CUSTOMER ANALYTICS

Data Extraction - Transaction and Demographic

information from Core applications, CRM, Etc.

Data Proling

Demographic-based

Transaction-based

Location-based

Data Lookup - Marketing DB, Collections, CRM

Data Indexing - Metadata, Control data, Reporting

Integration
CAMPAIGN MANAGEMENT

GUI-based designer

SMS designer

E-mail designer

QR code designer

Web banner designer

Business rules engine for dening campaign strategies

User creation

Access permissions
ENHANCED CUSTOMER LOYALTY

Connect through engaging mediums like SMART phones,

Social media, Self-care portal etc

One-to-one personalization of oers based on customer

analytics

Up-sell and cross-sell messages to increase customer

product holding ratio

Real time event triggered oers, discounts & loyalty points

CAMPAIGN FULFILLMENT

Campaign scheduler

Opt-in & Opt-out management

Business rules engine for scheduling campaigns

Cross channel distribution

Distribution through SMS, E-mail, Social media and

Self-care
CAMPAIGN MEASUREMENT

Reports on

Number of impressions, clicks, leads and sale

conversions per campaign

Number of customers opting for various campaign

types like Mobile coupons and text to win

Response rate for various channels per campaign

Revenue generated per campaign

Analyze the success of the campaign at various levels

Eectively plan and execute the campaigns

Uniserve Digit 5
empowers you to
continuously
innovate and improve
connect across all
channels, both
inbound and
outbound. A
self-contained
solution, Digit 5
enables customer
analytics, denes
personalized
campaign strategies,
creates and fullls
multi-channel
campaigns, measures
the eectiveness of
the campaigns and
performs campaign
analytics to gain
insights to customer
behavior.
An inclusive and
engaging
marketing solution...
Enhanced customer
loyalty
By enabling trans-promotional
customer analytics
Targeted & prole-
based messaging
Contact the right customers with the
most relevant oers and messages.
Technology solution
Technology platform to send
targeted messages across multiple
channels
Customer Analytics
Useful insights into customer
demographics, transactions, location
etc, to increase response rates and
revenues
Measuring results
Test campaign eectiveness for
renewed strategies
Reduced campaign
costs
Mass marketing and traditional media
are passe. Huge savings on costs
through digital media.
About Intense
Intense Technologies is an enterprise software products company
offering a range of solutions for enterprise content management,
enterprise customer communications management and telecom
expense management domains.
Intense's solutions are backed by an intricate understanding of the best
practices drawn from customer engagements across verticals like
Telecom, Banking, Insurance, Utilities and Manufacturing.
Intense's flagship offering and enterprise customer communications
management, uniserve
TM
, is a market leader in the Indian telecom
industry. uniserve
TM
is the preferred end-to-end enterprise customer
communications management solution for customer document design,
automated multi-modal delivery, enterprise reporting and self-care
requirements.
As part of its Digital Marketing capabilities, uniserve
TM
offers a
comprehensive platform for targeted messaging across multiple
channels.
Advertisers benefit from its ability to profile customer data based on
demographic, behavioural and transactional details. Campaign
launches through Digit 5 is targeted and profile-based. A robust
Analytics component ensures dynamic and custom reports to measure
effectiveness of campaigns, strategize or re-strategize accordingly.
visit us
www.intense.in
Intense Technologies Limited
A1, Vikrampuri
Secunderabad - 500 009. AP, INDIA
Tel: +91-40-44558585/27849019/27844551
Fax: +91-40-27819040
e-mail: info@intense.in