DETAILING GUIDELINE

Apr14
April Utilization Inputs 2014
Print Input Qty/MR
Enteron Golden OPD ard ! "ype 1 #$
Enteron Golden OPD ard ! "ype 2 2$
REKOOL D Power of 15s 40
PROUDE TO BE INDIAN 1 20
PRUDENCE ANNOUNCEMENT LETTER Di%%erential
GOLDEN OPD CARDS TWO TYPES
1) For OPD Gastro / CP
REKOOL-L/ REKOOL-D/ REKOOL 20 / ULGEL-A / LEVOGASTROL 25 & OD 75
2) For OPD Ortho / Sr!"o#
REKOOL-20/ REKOOL-D /D-KOOL/ ULGEL/ ETR$K %0/&0/120/ETR$K 'R /
ETR$K P
O()"*t+,"- Brand reminder
.a#t+t/- 60/MR 35 + 25 (2 Types)
Tar!"t A0+"#*"- Physicians / Gastro/ !r"ery #P$s % GPs
'o#th- &PR 20'(
S!!"st"0 D"ta+1+#! Ta12-
$ear doctor today)s pecia* Re+!est ,or (Ta-e name o, the .rand as per the tar"eted
.rand and re+!est card type)
$octor / 0o!*d *i-e to share Go*den 0ords 0ith yo! (read the "o*den 0ords % -eep the
reminder card on the ta.*e)
REKOOL D Pack of 15s LBL 1
O()"*t+,"- To Promote Re-oo* $ pac- o, '5)s ad1anta"e
.a#t+t/- 20
Tar!"t A0+"#*"- 2Ps
'o#th- &pr)'(
S!!"st"0 D"ta+1 Ta12
FRO3T
$octor3 4o0 5mpo0er yo!r patients 0ith T65 P#75R #8 '5)s
To 5ns!re Positi1e Physician9Patient re*ationship:
4ACK S$DE-
:/n 4a!sea and ;omitin" associated 0ith chronic $yspepsia3
R< Re-oo* $ =oo*s acidity:2ontro*s 4a!sea:8&T
Re-oo* $ pro1ides>
9 !perior &cid /nhi.ition
9 ?pper G/ pro-inetic action 0ith antiemetic property
9 5,,ecti1e in pre1entin" re*apse
9 5<ce**ent re*ie, o.ser1ed in @(A o, patients
Re-oo* $: 4o0 a1ai*a.*e in pac- o, '5 caps!*esB0ith ad1anta"e o, MP$R techno*o"yB
REKOOL 20 ADD ON LBL 1
O()"*t+,"- To promote co9r<n o, Re-oo* a*on" 0ith 4&/$ in #rthos
.a#t+t/- 20
Tar!"t A0+"#*"- #rthos
'o#th- &pr)'(
S!!"st"0 D"ta+1 Ta12
FRO3T
$octor3 &s cherry is an apt &$$ #4 to ice cream to ma-e it a per,ect3 simi*ar*y
/n 4&/$ ind!ced acidity:R< Re-oo* 20:& =##C &$$ #4 to 4&/$s
$33ER 1"5t S$DE-
$octor3 this '
st
st!dy on the *e,t states that 5torico<i. res!*ts in "reatest impro1ement in
pain and physica* ,!nction associated 0ith #steoarthritisB
$33ER r+!ht S$DE-
&nd this 2
nd
st!dy states 5,,icacy and sa,ety o, Ra.epraDo*e in 4&/$ ind!ced !*cerB
6ence $octor3 re+!est yo! to prescri.e 5tri- in #steoarthritis mana"ement and 2o9R<
Re-oo* 20 in 4&/$ therapies ,or osteoarthritis mana"ementB
4a*2 s+0"-
$octor3 a*so a1ai*a.*e o!r comprehensi1e ran"e o, Re-oo* $ and 20 and 5tri- 60/@0/'203
5tri- MR and 5tri- P
ULGEL/ULGELA PROUDE TO BE !ND!AN
O()"*t+,"- To R5/48#R25 % R5M/4$3 ?CG5C/?CG5C9& as &4 TR?CE
/4$/&4 &4T&2/$
.a#t+t/- 20
Tar!"t A0+"#*"- 2P/GPs
'o#th- &pr)'(
S!!"st"0 D"ta+1 Ta12
FRO3T
$octor o!r co!ntry is rich in c!*t!ra* di1ersity3 0e ha1e many *an"!a"es3 .!t in spite o,
these many ,orms o, comm!nication 0e carry ' common ,ee*in"B The ,ee*in" o, PR#?$
T# B5 /4$/&4B
$33ER 1"5t S$DE-
Presentin" to yo! the '
st
o, o!r PR#?$ T# B5 /4$/&4 series> Can"!a"e Bytes
$octor yo! 0i** .e p*easant*y s!rprised to -no0 many !ni+!e ,acts a.o!t *an"!a"es
spo-en in /ndiaB $octor did yo! -no0 accordin" to the '@6' cens!s3 there are a.o!t '652
spo-en *an"!a"es in o!r co!ntryF
&*so .e*o0 yo! 0i** ,ind the 1ario!s *an"!a"es spo-en in di,,erent states o, /ndiaB /m
s!re this 0o!*d .e o, he*p 0hen yo! tra1e* across the co!ntryB
$33ER r+!ht S$DE-
$r3 in &cidity3 Gastritis % $yspepsia3Prescri.e ?*"e*3 /ndian &ntacid
$r3 ?*"e* is the tr!sted com.ination o, Ma"a*drate % imethicone in TR?CE /4$/&4
8C&;#?R o, a!n, % 5*achiB
$r3 a!n, ,*a1o!r is a*so a1ai*a.*e in a pac-in" o, (50m* ,or *on" term therapy
comp*iance
$r3 ?*"e* is s!"ar9,ree % *o0 sodi!m3 hence s!ita.*e ,or .oth dia.etic % cardiac patients
4a*2 s+0"-
$r3 in 5pi"astric pain associated 0ith &cidity3 Gastritis % $yspepsia3
Prescri.e ?CG5C9&3 /ndian &ntacid 0ith &+ ,actor
$r3 in ?CG5C9& 3 the &+ ,actor is &naesthetic9 #<etacaine 0hich re*ie1es epi"astric
pain instant*y
The other 2 &s are &ntacid9 Ma"a*drate 0hich ne!tra*iDes acid instant*y and
&nti,*at!*ent9 imethicone 0hich pro1ides instant re*ie, ,rom "as and .*oatin"
$r3 ?CG5C9& is a1ai*a.*e in re,reshin" mint ,*a1o!r and is s!"ar9,ree % *o0 sodi!m3
hence s!ita.*e ,or .oth dia.etic % cardiac patients
PRUDENCE ANNOUNCE"ENT LETTER
O()"*t+,"- To anno!nce ,irst time in
&*em.ic as 5<c*!si1e Gastro peci,ic
&cti1ity ,or 8E 20'(9'5
.a#t+t/- $i,,erentia* ($ependin" !pon
Gastro/Gastro !r 4!m.er/Territory)
Tar!"t A0+"#*"- Gastro/Gastro !r"
'o#th- &pr)'(

S!!"st"0 D"ta+1 Ta12
ince yo! are my 5T55M5$ $octor3 /
am p*eased to anno!nce GPR?$5425 &
Medico9Mar-etin" /nitiati1e .y &*em.ic
Gastroentero*o"yHB /n other 0ord3 GPR?$5425 / E#?R =##C P&RT45R /4 E#?R
8#R5/G6THB (6ando1er anno!ncement *etter to $octor)B $octor PR?$5425
promises yo! GBest in the 2*assH o, Gastroentero*o"y cienti,ic /np!ts comprisin" o, .i9
month*y Io!rna* % sprin"er)s endoscopic ima"esB