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Agenda

• About Virgin Mobile


• The Opportunity: Urban Youth
• Virgin Mobile India Strategy
• Virgin Mobile India Launch Proposition

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About Virgin Mobile

1999
2004
2006
2001

2008

2002
2006

• 15 million youth customers across 4 continents


• Winner of 8 JD Powers customer satisfaction awards in 7 years
• Virgin voted the most admired brand in the UK in 2007
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The opportunity

Urban youth: Distinct mobile needs


• More and longer out-bound voice calls
• Large calling circles for both making and receiving calls
• Large users of SMS
• Both the earliest adopters and highest users of value-added services
• Higher usage for both voice and SMS at weekends
• Handset upgrade cycle of less than 12 months
• Mobile as a badge of self-expression: brand and style very important

Urban youth: More than just a segment


• India has 215m between the ages of 14 – 25 years old.
• Incremental urban youth subscribers between 2008 – 2010 will be
more than 50 million.
• Urban youth mobile service revenues >Rs. 350 billion by 2010

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Our Vision
To be the favourite mobile
service of India’s youth.

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Our Strategy:

Win a 10% share of the urban youth market by…


Delivering imaginative solutions that offer…
• Value for money & flexible tariffs that reflect their unique needs
• Innovative, game-changing value-added services
• Great handsets at great prices
• Personalised customer care

Whilst achieving a low operating cost per customer through…


• Sharp focus on India’s top youth markets
• Fewer, stable propositions with low support and service costs
• Imaginative, eye-catching advertising & PR that gets youth talking
• A lean, enthusiastic team supported by simple processes

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Our Phones:
100% Colour & 100% FM

V Trendy V Swing V Bling V Kewl V Sleek Nokia 2505

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Our VAS:
Easy-to-use & Engaging

Easy One-touch Access


Easy to navigate
Engaging

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Our Care:
Personalised

• Real conversations: no scripts


• End-to-end ownership of problems: same
Champ call-back
• Champ empowerment: authorised to resolve
issues on the spot
• Welcome calls: all customers are personally
welcomed to Virgin Mobile

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Our Points of Sale
Extensive

• 50 cities, 15,000 handset & 40,000 top-up outlets.


• 55 Virgin Mobile kiosks & Shop-in-Shops.
• Plan to expand to 1000 cities across India end of 2008.
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Our Tariffs:
Value for Money & Flexible

After the 1st 2 mins of calls each day (which will be


50 paise to any charged at Re1) all Virgin Mobile customers nation-
local network wide will be able to call any local network at any time
One simple tariff for all of day for only 50 paise per minute
customers
Get paid to Earn 10 paise for every in-coming minute received
receive calls from any network

Enjoy a weekend of extreme calling and texting by


TGI the Weekend
paying only Rs 18 to receive 100 local SMS and all
bolt-on
Easy-to-use bolt-ons local mobile calls at 30 paise from Friday to Sunday

that allow customers to


SMS blaster bolt- Enjoy local SMS at only 20 paise for 30 days for only
tailor our plans to their on Rs 25
own specific needs
Long-distance Enjoy all national long-distance calls at only Rs 1 for
bolt-on 30 days for only Rs 51

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Virgin Mobile Launch Firsts

• Get paid to receive calls – Virgin Mobile customers will get 10 paise credit for every in-coming minute they
receive from any network.

• 50 paise to any local network – After the 1st 2 minutes of calls each day - which will be charged at Rs1 -
all Virgin Mobile customers nation-wide will be able to call any local network at any time of day for only 50 paise per
minute.

• TGI the weekend Bolt-on - Virgin Mobile customers can enjoy a weekend of extreme calling and texting by
paying only Re18 to get 100 local SMS and all local mobile calls at 30 paise from Friday to Sunday.

• One Touch access to V-Bytes - All Virgin Mobile-branded handsets will have a simple one-touch access
button that takes customers directly to our unique VBytes portal.

• Unlimited access to V-Bytes for a simple daily charge - Virgin Mobile customers can enjoy
unlimited access to our unique VBytes data portal, including Virgin-selected content, for a simple daily charge.

• ‘100% colour, 100% FM’ handsets - Virgin Mobile is the only mobile service brand to offer its
customers a handset range that is both 100% colour and 100% FM-radio enabled.

• Easy Handset upgrades - Virgin Mobile is India’s first CDMA service where all customers will be on RUIM-
based phones, thereby giving them the convenience of upgrading their phones without having to change their number or
re-enter their address book.

• Personalised Care: All Virgin Mobile customers will be called back by the same call center agent to address their query
• Bling Phones: Virgin Mobile will launch India’s first mirror finished clam shell phone with dual screens at a price of
less than Rs. 2500

• Safe Secrets - All Virgin Mobile RUIM cards will have a secret folder where SMSs can be stored and password-
locked to keep them safe from prying eyes.

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