Persuasive Speech Template

INSTRUCTIONS: Use the template below (Part 1 & 2) to write your speech outline. Include bolded areas.
Read and respond to all italicized instructions.
[This is your cover page]
[Zachary Butts]
Submitted to Instructor [Mrs. Jorgensen]
COMM 1020-[S2]
Speech 4: Persuasive Speech
[4-15-14]


NOTE
The persuasive speech outline must reflect one of the following patterns--
Problem-Solution
Monroe Motivated Sequence
Comparative Advantage Pattern
Refutation Pattern

Part 1 (page 1)
Persuasive Speech: Audience Assessment
Specific Goal: My audience will agree that listening to new music will open their minds and be good for
you.
State the reaction you would like your audience to experience. Use a verb that describes how your
audience will feel, what they will believe, or what they will do after listening to your speech.
Type of Claim: This is a claim of value.
Primary Ethos:
Competence: [Ive listened to music a lot]
Fairness: [I will fairly & accurately recognize opposing claims in your speech by looking at
the other side.]
Secondary Ethos: How many authoritative references will you cite out loud in your speech? 3
NOTE: A minimum of three references is required in each speech. If you selected a number less than
three, stop now. Go back and find more authoritative references.
Audience Assessment: Most of my audience members will probably have an attitude toward my
proposition that is . [Choose one: highly favorable; highly unfavorable; uninformed; apathetic;
neutral; undecided.]
Adaptation to Audience Attitude:
Common ground: Most all people listen or have listened to music.
Latitude of acceptance: [Most people are willing to hear new angles on music.]
Baby Steps: [I will talk about listening to new music that is by their favorite artists]
Pattern of Organization: Identify the persuasive organizational pattern you used (see the Chapter titled
Persuasive Speaking.). Choose one: problem-solution; comparative advantages; motivational
sequence; refutation; topical.

Part 2 (page 2)
Persuasive Speech: Key-Word Outline
Searching For New Music
Introduction
Hook: [Everyone has their favorite music artist or genre, but I believe that listening to new music helps
open your mind to new ideas.]
Proposition (or Hint at Proposition): [Listening to new music will open your mind].
If you plan to delay your proposition (inductive logic), write a central idea here that hints at
the proposition but doesnt quite give it away. If you use a delayed proposition, label your
actual proposition later, where it appears in your outline.
Your proposition must be achievable for this audience. To be effective, you can only ask
your audience to take a baby step.
Avoid turn-off words like I will convince you; I will persuade you;] Avoid global
exaggerations; use qualifiers (probably; likely; typically; one of the consequences; one of the
effects; in many cases)
Preview: [List here keyword summaries of the two or three points you will cover in your speech. State
your preview out loud in your introduction.]
1. Knowing Your Music
2. New Artist (Spotify discovery)
3. New Genre
Transition:
[First lets understand what kind of music you like]
Body
1. [We Need To Understand What Music We Like]
A. [First supporting point]
What do you listen to? (About.com and psychologists Jason Rentfrow and Sam Gosling) say you can
make accurate perdictions of someones personality based on their top ten favorite songs.
B. [Second supporting point]
What do your artists consider themselves?
C. [Third supporting point]
What Do Similar Artist Sound Like?
Transition
[Lets find some new artists]
2. [Type your second claim here. Write out one complete meaningful sentence]
We will find some new music by artists that are related
USA today says that music can improve workouts, help you fall asleep, and ease stress.
Use resources like pandora and spotify to discover new artists that are similar.
Youtube will also suggest similar artists.
When You Find An Artist You Like look at their top five songs.
Then Look at each of their albums. Go straight through each of the albums in order.
Transition
[Lets take a larger step and look at a whole new genre]
3. [Type your third claim here, if needed. Write out one complete meaningful sentence]
Find a genre that you did not think that you would like, but is already close to what youre
listening to.
Find the leaders of that genre as they generally set the tone.
Make sure you also look at the smaller guys, as they tend to show where the genre is
heading.
Try to keep an open mind about everything.
PRI says that according to a study conducted by Northwestern University listening to multiple types of
genres will expand your brain power and help develop the musical and emotional parts of the brain.
Transition
[Now we have a few new music ideas floating around in your head.]
Conclusion
[I hope that you will find new music to expand your mind]