An Organisational Study On Kotak Mahindra Bank

An organisational study on kotak Mahindra bank
Banking and Finance

FINANCE
Finance is the life blood of business . it flows in mostly from scale of
goods and services. It flows out for meeting various types of expenditure.
Teh activating element in any business which may be on industrial or
commercial under taking is teh finance . often defined simply as the
management of money or funds management. Modern finance!
however! is a family of business activity that includes the origination!
marketing! and management of cash and money surrogates through a
variety of capital accounts! instruments! and markets created for
transacting and trading assets! liabilities! and risks. Finance is
conceptuali"ed! structured! and regulated by a complex system of power
relations within political economies across state and global markets.
Finance is both art #e.g. product development$ and science #e.g.
measurement$
Bank
A bank is a financial institution and a financial intermediary that
accepts deposits and channels those deposits into lending activities! either
directly or through capital markets. A bank connects customers that have
capital deficits to customers with capital surpluses.
Financial markets
In economics! a financial market is a machanism that allows people to
buy and sell #trade$ financial securities #such as stocks and bonds$!
commodities #such as precious metals or agricultural goods$! and other
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fungible items of value at low transaction cost and at prices that reflects
the efficient%market hypothesis.
&oth general markets# where many commodities are traded $ and
speciali"ed markets # where only one commodity id traded$ exist. Market
work by placing many interested buyers and sellers in one place
#BANKS) , thus making it easier for them to find each other
Indian financial market
'hat does indian financial market comprise of ( it talks the primary
market! F)I ! alternative investment options! banking and insurance and
pension sectors ! wealth managemenet segment as well .with all these
elements in the indian financial market! it happens to be one of the oldest
across the globe and is definitely the fastest growing and the best among
all the financial markets of the emerging economies
Eolution of banking sector
Banking in India originated in the last decades of the *+th century.
The first banks were The ,eneral &ank of India! which started in *-+.!
and Bank of !industan! which started in *-/01 both are now defunct.
The oldest bank in existence in India is the State Bank of India! which
originated in the Bank of Calcutta in 2une *+0.! which almost
immediately became the Bank of Bengal. This was one of the three
presidency banks! the other two being the Bank of Bomba" and
the Bank of #adras! all three of which were established under charters
from the &ritish 3ast India 4ompany. For many years the 5residency
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banks acted as 6uasi%central banks! as did their successors. The three
banks merged in */7* to form the Im$erial Bank of India! which! upon
India8s independence! became the State Bank of India in */99.
Nationali%ation
)espite the provisions! control and regulations of &esere Bank of
India! banks in India except the State Bank of India or :&I! continued
to be owned and operated by private persons. &y the */.0s! the Indian
banking industry had become an important tool to facilitate the
development of the Indian econom". At the same time! it had emerged
as a large employer! and a debate had ensued about the nationali"ation of
the banking industry' Indira (andhi! then )rime #inister of India,
expressed the intention of the (oernment of India in the annual
conference of the All India 4ongress Meeting in a paper entitled "Stray
thoughts on Bank Nationalization." The meeting received the paper with
enthusiasm.
Thereafter! her move was swift and sudden. The ,overnment of India
issued an ordinance and nationali%ed the *; largest commercial banks
with effect from the midnight of 2uly */! */./. *a"a$rakash Nara"an! a
national leader of India! described the step as a "masterstroke of political
sagacity." 'ithin two weeks of the issue of the ordinance!
the )arliament passed the &anking 4ompanies #Ac6uisition and Transfer
of <ndertaking$ &ill! and it received the $residential approval on /
August */./.
A second dose of nationali"ation of . more commercial banks followed in
*/+0. The stated reason for the nationali"ation was to give the
government more control of credit delivery. 'ith the second dose of
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nationali"ation! the ,overnment of India controlled around /*= of the
banking business of India. >ater on! in the year *//?! the government
merged Ne+ Bank of India with )un,ab National Bank. It was the only
merger between nationali"ed banks and resulted in the reduction of the
number of nationali"ed banks from 70 to */. After this! until the *//0s!
the nationali"ed banks grew at a pace of around ;=! closer to the average
growth rate of the Indian economy.
-iberali%ation
In the early *//0s! the then Narasimha &ao government embarked on a
policy of liberali%ation! licensing a small number of private banks. These
came to be known as New Generation tech-savvy banks! and included
,lobal Trust &ank #the first of such new generation banks to be set up$!
which later amalgamated with @riental &ank of 4ommerce! A.is
Bank#earlier as /0I Bank$! ICICI Bank and !1FC Bank. This move!
along with the rapid growth in the econom" of India! revitali"ed the
banking sector in India! which has seen rapid growth with strong
contribution from all the three sectors of banks! namely! government
banks! private banks and foreign banks.
The next stage for the Indian banking has been set up with the proposed
relaxation in the norms for Foreign )irect Investment! where all Foreign
Investors in banks may be given voting rights which could exceed the
present cap of *0=!at present it has gone up to -;= with some
restrictions.
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The new policy shook the &anking sector in India completely. &ankers!
till this time! were used to the ;%.%; method #&orrow at ;=1 >end at .=1
,o home at ;$ of functioning. The new wave ushered in a modern
outlook and tech%savvy methods of working for traditional banks. All this
led to the retail boom in India. 5eople not Aust demanded more from their
banks but also received more.#70*0$! banking in India is generally fairly
mature in terms of supply! product range and reach%even though reach in
rural India still remains a challenge for the private sector and foreign
banks. In terms of 6uality of assets and capital ade6uacy! Indian banks are
considered to have clean! strong and transparent balance sheets relative to
other banks in comparable economies in its region. The Beserve &ank of
India is an autonomous body! with minimal pressure from the
government. The stated policy of the &ank on the Indian Bupee is to
manage volatility but without any fixed exchange rate%and this has mostly
been true.
'ith the growth in the Indian economy expected to be strong for 6uite
some time%especially in its services sector%the demand for banking
services! especially retail banking! mortgages and investment services
are expected to be strong. @ne may also expect MCAs! takeovers! and
asset sales.
In March 700.! the Beserve &ank of India allowed 'arburg 5incus to
increase its stake in Dotak Mahindra &ank #a private sector bank$ to *0=.
This is the first time an investor has been allowed to hold more than 9=
in a private sector bank since the B&I announced norms in 7009 that any
stake exceeding 9= in the private sector banks would need to be vetted
by them.
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In recent years critics have charged that the non%government owned
banks are too aggressive in their loan recovery efforts in connection with
housing! vehicle and personal loans. There are press reports that the
banks8 loan recovery efforts have driven defaulting borrowers to suicide.
Adoption of banking technology
The IT revolution had a great impact in the Indian banking system. The
use of computers had led to introduction of online banking in India. The
use of the modern innovation and computeri"ation of the banking sector
of India has increased many folds after the economic liberali"ation of
*//* as the country8s banking sector has been exposed to the world8s
market. The Indian banks were finding it difficult to compete with the
international banks in terms of the customer service without the use of the
information technology and computers.
The B&I in */+; formed 4ommittee on Mechani"ation in the &anking
Industry #*/+;$ whose chairman was )r 4 BangaraAan! )eputy ,overnor!
Beserve &ank of India. The maAor recommendations of this committee
were introducing MI4B Technology in all the banks in the metropolis in
India. This provided use of standardi"ed che6ue forms and encoders.
In */++! the B&I set up 4ommittee on 4omputeri"ation in &anks #*/++$
E.F
headed by )r. 4.B. BangaraAan which emphasi"ed that settlement
operation must be computeri"ed in the clearing houses of B&I in
&hubaneshwar! ,uwahati! 2aipur! 5atna and Thiruvananthapuram.It
further stated that there should be Gational 4learing of inter%city che6ues
at Dolkata! Mumbai! )elhi! 4hennai and MI4B should be made
@perational. It also focused on computeri"ation of branches and
increasing connectivity among branches through computers. It also
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suggested modalities for implementing on%line banking. The committee
submitted its reports in */+/ and computeri"ation began form *//? with
the settlement between I&A and bank employees8 association.
IG *//;! 4ommittee on Technology Issues relating to 5ayments :ystem!
4he6ue 4learing and :ecurities :ettlement in the &anking Industry
#*//;$ was set up with chairman :hri ': :araf! 3xecutive )irector!
Beserve &ank of India. It emphasi"ed on 3lectronic Funds Transfer
#3FT$ system! with the &AGDG3T communications network as its
carrier. It also said that MI4B clearing should be set up in all branches of
all banks with more than *00 branches.
4ommittee for proposing >egislation on 3lectronic Funds Transfer and
other 3lectronic 5ayments #*//9$ emphasi"ed on 3FT system. 3lectronic
banking refers to )@IG, &AGDIG, by using technologies like
computers! internet and networking! MI4B! 3FT so as to increase
efficiency! 6uick service! productivity and transparency in the transaction.
Apart from the above mentioned innovations the banks have been selling
the third party products like Mutual Funds! insurances to its clients. Total
numbers of ATMs installed in India by various banks as on end March
7009 is *-!.;7. The Gew 5rivate :ector &anks in India is having the
largest numbers of ATMs which is followed by :&I ,roup! Gationali"ed
banks! @ld private banks and foreign banks. The total off site ATM is
highest for the :&I and its subsidiaries and then it is followed by Gew
5rivate &anks! Gationali"ed banks and foreign banks. 'hile on site is
highest for the nationali"ed banks of India.
0o$ ten banks in India2
1. State Bank of India (SBI),
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2. ICICI BANK,
3. AXIS BANK,
4. HDFC BANK,
5. BANK OF INDIA,
. BANK OF BA!ODA,
". #$N%AB BANK OF INDIA,
&. CI'I BANK,
(. KO'AK BANK,
1).$NION BANK
3ealth management
3ealth management is an investment advisory discipline that
incorporates financial $lanning, inestment $ortfolio management and
a number of aggregated financial services. !igh Net +orth
Indiiduals #HG'Is$! small business owners and families who desire
the assistance of a credentialed financial advisory specialist call upon
wealth managers to coordinate retail banking, estate $lanning! legal
resources! tax professionals and investment management. 'ealth
managers can be an independent 4ertified Financial 5lanner! #BAs!
4hartered 'ealth Manager, CFA Charter holders or any credentialed
professional money manager who works to enhance the income! growth
and tax favored treatment of long%term investors. 'ealth management is
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often referred to as a high%level form of $riate banking for the
especially affluent. @ne must already have accumulated a significant
amount of wealth for wealth management strategies to be effective.
)riate +ealth management #5'M$ is the term generally used to
describe highly customi"ed and sophisticated inestment
management and financial $lanning services delivered to high net
worth investors. ,enerally! this includes advice on the use of trusts and
other estate $lanning! vehicles! business succession or stock option
planning! and the use of hedging derivatives for large blocks of stock.
Traditionally! the wealthiest retail clients of investment firms demanded a
greater level of service! product offering and sales personnel than were
received by the average clients. 'ith an increase in the number of
affluent investors in recent years! there has been an increasing demand for
sophisticated financial solutions and expertise throughout the world.
The CFA Institute curriculum on I5rivate 'ealth ManagementI
indicates that there are two primary factors that distinguish the issues
facing individual investors from those of institutions.
Time hori"ons are different. Individuals face a finite life as
compared to the potentially infinite life of institutions. This fact
re6uires strategies for transferring assets at the end of an individualJs
life. These transfers are subAect to laws and regulations that vary from
locality to locality and therefore the strategies available to address this
situation vary.
Individuals are more likely to face a variety of taxes on investment
returns that vary from locality to locality. )ortfolio management
techni6ues that provide individuals with after ta. returns that meet
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their obAectives are necessarily going to be specific to these tax
structures.
The term was first used by the elite retail #or I5rivate 4lientI$ divisions
of firms such as (oldman Sachs or #organ Stanle" #before the 1ean
3itter &e"nolds merger$! to distinguish themselves from mass market
offerings! but since has spread throughout the financial services industry.
4ertain larger firms #/BS, #organ Stanle" and #errill -"nch$ have
ItieredI their platforms K with separate branch systems and advisor
training programs! distinguishing 5rivate 'ealth Management from
I'ealth ManagementI! with the latter term used to describe the same
type of services! but with a lower degree of customi"ation and delivered
to mass affluent clients. In the late */+0s private banks and brokerage
firms began to offer seminars and client events designed to showcase the
expertise and capabilities of the sponsoring firm. 'ithin a few years a
new business model emerged K the Institute for 5rivate Investors in *//*.
These new entities were devoted to educating the ultra wealthy investor
and providing a network of peers for the ultra high net +orth
indiidual and their families. Their growth since the *//0s indicates a
market eager to become more informed about private wealth
management.
'ealth management education for private investors with substantial
wealth is offered by several leading universities. The first such program
was offered by the American Academy of Financial Management #now
branded as the AAFM ,lobal Academy of Financial Management$ who
offers the 4'M 4hartered 'ealth Manager 5rogram and then
the 3harton School of the /niersit" of )enns"lania. :ince *///!
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over 9000 people from over *00 countries have completed the AAFM
4'M 'ealth Manager program. At 'harton! 970 investors from 7/
countries have completed the course. The five%day program is offered
twice a year and is a continuing partnership with the Institute for 5rivate
Investors. &oth The <niversity of 4hicago and :tanford <niversity also
offer 9 day programs. In 700/! 4olumbia <niversity offered a three day
program on value investing designed for high net investors 'ealth
management can be provided by large corporate entities! independent
financial advisers or multi%licensed portfolio managers whose services are
designed to focus on high%net worth clients. >arge banks and
large brokerage houses create segmentation marketing%strategies to sell
both proprietary and non%proprietary products and services to investors
designated as potential high net%worth clients. Independent wealth
managers use their experience in estate planning! risk management! and
their affiliations with tax and legal specialists! to manage the diverse
holdings of high net worth clients. &anks and brokerage firms use
advisory talent pools to aggregate these same services.
The events of 700+ in the financial markets caused investors to address
concerns within their portfolios. IThe past *+ months have challenged
traditional thinking about investing and asset allocation! diversification!
and correlation. For individual investors! risk tolerances have been tested!
investment assumptions have been overturned! and fundamental truisms
have been 6uestioned.I For this reason wealth managers must be prepared
to respond to a greater need by clients to understand! access! and
communicate with advisers regarding their current relationship as well as
the products and services that may satisfy future needs. Moreover!
advisors must have sufficient information! from obAective sources!
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regarding all products and services owned by their clients to answer
en6uiries regarding performance and degree of risk%at the client! portfolio
and individual security levels. IThis state of affairs poses a dilemma for
wealth managers! who! for a generation! have adhered to the core
principles of asset allocation and earned their keep by preaching the
mantras of 8buy and hold8! 8invest for the long term8! and when things get
tough! 8stay the course8.
Today wealth management advisors must have access to an obAective
content repository. This repository must contain a current and readily
available profile of the clientJs holdings.
4 0he Kotak #ahindra (rou$25
Dotak Mahindra is one of India8s leading financial
organi"ations! offering a wide range of financial services that
encompass every sphere of life. From commercial banking! to stock
broking! to mutual funds! to life insurance! to investment banking! the
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group caters to the diverse financial needs of individuals and
corporate.
The group has a net worth of over Bs. .!97? crore and has a
distribution network of branches! franchisees! representative offices
and satellite offices across cities and towns in India and offices in
Gew Lork! >ondon! :an Francisco! )ubai! Mauritius and :ingapore.
The ,roup services around ..7 million customer accounts.
Dotak Mahindra &ank is one of India8s leading
financial private banking institutions. It offers banking solutions that
covers almost every sphere of life. :ome of its financial services include
commercial banking! stock broking! mutual funds! life insurance and
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investment banking. 3stablished under the brand of Dotak Mahindra
Finance >td in */+;! it was given the license to carry on with banking
business by the Beserve &ank of India in February 700?. It is the first
company in the Indian banking history to convert to be converted from a
private financial institution to a bank
.
The bank8s share value has multiplied 7? times and its market
capitali"ation is Aust shy of Bs7+! 000 corers. That8s 6uite some growth
since the days when it started out as three people in a ?00%s6uare%feet
office in */+9. Today it has more than 70!000 employees and Bs*0! 000
crore in revenue as it completes 79 years. The group plans to double
revenues over the next four years! adding 7!900 employees every year
Dotak Mahindra &ank caters to the myriad needs of Besident
Individuals! GBIs and &usinesses. Dotak Mahindra &ank offer complete
financial solutions for infinite needs of all individual C non%individual
customers depending on the customer8s need % delivered through a state
of the art technology platform. Investment products like Mutual Funds!
>ife Insurance! retailing of gold coins and bars etc are also offered. The
&ank follows a mix of both open and closed architecture for distribution
of the investment products. All this is backed by strong! in%house
research on Mutual Funds
.
@ur :avings Account goes beyond the traditional role of savings! and
allows you to put aside a lot more than Aust money. The worry%free
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features of our :avings Account provides a range of services from funds
transfer! bill payments! 7%way sweep through our Active Money feature
C much more. Lou can place standing instructions for investment
options that can be booked through Internet or through 5hone banking
services. The :avings Account thus provides for attractive returns
earned through a comprehensive suite products and services that offer
investment options! all delivered seamlessly to the customer by well
integrated technology platforms. Apart from 5hone banking and Internet
banking! the &ank offers convenient banking facility through Mobile
banking! :M: services! GetcMrd! Home banking and &ill 5ay facility
among others.
The )epository services offered by the &ank allows the customers to
hold e6uity shares! government securities! bonds and other securities in
electronic or )emat forms.
@ur :alary 7 'ealth offering provides comprehensive administrative
solutions for 4orporate with features such as easy and automated web
based salary upload process thereby eliminating the paper work involved
in the process! a dedicated relationship manager to service the corporate
account! customi"ed promotions and tie % ups and many such uni6ue
features. The whole gamut of investment products and investment
advisory services is available to the salary account holders as well.
For the business community! we offer comprehensive business solutions
that include the 4urrent Account! Trade :ervices! 4ash Management
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:ervice and 4redit Facilities! keeping in mind the myriad needs of your
business... @ur 'holesale banking products offer business banking
solutions for long%term investments and working capital needs! advice
on mergers and ac6uisitions and e6uipment financing. To meet special
needs of the rural market! we have dedicated business offerings for
agricultural financing and infrastructure. @ur Agriculture Finance
division delivers customised products for capital financing and
e6uipment financing needs of our rural customers.
For financial li6uidity we offer you loans that meet your personal
re6uirements with 6uick approval and flexible payment options. To
complete the personal financial offerings space! we now offer Dotak
4redit 4ard which is a hassle%free! transparent product that also happens
to be the first vertical credit card in the industry.
Dotak Mahindra &ank addresses the entire spectrum of financial needs
of Gon%Besident Indians. @ur tie%up with the @verseas Indian
Facilitation 4entre #@IF4$ as a strategic partner gives us a platform to
share our comprehensive range of banking C investment products and
services for Gon Besident Indians #GBIs$ and 5ersons of Indian @rigin
#5I@s$. @ur @nline Account @pening facility and >ive 4hat service
helps you to get in touch with us at the comfort of your homes and at
your
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@<B :3GI@B MAG,3B
Mr. <day DotakN. Founder of the Dotak group
Mr. <day Dotak! &.4om. MM:! aged ;. years! is the 3xecutive Oice%
4hairman and Managing )irector of the &ank and is its principal founder
and promoter. @ver the past 70 years! he has successfully built a well%knit
team of high 6uality professionals who have been given independent
charge of various businesses in Dotak Mahindra group. He was
responsible for starting the business as a start%up venture in a limited
range of activities and then building it up into a full financial services
group! many of the constituents of which are among the leading players
in their respective fields. He is on the &oard of the Indian 4ouncil for
Besearch on International 3conomic Belations #I4BI3B$
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#r'C',a"aram *oint #anaging 1irector
Mr. 4. 2ayaram! is a 2oint Managing )irector of the &ank and is currently
in charge of the 'ealth Management &usiness of the Dotak ,roup. An
alumnus of IIM Dolkata! he has been with the Dotak ,roup since *//0
and member of the Dotak board in @ctober *///. He also oversees the
international subsidiaries and the alternate asset management business of
the group. He is the )irector of the Financial 5lanning :tandards &oard!
India. He has varied experience of over 79 years in many areas of finance
and business! has built numerous businesses for the ,roup and was 43@
of Dotak :ecurities >td. An avid player and follower of tennis! he also
has a keen interest in psychology
Mr.)ipak.gupta 2oint Managing )irector
An electronics engineer and an alumnus of IIM Ahmedabad! Mr. ,upta
has been with the Dotak ,roup since *//7 and Aoined the board in
@ctober *///.
He heads commercial banking! retail asset businesses and looks after
group HB function. 3arly on! he headed the finance function and was
instrumental in the Aoint venture between Dotak Mahindra and Ford
4redit International. He was the first 43@ of the resulting entity! Dotak
Mahindra 5rimus >td.
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6ear #ilestone
700.
&ought the 79= stake held by ,oldman :achs in Dotak Mahindra
4apital 4ompany and :ecurities
700+ >aunched a 5ension Fund under the Gew 5ension :ystem
700/
Dotak Mahindra &ank >td. @pened a representative office in )ubai
3ntered Ahmedabad 4ommodity 3xchange as anchor investor
70*0
Ahmedabad )erivatives and 4ommodities 3xchange! a Dotak
anchored enterprise! became operational as a national commodity
exchange.
70**
Dotak Mahindra &ank >td entered into a &usiness 4ooperation
arrangement with 4IM& ,roup :dn &hd! Malaysia.
Cor$orate social res$onsibilities
Dotak uses the power of its human and financial capital to help in
transforming communities into vibrant! desirable places for people to
live. The group leverages its core competencies in three areasP
4' Sustainabilit"
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An integral part of all Dotak Mahindra ,roup activities is to be
consistently responsible to shareholders! clients! employees! society and
the environment.
7' Economic 1eelo$ment
&y helping people achieve their financial goals! Dotak strengthens the
fabric of communities and helps them overcome unemployment and
poverty to help them shape their future.
8' 1oing #" Bit
A growing number of employees are committed to civic leadership and
responsibility with the support and encouragement of the Dotak ,roup. A
number of employees have been involved in strengthening communities
through voluntary work! payroll giving and management inputs.
9ision
To be among the top few private players with substantial market
presence
,lobal Indian Financial :ervice &rand
Indian understandingP ,lobal :tandards of )elivery
Most 5referred 3mployersQ&usiness 5artners
Home from &right minds and entrepreneurial skills
Most Trusted Financial :ervice 4ompany
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High :tandard of 4omplianceQ4orporate ,overnance
Oalue and Got Aust :i"e
&usiness )riven with both Oalue and ,rowth in Mind.
#ISSI:N
To consistently provide a full spectrum @f intelligent
financial choice
&e a preferred provider of the highest 6uality service In our
chosen business area
@bAectives
The 4ode is intended %
To promote good banking practices by setting out the
minimum standards which Member &anks will follow in
their dealings with customers1
To foster customer confidence in the banking system1
To inculcate self%discipline amongst Member &anks
with a view To promoting healthy competition and
ethical practices in respect of banking services
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)roducts and serices giing b" the bank
&anking C :avings
&anking Accounts
4redit 4ards
)emat
)eposits
4onvenience &anking
GBI :ervices
5rivy >eague &usiness
>oans C &orrowings
5ersonal >oans
4ar >oans
Home >oans
>oans Against 5roperty
4ommercial >oans
)ealer Finance
Investments C Insurance
>ife Insurance
Mutual Funds
:hare Trading
:tructured 5roducts
,old
3state 5lanning
'ealth Management
4onsumer Besearch
Investing in I5@s
5ortfolio Management
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4orporate CInstitutional
4orporate Finance
4ustody :ervices
Investment &anking
Institutional 36uities
Treasury
5rivate 36uity
Institutional 36uities
Bealty Fund
C:#)E0I0:&S )&:FI-E :F K:0AK #A!IN1&A BANK
!1FC
The Housing )evelopment Finance 4orporation >imited #H)F4$ was
amongst the first to receive an Rin principleJ approval from the Beserve
&ank of India #B&I$ to set up a bank in the private sector! as part of the
B&IJs liberali"ation of the Indian &anking Industry in *//;. The bank
was incorporated in August *//; in the name of RH)F4 &ank >imitedJ!
with its registered office in Mumbai! India. H)F4 &ank commenced
operations as a :cheduled 4ommercial &ank in 2anuary *//9.
ICICIBank
23
I4I4I &ank is IndiaJs second%largest bank with total assets of Bs.
?!-/?.0* billion #<:S -9 billion$ at March ?*! 700/ and profit after tax
Bs. ?-.9+ billion for the year ended March ?*! 700/. The bank has a
network of *!;-* branches and about ;!-7* ATMJsT in India and
presence in *+ countries. I4I4I &ank offers wide range of banking
products and financial services to corporate and retail customers through
a variety of delivery channels and through its speciali"ed subsidiaries and
affiliates in the areas of investment banking life and non%life insurance!
venture capital and asset management.
SBI Bank
The origin of the :tate &ank of India goes back to the first decade of the
*/
th
century with the establishment of the bank of 4alcutta in 4alcutta on
7
nd
2une! *+0.. Three years later the bank received its charter and was
redesigned as the &ank of &engal #7
nd
2anuary! *+0/$. A uni6ue
institution! it was the first Aoint stock bank of &ritish India sponsored by
the ,overnment of &engal. The &ank of &ombay #*9
th
April! *+;0$ and
the &ank of Madras #*
st
2uly! *+;?$! followed the &ank of &engal. These
three banks remained at the apex of the modern banking in India till there
amalgamation as the Imperial &ank of India on 7-
th
2anuary! */7*.
5rimarily Anglo%Indian creations! the three presidency banks came into
existence either as a result of the compulsions of imperial finance or by
the felt needs of local 3uropean commerce and were not imposed from
outside in an arbitrary manner to moderni"e IndiaJs economy. Their
24
evolution was! however! shaped by ideas culled from similar
developments in 3urope and 3ngland! and was influenced by changes
occurring in the structure of both the local trading environment and those
in the relations of the Indian economy to the economy of 3urope and the
global economic framework.
A;IS Bank
Axis &ank was the first of the new private banks to have begun operations
in *//;! after the ,overnment of India allowed new private banks to be
established. The bank was promoted Aointly by the Administrator of the
specified undertaking of the <nit Trust of India #<TI K I$! >ife Insurance
4orporation of India #>I4$ and ,eneral Insurance 4orporation of India
#,I4$ and other four public sector units insurance companies i.e.! Gational
Insurance 4ompany >imited! The Gew India Assurance 4ompany >imited!
The @riental Insurance 4ompany >imited and <nited India Insurance
4ompany >imited'
The bank has strengths in both retail and cooperate banking and is
committed to adopting the best industry practices internationally in order to
achieve excellence.
:&(ANISA0I:N S0&/C0/&E2
)efinition of 8@rgani"ational :tructure8
3xplicit and implicit institutional rules and policies designed to provide a
structure where various work roles and responsibilities are delegated!
25
controlled and coordinated. @rgani"ational structure also determines how
information flows from level to level within the company. In a centrali"ed
structure! decisions flow from the top down. In a decentrali"ed structure!
the decisions are made at various different levels. A good organi"ational
structure can often spell the difference between a smooth operating
organi"ation and one in chaos. &y establishing a hierarchical structure
with a clear chain of command! companies are better able to streamline
their operations.

1E)A&0#EN0S2
Kotak being a relatiel" big com$an" has a man" de$artments in the
organi%ation'
Finance de$artment
#arketing de$artment
&esearch de$artment
!uman resource de$artment
Serice de$artment
26
7'4<'4 :rganisational Structure of board of directors
27
Chairman of
Board
Chairman of
Board
CTO
(group)
AR
CTO
(group)
AR
CO
!aiman "u##
CO
!aiman "u##
Coo
$i%ram &ud
Coo
$i%ram &ud
C'O
()
C'O
()
(*+r*#ar,
BC
(*+r*#ar,
BC
!oin# -.
.)
!oin# -.
.)
.*"#&
+api#a/
manag*r
.*"#&
+api#a/
manag*r
Ri&%
manag*r
Ri&%
manag*r
.ir*+#or
.ir*+#or
.ir*+#or
.ir*+#or
.ir*+#or
.ir*+#or
.ir*+#or
.ir*+#or
.ir*+#or
.ir*+#or
C0O
1da, 2o#a%
C0O
1da, 2o#a%
2.10.2Marketing structure of Kotak mahindra bank
28
CTO
(group)
R-
CTO
(group)
R-
Marketing operations regional Head
Preeth pahwa
Marketing operations regional Head
Preeth pahwa
(ud**p &ingh
Banga/or*
(ud**p &ingh
Banga/or*
Rup*&h
Ch*nnai
Rup*&h
Ch*nnai
Anu&%ha
A3
Anu&%ha
A3
'ndrani
2*ra/a
'ndrani
2*ra/a
7'4<'8 !uman resource de$artment of kotak mahindra bank
29
#an,eeth =#umbai)
9ice $resident !&
#an,eeth =#umbai)
9ice $resident !&
Sur$reeth Singh
=#umbai)
9ice $resident !&
Sur$reeth Singh
=#umbai)
9ice $resident !&
Koruth er>hesa
=Bangalore)
9ice $resident !&
Koruth er>hesa
=Bangalore)
9ice $resident !&
Shailendra bhodria
=Ne+ 1elhi)
9ice $resident !&
Shailendra bhodria
=Ne+ 1elhi)
9ice $resident !&
Amithabsen
=#umbai)
E.ecutie 9ice
$resident !&
Amithabsen
=#umbai)
E.ecutie 9ice
$resident !&
Subhro bhandura
=Bangalore)
E.ecutie ice
$resident !&
Subhro bhandura
=Bangalore)
E.ecutie ice
$resident !&
Subhro #ukar,ee
=Kolkata)
Chef manager !&
Subhro #ukar,ee
=Kolkata)
Chef manager !&
&itika gosh
=Bangalore)
#anagement 0rainee
&itika gosh
=Bangalore)
#anagement 0rainee
&aghuendra na"ak
=Chennai )
Associate ice
$resident !&
&aghuendra na"ak
=Chennai )
Associate ice
$resident !&
&a,endra khodake
=#umbai)
Senior manager !&
&a,endra khodake
=#umbai)
Senior manager !&
Karthik
!&
Karthik
!&
#aha lakshmi
!&
#aha lakshmi
!&
3hat kotak offer in +ealth management
In kotak we provide wide range of products and services. 3ach offering is
supported by thorough research and understanding of product
characteristics! client specific re6uirements! and financial markets! to
ensure an affective asset management.
The assets advisory services takes your wealth through the entire risk
profiling and assets allocation process and subse6uently advises you on
your portfolio by effecting tactical calls and periodic reviews. The assets
advisory services are structured to be completely aligned to you while
remaining commercially viable. The key pillar of this service is that it is
not riven by distribution dynamics and brokerage but through a
completely open architecture that ensure transparent advices. Most
importantly we have expert resources with the involvement of
sophisticated models and a well%defined process to meet your investments
obAectives.
3e also $roide transactional serice
Transactional services P% transactional services are backed by strong
research and expertise across a variety of assets classes .we provide you
access to the widest range of products which include both traditional and
speciali"ed products
0raditional $roducts include25
*. )irect e6uity investment P% generally refers to the buying and
holding of shares on a stock market by individuals in anticipation
30
of income from dividends and capital games as a value of stock
rises
7. Mutual fundsP % mutual fund is a professially managed pull of
money from investors with similar investment obAectives. A mutual
fund represents many individual stocks from the variety of
industries and is managed by a fund manager.
?. InsuranceP % life insurance helps you to protect your family and
yourself against an uncertain future. after deciding on the amount
of insurance that you re6uire ! you need to decide on the policy the
best suits your needs
;. &anking account an credit services P% you can gain access to
exclusive banking benefits and a wide variety of credit products
you can choose from
S$eciali%ed $roducts
i. Structure $roductsP % a structure investments product is
generally a pre K package investment strategies which is based
on derivate such as single security! a basket of securities!
options! indices! commodities! debt! issue assurances and
foreign currencies. a key feature of some structure products is a
principal production functions which offers production of
principal if held to maturity
ii. 1iscretionar" and non5 discretionar" $ortfolio management
sericesP % investing in e6uities re6uires time knowledge and
constant monitoring of the market. For those who need an
expert to help manage their investments! discretionary portfolio
management service #5M:$ comes as an answer the benefits of
5M: areP % your portfolio is tailored after thorough research
back by the expertise of the discretionary 5M: T3AM. An
experience team of portfolio managers ensures you portfolio is
traced monitored and optimi"ed at all times'
31
Non5discretionar" =)#S) 25 is a consultative and
transparent method of investing . 'ith G)5M: the investor is
always consulted and informed of all the investment decisions!
thus giving the investor total control
)riate e>uit"25private e6uities are e6uity securities of un
listed companies. 5rivate e6uity investments are not subAect to
the same high level of government regulation as stock offerings
to the general public. 5rivate e6uity is also far less li6uid than
publicly traded stock
&eal estate fund25 real estate funds are founded by a group
of real estate professionals or experts to manage sale or rentals
of property and real estate for the investor . some real estate
funds may not actually own property as they may involve above
average risk from volatility in property prices instead such
funds invest in bonds or instruments that are secured by
properties.
Estate $lanning2 5 includes creating a plan incorporating
your wishes regarding your estate which provide for effective
management! reservation and legacy of the estate during and
after your life time. The primary gold of the estate planning is
ensuring that the estate of the individual passes to the estate
owners intended beneficiaries often including efficient tax and
succession planning and avoiding or minimi"ing court
proceedings in successions
32
3!A0 IS A &ESEA&C!?
Besearch is a systematic process of collecting and analy"ing information
to increase our understanding of the phenomenon under study. It is the
function of the researcher to contribute to the understanding of the
phenomenon and to communicate that understanding to others.
3!A0 IS A &ESEA&C! 1ESI(N?
Besearch design is a specification of methods and procedures for
ac6uiring the information needed for solving the problem. A research is
the arrangement of condition for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with
economy in procedure. :o a research design is the conceptual structure
within which research is conducted.
It involves the blue print of entire research study as what was the
problem identified! type of research! methods of data collection! what was
the sample si"e! obAectives of research and limitations of the research.
0I0-E :F 0!E S0/162 5
33
@rgani"ational study of kotak Mahindra bank . 'ith specific
reference to kotak wealth management
S0A0E#EN0 :F 0!E )&:B-E#2 5
&est Investment options for different types of investors in
wealth management. Analy"ing market risk suitable to investors
:b,ecties to the stud" 25
To educate and understand the service and benefits of wealth
management
Need for stud" 25
The basic purpose of this study is to know how much customers are
satisfied with services of wealth management and the other services
provided by kotak
SCP! " #H! S#$%&'(
The study is based on the survey which is conducted by various
customers who have shared their satisfaction level with the kotak
regarding their services.
#E0!:1:-:(6 :F &ESE&C! S0/16
Methodology of Besearch study adopted was survey method. For
primary data a sample si"e of twenty customers were contacted C dataJs
were obtained from them through a 6uestionnaires prepared in 3nglish.
Bespondents were contacted at the &ank itself! some were contacted at
their work spots C some were at their residence! depending upon their
34
convenience. For secondary data marketing books! maga"ines! 2ournals
were referred.
S:/&CES :F 1A0A
For the purpose of this stuy! ata from two sources have been gathere
namely"-
=4) )rimar" 1ata
=7) Secondar" 1ata
)rimar" Source2 5 are original source! which are collected directly
from the respondents. This information is collected through
6uestionnaire! personal interview and through observation.
Secondar" Source25 are those that containing data which have been
collected and compiled for another purpose. These sources consist of
readily available information and already complied statistical statement
whose data may be used by the researchers for their study.
The secondary sources includes Annual Beports! 2ournals! Articles It
falls under primary method because we were supposed to do the
6uestionnaire method.
35
-imitation on the stud"
*. The research was limited to &angalore city only.
7. The study suffers from time and cost constraints.
?. Information limitation.
;. Hesitant behaviour by customers.
9. Anticipating and avoiding problems.
36
The 6uestionnaires were distributed among a sample si"e of 70! from
whom firsthand inform*ation was collected by 6uestionnaire and
interview method. Uuestio*ns related to wealth management!
investments! risk profile etc.! were asked to carry out the research
effectively and efficiently. The following is the analysis and
interpretation based on the answers received from the distribution of
6uestionnaire%primary data.
37
TA&>3 ;.*.'hat is your present income(
AM@<GT G@ @F B3:5@G:3 53B43GTA,3=
*. <nder *!00!000 . ?0
7. <nder 9!00!000 - ?9
?. <nder * cr 9 79
;. <nder 9 cr 7 *0
Anal"sis
@ut of 70 people ?0= of people have income under *00000! ?9= of
people have income under 900000! 79= of people have income under *
cr ! and *0= of people have income under 9 cr
,raph ;.* shows the present income of the customer
Inter$retation
The following chart can be inferred that average people have their income
have up to 9 crs and rest people are represented above in the chart
38
TA&>3 ;.7 Total assets
AM@<GT Go. of
respondents
53B43GTA,3
<G)3B 9000000 9 79
<G)3B 9000000 / ;9
<G)3B * 4B 9 79
<G)3B 9 4B * 9
A&@O3 9 4B 0 0
Anal"sis
From 70 people 79= have under *cr and 900000 assets! where as ;9=
have fewer than 9000000! and 9 = have less than 9 cr and no one has
above 9 car
,raph ;.7 familyJs total assets
25
45
25
5 0
#o#a/ a&&*#
i 4 1nd*r 55005000
i i 4 1nd*r 505005000
i i i 4 1nd*r 1 +r
i 64 1nd*r 5 +r
64 A"o6* 5 +r
IN0E&)&E0A0I:N
39
The following chart can be inferred that assets of the parents plus the
customerJs earnings is added and summed together so that the evaluation
of the customerJs background is easily identified.
TA&>3 ;.? )@ you have any life insurance
AG:'3B G@ @F
B3:5@G:)3GT:
53B43GTA,3
L3: 10 90=
G@ 10 90=
Anal"sis
@ver here out of 70 people in the survey 90= say yes and 90= say no.
,BA5H ;.? )@ you have any life insurance
IN0E&)&E0A0I:N
The following chat can be inferred that for now there has to be an
improvement to increase the customers in life insurance department as it
is very essential for safety. And also the awareness has to be increased.
40
TA&>3 ;.; IG 'HI4H F@BM I: L@L IG (
AG:'3B Go @F
B3:5@G)3GT:
53B43GTA,3
4A:H *7 .0
@TH3B
IGO3:TM3GT:
. ?0
@TH3B 7 *0
Anal"sis
H3B3 out of 70 people .0 percent invest in cash! ?0 = invest in other
investments! and *0 = invests in other options
,BA5H ;.; IG 'HI4H F@BM I: L@L IG(
41
IN0E&)&E0A0I:N2 5 The following chart can be inferred that the
customer mostly feels safe in investing cash and other investments than
taking risk in others options like stocks! funds
TA&>3 ;.9 )@ L@< HAO3 AG IGO3:TM3GT A)OI:@B(
AG:'3B G@ @F B3:5@G)3GT: 53B43GTA,3
L3: *; -0
G@ . ?0
Anal"sis
@ut of 70 people -0 = say yes and ?0 = say no
,BA5H ;.9 )@ L@< HAO3 AG IGO3:TM3GT A)OI:@B(
IN0E&)&E0A0I:N
The following chart can be inferred that we get to know whether the
customer is capable of paying the extra money to receive the information
as to which is the rightQbest option to invest
42
TA&>3 ;.. '@<>) L@< >ID3 T@ B34IO3
B3,<>AB <5)AT3: @G L@) L@< >ID3 T@ B34IO3 B3,<>AB <5)AT3:
@G L@3 ;.- H@' MAGL L3AB: HA: IT &33G THAT L@<
HAO3 &33G IGO3:TIG,(
43
AG:'3B G@ @F B3:5@G)3GT: 53B43GTA,3
Two years or
lesser
/ ;9
Five years or lesser - ?9
Ten years or lesser ? *9
Above ten yrs * 9
Anal"sis
@ut of 70 people ;9 = choose two years! ?9= choose 9 years and *9
choose ten years! and 9 = choose more than ten
,BA5H ;.- H@' MAGL L3AB: HA: IT &33G THAT L@< HAO3
&33G IGO3:TIG,(
IN0E&)&E0A0I:N2 5 This helps the company to decide whether
the customer is capable to invest in long period of time or short period of
time . And also analy"e the capacity of risk of the customers
TA&>3 ;.+ IG 'HI4H TL53 @F IGO3:TM3GT
5B@)<4T )@ L@< 5B3F3B T@ IGO3:T M@:T(
44
Anal"sis
@ut of 70 people ?9= of people select bonds! 79= people select public
e6uities! 70= of people select mutual funds! 9 = of people select
commodities! and *9= of people select investment properties
,BA5H ;.+ IG 'HI4H TL53 @F IGO3:TM3GT 5B@)<4T
)@ L@< 5B3F3B T@ IGO3:T M@:T(
IN0E&)&E0A0I:N255eople feel safe investing in bonds . 'hereas
other investments like mutual funds and public e6uities involves risk
TA&>3 ;./ )@ L@< )@ IGO3:TM3GT TBA)IG, @G A
B3,<>AB &A:I:(
45
AG:'3B G@ @F
B3:5@G)3GT:
53B43GTA,3=
bonds 7 35
public e6uities 5 25
mutual funds 4 20
commodities 1 5
investment property 3 15
Anal"sis
@ut of 70 customers *9 = is chosen for once in a week! ;9= is chosen
for once in a month ! and ;0 = is chosen for once in a year
,BA5H ;./ )@ L@< )@ IGO3:TM3GT TBA)IG, @G A
B3,<>AB &A:I:(
IN0E&)&E0A0I:N25@nce a month! &ecause it is the safer period
to trade as well as earn returns than the rest others as they involve high
risk and low returns
TA&>3 ;.*0 )@ L@< A,B33 THAT L@< HAO3 :TB@G,
IGO3:TM3GT DG@'>3),3(
46
AG:'3B G@ @F
B3:5@G)3GT:
53B43GTA,3=
@G43 IG A '33D ? *9
@G43 IG A
M@GTH
/ ;9
@G43 IG A L3AB + ;0
AG:'3B G@ @F
B3:5@G)3GT:
53B43GTA,3
=
:TB@G,>L
A,B33
; 70
A,B33 ? *9
:@M3'HAT
A,B33
9 79
)I:A,B33 + ;0
Anal"sis
From the survey we get to know that 70= of people have strong
knowledge about investments! *9= of people have only agreed to it! 79=
have vague idea about the investments! and ;0= of people have no idea
about the whole investment
,BA5H ;.*0 )@ L@< A,B33 THAT L@< HAO3 :TB@G,
IGO3:TM3GT DG@'>3),3(
47

IN0E&)&E0A0I:N
@ut of *00 =! we can see that more than ;0 = of people have no idea
about the investment knowledge! there by the education and the
awareness has to increase and the advisory service has to increase to help
the investors in investing.
TA&>3 ;.** 'HAT I: L@3BAG43
53B43GTA,3(
AG:'3B G@ @F 53B43GTA,3
48
B3:5@G)3GT: =
FIO3 53B43GT @B
>3::3B
. ?0
T3G 53B43GT @B
>3::3B
** 99
M@B3 THAG T3G
53B43GT
? *9
Anal"sis
@ut of the 70 people ?0= of people have risk tolerance under 9 =! 99=
of people have under *0 =! and *9 = of people have above *0=
,AB5H ;.** 'HAT I: L@3BAG43 53B43GTA,3(
49
IN0E&)&E0A0I:N
Here we can reali"e that the risk tolerance of the customers or the clients
are very less as they have not much information about the investment
options and how to gain higher returns. All the investors are very
particular about their money and would not like to risk them by any
mistake
TA&>3 ;.*7 'HI4H IGO3:T@B 5B@FI>3 :<IT:
L@< TH3 M@:T(
50
AG:'3B G@ @F
B3:5@G)3GT:
53B43GTA,3=
3V53BI3G43)
IGO3:T@B
. ?0
IG3V53BI3G43)
IGO3:T@B
*; -0
5B@F3::I@GA>
IGO3:T@B
7 *0
Anal"sis
@ut of the survey we can see that ?0= of people come under experienced
investor! -0= of people come under inexperienced investor! and *0=
come under professional investor
,BA5H ;.*7 'HI4H IGO3:T@B 5B@FI>3 :<IT: L@<
TH3 M@:T(
51
IN0E&)&E0A0I:N
>arge number of people have selected as inexperienced investor as they
donJt have any knowledge about investments and the benefits. Here we
the advisors have a role to play and help them in investing
TA&>3 ;.*? H@' :ATI:FI3) AB3 L@< 'ITH L@<B
IGO3:TM3GT(
AG:'3B G@ @F 53B43GTA,3=
52
B3:5@G)3GT:
O3BL :ATI:FI3) . ?0
:ATI:IF3) 9 79
:@M3'HAT
:ATI:FI3)
. ?0
)I::ATI:FI3) ? *9
Anal"sis
From this table we can see that .0= of people say that they are somewhat
satisfied and very satisfied with their investment made! and rest 79= say
that they are satisfied and *9= say that they are not satisfied
,BA5H ;.*? H@' :ATI:FI3) AB3 L@< 'ITH L@<B
IGO3:TM3GT(
53
30
25
30
15
&a#i &fi *d ar* ,ou
6*r, &a#i &fi *d
&a#i &fi *d ar* ,ou
&om* 7ha#
di &&a#i &fi *d
IN0E&)&E0A0I:N
The following chart can be inferred that ?0= of people who are
satisfied with the investments made! rest are advised to improve
on the investment services
TA&>3 ;.*; I: L@< 'I>>IG, T@ TAD3 BI:D 'HI>3
MADIG, L@<B IGO3:TM3GT:(
54
AG:'3B G@ @F B3:5@G)3GT: 53B43GTA,3=
L3: + ;0
G@ + ;0
MAL &3 ; 70
Anal"sis
From this table we can see that ;0= of people are willing to take risk!
where the rest ;0= say no! and 70= say may be
,BA5H: ;.*; AB3 L@< 'I>>IG, T@ TAD3 BI:D 'HI>3
MADIG, L@<B IGO3:TM3GT:(
IN0E&)&E0A0I:N
The following chart can be inferred that maAor people will like to take
risk ! where as some people say no or may be ! as they still have to gain
information before investing and being confident about the investment
TA&>3 ;.*9 H@' FA:T )@ L@< 'AGT L@<B B3T<BG:
FB@M IGO3:TM3GT(
AG:'3B G@ @F 53B43GTA,3=
55
B3:5@G)3GT:
IG @G3 '33D / ;9
IG @G3 M@GTH - ?9
@IG A L3AB ; 70
Anal"sis
From this table we can see that out of 70 people ;9= want their returns in
one week ! ?9 = want their returns in one month ! and 70= people want
their returns in one year

,BA5H ;.*9 H@' FA:T )@ L@< 'AGT L@<B
B3T<BG: FB@M IGO3:TM3GT(
56

IN0E&)&E0A0I:N
The following chart can be inferred that many people like to receive
return on investments in a short period of time maAorly on a week basis
and rest people would like to make long term investments

Summar" finding
Findings
57
There are -9= people who would prefer advisors opinion before
investing their money into any kind of investments options.
As per the survey! we can see that the investors feel safe and
secure when they are been given most preference and served well.
From the survey ! it is seen that the investors are most likely to
take risk if the returns are within a month
S/((ES0I:NS
58
*. D@TAD MAHIG)BA &AGD has taken few measures to maintain
loyalty of investor and avoid dissatisfaction.
7. Investor is the king of the market or business. They need to be satisfied!
kotak Mahindra bank is competitive enough to provide more services and
maintain chain of investors.
?. 5eople have no time to visit bank! so kotak Mahindra bank should try to
focus on latest techni6ues like processing of wealth management through
internet
;. There should be more print C TO ads for the awareness of wealth
management

C:NC-/SI:N
59
Dotak Mahindra bank is fine%tuned to improve on the services and
account opening facilities for its GBI customers and would also consider
the professional approach to improve on its services. It has really a
diversified type of organisation structure of different departments. And
Dotak Mahindra bank has its GBI braches at various countries. It has its
customers at all countries like Middle 3ast countries. Asian countries
etc... The customer satisfaction with Dotak Mahindra is satisfactorily
good.
The schemes in GBI account of Dotak Mahindra is assisted all categories
of customers and it is available with list opening procedures to all the
customers. The Dotak Mahindra has relationship manager facility to carry
on the banking needs of customers with Aust a call far away. And it also
follows good employee appraisal techni6ues for employee retention and
to reduce the attrition rate.
Bibliogra$h"
60
0hrough internet
*.httpPQQwww.indiainfoline.comQMarketsQ4ompanyQFundamentalsQManag
ement%)iscussionsQDotak%Mahindra%&ank%>tdQ9007;-
7. httpPQQaboutus.kotak.comQindex.html
?. httpPQQaboutus.kotak.comQkotak%mahindra%groupQsenior%
management.html
;. httpPQQwww.kotak.comQbankQpressroomQpdfQU;FL0-Wresults.pdf
httpPQQwww.moneycontrol.comQcompetitionQkotakmahindrabankQcomparis
onQDM&
0hrough maga%ine and brouchers of kotak #ahindra bank
ANNE;/&E
61
IGO3:TM3GT @5TI@G: F@B IGO3:T@B: IG '3A>TH
MAGA,3M3GT
GameP WWWWWWWWWWWWWWWWWWWWWWWWWWWW
AgePWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
@ccupationPWWWWWWWWWWWWWWWWWWWWWW

*$ Lour present incomeP
*. <nder *! 00!000
7. <nder 9! 00!000
?. <nder * cr
;. <nder 9 cr

7$ Total assetsP
i. <nder 9! 00!000
ii. <nder 90! 00!000
iii. <nder * cr
iv. <nder 9 cr
v. Above 9 cr

?$ )@ you have any >ife insuranceP L3: QG@

;$ In which form is your proposed investment currently in(
I. cash
II. @ther investment
III. @ther

9$ )o you have an investment advisor( Les Q Go
.$ 'ould you like to receive regular updates on your investment( Les QGo

-$ How many years has it been that you have been investing(
a$ Two years or lesser
b$ Five years or lesser
c$ Ten years or lesser
d$ More than ten years

+$ In which type of investment product do you prefer to invest most(
a$ &onds
b$ 5ublic e6uities
c$ Mutual funds
d$ 4ommodities
e$ Investment property

62
/$ )o you do investment trading on a regular basis(
a$ @ne in a week
b$ @nce in a month
c$ @nce in a year

*0$ )o you agree that you have strong investment knowledge(
a$ :trongly agree
b$ Agree
c$ :omewhat agree
d$ )isagree

**$ 'hat is your risk tolerance percentage(
a$ Five per cent or lesser
b$ Ten per cent or lesser
c$ More than ten per cent

*7$ 'hich investor profile suits you the most(
a$ 3xperienced investor
b$ Inexperienced investor
c$ 5rofessional investor

*?$ How satisfied are you with your investments(
a$ Oery satisfied
b$ :atisfied
c$ :omewhat satisfied
d$ )issatisfied

*;$ Are you always willing to take risk while making your investments(
a$ Les
b$ Maybe
c$ Go

*9$ How fast do you want your returns from your investments(
a$ In one week
b$ In one month
c$ In one year
63

An Organisational Study On Kotak Mahindra Bank

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An organisational study on kotak Mahindra bank

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