The Synergy SEO Schema (SM)

The Synergy SEO Schema (SM) is a new development in SEO method. It is an

SEO system that combines the power of multiple web sites to produce
page one search engine ranking positions.

"Synergy" refers to the energy produced when multiple objects or forces work together. The term
"schema" is used in many different intellectual disciplines including Mathematics, Philosophy,
Psychology and Information Technology. It has several different, but related, definitions[1]; but,
as applied to the science of SEO, the term is defined as a procedural rule serving as the
organizing principle of a method for accomplishing an aim. Therefore, S3 is an SEO
methodology based on the concept of synergy as it applies to IR systems and how those systems
sort and rank web pages.

S3 is empirically demonstrable and has been tested for validity[2]. It has been used to achieve
page one rankings for websites. As an SEO methodology, S3 attempts to harness and channel the
power of multiple authoritative web properties, directing their resultant exponential ranking
power to achieve top rankings in the SERPs.

Recent SEO study has concluded that each of the major 5 search engines (Google, Yahoo, Bing,
Ask and AOL) heavily relies upon site authority in its ranking and sorting algorithm[3]. S3
applies this finding by identifying precisely which sites each of the major engines "favor" in this
regard.

The Synergy SEO Schema℠ is a service mark of Gnosis Arts Multimedia Communications
LLC.

Why A New SEO Method?

The days where the focus on single site on-page optimization was primary are disappearing.
Search engine programmers have created such sophisticated algorithms that ranking any
particular website well for a given term is becoming increasingly more difficult. Many new
factors and variables have come into play to affect the SERPs including the introduction of
personalized search, the proliferation of spam, greater segmentation of different search
categories, "grandfathered domains" and the growth of social media sites[4].

"These and many other factors have made it much more difficult to produce decent Web
visibility, especially for the newest of sites," said Susan Marie Kovalinsky, Gnosis Arts public
relations manager. "A new SEO method was needed - one that takes into account these dramatic
changes and adapts SEO strategy accordingly."[5]

References

1. Various Definitions of "Schema"

2. About the Synergy SEO Schema. Official Website.
3. Fishkin, Rand. "Google Spam Illuminates the Algo's Reliance on Domain
Authority". SEOmoz. May 2008.
4. Clay, Bruce. "Rankings Are Dead," from an interview given at a PubCon
conference in 2008. WebProNews.
5. Kovalinsky, Susan Marie. "What Is Advanced SEO, and Who Is Expert in It?"
Im0z: Internet Marketers Oz blog. Gnosis Arts Multimedia.