India has the world's largest child population

at 400 million.
-More than 50% children are malnourished
-50% children between ages 6 to 18 do not go
to school
CRY supported project Kajla Jana Kalyan Samiti (KJKS), West Bengal
CRY supported project ADHAR, Orissa
CRY has been able to
change the lives of more
than 2 million children
- by supporting more than
300 grassroots NGOs
- in over 5,000
communities in villages
and slums
- across 21 states in India
- with support from more
than 200 corporate houses
Help us enable change for
many more.
Corpus Funding
Institutional funding
Cause Related
Marketing (CRM)
Sponsorship
Financial funding
for ongoing projects
or Direct Project
Funding (DPF)
Pay Roll Giving (PRG)
How you can partner with CRY
The management can choose to match the
total donation collected by employees, or
agree to donate a fixed amount per month
on behalf of the employees.
Pay Roll Giving (PRG)
Through the method of Pay Roll Giving,
employees voluntarily donate a fixed sum, that
is deducted from their salary, on a monthly basis.
Quick and easy way to contribute
Doesnt require monthly reminders
Donations can start as low as ` 100 a month
Involves almost no paperwork
Easy to set up and maintain
Advantages of PRG:
The partnership with CRY is
announced to employees through
emailers, posters and other
communication.
CRY makes a
presentation
to employees.
Employees interested
in donating through
Pay Roll Giving, sign up
by filling a simple form.
Completed forms
are handed over
to HR/pay roll.
HR/pay roll consolidates
deductions every month
and includes an equivalent
amount from the
organisations side.
A consolidated cheque is
handed to CRY on a monthly
basis. This amount goes
towards supporting CRY
projects in India.
How PRG works:
Some of our PRG relationships:
CRY has an ongoing partnership
with the Bharti Foundation
with 5 companies under the
Bharti umbrella.
More than 300 employees of
Keane, Bangalore have
enrolled for Pay Roll Giving
programme with CRY.
Direct Project Funding (DPF)
You can support CRY by directly
funding one of our 220 projects
across the country.
These projects work to resolve
childrens issues like education,
healthcare, child labour and
discrimination.
Map is for representative purposes only
You get qualitative and quantitative progress
reports of the project every 6 months.
All donations are tax exempted under
Section 35AC.
Once a year, a core team from your organisation
can visit the project site, to witness the process of
change for themselves.
You can identify projects that are in keeping
with your CSR agenda.
You can share the tangible impact made to the project
supported, with your stakeholders.
Advantages of DPF:
Focusing on predominant issues in
a particular geographical area
Working with local children, their
families and the local government
Finding customised solutions
to bring sustainable change
Act as a facilitator between
you and the NGO we partner with
Ensure complete transparency in
all our operations
Share an annual evaluation
report on the progress and
impact of the project
To bring about sustainable change by: In order to be accountable, we:
Working together with you
One of our DPF partners:
Starting in 2010 Aviva Life
Insurance Company began a
3 year partnership with CRY,
lending support to 7 CRY
projects across the country.
Aviva
Drawn by Pranav
Cause Related Marketing is an
activity through which a corporate
can donate proceeds or a fixed
percentage from the sale of one or
more of its products, towards CRY.
Cause Related Marketing (CRM)
Drawn by Priyanka
Whats in it for you?
CRM can promote your brand as a
socially responsible one.
Customer relationship/loyalty to the
brand is strengthened.
A competitive edge for a parity product or
service is built.
Procter & Gamble: one of our biggest CRM partners
In its 5th year, Project Shiksha our partnership with P&G continues to focus on Right to
Education for all children. Shiksha is P&Gs single biggest connect of the consumer to the
cause.
Our choice to partner with CRY speaks of the common vision we share and our passion to
help provide education to millions of marginalised children in India. We have together
touched and hopefully improved the lives of over 90,000 children across 602
communities. Padhega India, Toh Badhega India.
Mr. Sumeet Vohra, Marketing Director, P&G
Case stories on Project Shiksha
Our CRM relationship with the
Oberoi Group
We reach out to the clientele
of the Oberoi Group of Hotels
through a co-branded
envelope placed in every
guest room. This carries
information about our
initiatives and encourages
guests to donate towards the
cause of child rights.
Drawn by Manvi
Institutional funding
You can also fund our institutional costs such as cost
of IT, Volunteer Action, etc. and contribute to the
smooth functioning of processes within CRY.
Corpus funding
We also accept donations towards building a Corpus Fund that
ensures organisational stability for the future. It ensures that CRY
is able to continue funding projects even during a recession or
unexpected lean period. This fund also enables CRY to undertake
emergency funding (during natural calamities or disaster etc.).
Other partnerships
Sponsorship of/participation in events/activities
We also accept corporate sponsorships to cover the costs of
organising our events, activities or campaigns.
Olympian Abhinav Bindra at the 5Cs
2009 opening ceremony
An 11 year-long partnership
The CRY Cadence Corporate Citizenship Challenge or
5Cs, is an annual event co-hosted by CRY and Cadence
Design Systems. Over time this event has evolved
from a cricket-based one to a mini Olympics
reaching out to more people and increased
participation from corporates and celebrities alike.
eClerx supports us in more ways than one
In addition to supporting a project in Maharashtra,
eClerx has also involved its employees in a Pay Roll
Giving programme, with the company matching the
collective contribution of employees.
Employees of eClerx also participate actively at CRY
events such as Sabko Shiksha Samaan Shiksha campaign
and the Standard Chartered Mumbai Marathon for cause
related marketing.
Communication to
employees on PRG
Support through CRY World
CRY World is an online store of attractive gift
articles, decorative and household items and
stationery products, many inspired by the
various creative sessions held for children.
Proceeds from the sale of CRY World items go
towards our various projects.
Bookmark for doctors
Apart from supporting some of our
projects, Ranbaxy (Fortiron) also buys
CRY World products to send to their
corporate associates.
Support Click Rights
A street photo festival across 5 cities in India and
an online version of it will be held as a part of
our Click Rights initiative.
This will help further our advocacy by sensitising
people about the immediate actions that needs
to be taken towards ensuring quality education
to every child in our country.
Gain goodwill and visibility
This is an opportunity of corporates not just to support a good cause but also gain
visibility through online and offline coverage across the country.
An exhibition of select photographs will be held on 17th and 18th Dec in places with
high footfall. We need sponsorship upto ` 3 lakhs for the event and that will ensure
space for the sponsor logo on promotional material and social network too.
We look forward to your support.