TEAM HIERARCHY ABDUL REHMAN (LEADER) ARSLAN BUTT (MEMBER) ZEESHAN (MEMBER) IQRA (MEMBER) HASHIM (MEMBER)
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ABOUT FOUNDATION INTRODUCTION VISION To work towards economic empowerment of womens through technical educational dexterous and committed to provide clean & healthy environment to rustic communities MISSION To serve as Making enable womens of deprived communities to engage themselves in the practice of economic development and reshape their living order by providing professional training platform likewise, to work with rural communities inhabitants to bring a permanent end solutions of sanitation system for a dirt free & vigorous future environment VALUES ORGANIZATIONAL Appreciation. Genuineness. Gender equality. Self-esteem. Stewardship.
OPERATIONAL Economic empowerment Development
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Sustainability Support & capacity building Quality work
OUR FOUNDATION ETHICS Respect culture and custom. Avoid conflicts of interest. Fund will not be used to further a particular political or religious group. Fund is utilized apart from of the race, creed of the recipients in fact on the basis of poverty level and community condition. Fund will be utilized on the core problem of a community, women empowerment & sanitation. GOALS Our goals are: Poverty mitigation. Womens empowerment. Discrimination free environment. Making poor womens productive. Development of rural areas. For Better lifestyle of underprivileged communities. To provide a platform to poor womens at where they can prove themselves. Provide opportunities to the poor communities womens to learn technical skills and participate in national income and development. Provide basic necessities and infrastructure to poor communitys people. Resolve major issues of poor communities with their mutual consensus. To create awareness among the people regarding cleanliness. Establish dirt free environment. To provide sanitation infrastructure. Prosperity & development of poor communities.
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To raise funds through collection, donation or subscription and other mean and invest money in such manner. AIMS & OBJECTIVES The objectives for which following foundation is going to establish are as follow: Participate welfare activities in poor communities in relation to elimination of poverty and womens empowerment. To work for uplifting the status of women in the society. Solidify poor communitys womens participation in developmental activities and we want to provide a platform to poor communitys women at where they would be able to stand on their own feet. To help and generate vocational training programmed for self employment of women. Provide platform in each rural communities. To provide our services for the betterment of society. Addressing & raising poor communitys issues. Equal resources for all groups in society. We want to give awareness to all poor communities regarding sanitation. We want to see all rural communities dirt free. Want to create an environment at where everyone can move on without any prejudice. To undertake any other work or assignment that may be for the general welfare of the poor people.
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FOUNDATION NAMES PAYAM-E-SUBAH FOUNDATION LOGO
OFFICIAL WEBSITE www.payam-e-subah.com SLOGAN No more discrimination HEAD OFFICE Lalazar colony thokar niaz baig Lahore Pakistan OTHER OFFICE Khan Nepal Pind Jiyabaga Road off to Raiwind Road Lahore. FACE BOOK PAGE https://www.facebook.com/PayameSubha
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ORGANIZATIONAL HIERARCHY CEO (abdul rehman) managing director departments FINANCE DEPARTMENT FINANCE HEAD financial planning fund arrangement accounts handeling Fund raising team funds check & balance report to managing dierector HR DEPARTMENT HR HEAD recruitment & selection performance eveluation provide labour arrange meetings with resource persons make connection with differen ngos give report to vice president MARKETING DEPARTMENT MARKETING HEAD awareness promotion media spokesperson public relation planning & managing all marketing activities report to managing dierector ADMINSTRATION DEPARTMENT (under admin manager) office boy Cleanness sweeper security department Guards
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STANDARD OPERATING PROCEDURE (SOP) 1. CEO sops The CEO (Chief Executive Officer) of our following foundation is MR ABDUL REHMAN. He will take all decisions to run this foundation and make policies to run it efficiently. As a core think thank of following foundation he will plan all projects and make rules and regulations. And allocate different task to his panel members and decide in which orientation will have to move on for best consequences moreover, he will also control all the hurdles incurred during the accomplishment of projects. 2. Managing director sops The managing director duty will be performed for following foundation by MR ARSLAN. He is considered much important after CEO. And execute all works from his subordinate and report it to CEO. He will monitor and check the performance of all other departments and motivate and appreciate them to achieve given goal in time moreover he will also assist all departments and play a role like a bridge between CEO and other departments. After approval of any task from CEO he will convey it to all departments and make them obedient for it fulfillment on time and he will try his utmost to resolve all working issues and conflicts from his head 3. Marketing department sops The marketing department is under the supervision by marketing head and the marketing head of following foundation is MISS IQRA RAFIQUE. She will control all the measures of marketing and will be responsible for all activities under marketing department her role and duties will be as follow: To make policies how to advertise our foundation and convey its mission and vision to others effectively. Develop marketing strategies and plan Train marketing force
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Respond the complains of clients Examine the place of advertisement To evaluate the market condition and current & potential clients. Involve in overall strategy of foundation. Identify promotional tools Identify marketing overall budget Report all executions to managing director 4. Finance department sops The finance department is under the supervision by finance head and the finance head of following foundation is MR HASHIM BIN SHAHBAZ. He will control all the dealings of finance and will be responsible for all activities under finance department his role and duties will be as follow: He will be majorly involved in financial planning Involved in strategic planning of foundation He will generate funds All decision related to accounts will be done by him He will maintain all financial statement of our foundation He will look after all jobs of related to accounts Organize fund raising team Design fund raising ideas Identify total budget to finance departments, other departments and overall for projects and foundation He will forecast the capital Report all financial activities to managing director 5. HR department sops The HR department is under the supervision by HR head and the HR head of following foundation is MR ZEESHAN. He will control all the dealings of HR and will be responsible for all activities under HR department his role and duties will be as follow:
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Make a link and deal with outside persons who were required as timely as possible for our project. Involved in strategic planning of foundation Recruitment of employees and their training Performance evaluation and rewards Monitoring of employees Estimate and provide total labor for projects Arrangement and organize of material and other resources Provide alternatives Arrange meetings with required persons and NGOS Advisory services to management and management Report to managing director 6. Administration department sops The administration department is under the supervision by admin head and the administration head of following foundation is MR IMRAN. He is working as a volunteer for this foundation. He will control all the activities of administration and will be responsible for all activities under administration his role and duties will be as follow: Arranging all office and foundation equipment Informing all decisions by core management to all departments Giving salaries to all employees Involve in planning of foundation Make connections between different departments with each other Supervision all activities that will be perform in our foundation Looking overall performance of our foundation Maintain discipline Look after the performance of all employees included guards, sweepers, office boy etc
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PROJECT MARKETING Vision Create awareness regarding discrimination and dirt free environment Mission Promoting & Providing technical education program for rural womens at free of cost and at massive scale through opening vocational centers in their nearby schools and encourage cleanliness to build healthier life by using different and inexpensive effective marketing tool Logo
Slogan Stand up for discrimination Goals (marketing) Create awareness about our work in the university. Create awareness about our project in following overall community To get the funds for our work in that community Won the trust of people Won the support of any NGO. Create awareness of our project and attract funds for its execution. Attract the NGOS of Lahore towards this community.
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Objectives (marketing) To create awareness about our foundation (piyam-e-subha) To create awareness how womens of rural communities could be productive. To create awareness regarding discrimination free environment. To attract potential customers. To promote our work worldwide through seminars, presentation etc To create the image of our foundation and our work in the mind of each people. To create awareness about our foundation and by doing so collects funds from people and industries owner. Raise rural communitys issues on upper level. SWOT analysis Strengths Most of the poor communities do not have vocational centers. There are just few NGOS in Lahore who are working on womens empowerment and for cleanliness regards. Efficient team work. People of the community are co operative Energetic & hardworking team Support & trust of community We have support of our university and our talented class instructor and leader. Weakness Limited funds Limited resources Cannot work in evening and night as the rural areas are not secure in these times. Limited staff Shortage of Time Opportunities By doing a lot people will trust on us and will donate funds for further development. No vocational center in this area feasibility of its success is more.
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We can attract more womens from adjacent villages. There is no any kind of our competitor over there. We can also open such sort of vocational centers in nearby villages. People with positive reaction can also motivate other people By improving sanitation system and cleanliness campaign adjacent villages can also be motivated and will contact to us or will try to do something by their own. We can attract reputable NGOS & government representatives with our good performance. Threats Limited resources available Competitors Political forces and restriction by community Cover a lot of distance for purchases of resources as this village is far away from city. Electricity problem High illiteracy rate People with wrong observation can discourage others. Long term process Check and balance People Unawareness Uncertain environment conditions Market Segmentation Demographic segmentation: There is no age limit and no boundary of gender. The people of all age level are included Psychographic segmentation: Psycho graphically our main target will be poor people and rural women who have no recourses for work. Geographic segmentation:
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We will focus poor rural outskirts of Lahore.
Target audience Our targeted audience will be Womens and girls of poor rural communities. People of those communities. Direct or internal audience Team members Volunteers Working staff Labor Classmates Our university Customers Shareholders Vocational center management Household Womens & girls of following village Community schools Community government and private representatives Having all age population of following village Community businesses, industries and elite class.
Indirect or external audience Other rural communities Other communitys womens and girls Schools of other villages University students Other universities
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Government Big industries and businesses Local NGOS International NGOS UNO Population of Pakistan Media Government Promotional activities or medium We will adopt several promotion strategies for promotion and advertisement of our vision in order to get people attraction and funds that are as follow:- Word of mouth strategy Flexes Banners Through stickers Pamphlets Broachers Through foundation business card By organizing a concert in university Organizing different events in universities By organizing our shirts having name and logo By organizing caps with name and logo Through a stall Halloween party in university Arm wrestling competition in university Cricket tournament in university Through our official website Through our official face book page Through our twitter official account Advertisement through different websites
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Door to door awareness Personal awareness Coupons system Through organize a movie in auditorium Through messaging service Through email Through newspaper Through ticket system Description of each promotional activity Word of mouth: By this strategy our project will promote rapidly and at free of cost we dont need to invest on this aspect and it will be most efficient and easy way to promote our project to everyone. it will automatically promote our project. Flexes: We will design 8 to 10 flexes & positioned them all over in the area of khan Nepal colony and 1 to 2 in university. Well place them on every pole of every street to give awareness to people towards importance of womens empowerment & cleanliness. Banners: By designing big banners around three to four we will make it visible in the surroundings of university, khan Nepal colony and some other places at where it would be easily focus to everyone. Stickers: In this strategy we will design 1000 stickers and give it to peoples so they will paste it in their vehicles. Pamphlets: By distributing pamphlets we will also advertisement our project and vision very easily for it we will design around 2000 pamphlets. We will distribute it near to colony so its adjacent colonies so that they come to know about this project, in universities, inside some areas of Lahore etc Brochures: here we will give away brochures to the people of whole community regarding awareness of our work. It will be in Urdu so they can understand it easily. In this brochures the information regarding our foundation its future work and work in that community, our foundation name, logo, vision etc by doing this people will trust us more and will be aware more. Around 500 to 1000 will be printed.
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Business card: by printing business card we will give it to specific people who will be interested about to get to know more about this foundation. For this around 1000 business card will printed having logo, office phone number and organization name. Concert: for fund raising as we required a huge amount of funds we will organize a concert in university, for this we will call some popular singers and who have popularity among people. A pass will be sale out and its price will be around 100 for fund collection to that community. Events: likewise, for fund raising few events like arm wrestling and sports events like superior university league will be organize in which we will give awards to winning contestant and to participate in this events some amount of money will be collected form participant. Caps & shirts: for marketing of our project and that community we will design around six shirts and six caps having foundation names, and slogan. So it will help us to promote our foundation more rapidly. University stalls: we will distribute pamphlets to university students and some kinds of other things for publicity of our foundation and our work in university. It is another useful tool for promotion in our internal audience is stalls. To promote our project in university we arranged stalls in university premises. Halloween party: we have a plan of organizing a Halloween party in superior university like it is held in other universities of Lahore for fund raising. We will be first one who are organizing this kind of party in our university. Student will definitely participate in this kind of event. It will really help us for collection of funds. Singing competition: we will organize singing competition in our university a huge amount of constant will participate in this competition. By this we will recall some celebrities. They will appreciate the winner of this competition. It will also give awareness to students of university. Website: our official website will be great source of our marketing and publicity. We will mention all our activity in our website and the address of our website will be mention out in our business card and all other promotional activities. Face book page: the official page of our foundation will be created also as nowadays mostly people have face book accounts we will publicize our foundation through face
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book aggressively. It will help us out maximum reorganization of our foundation and its work. Twitter account: twitter account will also help us out for the regard of our foundation marketing. It will also utilize for promotion. Through other website: we have a plan that we will promote our foundation through adds in different website like today we can see other business adds in Google, face book etc. Through friends circle: it is another very good tool for promotion of our foundation that we will let our friends known about our project and foundation and we can also publicize it through their resources. Door to door awareness: we can also promote our foundation by giving door to door awareness to other people who are ignorant about it. It is also another tool that we will use. Personal awareness: we can also give awareness to others by our own. We can convey our vision to others by our personal effort as well. Coupons system: we will collect a lot of funds through this sort of scheme and also promote our foundation. Organizing a movie in university: it is also an opportunity that we have we will organize a movie in new castle. The name of the movie will be THE COLLECTION it will also enhance our funds as it is free source for us. We just need permission from our university. Here ticket will be around 100 RS for each and around 50 students will watch this movie and that amount will be utilized on our project. Messaging service: it is also an effective way to convey our vision and foundation to others here we can utilize our message package and utilize it to maximum as we can. Targeted numbers of messages will be sent on daily basics by each member of team for the sake of our foundation promotion. Email: likewise we will also have email technique for promotion tool. We will utilize it also for promotion purposes. Through newspaper: we will publicize our foundation through newspaper e.g. nai baat it will cost around. It will not only promote our project to all university campuses but also
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other people of Pakistan. It will be much efficient way that we will have to promote our foundation. Through ticket system: we will print 10000 tickets having 10RS price for each we will collect funds for that poor communities through that ticket. In this ticket there will be serial numbers and having pictures of that poor communities people and the logo of our foundation and its name it will also help us out for collection of funds and marketing of our foundation.
Marketing budget Item Size Quantity Rate per unit Total flexes 5*2 8 250 250*8 = 2000 Banners 10*3 4 450 450*4 = 1800 Stickers Standard size 1000 1 RS 1000*1 = 1000 Pamphlets Standard size 2000 1 RS 2000*1 = 2000 Brochures Standard size 1000 3RS 1000*1 = 3000 Business card Standard size 1000 50 paisa 0.50*100 = 500 Shirts XL 6 600 600*6 = 3600 Caps // 6 300 6*300 = 1800 Website // 1 1000 1000*1 = 1000 Newspaper // 1 5000 5000*1 = 5000 Tickets Standard 10000 0.40 paisa 0.40*10000 = 4000 Total expenses 25700 Miscellaneous expenses 1300 Total marketing budget 27000
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FACE BOOK PAGE https://ww w.facebook.com/PayameSubha Wikipedias Stand up For DISCRIMINATION