Alisa C.

Sky-Eagle Smith
alisaskyeaglesmith@gmail.com 903-814-9553
Objectie
Become an integral part of a dynamic organization that desires fresh, creative talent to develop innovative copy for
various campaigns and media and become a key part of the marketing team.
!"ali#icatio$s
Writes copy that is original, succinct, and engaging
Experience developing copy for print, radio, web, and social media
Skilled at and passionate about proofing and editing for content, accuracy, and readability
amiliar and experienced with all writing styles, including SE!, "# and $%"
&oes whatever it takes to develop a grassroots, hands'on understanding of a product or concept
Experience networking with various positions and departments to achieve ob(ectives
)omputer literate on #)s and $acs, including $S !ffice, and "dobe )S *.*
Basic design skills, can manipulate +,$% in &reamweaver, &--, and $od.
Experience turning complicated legal content into consumer'ready reading
+ighly conceptual while retaining acute attention to detail
Self'starter, has worked in an at'home, self'accountable environment
&eadline'driven, works well at a fast pace / craves agency'like environment for optimal productivity
Excels at individual work or teamwork, learns on the fly
E%"catio$
B.". )ommunications01ournalism from Stephen . "ustin State 2niversity
Specialized in "dvertising and #ublic 3elations and minored in English, 4.5 6#"

&a'keti$g E()e'ie$ce
*'eela$ce Co)y+'iti$g Se)tembe' ,008--'ese$t
Search&ex 7September 89:4 / #resent; <arious SE! descriptions for retail websites
<olunteer 7-ovember 89:: / #resent; )oncept development, branding, and copywriting work for startup
young adult fellowship program
=ndependent 7all 89:9; / <arious pro(ects from former supervisor, including taglines and catalog work
)oncussion 7"ugust 899>; / )opywriting newsletters for casino clients
Balcom "gency 7September 899>; / )opywriting work for Southwest Bank ? -orman 3egional +ospital

.hi$o &a'keti$g Octobe' ,013- *eb'"a'y
,014 6eneral $arketing )ontractor
"ssists in a variety of company activities, including making purchase orders, creating new client presentations,
writing spots, placing media buys, performing market research, formatting budgets, brainstorming, and
account coordination
Executes various graphic design pro(ects for print and interactive media
+andles all professional printing pro(ects from start to finish
#erforms account management for realty, general automotive, and vintage automotive clients
$anages all interns and their activities on a day'to'day basis
"nswers phones and performs general administrative work

/$te'$et 0aa 1oembe' ,01,-A"g"st
,013
Web )opywriter
Wrote and researched SE! content for websites, blogs, and E'zine articles for criminal defense attorneys and
personal in(ury lawyers
=nterpreted complicated legal (argon directly from state law and translated it into easy'to'read consumer
content
2sed 6oogle "dwords and other tools to identify and seamlessly blend keywords into content for SE!
Alisa C. Sky-Eagle Smith
alisaskyeaglesmith@gmail.com 903-814-9553
)oded and uploaded pages for web using &reamweaver, &--, and $od.
$anaged multiple webpages and writing pro(ects in deadline priority
Colt /$te'$atio$al 2"ly ,01,-Octobe' ,01,
)ontract $arketing "ssistant and )opywriter
+elped maintain department stability and momentum during busy season while all three marketing employees
underwent ma(or transition
Wrote press releases, legal correspondence, one'sheets, eblasts, website copy, hold scripts, and taglines
"chieved *9@ increase in ,witter followers, 49@ in acebook likes, and significant interaction ratio overall
"chieved multiple publications of press release through relationships = formally established
)ounted, organized, and maintained promotional inventory, investigated new optionsA created spreadsheet
#erformed grassroots research, attended webinars, and presented information found for future department
endeavors such as B3 codes, oursCuare, etc.
Ame'ica$ 1atio$al /$s"'a$ce Com)a$y 2"ly ,011-&ay
,01,
)opywriter, %evel =
$anaged printed and electronic marketing material ' included proofing for compliance and print, coordinating
with graphic artists, printers, and accounts payable, and working with forms control
illed customization orders for pre'approved marketing material as well as completed monthly updates of
material using =n&esign and #hotoshop
Edited and wrote monthly newsletter articles and completed preliminary layout in =n&esign
Submitted new flier concepts, when reCuested
Edited and0or wrote headlines and copy for material revisions and new concepts
3he 4lack Shee) Age$cy 2"$e ,010-Oct
,010
#ublic 3elations0)opywriting =ntern
"ssisted in coordinating new business and publicity opportunities
3esponsible for writing press releases, pitches, letters, contracts, emails, and social media content
#erformed extensive grassroots and intermediate research for three ma(or company ob(ectives
"ccountable for creating, voicing, and0or maintaining five social media accounts
)ontributed to the development and expansion of the agencyDs charitable cause
Earned experience working with automotive, animal welfare, and performance marketing ob(ectives
#articipated in brainstorms related to guerilla and nontraditional marketing
)arried out duties in an at'home, self'accountable environment

4alcom Age$cy 2a$"a'y ,008-&ay
,008
)opywriting =ntern
"ssisted senior copywriter writing copy for various clients in print, radio, ,<, and web
#articipated in brainstorming and campaign planning sessions
"chieved the trust of the creative team to work on three clients solo
Earned experience working for bank, hospital, organ donation, and retail clients
6ained administrative experience assisting with front desk
3he -i$e 0og A"g"st ,005-&ay ,006
"dvertising Sales 3epresentative
Sold newspaper advertising spots and creative services to local businesses
#rovided concept, copywriting, and design services for each acCuired business
Alisa C. Sky-Eagle Smith
alisaskyeaglesmith@gmail.com 903-814-9553
6ained experience on "dobe =n&esign, #hotoshop, and =llustrator
Surpassed three supervisorsD sales expectations and goals
Othe' E()e'ie$ce
4l"e C'oss 4l"e Shiel% o# 3e(as Octobe' ,008-2"ly
,009 - )laims #rocessor
-asa%e$a /$%e)e$%e$t School 7ist'ict Octobe' ,009-&ay
,010 - Substitute ,eacher
8o%ia Chocolatie' 1oembe' ,010-*eb
,011 - Seasonal Eeyholder0)hocolatier