorded and reported correctly. The
company's internal control systems are supplemented by an extensive programme of
internal audit conducted by an external auditor periodically and reviewed by the
management together with the Audit Committee of the Board. The emphasis of
internal control prevails across functions and processes, covering the entire gamut of
activities including finance, supply chain, sales and distribution, marketing etc.
(Rupees in Crores)
2006-07 2005-06
Sales & other Income 216.85 178.67
Profit Before Taxation 23.70 13.22
Provision for Taxation
Current Tax 7.85 4.00
Wealth Tax 0.02 0.03
Deferred Tax 1.40 (0.21)
Fringe Benefits Tax 0.35 0.38
Profit After Taxation 14.08 9.02
Short Provision
for Taxation (0.01) 0.01
Profit for the Year 14.09 9.01
Balance of Profit
Brought forward 46.58 43.34
Profit Available for
Appropriation 60.67 52.35
Appropriations
Transfer to General Reserve *1.50 1.00
Interim Dividend 4.18 -
Tax on Dividend (on Interim) 0.59 -
Proposed Final Dividend 0.84 4.18
Tax on Proposed Final Dividend 0.14 0.59
Balance Carried Forward *53.43 46.58
Total *60.67 52.35
Your Directors wish to inform you that during the financial year ended 31st March
2007, the turnover of the company increased from Rs.167.66 crores in the previous
year to Rs. 203.24 crores. The net profit before tax stood at Rs. 23.70 crores as against
Rs.13.22 crores in the previous year. The net profit after tax for financial year ended
31st March 2007 stood at Rs. 14.09 crores as against Rs. 9.01 crores in the previous
financial year.
The interest cost is 0.78% of sales which, when compared to the rest of the industry
among the listed entities, is significantly lower.
The role of Human Resources continues to remain vital and strategic to the Company.
Employee recruitment and management is a key focus, and processes and policies are
in place to attract and retain employees of a high calibre. The Company recognises the
need for continuous growth and development of its employees to meet their career
objectives and equip them to meet growing organisational challenges.
Industrial relations have continued to be harmonious at all units throughout the year.
Measures for safety of employees, welfare and development continue to receive top
priorities.
During the year, under the Employees Stock Option Plan, approved by the members
in the last Annual General Meeting, to reward the core team, the company granted
2,91,000 options at the exercise price of Rs.255.40 per share to eligible employees
and independent (non promoter) directors.
Cautionary Statement:
Contact Information
Registered office
Address
Apte Properties, 10/76, Off Dr. Haines
Road, Worli,
Street
Mumbai
400018
City Pincode
Maharashtra
State
merch@zodiacmtc.com
Email address
www.zodiaconline.com
Website
Telephone and fax
numbers
Country code 91
022-66677000
Tel no.
66677279
Fax no.
Provogue (India) Ltd.
The Company was incorporated on November 11, 1997 as Acme Clothing Private
Limited. The Company was converted into a public limited company (i.e. Acme
Clothing Limited) on March 11, 2005, in terms of a special resolution dated March 2,
2005 passed under Section 31 and Section 44 of the Act in a Meeting of the
Shareholders of the Company. The name of the Company was subsequently changed
to Provogue (India) Limited and a fresh certificate of incorporation dated March 14,
2005 was issued by the Registrar of Companies, Maharashtra, Mumbai.
The Company launched the fashion brand ‘Provogue’ in March 1998 and within a
short span of seven (7) years, it has established a strong brand identity in the minds of
the urban consumer. The Company’s philosophy of ‘creating trends’ in fashion, an
aggressive marketing strategy, coupled with high profile promotional events and its
distribution strategy of retailing through selective stores and malls has resulted in
Provogue being now positioned as a leading fashion brand in India.
The company has, over a period of time, entered into hospitality business by opening
a lounge under the brand name
Provogue Lounge.
These lounges work as a store in the daytime and are converted into a restaurant and
refreshment room in the evening with an extensive selection of food, beverages and
entertainment at value prices. Recently, the Company acquired from Acme Global the
entire business of export of textile; textile machinery and textile related chemicals and
operates these businesses as its division under the name Acme Global. Mr. Nikhil
Chaturvedi promoted the Company along with his two brothers, Mr.Akhil Chaturvedi
and Mr.Salil Chaturvedi, and friends Mr.Deep Gupta, and Mr.Nigam Patel. Later, Mr.
Rakesh Rawat was also inducted into the company as
a promoter.
The evolution of the Company can be traced through the following phases:
Acme Global
Acme Global was set up as a partnership firm on December 15, 1999 with Mr. Nikhil
Chaturvedi, Mr.Salil Chaturvedi, Mr.Deep Gupta and Mr. Rakesh Rawat as the
partners sharing profits in the ratio of 1:1:1:2. Acme Global was involved in the
business of export of textile, textile machinery and textile related chemicals, dyes, etc.
Year Milestones
1997 � Acme Clothing Private Limited was incorporated on November 11,
1997
1998 � The Company launched its brand “Provogue”
1999 � John Abraham was projected as the brand ambassador for
Provogue.
� The Company introduced the brand “Provogue” in National Chain
Stores like Piramyd, Shopper’s Stop and Lifestyle
2000 � The Company opened the first “Provogue Studio” (an exclusive
brand outlet) in Lokhandwala, Andheri, Mumbai
2001 � The Company opened its second Studio Store in Chandigarh
� The Company signed bollywood actor Fardeen Khan as the Brand
Ambassador 51
2002 � The Company set up its factory at Daman to manufacture apparel.
2003 � The Company introduced the concept of “Provogue Lounge” at
High Street Phoenix, Mumbai
2004 � The Company acquired Acme Global which enabled it to enter into
fabric processing business
� The Company entered into a License Agreement with M/s. Rajni
Frames for the manufacture and sale of eye wear products under its
brand name
� The Company acquired 15,906 shares of Acme Hotels &
Hospitality Private Limited (“AHHPL”) pursuant to which AHHPL
became its subsidiary
2005 � The Company changed its name to Provogue (India) Limited
The company has been consistently recognized as the most admired apparel
manufacturer in India. Images, one of the leading industry magazine, has instituted
various awards known as Images Fashion Awards (IFA) to recognize the best
performers of the fashion and retail industry. The company has been recognized by
the industry for its various initiatives, which include Brand building, Setting up of
own Exclusive Brand Retail chain and Fashion retailing concepts amongst others. The
company has a unique distinction of winning the ‘Most admired product launch’
award and also being nominated for the IFA Hall of Fame: ‘Most Admired Apparel
Company in India’ in the same year. A list of others awards won by the company over
the years is in the table below:
Year Award
The main objects of the Company as stated in the Memorandum of Association are:
1. To carry on business of manufacturers, producers, processors, purchasers, sellers,
distributors, importers, exporters and dealers in all kinds of readymade garments &
fabric, accessories & related items, shirting, suiting, trousers, jeans, textile goods,
hosiery goods, elastic cloth, elastic tapes, knitted cloth, made to measure garment,
tapestry, knit wear, ribbons, saree borders, woven labels, parachute strings, ties,
collars, cuffs, scarves cells, and tinsel 52 fabric and thread, underwear’s, brassiers,
dress materials and to carry on the business of hosiers, clothiers, dress makers,
costumers, dress agents, outfitters.
Registered office
Address
105/106, Provogue House, 1st Floor,
Off. New Link Road, Andheri (West),
Street
Mumbai 400053
City Pincode
Maharashtra
State
Email address
www.provogue.net
Website
Country code 91
022-
30620000
Tel no.
30680570
Fax no.
Vishal Retail Ltd.
Company History - Vishal Retail
Our Company was incorporated on July 23, 2001 under the Companies Act, 1956 as
Vishal Retail Private Limited. Our Company was converted to a public limited
company on February 20, 2006.At the time of incorporation, the registered office of
our Company was situated at 4, R. N. Mukherjee Road, Kolkata 700 001Subsequently
our registered office was shifted to 54/4C, Strand Road, Kolkata 700 006 on August
1, 2001 and on February 14 2004,our registered office was shifted to Mouza Kuch
Pukur, P.S. Bhangore,24 Paragnas (South), West Bengal. On December 29, 2005, our
registered office was shifted to RZ-A-95 & 96, Road No. 4, Street No. 9, Mahipalpur
Extension, New Delhi 110 037, which is the present registered office of our
Company.
Acquisition of Business from M/s Vishal Garments and M/s The Vishal Garments
Vide a business purchase agreement dated November 23, 2001 executed between our
Company and Mr. Ram Chandra Agarwal (carrying on proprietorship business in the
name of M/s The Vishal Garments) and Mrs. Uma Agarwal (carrying on
proprietorship business in the name of M/s Vishal Garments), we acquired the
business of M/s The Vishal Garments and M/s Vishal Garments, and the said
businesses were transferred to our Company as a going concern with effect from
December 15, 2001.
Acquisition of manufacturing unit from M/s Vishal Fashions Private Limited
Vide a business purchase agreement executed between our Company and M/s Vishal
Fashions Private Limited, we acquired the business of manufacturing of readymade
garments as a going concern with effect from March 31, 2003. Our Company went
into backward integration be acquiring a manufacturing unit for readymade garments.
A chronology of some key events in the history of the Company is set forth below:
Year Milestone
INDUSTRY EVALUATION
Indian Retail Industry is ranked among the ten largest retail markets in the world. The
attitudinal shift of the Indian consumer in terms of "Choice Preference", "Value for
Money" and the emergence of organised retail formats have transformed the face of
Retailing in India. As per CRIS INFAC Report, 2005, the Indian retail industry is
currently estimated to be a US$ 200 billion industry and organised Retailing
comprises of 3 per cent (or) US$6.4 Billion of the retail industry. With a growth over
20 percent per annum over the last 5 years, organised retailing is projected to reach
US$ 30 Billion by 2010.
Retailing in India is gradually inching its way to becoming the next boom industry.
The whole concept of shopping has altered in terms of format and consumer buying
behaviour, ushering in a revolution in shopping. Modern retail has entered India as
seen in sprawling shopping centres, multi-storeyed malls and huge complexes offer
shopping, entertainment and food all under one roof.
Retail is India's largest industry, accounting for over 10 percent of the country's GDP
and around 8 percent of employment. Retail in India is at the crossroads. It has
emerged as one of the most dynamic and fast paced industries with several players
entering the market.
The Indian retailing sector is at an inflexion point where the growth of organised retail
and growth in the consumption by Indians is going to adopt a higher growth
trajectory. The Indian population is witnessing a significant change in its
demographics. A large young working population with median age of 24 years,
nuclear families in urban areas, along with increasing working-women population and
emerging opportunities in the services sector are going to be the key growth drivers of
the organised retail sector.
Organised retail in India is on a high growth trajectory and is growing at the rate of
24-26% annually. The size of the total retail industry market is estimated to be around
Rs. 9,990 billion in 2004-05, with organised retailing accounting for a mere 3.5% of
the India's total retail market. In its Annual Review, CRIS INFAC,2005 estimated the
organised retail penetration to increase to 8% by 2010 at a CAGR of 26%. The
organised retail penetration is projected to increase to 5.8% by 2007-08.
The disposable income of Indian consumers has increased steadily. The proportion of
the major consuming class (population that has an annual income that is higher than
Rs. 90,000) is expected to grow at a CAGR of 9.3 per cent (2002-2010) over the next
8 years and will result in higher spending capacity and eventually into greater
consumption
According to the 2001 census report, the population of working women has increased
from 22 per cent in 1991 to 26 per cent in 2001. The purchasing habit of a working
woman is different from that of a housewife, since the former has lesser time to
devote to the task. Working women would prefer a one-stop shop for purchasing their
regular products. Also, a working woman's propensity for spending is higher than that
of a housewife
Increase in nuclear families
In the recent past, nuclear families as a percentage of the total household population
have increased. Average household sizes have decreased from 5.57 in 1991 to 5.36 in
2001. Per capita consumption increases in the case of a nuclear family. The rise in the
number of nuclear families will, thus, drive consumption and boost the retail industry.
Baby boomer effect
There has been a strong demographic shift in India's population distribution. The
percentage of the earning population (15 to 60 yrs) in the total population is rising.
This will increase the overall purchasing capacity in the country, propelling growth in
the retail segment.
Urbanisation has increased at a rate of 2.7 per cent over the last 10 years (1990-2000)
and is expected to increase at 2.4 per cent from 2000 to 2015. In 2015, the population
in urban areas is expected to touch 401 million, accounting for about 32.2 per cent of
the total population
Greater growth in the numbers of the urban middle class and strong growth in income
levels augurs well for the growth of organised retailing, as we believe that in the
medium term organised retailing will be restricted to the urban areas of India.
The proportion in total population of the segment with an annual income higher than
Rs 90,000 (that is, the major consuming class) has increased from 20.4 per cent in
1995-96 to 28.1 per cent in 2001-02. However, the share of the major consuming
class in the urban region has increased at a higher rate, from 45 per cent in 1998-99 to
51 per cent in 2001-02, and it is expected to touch 63 per cent by 2009-10. Further,
the income levels of the urban middle class are also expected to register a strong
growth in the medium term.
Change in outlook on branded products and Growth in the number off retail
malls
In the last 4-5 years, Indian markets have witnessed a strong shift towards branded
products as Indian consumers have started feeling that branded goods offer better
quality and greater value for money. This increase in the awareness of branded goods
has been the highest in the case of apparel. Increased exposure to international
consumerism trends and fast changing lifestyles can result in a.10-15 per cent growth
in branded goods, which will, in turn, provide a platform for the growth of organised
retail.
The last 2-3 years have also witnessed a proliferation in malls in India, particularly in
the metros and mini metros. The growth in retail malls provides more options for
retailers, as it reduces the time required to set up a retail outlet. It also provides retail
space, which can be leased by retailers instead of investing in building up their own
store. This significantly reduces the capital intensity of the retail industry. Typically, a
retail chain would prefer to lease store space in a mall instead of setting up a stand
alone store, since this reduces capital investment, which can be employed in their core
business of retailing. Increased use off credit cards and availability off cheap finance
The use of plastic money (credit and debit cards) has increased significantly in the last
4-5 years. In fact the ease of payments (ability to spend without cash) due to the use
of credit and debit cards, has also led to an increase in total spending on shopping and
eating out.
With the acceptance of and the increase in the number of electronic data converter
machines installed in retailing outlets, we believe credit and debit cards will provide
further fillip to organised retail.
Segments in Retail
Retail as a whole can be broken into various categories, depending on the types of
products serviced. Food and groceries has the biggest share in the retail pie,
accounting for the around 76%. However, it has the lowest organised retail
penetration. This is indicative of the opportunity for organised retail growth in this
segment. The footwear and clothing segments have the highest penetration of
organised retail.
Home decor and food and grocery are emerging as the fastest-growing segments. The
proliferation of hyper markets and supermarkets has led to a growth in food and
grocery retail; thus, value retailing is seen to be gaining ground in India. The other
high growth verticals are apparel and durables. Impulse goods like books and music
are also gaining a larger share in the organised retail market, with players making
stores more accessible to consumers.
BUSINESS EVALUATION
We are a leading player in the Indian Retail Industry focused on value retailing in Tier
II and Tier III cities of the country. Our business is modeled on the on the concept of
value for money' retailing and has established a strong customer connect with the
middle and lower middle income consumer groups. Our Key strategy is to offer
quality products, at the minimum possible cost, with a focus on private label and
quassi private label products an fashion at affordable price.
In order to reduce costs and take advantage of economies of scale we have embarked
on backward integration of our products. Our apparel manufacturing plant is located
at Gurgaon, Haryana. For ensuring efficiency in supply chain, we have set up seven
regional distribution centres located around Kolkata (West Bengal), Thane
(Maharashtra), Jaipur (Rajasthan), Ghaziabad (Uttar Pradesh), Ludhiana (Punjab),
Gurgaon (Haryana) and Delhi. Further, we have focussed on developing a cost and
time efficient distribution and logistics network, which currently comprises seven
distribution centers and a fleet of trucks for transportation.
We achieved total sales of Rs. 6,026.53 million for fiscal 2007, as opposed to a
turnover of Rs. 2,884.43 million for fiscal 2006 and Rs. 1,463.12 million for fiscal
2005. During the same period our profit after tax was Rs. 249.83 million, Rs. 124.74
million and Rs. 30.20 million, respectively. As a result, our sales increased between
fiscal 2004 and fiscal 2007 at a CAGR of 89.83% and our profit after tax increased
between fiscal 2004 and fiscal 2007 at a CAGR of 302.89%.
We believe that the following are our principal competitive strengths which have
contributed to our current position in the retail sector in India:
Our business plan involves implementation of the concept of the 'value retailing',
targeting the middle and lower middle income groups, which constitute majority of
the population in India. We intend to provide quality products at competitive prices.
Our emphasis has been to maximise the value that the customers derive in spending
on goods bought in our stores. We endeavour to continuously reduce our costs
through a variety of measures, such as, in-house production of apparels, procurement
of goods directly from the small and medium size vendors and manufacturers,
efficient logistics and systems along with customized product mix at our stores
depending on the regional customer behaviour and preferences. Central to our value
retail strategy is to pass on the benefits of cost reduction measures to our customers.
Our distribution and logistics network comprises seven distribution centres. Besides,
we have our own fleet of 41 trucks, which helps us to transport and deliver our
products in a cost and time efficient manner. We believe that our distribution and
logistics set up is well networked and allows us to fulfil the store requisition within
short time period of generation and receipt of order, which has helped us to optimize
in store availability of merchandise and minimize transportation costs. Our strong
distribution and logistics network has enabled us to dispense with the requirement of a
dedicated storage space at every store, which is an industry practice, and instead
undertake periodical replenishment of depleted stock. Due to adoption of an efficient
racking system, we are able to benefit from optimum utilization of the space allocated
for display in our stores. This provides us assistance in maintaining a low working
capital requirement and less carrying cost.
Geographical spread
Our stores and distribution centers are spread in various parts and regions of the
country. This has not only enabled us to build our brand value but also facilitated us
to explore cost-effective sourcing from different locations, identify potential markets
and efficiently establish new stores in different locations. An aggregate of 45 of 53 of
our existing stores are located in Tier II and Tier III cities, which, we believe, enables
us to capture market share in locations where a majority of our target customers are
located.
We believe that we possess the ability to identify locations with potential for growth,
in particular in Tier II and Tier III cities. We have an exclusive site identification and
assessment team, which undertakes systematic analysis of the business prospects,
taking into account factors such as population, literacy levels,nature of occupation,
income levels, accessibility, basic infrastructure and establishment and running costs.
Further, we have a dedicated warehouse for the purposes of storing the materials
essential for setting up of new stores.
We are constantly upgrading our technology and has invested around Rs. 50 mn in the
implementation of SAP in the organisation. This package, implemented by Tata
Consultancy Services is capable of supporting 1,000 users, thus providing enough
scope to scale up our operations. To further ensure the profitability and sustained
growth, the company is in the process of revamping its current IT set up to implement
more advanced applications and integrate all its business process right from planning
to implementation and material management, to finance.
The stores and warehouses facilities are linked through a company vide Virtual
Network Connection together with hotlines to ensure online connectivity. All of our
stores are linked with broadband technology for online and video conferencing
connectivity to ensure proper centralized and control over stores and monitoring of
inventory, ensuring a pilferage level of less than 1.5%.
CONCERNS
Execution Risks
Although the Industry growth potentially appears to be immense and we are having a
tract record of capturing such opportunities, we have to steadily keep up with the pace
of Industry growth. We face two type of Execution Risk
* The pace of New Stores Roll out
Retaining existing talent and acquiring new talent will present a huge challenge
The Organised Retail Industry is expected to reach US$ 30bn by 2010, for which it
will be requiring 0.5mn of people. With the entry of new big players into the market,
such as Wal-Mart, Reliance and the huge expansion of existing big Retailers, we
would be witnessing a huge amount of poaching leading to an increase in employee
cost thereby impacting margins.
Currently, we are having strong presence in central and northern India, wherein we
derive 61.93% of our revenues. Further all our manufacturing and warehousing
facilities are located in this region. Our Aggressive plans for the next two years in
other regions of the country may pose a concern in terms of the company's execution
skills and logistic set up.
Considering the industry's huge growth potential, new players, both domestic and
international, are likely to enter the market. Groups such as Reliance Industries,
Bharti etc., and foreign players like Wal Mart, Tesco, Carrefour and Metro have
already expressed their keenness to operate in India. Increased Competitive pressure
is likely to alter the dynamics of business quite dramatically, further staining land and
manpower resources. Further, the advent of competition may also dent the high level
of profitability enjoyed by us.
Retail Landscape
According to Images 2006, organised retail is set to grow at a 35% CAGR over the
next few years and will reach US 30bn by 2010. However, in order to reach this
target, several initiatives and huge investments would be required on the part of
retailers. We estimate that Retail Industry would be requiring 145-060 mn sq.ft. of
space to reach this target. Further, in view of large expansion plans of Pantaloon,
Reliance and Wal Mart making a foray into Indian Retail Industry with Bharti,
prominent land space would be a big threat to the industry.
FUTURE OUTLOOK
Today, our country is in grip of retail revolution with big retailers like Wal-Mart
eager to take over Indian markets. Even within our country, big business houses like
TATA, Reliance, Bharti have already made there foray into the retail market, At this
time of blood thirsty competition we aspire to distinguish our selves in the retail
industry by the competitive strengths we offer. Our concept of 'value retailing' i.e.
targeting on the needs of the middle and lower income group has been our foremost
strength which has enabled us cling the focus of the market. Our prime concern has
been to establish our base structure in Tier II and Tier III cities and to serve to their
needs at the best. Our continuous aim is to evolve ourselves to meet the demands of
the highly dynamic society. To accomplish this goal we have been introducing private
labels, identifying new and globally distributed locations to set up new show rooms
and hire experienced and skilled management team.
We have aggressive Roll out plans for the future. We would be opening stores under
the new Retail Formats such as Convenient Stores, Speciality Stores to cater to the
demand of existing and forthcoming stores, which will contribute significantly to our
revenues and our customer base.
We are targeting to achieve a turnover of Rs. 5,000/- (Rupees five thousand only)
Crores by the financial year ending March 2010 and become the leading Retailers in
India. For this, we are planning to enter into tie ups with branded manufacturers,
suppliers, service providers for diversifying our operations and unleashing more
opportunities for the growth of our business and providing our stakeholders, the value
for their money.
OPPORTUNITIES
Presence in Tier II and Tier III cities
We are operating 45 Stores out of 53 Stores in India in the Tier II and Tier III cities.
We are having strong presence in these cities. Big players have not ventured into
these cities. In Future, we would be operating more stores in such cities and aid in the
development of the organised Retail Industry in such cities
New Retail Format
We are in the process of launching Convenient Stores and Speciality Stores all over
India, by which we would be able to reach every consumer and also gain a wide
spread geographical presence all over the India. These stores would be spread in the
area of approximate 5,000-10,000 Sq. Ft. We have already identified some of the
suitable locations for the same and have entered into Memorandum of Understanding
with some of the owners for running these stores from their premises.
The Retail Industry, which was a few time back at the nascent stage, is progressively
moving forward to become the biggest industry contributing a large chunk of
resources in the development of economy. The Industry is having a CAGR of 25%,
which is supposed to increase further. We, being one of the major Retailers in the
Industry, will be garnering a strong share in the Retail Industry growth and providing
value for money to our stakeholders.
Private Labels
Our objective has always been to offer quality products at the minimum possible
costs. Thus, we strives to offer differentiated products that are not available elsewhere
at very competitive prices, by either manufacturing them in house or directly sourcing
them from manufacturers. We have a number of in house brands which are
contributing significantly to our total revenues.
We would be launching more products under our private labels, which will pave the
way for our margins and create a strong value for our stakeholders.
We are working on de-risking our business model. While keeping our products range
wide, we have ensured a balanced mix of in house manufactured products (private
labels) and products sourced from manufactureres (quasi private labels) to optimize
margins and minimize risks.
HUMAN RESOURCES
Our human resource policies are aimed towards creating a skilled and motivated
workforce. We have 6,801 employees both employed in our stores as well as in our
manufacturing unit and other facilities, on April 30, 2007.
The following tables provide a classification of our employees on the basis of their
age and education.
Age No. of Employees
18-24 3,793
25-35 2,178
35 and above 830
Total 6,801
Training
Our Key focus has been to change the mindset from 'human resource utilization' to
'nurturing and leveraging talent'. We believe in investing in people competencies for
the business requirements of tomorrow. In essence, we wish to train our employees to
become next generation entrepreneurs, who can effectively lead the growth of our
business.
The company has installed adequate internal control systems and procedures
commensurate with the size and nature of the business. The Company has
implemented SAP to ensure that proper checks and balances are in place to ensure the
functioning of Internal Control Systems. The discrepancies pointed out by our Internal
Control System are taken care of and proper actions are taken on the same, after
taking approval of the Audit Committee on the same
Some of the significant events that took place during the Fiscal year 2007 were as
follows:
1. 27 new stores were opened, aggregating to an area of 770,890 square feet. Our
store at Hyderabad has been shifted to another location at the same place with a
higher area and also we have closed our operations at Siliguri First store and have
opened another store "Siliguri Second" with a higher area. Our stores located at
Meerut, Agra were closed due to fire in such store.
3. During Fiscal year 2007 we have tested and partly implemented SAP ERP package
for management information system. During the transition face from old information
package to new ERP system, we faced operational difficulties in terms of delayed and
improper receipt of operational data particularly of sales. This has even led to over
stocking of the materials to overcome the replenishment requirements of the
company.
Net profit increased by 102.36% to Rs. 250.67 mn in Fiscal year 2007 from Rs.
123.87 mn in Fiscal year 2006-07. The increase was mainly on account of increase in
sales due to opening of new stores, change in sales mix with an increase sales mix of
non apparel goods with better net margins and FMCG products.
Other Income
Other income earned in Fiscal year 2007 was Rs. 23.90 million in comparison to Rs.
6.46 million in Fiscal year 2006, an increase of 254.80%. This increase was mainly on
account of increase in display charges on, account of FMCG goods, receipt of
commission on account of issuance of credit card under the co-branded card
agreement with SBI Cards & Payment Services Private Limited
Capital Employed
* The total capital employed in the business increased by Rs. 242,208,720/- in 2006-
07. This is reflected in the liabilities side of the balance sheet of the company through
an increase in borrowing by Rs. 1,881,592,013/- and an increase in share capital by
Rs. 540,616,707/-.
Capital Structure
* The Company has authorised equity share capital of Rs. 25.00 Crores comprising
2.50 Crores equity shares of Rs. 10/- each and authorised preference share capital of
Rs. 5.84 Crores divided into 4.00 Lacs preference shares of Rs.146/- each.
* The paid up equity share capital of the Company increased from Rs.164,906,050 in
financial year 2005-06 to 183,247,950/- in 2006-07. Further 3,84,190 Preference
Shares of Rs. 146/- were converted in to equity shares at a price of Rs. 146/- each
during the year under review. The company has issued and allotted 12,50,000 equity
shares of Rs. 10/- each at a premium of Rs. 190/- each to 49 investors on July 02,
2006 and further 2,00,000 equity shares of Rs.10/- each were allotted to H D F C Ltd.
at a premium of 190/-each
Loan Profile
Loans increased from Rs. 550,480,922/- to Rs. 2,432,072,935/- during the financial
year 2006-07. The secured loans increased from Rs. 476,105,922/- in 2005-06 to Rs.
2,162,954,208/- in the financial year 2006-07. The unsecured loans increased from
Rs. 74,375,000/- in 2005-06 to Rs. 269,118,727/- in 2006-07 the secured loan is
primarily on account of working capital facility and cash credit limit to finance the
operations and to maintain the liquidity of the company
The total Debt equity ratio stood at 1.71 : 1 in 2006-07 as compared to 0.76 : 1 in
2005-06. The debt is primarily consists of working capital facility and cash credit
limit
Capital Expenditure
There were no Intra group transactions during the financial year 2006-07
* The Company's gross block of assets increased from Rs. 459,934,501/- in the
financial year 2005-06 to Rs. 1,329,272,543/- exclusive of Capital work in progress.
The Capital Work in progress decreased from Rs. 46,404,301/- in the financial year
2005-06 to Rs. 10,877,703/- in the financial year 2006-07.
The ratio of sales to gross block has declined from 6.24 in 2005-06 to 4.53 in 2006-07
Depreciation
Staff Costs
Staff costs increased in Fiscal year 2007 to Rs. 274.08 million as compared to Rs.
135.44 million in Fiscal year 2006. The increase in employee cost is mainly on
account of recruitment of employees for new stores opened during fiscal year 2007
and administrative staff in the head office. As a percentage of total sales, it decreased
from 4.70% in Fiscal year 2006 to 4.55 % in Fiscal year 2007.
Interest Outflow
Interest and finance charge has increased from Rs. 29,115,275/- in the Fiscal year
2006 to Rs. 147,536,359/- in the Fiscal year 2007. The increase is due to loans taken
from the banks/Financial Institutions for financing the future expansion plans of the
Company.
* There were no foreign exchange earnings during the last year under review.
* The Company has incurred foreign outgo Rs. 36,58,25,813/- (Rupees Thirty Six
Crores fifty Eight Lacs Twenty five thousand and Eight hundred Thirteen only) in the
Fiscal year 2007, which was primarily on account of capital goods and purchase of
goods
* During Fiscal year 2007, Basic Earning per Share (EPS) was Rs. 13.97 as
compared to Rs. 7.92 in Fiscal year 2006.
* The diluted earning per share (DPS) during Fiscal year 2007 was Rs. 13.97 as
compared to Rs. 7.83 in Fiscal year 2006.
Contact Information
Vishal Retail Ltd.
CMIE
database
Registered office
Address
RZ-A95 & 96, Road No. 4, Street No.
9, Mahipalpur Ext.,
Street
New Delhi 110037
City Pincode
Delhi
State
Email address
www.vishalmegamart.net
Website
Country code 91
011-
30622002
Tel no.
011-30622008
Fax no.
Koutons industry
Overview
We are an integrated apparel manufacturing and retail company in India. We are in
the business of designing, manufacturing and retailing apparel under the “Koutons”
and “Charlie Outlaw” brands through a network of 999 exclusive brand outlets (as of
August 20, 2007) across India. We started our business with the formation of a
partnership firm “M/s. Charlie Creations”. We established a manufacturing unit
(having a capacity to manufacture approximately 20,000 pieces of apparel per annum)
in Delhi in 1993. In 1994, our Promoters with the vision of broadening operations
incorporated our Company, as a private limited company i.e. “Charlie Creations
Private Limited”. Our Company started its operations by taking over the business of
the erstwhile partnership firm.
As of August 20, 2007 we had 18 in-house manufacturing/finishing units and 14
warehouses which are spread across various locations in and around Gurgaon,
Haryana. We have increased our annual finishing and manufacturing capacity from
3,000,000 and 600,000 pieces of apparel, respectively as of March 31, 2005 to
22,920,000 and 12,360,000 pieces of apparel, respectively as of March 31, 2007. We
have also entered into fabricating agreements with various manufacturing units to
which we outsource stitching of certain apparel. Our manufacturing and finishing
facilities are backed by adequate facilities for product testing, apparel development,
design studio and sampling infrastructure to ensure high quality apparel for our
customers.
Our brand “Koutons” has contributed to the success of our business. Sales from our
brand “Koutons” has increased from Rs. 516.32 million in fiscal 2005 to Rs. 3,726.91
million in fiscal 2007 and has contributed 99.11% and 92.34% of our total income in
fiscal 2006 and 2007, respectively. We have positioned the “Koutons” brand in the
middle to high fashion segment, offering a complete range of a man’s wardrobe (in
the age group of 22 to 45 years) ranging from formal to casual and party wear. We
have recently reinvented and re-launched our old premier brand “Charlie” as
“Charlie
Outlaw”. The “Charlie Outlaw” brand is a casual brand targeted at fashion conscious
youngsters in the age group of 14 to 25 years and is positioned as a fashionable and
contemporary, value for money brand.
We marketed our apparel through a network of distributors spread all over India till
fiscal 2002. However, in fiscal 2002 with a view to improve marketing efficiencies,
we introduced the model of retailing on a consignment basis through exclusive
franchisee stores. Our first exclusive store was launched in 2002. As of August 20,
2007, 2007, the “Koutons” brand was sold on a total floor area of approx. 482,966 sq.
ft. and our “Charlie Outlaw” brand was sold on a total floor area of approx. 360,738
sq. ft. Our restated total income and restated profit after taxes for the years ended
March 31, 2003, 2004, 2005, 2006 and 2007 are summarized below:(In Rs. Million)
Year ended Year ended Year ended Year ended Year ended
March 31, March 31, March 31, March 31, March 31,
2003 2004 2005 2006 2007
Total 223.18 317.53 581.46 1, 583.85 4, 036.17
Income
Profit 4.32 8.82 19.29 131.98 344.87
after tax
Competitive Strengths
We believe that we are well positioned to capture the growth opportunities in India’s
apparel manufacturing and retail sectors, because of our following key strengths:
IT Infrastructure.
We use a state of the art information flow system to maintain records relating to sales
and inventory and integrate key work flows. We are currently maintaining our sale,
records and store inventories on specially developed computer applications. These
softwares enable us to maintain mirror images of the data base at our head office and
our stores across various locations. All daily transactions at either end are updated
through pooling of incremental data of new transactions. This helps us to maintain
complete control from the head office over all the stocks and sales on a daily basis. In
August, 2006 we installed a state of the art enterprise resource planning system
developed by Ramco Systems, which became operational in April, 2007. This system
will ensure the optimum usages of current resources given the systems strength in
financial postings and analysis. It also gives us an edge in our inventory management
through the creation of a detailed virtual warehouse with bins and sections along with
a logistics solution.
Our Strategy
Our Company has entered into agreements with various entities in India to market and
sell its apparel under the “Koutons” and “Charlie Outlaw” brands. The franchise
arrangement of the Company is essentially structured on three models namely:
(a) locations which are Company owned/ leased and Company operated (COCO);
(b) franchise locations which are Company owned/ leased and franchisee operated
(COFO); and
(c) franchise locations which are franchisee owned/leased and franchisee operated
(FOFO).
Our Brands
Koutons
The focus market for our “Koutons” brand is the male population from 22 to 45 years
of age, living in metros, Tier-I (roughly corresponding to State capitals and important
cities like Lucknow, Hyderabad, Chandigarh, Ahmedabad), and Tier-II cities (roughly
corresponding to district headquarters) and lying within socio-economic classes
namely Sec-A and Sec-B of the population. Our Company has registered the trade
mark “Koutons” under the Trade Marks Act, 1999.
Charlie Outlaw
With our “Charlie Outlaw” brand, we have targeted the fashion conscious age group
from 14 to 25 years including
school goers and young professionals. This range is also priced at affordable levels
with a fashion first approach. Our Company has filed an application dated July 24,
2006 before the Trade Marks Registry, New Delhi for trademark registration of the
mark “Charlie Outlaw” under the Trade Marks Act of 1999.
Our Products
Our product range caters to the men’s wear fashion requirements of the middle
income segment. The range includes the following:
Trousers Formal trousers
Chinos
Casual
Cargos
Capris
Denimwear Jeans
Shirts
Jackets
Suits and Blazers Formal and party wear
Jackets
Shirts Formal
Semi formal
Casual
Party wear in a wide range of fabrics and designs
Knit wear T-Shirts
Sweaters
Pullovers
Track suits
Sweat shirts
Plant and Machinery
Our manufacturing facilities have more than 3,500 machines mainly comprising of
sewing machine, over lock machines, washing machine, kaz machines, bar tech,
button machine, topper, spotting gun machine, edge cutter, belt attachment
machine, electro pneumatic pressing machines, repit machine, steam press, loop
maker, fusing cutting and pasting machine, belt folder machine, vacuum iron tables,
checking tables, shirt folding tables, cad/cam plotter machine, hydro expeller,
tumbler, compressor, boiler, transformer and other miscellaneous machines.
Human Resources
We believe that our employees are key contributors to the success of our business. To
achieve this, we focus on hiring and retaining the best talent in the industry. We have
a policy of hiring fresh graduates and training and developing newly hired
professionals. We view this process as a necessary tool to maximize the performance
of our employees.
Our work force consists of:
our permanent employees; and
consultants who are engaged by us on a contractual basis.
The third party manufacturers with whom we have entered into fabrication
agreements also employ workers on a contractual basis.
The table below provides details of our permanent employees as of March 31, 2005,
March 31, 2006 and March 31,
2007:
As of March 31 2005 As of March 31 2006 March 31, 2007
316 356 622
Insurance
Our operations are subject to hazards and risks inherent in the process of
manufacturing, such as mechanical failure of equipment at our facilities and natural
disasters. In addition, many of these operating and other risks may cause personal
injury and loss of life, severe damage to or destruction of our properties and the
properties of others and environmental pollution, and may result in suspension of
operations and the imposition of civil or criminal penalties.
We may also be subject to claims arising from defects in our apparel. However, we do
not maintain any insurance policies to cover such claims. We generally maintain
insurance covering our assets and operations at levels that we believe to be
appropriate for our business at reinstatement values. As of August 20, 2007, the
Company has made insurance claims aggregating to Rs. 2.62 million, which are
currently pending with the relevant insurance companies.
Information Technology
We believe that business pre-eminence can be achieved only through efficiency that
gives you a competitive edge and a state of art information flow system. We are
currently maintaining our sale and store inventories on a specially developed
computer application. Mirror images of the data bases are maintained at the head
office and the different stores. All daily transactions at either end are updated through
pooling of incremental data of new transactions. This helps us to maintain a complete
control from the Head Office over all the stocks and sales on a daily basis.
In order to take the data flow and automation to a further level, we have taken a state
of the art enterprise resource planning system developed by Ramco Systems, which
will ensure optimum usages of current resources through well mapped and transparent
practices. This system is extremely strong in financial postings and analysis. It also
gives an edge to us in our inventory management through the creation of a detailed
virtual warehouse with bins and sections along with a logistics solution.
Competition
The apparel manufacturing and retail industry in India is highly fragmented, with a
large number of small and medium sized manufacturers. Most of the established
brands in men’s wear cater to either one or the other product line but do
not cover the entire gamut of products catering to the entire need of this class of
customer. We have a product mix in the men’s segment which is comprehensive and
which covers formal wear, semiformal wear, party wear and casual wear including
trousers, denim jeans, denim shirts, shirts, t-shirts, jackets, sweaters, pullovers, shorts,
blazers, suits, cargos, track suits etc. Accordingly, we face product-wise competition
from established Indian and international brands
operating in India. This trend is likely to continue with our diversification into other
segments like women’s and youngsters’ wear.
Property
Our corporate office is located at 274-275, Udyog Vihar, Phase-VI, Sector-37,
Gurgaon 122001 (Haryana), India. In addition to the above, we also have 18 in house
manufacturing units and 14 warehouses which are located in and around Gurgaon,
Haryana, India. For details of our manufacturing units/warehouses see section titled
“Our Business-
Collaborations
The Company has not entered into any collaborations or submitted any performance
guarantees to any collaborator with respect to its business, including its marketing
activities.
Contact Information
Registered office
Address
T-60/1, D C M School Road, New Rohtak Road,
Karol Bagh,
Street
New Delhi
110005
City Pincode
Delhi
State
Email address
www.koutons.com
Website
Country code 91
11-65451320
Tel no.
11-23414602
Fax no.
RESEARCH OBJECTIVES
To compare the income of different Garment industries.
300
250
To tal income
200
(Rs. Cr.)
Sa le s
150
PAT
100
50
0
Mar 2003 M ar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
In this graph we can see that Total Income, Sales, PBT, PAT is given. By analysing
this graph we can find that there is an increase in total income and total sales of
Raymond Apparel Ltd. over a period of 2003-2007.There is a constant increase in
Total Income and sales .But there is fluctuation in PBT and PAT over this period.
Company performance
Growth (%) Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
21.175212 42.830031 32.825434 17.688168 32.052699
Total income
180
160
140
120 Tota l in co me
100 P AT
80 Net worth
60 Tota l a sse ts
40
20
0
Mar 2003 Mar 2004 Mar 20 05 Mar 2006 Mar 2007
Interpretation
In this graph we can se that Growth (%) in Total Income, PAT, Net Worth and Total
Assets is given. By analysing this graph we can find that there is a vast increase in
PAT in the year 2004 and there is
250
200
Total in co me
150 Sales
100 PAT
PBT
50
0
Mar 2003 M ar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
In this graph we can se that Total Income, Sales, PBT, PAT is given. By analysing
this graph we can find that there is an increase in total income and total sales of
Zodiac Clothing Co. Ltd. over a period of 2003-2007.But there is fluctuation in PBT
and PAT over this period.
Company performance
Growth (%) Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
150
Total incom e
100 PAT
N et w orth
50
Total assets
0
Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
-50
Interpretation
In this graph we can se that Growth (%) of Total Income, PAT, Net Worth and Total
Assets is given. By analysing this graph we can find that there is a vast increase in
PAT in the year 2004. The company has faced a negative growth total income &
assets in the year 2003-05.There is a negative trend in growth % of total income.
Year 2004 is best year for the company.
300
250
0
Mar 2003 M ar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
In this graph we can se that Total Income, Sales, PBT, PAT is given. By analysing
this graph we can find that there is an increase in total income and total sales of
Provogue (India) Ltd. over a period of 2003-2007.Total income , sales, PBT and PAT
has also in increasing trend.
Company performance
Growth (%) Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
2500
2000
1500 Tota l in co me
P AT
1000
Net worth
500 Tota l a sse ts
-500 Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
In this graph we can se that Growth (%) of Total Income, PAT, Net Worth and Total
Assets is given. By analysing this graph we can find that there is a growth% of PAT is
very high in2004 as compared to other year. Growth % in net worth also decresed
from the year 2004 to 2007.
700
600
500 To tal income
400 Sa le s
300 PAT
200 PB T
100
0
Mar 2005 Mar 2006 Mar 2007
Interpretation
In this graph we can se that Total Income, Sales, PBT, PAT is given. By analysing
this graph we can find that there is an increase in total income and total sales of
Vishal retail Ltd. over a period of 2003-2007.Total income , sales, PBT and PAT has
also in increasing trend. Year 2007 is very good for company.
Company performance
350
300
250 Tota l in co me
200 P AT
150 Net worth
100 Tota l a sse ts
50
0
Mar 2005 Mar 2006 Mar 2007
Interpretation
In this graph we can se that Growth (%) of Total Income, PAT, Net Worth and Total
Assets is given. By analysing this graph we can find that PAT has showed a vast
growth in 2006 as compared to the other year.Total income and total assets has
showed increased in growth%. While PAT and net worth has showed negative trend.
450
400
350
300 Total income
250 Sales
200 PAT
150 PBT
100
50
Interpretation
0
Mar 2003 Mar 2004 Mar 2006 Mar 2007
Interpretation:-
In this graph we can se that Total Income, Sales, PBT, PAT is given. By analysing
this graph we can find that there is an increase in total income and total sales of
Koutons Retail India Ltd. over a period of 2003-2007.Total income , sales, PBT and
PAT has also in increasing trend. Year 2007 is very good for company.
Company performance
Growth (%) Mar 2003 Mar 2004 Mar 2006 Mar 2007
800
700
600
Tota l in co me
500
P AT
400
Net worth
300
Tota l a sse ts
200
100
0
Mar 2003 Mar 2004 Mar 2006 Mar 2007
Interpretation
In this graph we can se that Growth (%) of Total Income, PAT, Net Worth and Total
Assets is given. By analysing this graph we can find that Growth % of Net worth in
the year 2007 has increased a lot as compared to 2006. Total income and assets has an
increasing trend. But PAT has dropped down in 2007 to 2006 year 2007 is very good
for the company.
COMPARITIVE
ANALYSIS
OF
MAJOR PLAYERS
IN
GARMENT
INDUSTRY
Years Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
700
Interpretation
600
By analysing this graph we can find that in year 2007 –Is the best for
vishal retail Ltd. As it has a maximum growth as compared to other
Raymond and Provogue has showing increasing trend.
500
Comparative Analysis of Total Sales
400
Total Sales
Years Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
600
100
0
Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation:
By comparative analysing this graph we find that Sale in year 2007 is a good year for
vishal retail. It has reached to 603.77 crore in 2007 . Provogue has also observed an
increasing trend.
Years Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
60
50
10
0
Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
By comparative analysis this graph we come to know that Koutons retail India Ltd.has
perfume well as its PBT was maximum in 2007.PBT of provage is also increasing
from 2003-2007. earlier Raymond has also showed growth but it had decrease in
2007.
Comparative Analysis of PAT
PAT(Rs Crore)
Years Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
40
35
30
Raymond Apparel Ltd.
25 Provogue (India) Ltd.
20 Zodiac Clothing Co. Ltd.
0
Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
By comparayive analyses of this graph we can conclude that Raymond has increase in
2003,2005,2006 but it decrease in 2003 & 2007,in the case of provogue it is
increasing it is increasing every year, zodic also have fluctuing graph,vishal & kutons
have a increasing grap in every year.
Comparative Analysis of Growth (%) in Total Income
Years Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
-
Raymond Apparel Ltd. 17.3831046 2.14404432 5.63324464 19.2785936 15.4661874
Provogue (India) Ltd.
NA 127.347555 86.6871563 36.3226757 52.9523931
Zodiac Clothing Co. Ltd. -
68.997669 35.2048682 0.39606337 7.8744427 21.1896118
Vishal Retail Ltd.
NA NA NA 96.5062534 110.390868
Koutons Retail India Ltd.
NA 61.264319 NA 104.127367 155.726733
180
160
140
120 Raymond Apparel Ltd.
100 Provogue (India) Ltd.
80 Zodiac Clothing Co. Ltd.
60 Vishal Retail Ltd.
40 Koutons Retail India Ltd.
20
0
-20 Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
From the above graph we can see that growth % in total income of Provogue,zodiac is
an decreasing trend and in case of Koutons & vishal has a increasing trend but
raymond has a fluctuating graph.
Comparative Analysis of Growth (%) in PAT
2000
0
Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
-500
Interpretation
From the above graph we can see that PAT % is decreasing order only in 2006 it is
increasing with Raymond, Provogue, zodiac ,vishal ,Koutons.
Comparative Analysis of Growth (%) in Net Worth
700
600
Raymond Apparel Ltd.
500 Provogue (India) Ltd.
400 Zodiac Clothing Co. Ltd.
100
0
Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Interpretation
From the above graph we can see that net worth of Raymond is increasing in 2006 but
it decrease in 2007 ,in case of Provogue it has a decreasing trend but in case of
Koutons it is increasing in 2006,2007.
300
250
200
Raymond Apparel Ltd.
150 Provogue (India) Ltd.
Zodiac Clothing Co. Ltd.
100 Vishal Retail Ltd.
Koutons Retail India Ltd.
50
0
Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
-50
Interpretation
From the above graph we can see that the total assets of Provogue and vishal is
increasing in 2006,2007 but in case of and zodiac it has a decreasing trend.
FINDINGS
1.Performance of total income
By comparative analysing the graph we can find that in year 2007 –Is the
best for vishal retail Ltd. As it has a maximum growth as compared to
other Raymond and Provogue has showing increasing trend.
On the basis of performance of total income
2.Performance of total sales
By comparative analysing the graph we find that Sale in year 2007 is a good year for
vishal retail. It has reached to 603.77 crore in 2007 . Provogue has also observed an
increasing trend.
3. Performance of PAT
By comparative analyses of the graph we can conclude that Raymond has increase in
2003,2005,2006 but it decrease in 2003 & 2007,in the case of provogue it is
increasing it is increasing every year, zodic also have fluctuing graph,vishal & kutons
have a increasing graph in every year.
4. Performance of PBT
By comparative analysis we come to know that Koutons retail India Ltd.has perfume
well as its PBT was maximum in 2007.PBT of provage is also increasing from 2003-
2007. earlier Raymond has also showed growth but it had decrease in 2007.
5. Growth (%) in Total Income
Growth% in the total income of five branded companies during the period 2003-
2007.From the comparative analysis of graph we can see that growth % in total
income of Provogue, zodiac is an decreasing trend and in case of Koutons & vishal
has a increasing trend but Raymond has a fluctuating graph.
6. Growth (%) in PAT
PAT of five branded companies during the period 2003-2007.From the comparative
analysis of graph we can see that PAT % is decreasing order only in 2006 it is
increasing with Raymond, Provogue, zodiac ,vishal ,Koutons.
7. Growth (%) in Net Worth
Net Worth of five branded companies during the period 2003-2007.From the
comparative analysis of graph we can see that net worth of Raymond is increasing in
2006 but it decrease in 2007 ,in case of Provogue it has a decreasing trend but in case
of Koutons it is increasing in 2006,2007.
CONCLUSION
I would like to conclude that there are many branded garment companies in garment
industry but some main players are –
In above companies Vishal Retail Ltd. overall capture the maximum percentage of
market share and customer loyalty towards their product line.
LIMITATION
Though this study providing better knowledge about this field but still it
have some limitation
www.raymondindia.com
www.provogue.com
www.zodiac.com
www.vishalmegamat.com
www.koutons.com
Reference Book
Raymond Apparel Ltd. Mar 2002 Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Rs. Crore (Non-Annualised) 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths
-
Total income 153.77 180.5 176.63 186.58 222.55 256.97
Sales 152.02 173.49 175.6 185.81 202.17 255.32
Income from financial services 1.1 6.7 0.6 0.54 1.08 1.14
Growth (%)
-
Total income 7.58413209 17.3831046 2.14404432 5.63324464 19.2785936 15.4661874
- -
Total expenses 19.7616193 0.07655615 1.93305045 3.56971154 28.4147615 13.8267588
- - -
PBDITA 68.4431138 145.351044 42.1500387 99.5989305 75.6865372 8.34921845
- - -
PAT 86.7310012 492.727273 64.2638037 241.201717 86.918239 27.7927322
Net worth 0.34965035 17.3054588 6.46039604 19.1118345 93.6170213 10.4950096
- -
Total assets 40.0906378 8.38724949 22.0652829 0.05525472 65.4959134 52.3424987
Zodiac Clothing Co. Ltd. Mar 2002 Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Rs. Crore (Non-Annualised) 12 mths 12 mths 12 mths 12 mths 12 mths 12 mths
-
Total income 72.93 123.25 166.64 165.98 179.05 216.99
Sales 72.06 122.12 164.31 161.48 173.66 210.43
Income from financial services 0.8 0.65 1.48 0.84 1.53 2.58
Growth (%)
-
Total income 6.59163987 68.997669 35.2048682 0.39606337 7.8744427 21.1896118
Total expenses 10.7289107 83.8017751 25.9798793 0.23637641 11.376673 17.241774
- - -
PBDITA 26.9191402 8.40336134 123.394495 6.63928816 23.0938416 69.8034544
- - -
PAT 37.6146789 33.1932773 183.962264 17.6079734 20.9677419 56.5555556
Net worth 4.98955674 9.81432361 12.1175523 59.2100539 4.43166441 8.6707699
Total assets 1.24065262 51.8213866 8.69084476 41.363174 9.73661485 10.8138239
Provogue (India) Ltd. Sep 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007
Rs. Crore (Non-Annualised) 12 mths 6 mths 12 mths 12 mths 12 mths
-
Total income 41 30.91 115.41 157.33 240.64
Sales 40.78 27.39 115.02 156.41 238.67
Income from financial services 0.05 0.03 0.26 0.84 1.3
Growth (%)
Total income 127.347555 86.6871563 36.3226757 52.9523931
Total expenses 98.1403406 83.6572157 44.1630529 43.7733125
PBDITA 119.687318 3.20512821 55.6677019 62.6433915
-
PAT 2091.03667 17.9545455 65.2354571 64.2917016
Net worth 333.352511 305.514019 150.702927 133.949255
Total assets 10.4998829 131.726513 103.608576 91.7587573
Growth (%)
Total income 96.5062534 110.390868
Total expenses 99.0280913 136.092121
PBDITA 200.675676 153.970037
PAT 311.627907 102.340597
Net worth 140.251157 74.3603851
Total assets 147.420758 175.810098
Koutons Retail India Ltd. Mar 2003 Mar 2004 Mar 2006 Mar 2007
Rs. Crore (Non-Annualised) 12 mths 12 mths 12 mths 12 mths
-
Total income 23.57 38.01 158.38 405.02
Sales 23.55 37.83 158.34 402.4
Income from financial services 0.02 0.18 0.01 1.22
Growth (%)
104.12736 155.72673
Total income 61.264319 7 3
48.937756 123.20914 201.69270
Total expenses 2 5 2
98.601398 172.70161
PBDITA 6 195.50625 3
91.489361 289.01585 149.26578
PAT 7 2 6
26.453488
Net worth 4 117.66789 689.42261
24.426666 141.49484 272.40923
Total assets 7 5 1