Advertisement i like the most :

SURF EXCEL:

In this advertisement it is shown one boy and a girl returning home from school and the girl
accidentally falls in a mud and her clothes gets dirty. The cute boy fights with the puddle and
says to the puddle SORRY BOL and at last he say to the girl SORRY BOLA This is a nice
ad which brings a smile on everyone faces.

MENTOS:

This is also a good ad. It is shown in the first part that a boy is late for the lecture and tries to
enter the classroom and the teacher see him entering the classroom and tells him AB AAYE
HO, GET OUT. But in the second part it is shown that the boy is late and tries to enter the
classroom but acts such a way that as if he is going out from the classroom. The teacher sees him
and says KAHA JA RAHE HO, SIT DOWN and the boy sits in the class. DIMAG KI BATTI
JALA DE
FEVICOL:
In this ad it is shown that one village women cooking something and looking after her child at
the same time. But the child is running away here and there from her mother. After running after
the child several times the women makes the child sit on the bucket of Fevicol and after sitting
on the bucket of Fevicol the child stops running here and there. This is one of the good ad which
I liked.
ASIAN PAINTS:

This is another good ad. It is shown one mans bungalow painted with Asian Paints is shining
from years even when dust and mud falls on the wall of the bungalow. After many years when
the man becomes old the time comes to color his hair to black color which has become white but
not his bungalow because BUNGLOW ABHI BHI CHAMAK RAHA HAIN

Asian Paints (waah Sunil babu)

Waah Sunil Babu,Naya Ghar,Nayi Gaadi,Nayi Biwi.....Bhadiya hai.
Who can forget this BHADIYA HAI slang. This became the words and most used slang while
talking in general.
The ad was also BHADIYA HAI...


Advertisement I dont like
Axe effect
Absolute fake effect! i hate this advertisement there is no relation between the product and
advertisement they show. I dont understand how can opposite sex can get attract because of
fragrance.

Micromax Canvas HD:

I dont like this advertisement because in this adv they are showing that they are
killing peoples which i think is some what unethical type of marketing
advertisement which is not good.

Ad which I didnt understood :

Sirf Dekhne ka nahi-

IPL Season 6 I dont understand can any cricket lover make dance after every boundary that hit.
It is simply stupid advertisement.

Fair & Lovely

A girl gives her commentary on cricket, right from a young age. She applies F & L & becomes a
famous cricket commentator who is hankered after, for her autographs.
Bhala, commentator cricketer se Famous kaise

Five Big Failure

1Kya apke Toothpaste mein Namak Hai
This ad really irritates me..over and over again in the commercial ad breaks.
The latest Colgate ad shows Sonakshi Sinha coming out of a movie screen to ask a viewer this
same question. She suggests him Colgate Active Salt and then goes back into the screen to
complete the scene. Seems creative? Naah, Rubbish!!

2 Maruti versa. The brand was positioned as " Two luxury cars for the price of one" . The ads talked
about twin A/C, comfort and space .Versa was launched with a 1300 cc engine which was the same used
in Maruti Esteem. Despite the dream launch, Versa failed to generate volume . The basic issue was the
price. Versa was launched with a price of Rs 5.15 lakh for the base model and the top end model costs
around Rs 6 lakh.Those enthusiastic customers who flocked the showroom after viewing the ads was
shocked by the steep price of Versa .Versa was priced at par with Maruti Esteem and other entry level
sedan

3 TATA NANO: According to Indian thinking people associate car as status symbol so they
dont prefer cheap associate with their car that why product failure happens.
4 KELLOG breakfast:

4 Rupa macho man::
A guy by mistake goes to a ladies room and then the ladies enters the room and they come out
and the guy is kissed by them one his whole body. concept:My foot, No creativity,Its is
just VULGARITY at its best.


Jaipuria institute of management
lucknow
Assignment
On advertisement
















SUBMITTED BY SUBMITTED TO
MOHD ALEEM SANDHAYA A.S