0 evaluări0% au considerat acest document util (0 voturi)
27 vizualizări6 pagini
Study examines the effect of social media, particularly Facebook and twitter, on the purchasing habits of college students. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. The higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.
Study examines the effect of social media, particularly Facebook and twitter, on the purchasing habits of college students. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. The higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.
Study examines the effect of social media, particularly Facebook and twitter, on the purchasing habits of college students. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. The higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.
SOCIAL NETWORKING SERVICE : MEDIUM OF COMMUNICATION
SUBMITTED TO:- SUBMITTED BY:- KUMAR SANJAY NAME: ROLL NO: EXAM ROLL NO: J SESSIONS: 2011-2013 DEPTT. OF JOURNALISM AND MASS COMMUNICATION, RANCHI PREFACE
This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.
Keywords: Social media, social networking, Twitter, Facebook, consumption patterns, Uses and Gratifications
RANCHI UNIVERSITY, RANCHI DEPT OF JOURNALISM AND MASS COMMUNICATION
Date
CERTI FI CATE This is to certify that this project been submitted by a student of M.J.M.C Semester IV, Session - 2011-13 DEPTT. OF JOURNALISM AND MASS COMMUNICATION, RANCHI University Ranchi I on a given topic SOCIAL NETWORKING SERVICE: MEDIUM OF COMMUNICATION under my guidance. This is for partial fulfillment of award of M.J.M.C Degree under Ranchi University, Ranchi. The work done by her is appreciable of an outstanding level. I wish her for every success in her life.
Director Faculty:- Mrs. Saraswati Mishra Kumar Sanjay Deptt. of journalism & Mass Communication Director Spenine Ranchi.
Ranchi University Ranchi
DECLARATI ON I hereby declare that the project titled SOCIAL NETWORKING SERVICE : MEDIUM OF COMMUNICATION has been prepared by me and submitted under M.J.M.C Curriculum. All the information, facts and figures are collected by me and are first had in nature. Any resemblance from existing work is purely coincidental in nature.
Name of Candidate: Class Roll No. : 46 Exam Roll No. - Session : 2011-2013
SIGNATURE OF THE CANDIDATE
ACKNOWLEDGEMENT
I am greatly indebted to my teacher of the Ranchi University Ranchi who introduces me to the studies mass communication. I wish to take this opportunity to express dip sense gratitude to them for in valuable guidance during the course of present investigation. I am thankful to non teaching staff of Ranchi University Ranchi Last but not list wish to express my gratitude to my family and specially to my friend for their help without which it would not have been to possible to complete this project work.
SIGNATURE OF THE CANDIDATE
INDEX No. Content Page No 1 HISTORY & BEGNNING OF JOURNALISM &PRESS LAW IN INDIA HISTORICAL PERSPECTIVE OF MASS MEDIA
2-8
2 PRESENT POSITION OF PRESS LAW IN INDIA PRINCIPAL ÐICS ACCURACY &FAIRNESS GENERAL POWER OF THE COUNCIL PRESS COUNCIL REGULATION GAZETTE NOTIFICATION
9-52 3 DEMERITS OF PRESS LAW &WHAT HAV E DO DEMERITS WHAT TO DO WHAT DONTS DO
53-57 4 INTERVIEW OF PERSONS RELATED TO JOURNALISM &PRESS LAW