13

COLOUR
FUTURES
INTERNATIONAL
COLOUR TRENDS 2013
WELCOME
SOCIAL
TRENDS
GLOBAL
DESIGN
KNOWLEDGE
GLOBAL
COLOUR
EXPERTISE
ECONOMIC
TRENDS
DESIGN
TRENDS
AkzoNobelproudlypresentsitscolourforecastsfor
2013. Asthelargestcolourmanufacturerworldwide,
itisessentialwekeepourfingersonthepulseof
emergingsocialandeconomictrends,aswellasthe
worldofdesign,astheseoftensignalthefirstsigns
offuturecolourmovements.
Tocreatewonderfulcolours, youneedvision.
Ourknowledgeofcolourformulasanddesignprinciples
iscollected,researchedandinterpretedbyAkzoNobels
AestheticCentertoformColourFutures
TM
eachyear.
Ourmembersmeetwithaninternationalgroupof
creativeexpertsfromthefieldsofdesign,architecture
andfashion, todeterminethekeycolourtrendsforthe
forthcomingyear. Theseinsightsarethentranslatedinto
colourpalettesandimages,andcapturedinthisannual
editionofColourFutures,
TM
toinspireourcustomers.
OUR MISSION IS TO
ADD COLOUR TO
PEOPLES LIVES
CONTENTS
INTRODUCTION
04 CONNECTIONS
06 COLOUR OF THE YEAR 2013
08 2013 PALETTE
TRENDS10-61
12 COLLECTIVE PASSION
22 SWITCHING OFF
32 THE ART OF UNDERSTANDING
42 HOME FACTORY
52 VISUAL SOLACE
COLOURS62-71
64 REDS
65 ORANGES
66 YELLOWS
67 GREENS
68 BLUES
69 VIOLETS
70 WARM NEUTRALS
71 COOL NEUTRALS
72 RESOURCES
Wehavereproducedpaintcoloursasfaithfullyasprintingwill
allow. However, theshape, sizeandlightingofasurfacecan
influencetheappearanceofthefinalcolour.
05
MODERN LIFE IS
ALL ABOUT
CONNECTIONS
CONNECTIONS
EveryyearColourFutures
TM
presentsonedominant
influenceoridea whichinspiredustocreatethefive
colourtrends.Thisideainfluenceseachofthetrends
inadifferentway, butholdsthemtogetherwithasingle
conceptandinspiresthecolouroftheyear. Lastyear
themoodofthemomentwasPossibilitiesandfor2013
weseecommunitiesandindividualsembracingthese
possibilitiesandformingConnections.
ModernlifeisallabouttheConnectionswemake and
thewaythingsinterconnecttocreatenetworks,dialogue
andinnovation. Becauseofthespeedinwhichwe
consumeinformation,wealsoneedtodisconnectevery
nowandthen. Itsnotjustaboutsocialmedia,apps
andgadgets, itisalsoaboutthewaythesetechnologies
influenceourstateofmindandourneedfor
understanding.
DRIVINGINFLUENCEFOR2013
CONNECTIONS
COLLECTIVE
PASSION
SWITCHING
OFF
THEARTOF
UNDERSTANDING
HOME
FACTORY
VISUAL
SOLACE
06
2006
2010
2007
2011
2008
2012
2005
2009
COLOUR OF
THE YEAR 2013
Thecolouroftheyearfor2013actsasavisual
band-aidtoourhecticlives. Indigoisastriking
statementcolourassociatedwithwisdomand
honestywhichenhancesyourenvironment.
Likethedreamyoceanlandscapeshiddenfrom
everyonebutdeepseadivers,thiscolourgivesusa
senseoftranquillityandstabilitywhichisveryrestful.
Itsabigandbenevolentcolourwhichcombines
thetrustworthynatureandevocativeeleganceof
robustblue.Tounderstandthetwosidesofthis
indigoscharacter, justthinkhowwearereassured
byblueuniformswornbythoseinpositionsof
trustandauthority, butcanstillbedazzledbythe
facetsofasapphire. Asapaintcolour, thisindigo
addsasurprising, elegantstrength.
Indigoamazesus. Itinstilsasenseofwonder,
eveninadults.Thefactthatouraccesstobluethisdeep
andrichinthenaturalworldislimitedgivesita
magicalquality.
Withinacolourpalette,thisindigoisaversatilehue.
Itpairsverywellwithbrightsofasimilarsaturation
level,citruscolours,orwarmerneutrals, aswell
asotherblues, purplesandgreens.
2013
90BB 09/186
SOOTHING
HONEST
RELAXING
INSPIRING
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Colouroftheyearevolution.
08
2013 PALETTE
Thecolourmoodfor2012wasbrimmingwith
possibilitiesandtake-chargeoptimism. Thisyears
palettehasamaturityandelegance, which
connectscoloursinnewandjoyfulways,tocreate
sophisticatedcolourstoriesthatarelaidback
andindividual. Therearedynamictintedblacks,
thedustypastelsofimpressionistpaintings,quirky
tonesinspiredbytheFiftiesandnaturaltones
withatouchofflurobright.
Thecoloursfor2013arenotforcedorcontrived,
buthaveevolvedfromademandingandfast
pacedwayoflifeandthechoiceswemaketo
liveonourterms.
COLOURTRANSITIONSFOR2013
10
THE FIVE KEY
TRENDS FOR 2013
V
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A
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O
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U
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P
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ITCHIN
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H
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E FACTO
R
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12
TRANSIENT
FLOCKING
ENERGY
SPONTANEOUS
COLLECTIVE
STRENGTH
IN NUMBERS
C
PASSION
OLLECTIVE
14
SOCIAL MEDIA HAS CREATED
NEW POSSIBILITIES TO
CONNECT AND SHARE IDEAS
C
PASSION
OLLECTIVE
THIS COLOUR
PALETTE SWOOPS
FROM ONE
COLOUR CLOUD
TO THE NEXT
C
PASSION
OLLECTIVE
Subtle layering of closely
connected pastels or stronger
more intense shades creates a
delicate freestyle appearance
18
INSPIRED BY THIS
SPONTANEOUS
AND ENERGETIC
BEHAVIOUR
The sky and the ocean are so beautiful because
they are never a single blue. Here blended horizontal
panels of colour create the same inspiring effect
C
PASSION
OLLECTIVE
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Haveyoueverseenaflockofstarlingstaketothesky?
Almostlikeasingleorganismtheychangedirection,disperseand
regroup. Thenjustasquickly, dissolveoncemoreintothetrees.
Recently, humansseemtohavebeeninspiredbythisspontaneous
andenergeticbehaviour.
Ifthereisonethingthatdefinesmoderntimes,itisthewayinwhich
peoplecometogetherforajointpurpose. Innowaydoesitresemble
thetypical social movementofthe20thcentury. Thosemovements
hadleaders,acarefullymaintainedhierarchyandawell-defined,
long-termgoal.Thenewtypesofgatheringsarenotsomucha
movementasacollectivepassion. Justlikeflocksofbirdsandshoals
offish,whoseemdrivenbyacombinationofintentandwhim,these
groupinitiativesmaycometogetheranddisperseinaninstant.These
arenotelitistclubs, butforumsandgroupswhereanyonecanjoin,to
bepartofsomethingbigandbeautifulortinyandunderground.
Social mediahascreatednewpossibilitiestoconnectandshare
ideas.Trends,whichoncedevelopedslowly, nowspreadlikewildfire.
Onerecentexampleofpeopletakingacreativeideaandrunningwith
itisthephenomenonofthePost-itWar , whichbrokeoutinoffices
worldwideafewseasonsago.TostartaPost-itWar ,officestaff
usecolourful stickynotestocreatealarge-scaleimageonawindow,
orseveral windows, tosuggestmovingpixels.Theintentionis
toincitestafffromadifferentofficeacrossthestreettofireback
asmartPost-itreply, andsothewarbegins.
Justlikethevisualfeastofmovementthistrendrepresents,
thecolourpaletteswoopsfromonecolourcloudtothenext,with
distinctcolourgroupsflowingtogether.Theseattention-grabbing
fluroandpastelcoloursexpressenergy,joy,creativityand
purpose.Thislookisboldandshowcasestheuseofcolouron
colour. Butithasasubtlersidetoo,whichseestheselivelytones
combinedwithchalkwhitesandwarmgreys.
54YY69/747
00YY 83/069 48YR 50/372 70YR 30/651
88YY81/230
60YR 33/047 28YR 29/561
70BB67/096
50YR 45/014
52BB15/410
93BG 32/374
90GY33/408
42RB53/176 21RR 36/354 00NN83/000
19RR78/088
C
PASSION
OLLECTIVE
22
THE JOY OF
DOING NOTHING
PEACEFUL
STILLNESS
IDLE CREATIVITY
SOLITUDE
DAYDREAM
SWI TCHI NG
OFF
THE GOAL IS SIMPLY TO
CLEAR THE MIND AND CREATE
SPACE FOR NEW THOUGHTS
SWI TCHI NG
OFF
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YOU HIT THE
PAUSE BUTTON
AND RETREAT
FROM REALITY
Delicate, smoky tones are
transformed into sophisticated
contrasts with an interplay
of matt and high gloss
SWI TCHI NG
OFF
WE DECLARE
OURSELVES
TEMPORARILY
DISCONNECTED
Harmonising tones of burgundy
and blue tinted blacks create
a restful and tranquil space in
which to slow down
SWI TCHI NG
OFF
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SWI TCHI NG
OFF
Everynowandthen, itbecomeshardtohearwhatsgoing
oninourownheads.Theresonlyonethingforit: wedeclare
ourselvestemporarilydisconnected.
Ah, solitude. Sometimesbeingalone,whenwevemanaged
toshutouttheworld, canbesuchajoy. Thereasonis
thatalthoughpeoplethriveonhumancontact,sometimes
wejustneedtoreset, andthatsimpossibleiftheworld
keepsintruding.
Forsome,thegoal ofswitchingoffistofindstillness,to
clearthemindandcreatespacefornewthoughts. Afterall,
manygreatideasarebornfromlookingupattheskyand
watchingthecloudswhilechewingonabladeofgrass.
Forothersitsmoreaboutgrantingourselvespermission
todonothingforawhile.Youhitthepausebuttonandretreat
fromreality; particularlysatisfyingwheneverydayrealityis
filledwithfinancial worries,trafficandchildrenfighting.
Everynowandthen, wejustwanttocatchupwith
ourselves. Whoarewe?Whatwasitthatwewantedfrom
lifeagain?Inordertostaybalanced, weneedaclear
visionoflifeasitshouldbeaccordingtoourownrules,and
thisisthesimplestwaytotapintothosehopesanddreams
again. Afterwards, afeelingoftranquillityandbalance
lingers. Maybeitdoesntlastlong,butatleastweknow
exactlywheretogowhenwewantitback.
Thisisapaletteofsilentcolours:etherealhueswe
associatewithtranquilsnowscapes,mistyhazesatthe
edgeofmorningandbedroomretreatsfilledwithcrisp
linenandsultrydeepsthatspeakofstillwaters,starry
nightsandthetransienthoursofduskanddawn.
30BB05/022 50BB10/112
30RR 08/044 10RB14/049 50BB26/105 46RB06/074
70BB64/035
09BB77/019 00NN83/000 90BB73/022 30RB83/011
00NN62/000 30RB64/030
00NN16/000
50YR 73/022
50RR 32/029
32
CURIOSITY
CLARIFY
COMMUNICATION
ORDERLY
UNDERSTANDING
DECODING
OUR WORLD
UNDERSTANDING
ART
T
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O
F
34
CELEBRATING THE AESTHETICS AND ORDER
OF THE FIFTIES REMINDS US OF LESS
COMPLICATED, MORE GLAMOROUS TIMES
UNDERSTANDING
ART T
H
E
O
F
PLEASE THE EYE
OF THE AUDIENCE
AND CREATE
A FEELING OF
CLARITY
Highlight key areas and the
functions of a space with ice cream
tones to simplify the complex
and achieve satisfaction in order
UNDERSTANDING
ART T
H
E
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F
THE RESULT IS
BRIGHT, SIMPLE
AND CLEAR
Decode and showcase
your favorite things with
warm fondant pastels
alongside sizzling orange,
blush red and juicy berry
UNDERSTANDING
ART T
H
E
O
F
41
UNDERSTANDING
ART T
H
E
O
F
Theremustbeanarmyofgrown-upswho, asachild, decided
totakeaparttheiralarmclockonlytorealisethatadeskfull
oftinygears,cogsandmysteriousspringsisuselessatwaking
youupintimeforschool.
Thisage-oldfascinationoftakingthingsapartandlayingthem
outtounderstandtheirinnerworkingshasbeenrebornonthe
internet. Variousartblogsfeatureobjectsintheirdeconstructed
form, displayeddowntothetiniestnutandbolttopleasethe
eyeoftheaudienceandcreateafeelingofclarity.
DesignersAllenHembergerandSarahWilsonmadeadisplay
calledtheanatomyofacupcake . Therequiredingredientswere
arrangedneatlyandcreatively, notlikearecipe, butmorea
menuofoptional delights.Theresultisbright, simpleandclear.
Mostofthecreatorsoftheseworksofartarenotpreoccupied
withperfectrepresentation, butrathercelebratingtheaesthetics
oforder, satisfyingourcuriosityand, perhapsmostimportantly,
suggestingaremedyforchaos.
Boththeimageryandthemessageofthistrendhaveastrong
linktoourcurrentobsessionwiththeFifties, adecadewhich
inretrospectseemssoorderlyandperfect. Inthefashionable,
KodakolorfantasiesoftheFiftiesre-imaginedbyTVshowslike
MadMenandPanAmthesunisalwaysout, lawnsaremowed
toperfection,menandwomenperformtheirexpectedroles
withasmile, andall iswell withtheworld. Liketheanatomyof
acupcake , eventhoughwecannotpieceittogetherinto
somethingreal,itoffersabright, charmingversionoflife,
whichisfuntoenjoyforawhile.
Coloursinthistrendaresunnyandupliftinglikechildhood
memoriesandtheicecreamcoloursforPradasS/S2012
collection.Thinkchocolatecherriesandmacaroons,blueskies,
raspberryrippleandmintchocchip.Pairthesevintage
inspiredcandytoneswithlaidbackneutralsordeeptealand
brownforastylishcombinationwithatwinkleinitseye.
60YR33/047 80YR17/129
10YR 28/072 20YY53/238
90RR 55/138
90RR18/450
45YY 72/230
90YR 57/070
50YR 55/201
50RR11/286 70BB49/082 70BG11/257 10BG72/057
30YR 29/421 50GG43/213
30YY72/018
42
CREATE
YOUR OWN
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SIMPLICITY
SELF RELIANCE
HONEST
SMALL SCALE MANUFACTURE
SUPER LOCAL
44
THE MORE SOCIETY
ADVANCES, THE MORE
WE WANT TO KEEP
THINGS SIMPLE
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THIS IS
MANUFACTURING,
BUT ON A TINY,
PERSONAL
LEVEL
Harness the full diversity of
natural greens in colour blocks and
creative patterns by combining
cool blue edged shades with warmer
yellow toned greens
t
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CRAFTS AND
TRADES ARE THE
MOTOR BEHIND
MANY NEW SMALL
BUSINESSES
Deep and tranquil, this
teal combines the restful quality
of green and soothing nature
of blue for a shade which feels
natural and creative
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Selfrelianceandusingcrafts, onceassociatedwithhippies
livingoffthegrid, aresuddenlycool again. Thiscurrent
fascinationwithhomeproductionisatrendthatmightdevelop
intoalarge-scalemovement. Somepeoplearenowpart
timebeekeepers; othersareopeningcafesintheirhomes
ormakingpaperandprintingtheirownfabrics.Thisis
manufacturing, butonatiny, personal level, whichgivesyou
total creativelicence.
Thelogistical processesthatmaketheworldgoround
havebecomeprogressivelyabstractovertheyears,andthe
industrieswhichprovideuswithfood,warmthandshelter
havealmostbeeneradicatedfromthefrontofficeofmodern
life. Ascushyandconvenientasthisseems,alackof
visibilityhasitsdrawbacks.
Manypeoplenolongerpossessatrueunderstandingofthe
structurethatsupportsthem. Childreninbigcitiesoftenarent
awareoftherelationshipbetweenthemeatontheirplates
andthebarnyardanimalstheyknowfromtheirpicturebooks.
Sinceknowledgeispower, thismeanswehaverelinquished
someofthecontrol overourownlives; andsomepeoplewant
itback!Citydwellersbrewingtheirownbeerareontherise.
Othersarecuringmeat,sewingpillows,orproducingtheirown
honey. Craftsandtradesarethemotorbehindmanynew
small businessesthatsell theirproductsonline.
Whatwill happentotheseminiaturefactories?Will home
manufacturingturnouttobethenewstandard,orjusta
temporaryflirtwithself-reliance?Onlytimewill tell; butwe
nowunderstandthattheseskillsandconnectionswith
real lifemustntbelost.
Thecoloursinthispaletteareinspiredbynaturesdyes.
Thesearesaturated,butsimplecolourswhichhave
anauthenticrichquality.Thereareredsfrombeetrootand
summerberries,thewarmburntorangeofcarrotjuice
orbakedclay,thebrightgreenofalfalfaandthebeautiful
indigotonesofdenim.
30YY 20/193 45YY 53/151
45YY74/073
90BG10/067 30YY10/038
90GG 28/133
20YY60/104
90YY 35/304
10YY41/083
40YY73/028
80YR11/151
50BB17/126 90BB09/186 50YY 51/519 50YR 21/318
90RR 08/129
52
FINDING COMFORT
IN ART AND NATURE
JOYFUL
RESTORATIVE
UPLIFTING
SOUL REVIVER
WONDER
VISUAL
54
SOME BEAUTY
HAS THE POWER TO
MOVE US DEEPLY,
AND SPEAK TO US ON
LEVELS WE CANNOT
PUT INTO WORDS
VISUAL
THERE IS A SENSE
OF SERENDIPITY
Delicate pink, dusky violet
and flesh toned neutrals are
embellished with mustard
yellow for a modern
interpretation of oil paint
against a gilded frame
VISUAL
www.ney.be
www.hetscheepvaartmuseum.nl
ART AND NATURE
BRING OUT THE BEST
IN US AS HUMAN
BEINGS
The fragile tones of
impressionist paintings
take on a new freshness
when combined with
crisp white and intense
violet details
VISUAL
61
VISUAL
Everynowandthen,theusefulnessofartandnatureis
questioned. Suddenly, artisaluxury, andtreesonlytake
upspace. Butartandnaturedoofferussomething
important: theybringoutthebestinusashumanbeings.
Artneedstobeanchoredinthehumanmindtobepowerful
andpoetic, butonceitmakesaconnectionwithusand
takesupresidenceinourconsciousness, itcantouchthesoul
andwarmtheheart.Thebeautyofartisthatithasthe
powertomovepeopledeeplybecauseitspeakstouson
levelswecantquiteputintowords.
Wecanfindthesamesolaceandcomfortinnatural
beauty. Astunningseavieworthefirstblossomofspring,
notonlyreaffirmsthatlifegoeson; thereisasenseof
serendipityyoufeel luckyorevenblessedtostumble
uponsuchanicesurprise.
Thiskindofbeautyispriceless.Knowingthereareplaces
likegardens,forestsandbeacheswhereyoucansimply
beyourselfandreconnectwithnature,ormuseumswhere
youcangoandviewtheultimateinhumanachievement,
isenoughtoreinstateyourfaithinlife,thefuture,
andhumanity.
Thisisapaletteinspiredbygardensinbloom,and
paintingsbytheOldMasters.Degradedmauveandfloral
pinksmeetgoldenandbronzehuesandnatural,muted
toneslikelinenandhessian. Darkervioletscompletethe
paletteandprovideasultrydepth.Theoverallimpression
issoothing,gentleandfeminine.
30RR30/103
00YY 38/123
80YR 21/226
10YR 49/082 90YR 55/051
70RR19/190
10RB36/082
10RB21/218
91BB07/263
40YY53/218
10RB10/116
30RR19/068 70RB67/067 50YR73/022
60YR 64/038
63
COLOURS
ThissectionofColourFutures
TM
presents
allcolourschosenfor2013ascolourfamilies:
Reds, Oranges, Yellows, Greens, Bluesand
VioletsfollowedbyWarmandCool Neutrals.

Atthebottomofeachpageyoucansee
thetransitionofeachhueovertheyears.
64 65 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009
90RR18/450
90RR 55/138
21RR 36/354 10YR 28/072 70RR19/190
60YR 64/038 10YR 49/082 70RB67/067 19RR78/088
50RR11/286
90RR 08/129 30RR 08/044
KEY COLOUR 2013
GLAMOROUS GENTLE FLIRTY
Thisyear, warmalmost-neutralsmakeasurprisevisitinthered
category. However, westill seeexcitingcolourslikedeep
watermelon, delicatesweetpinksandboldcandybrights. One
cleveradditionistheblackestofberries: stylish, daringandonce
morerubbingshoulderswiththeneutral partofthespectrum.
Keycolour. Thisflirty, blushingwarmpinkisreminiscentofroses
orlipstickonacalendargirl. Aneffervescenttone, itpartners
naturallywithsimilarartists colours, likejade, butteryyellowor
palestmint. Forastrikingtone-on-toneeffect, pairitwitha
robustburgundy.
Reds transition. Lastyearafruity, almosttropical redwascolour
oftheyear. Redisstill importantandthisoneisjustascheery,
movingtheredkeycolourtransitionlineawayfromyellowbased
tonesintoalively, slightlycoolerpinkterritory.
REDS
FUNKY BRONZE INTENSE
Theorangesfor2013aredynamic, sizzlingemberswhichadda
feelingofenergy. Darkershadesaremorechocolatethancoffee
thisyear, andlightercoloursmorecoral, movingintohotpeach.
Thesevibrant, peppy, strong-willedhuesaddaverymodern
edgeandarewonderful harmonisingwithlivelypinksandreds
orcooleddownwithasmartwarmgrey.
Keycolour. Ifthisorangewereaflavour, itwouldbesweetand
intriguinglikepassionfruitorpapaya.Thisisanelectric
tonewhichsuccessfullycombinestheattitudeoforangewith
thesoftnessandwarmthofcoral.
Oranges transition. Orangecontinuesitsjourneyfromtherustier
tonesoflastyearintothecooler, pinkersideofthehue, leaving
thepumpkintoneswesawseveral yearsagoinitsshadow.
48YR 50/372
80YR11/151
50YR 21/318
80YR 21/226
80YR17/129
70YR 30/651
50YR 55/201
30YR 29/421
00YY 83/069
28YR 29/561
KEY COLOUR 2013
ORANGES
66 67 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009
YELLOWS
54YY69/747
88YY81/230
20YY53/238
45YY 72/230
45YY 53/151
45YY74/073
50YY 51/519 40YY53/218
TANGY ELECTRIC MUSTARD
Whereaslastyearsyellowpaletteincorporatedheavier
tonedmustards, thisyeartheaccentisonputtyhues, inwhich
yellowandlimemeetupwithgrey. Ontheother, fresherside
ofthepalettearelemondropyellowsandwarm, butterytones
youcanalmosttaste.
Keycolour. Afriendlymustardwithsubtlehintsofolive,
thisyellowisjustassoothingasitisspecial. Itbringsoutthe
bestinothercolours, evenmakingwell lovedneutralsnew
andexciting. Incombinationwiththisyellow, mauvebecomes
positivelyfloral, magentajumpstolifeandpeacockblue
turnstoshimmeringsatin.
Yellows transition.Justalittlelessintensethan2012sroasted
spice,thisyellowoffersmoresoftnessandleavesroomfor
interpretation. Asawall paintcolour, itwill createsomething
magical withstoneandtilefloors.
ABSINTHE PINE FOREST
Onetypeofgreenisdistinctlyabsentfromthispalette, and
thatistheappleandgrassvariety. Onthewhole, thesecolours
veertowardsteal andbluespruces, whicharemuchsofter
anddarkerthantheshadeswesawlastyear. Bronzesandolive
tonescounterbalancetheblueinfluenceandmaintaina
diversecool andwarmgreenpalette.
Keycolour. Indecisionhasneverlookedsobeautiful: balancing
ontheedgeofgreenandblue, andtemperedbyanatural
veil ofmist, thissprucecolourwouldlookjustascharming
onaseasidecabinasitwouldinamodernapartment.
Greens transition. Whenitcomestokeycolours, nohueisas
readytoreinventitselfasgreen. Outistheoliveoflastyear,
makingwayforthisyearscooler, sophisticated,laidbackand
generallymoregreyedoffshades.
GREENS
90GY33/408
10BG72/057
50GG43/213 30YY 20/193
30YY10/038
90GG 28/133
90YY 35/304
30BB05/022 90BG10/067
KEY COLOUR 2013
KEY COLOUR 2013
68 69 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009
BLUES
52BB15/410 93BG 32/374
70BB64/035 09BB77/019 70BB49/082
70BG11/257
50BB17/126
91BB07/263 50BB10/112
50BB26/105
10RB10/116
90BB09/186
MYSTERIOUS RESTFUL PRECIOUS
2013sbluepalettecontainsmanyremarkabletonesalmost
thewholeterrainiscovered, fromwinteryskyblue,deep
sapphireandgreyishdenimtoverydark, velvetyteal andeven
brightcyanandindigo. Blueworksbestinspaceswithgood
natural lightandwithsuchadeepshadecanbecombined
withmostothercolours. Thenewlookistokeepthingssimple
andletitstandalone. Eithercombinedifferentshadesof
blue, orpickoneandaddpattern.
Keycolour. Adeepintriguingbluewithapurpletinge, thiscolour
hasauthenticityandglamour, whichisararecombination.
Strikinglymodernforexteriorarchitectureandfreespiritedin
interiors, thisisthestandoutcolourfor2013.
Blues transition.Thisyearskeycolourprovidesapivotal evolution
inblueslongrecordofhavingateal influence. Thisindigo
reintroducesapurpleelementintotheheartofblue, whichhas
beenmissingformanyyearsandcreatesanexcitingchange.
VIOLETS
10RB14/049
30RB64/030
30RR30/103 10RB21/218
30RR19/068
46RB06/074
10RB36/082
70BB67/096 42RB53/176
FLORAL VELVETY DIFFUSED
Withlilacandfoxgloveononesideandrosetaupeontheother,
thesepurplesofferaboudoircollectionwithplentyofmystery.
Especiallyintriguingarethedawn-liketonesthatvergeonviolet,
thewaycoloursdoearlyinthemorning.Twilightmightjustbe
theideal colourforabedroom.
Keycolour. Areal chameleonofacolour, thisvioletpiquesour
interest. Dependingonthehuenexttoit, itwill showadifferent
faceeverytime. Withyellow, thevioletelementjumpsout.
Pairedwithpink, itwill pretendtobecharcoal orchocolate
againstlightblue.
Violets transition. For2013violetstickstoitsgunsandretains
thefull, richqualityofblackberryjuicethatwehaveseen
overthelasttwoyears. Thisyearsofferinghoweverisdarker
still, becomingalmostatintedblackandseemstobe
movingintoacool neutral territory.
KEY COLOUR 2013
KEY COLOUR 2013
70 71 2010 2011 2012 2013 2009 2010 2011 2012 2013 2009
WARM NEUTRALS
00YY 38/123
60YR 33/047
50YR 73/022
90YR 57/070 90YR 55/051 20YY60/104
10YY41/083 50RR 32/029
CREAMY NATURAL SMOKY
Incrediblysophisticatedandnew, thesecoloursarehard
topinpoint, duetothemixtureoftan, yellow, greyandredthat
characterisesthem. Sandstone, animal hideandfleshtones
all featurethisyear, buttheirdelicatequalityunitesthem.
Keycolour. Chic, softandelegantlikethefurofaSiamesecat,
thisunderstatedneutral speaksoftheluxuryofsatin,velvet
andchocolatemousse.
WarmNeutralstransition. Afewyearsagowesawasunsetof
differentwarmneutral incarnationseachyear, butthishue
isnowcomfortablysettledinasandyandtaupeterritorywhich
hasbeenatrendfavouriteforthelastcoupleofyears.This
yearswarmneutral ishoweverricherandmoresumptuous.
COOL NEUTRALS
50YR 45/014
00NN83/000 90BB73/022
00NN62/000
00NN16/000
30RB83/011
30YY72/018 40YY73/028
SOFT POWDER STONE
Surprisinglylightandsoft, thisyearscool neutralsarefeathery,
pearlyandpowderyratherthanhightech. Someevenhavea
yellowundertone, reminiscentofvanilla, orjustahintoficeblue.
Darkercoloursincludeaclassicdovegreyandavelvety
limestone.
Keycolour. Atendergreywithjustahintofsilver, thiscool neutral
iscomplex, yeteasytouse. Beautiful inaclassicdiningroom
withsnowwhitemoulding, itisequallycomfortablewithdeep
blueormistyviolets.
CoolNeutralstransition. Forthethirdyearinarow, thecool
neutral keycolourislightandairy. Butwhereaslastyearscolour
wasadistinctsilvergreywhichfeltmodestandnatural, this
yearscool neutral isalmostwhitewithalightluxurioustouch.
KEY COLOUR 2013
KEY COLOUR 2013
72
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COLOURS GENERIC
VISUAL
SOLACE
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P42-51 P52-61 REDSP64 ORANGESP65 INTRODUCTION TITLE PAGES
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YELLOWSP66 GREENSP67
BLUESP68 VIOLETSP69
WARMNEUTRALSP70 COOLNEUTRALSP71
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Here you will find an index
of the pictures that have
been used in this publication.
For the online version of
the book, please go to
www.colourfutures.com
RESOURCES
COLOUR OF THE YEAR TRENDS
C
PASSION
OLLECTIVE
UNDERSTANDING
ART T
H
E
O
F SWI TCHI NG
OFF
FRONT COVER P6-7 P12-21 P22-31 P32-41
www.colourfutures.com
This ColourFutures

reference manual is and remains the property of Imperial Chemical Industries Limited and is loaned on condition that it is used solely to specify
products manufactured/or supplied by Imperial Chemical Industries Limited (and other companies in the AkzoNobel Group) and on condition that it shall be returned to
Imperial Chemical Industries Limited on demand.
The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given.
We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour.
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Tel +44 (0) 1753 877 035
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A
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n
d
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+
4
4
(
0
)
2
0
8
7
4
4
1
0
7
5
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Important Notice Fonts will not be supplied with this artwork. The client or the clients third party supplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specifed are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork fle is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every efort is made to ensure the accuracy of the text in this artwork, Design Bridge cannot accept responsibility for any errors or omissions. Design Bridge 2009. All intellectual property reserved. Pending payment of full contract price. See terms and conditions.
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Important Notice Fonts will not be supplied with this artwork. The client or the clients third party supplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specifed are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork fle is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every efort is made to ensure the accuracy of the text in this artwork, Design Bridge cannot accept responsibility for any errors or omissions. Design Bridge 2009. All intellectual property reserved. Pending payment of full contract price. See terms and conditions.
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Important Notice Fonts will not be supplied with this artwork. The client or the clients third party supplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specifed are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork fle is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every efort is made to ensure the accuracy of the text in this artwork, Design Bridge cannot accept responsibility for any errors or omissions. Design Bridge 2009. All intellectual property reserved. Pending payment of full contract price. See terms and conditions.
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