GUIDANCE QUESTIONS FOR FASHION CONSTRUCTED IMAGE

Please find below a set of questions that will help structure your assessment and your feedback in a concise and
constructive manner.

Concept
Has you and your fellow student been able to successfully generate a concept?
Is the final visual work informed by critical debates or critical theory?
Do you think the concept is developed and personalised enough or does it seem too generic? How and
Why?

Research
How much was the initial idea underpinned by research?
How much research was self-initiated (references not given in lectures or seminars by tutors)?
Has the group used contemporary cultural ideas as a source of inspiration?
How much and of what quality was the research used by your group?
How much did your group use research on a consistent level throughout the unit?
Could the research have been more diverse and more in-depth?
How did your group refine his/her ideas and was this informed through his/her research process?
How creative has the research been?

Photographic process
How did your fellow students develop and progress the group ideas?
What was the group strategy and how useful was it?
What process of practical experimentation did your group apply to improve your initial test images?
How well do you think your group has applied knowledge learnt from the practical workshops into the
development of his/her work?
How successful are your groups visual skills? (e.g. the sharpness of the final print, the lighting, camera
position, depth of field, colour management etc)
Could the visual experimentation be pushed to give the work more meaning? Please give an example
(e.g. experimenting with different camera positions, lighting or weather conditions)
What is the level of the groups technical skills, in production and post production?
Do you think the student has selected appropriate technical, production processes and techniques for
their work?
How has the group fully understood the relationship between narrative, genre, audience and the fashion
series?
Has an understanding of narrative devices and symbolism been developed throughout the project?
How?
How has the group successfully edited their work to tell their story effectively?

Project Management
How organised do you think your fellow students have been throughout the project?
Do you think the group should have approached their project in a more structured manner?
How critical do you think your peers have been about their own contribution to the project?
Do you think the groups initial ideas and intentions for the project have been fully realised and if not
what could have been done?
Is the project coherent or could the ideas have been pushed further?
What could your fellow students improve and how?

Team working
! Did the group take full responsibility for their given role and complete the associated tasks
successfully?
! Did the group undertake all tasks required of them to fully support your project throughout its
development?
! What creative ideas have you and your peers contributed to the groups end result?
! Did the participation and contribution of the team members directly affect a successful final outcome?
How?
! Has the group gained new skills within the project that has developed their own creative work? What
are these?
! How has the group shown that they can take their own initiative to complete tasks?
! Has the group been able to successfully manage their own time?
! How successful have group negotiations been with this student?